Stanley Steemer is the largest residential cleaning service in the US, founded in 1947. While it had national brand awareness, its marketing needed to do more to drive bookings as it faced challenges from smaller local competitors. A new agency analyzed Stanley Steemer's customers and media habits to create a more targeted and digitally-focused marketing plan to boost sales. The plan increased website traffic by 40% and drove over 28,000 online bookings, leading to renewed sales growth after years of decline.