The relationship between celebrity and social networking sites has been mutually beneficial in terms of publicity and monetization.

1. celeb
2.0
the arranged marriage of
social networking sites and celebrities
By Sarah Chong • Penn Olson

2. Celebrities Social Networks Self selected fans
By Sarah Chong • Penn Olson

3. why celebrities need to go social.
By Sarah Chong • Penn Olson

4. Promote concerts, music,
movies and more in
a more direct and personal
manner
Gain new sources of revenue
through endorsements on
these networks
Social Networks
Misperceive celebrities
as part of their
social networks
Celebrities Self selected fans
More receptive to
what celebrities have to say
By Sarah Chong • Penn Olson

5. By Sarah Chong • Penn Olson

6. After Conan O’Brien lost his The Tonight Show,
he joined Twitter to keep his following while he
determines his next move on TV.
He also uses Twitter to promote his 30-City
comedy and music show, “The Legally Prohibited
From Being Funny on Television Tour,” in April
2010, adding more shows by the day
The traffic from Twitter brought down his
TeamCoco.com website and almost brought down
Ticketmaster.com as well
By Sarah Chong • Penn Olson

7. Celebs monetize through
sponsored tweets
By Sarah Chong • Penn Olson

8. I
Ad.Ly!
By Sarah Chong • Penn Olson

9. By Sarah Chong • Penn Olson

10. Celebrities also monetize social backgrounds
By Sarah Chong • Penn Olson

11. why social networks love celebrities.

12. Twitter co-founder Biz Stone credits high-profile
users like actor Ashton Kutcher and basketball pro
Shaquille O'Neal for bringing attention to the
site of 140-character messages
Thanks
Peeps!
By Sarah Chong • Penn Olson

13. Yeah!
Beat
CNN!
I love
you
Ashton!
THE ASHTON KUTCHER
By Sarah Chong • Penn Olson
eff ect

14. Oprah Winfrey’s very first tweet
By Sarah Chong • Penn Olson

15. Twitter’s Traffic
5%
Organic
growth 29%
From 0 to 1,000,000
Followers in 28 Days
By Sarah Chong • Penn Olson

16. Where celebrities go, fans follow
Social sites get new users
Bigger market for Larger audience for More real time data
virtual goods and advertisements
to sell to different sources
music
Increase in revenue
By Sarah Chong • Penn Olson

17. If celebrities can earn $10,000 per tweet,
why can’t Twitter?
By Sarah Chong • Penn Olson

18. Twitter might be introducing its very own
ad platform to capture this lucrative business
By Sarah Chong • Penn Olson

19. Facebook and Britney Spears team up
to monetize through virtual goods
By Sarah Chong • Penn Olson

20. MySpace cashes in on music videos
By Sarah Chong • Penn Olson

21. And music downloads
By Sarah Chong • Penn Olson

22. this is why this marriage can work.

23. Endorsements Product sales
Advertisements
through tweets in social profiles
and pages
Where celebrities go, fans follow
Social sites get new users + Collaboration Opp
Bigger market and New form of ads +
More real time data
ideas for products larger audience
to sell to different sources
like virtual goods
and music
Increase in revenue

24. End.
By Sarah Chong • Penn Olson