Story Plant Media (SPM) is a production and creative development company that focuses on developing books, owned and published by SPM (third of which are on bestsellers lists), into full-production podcasts, theater, television, and film.

1. Investor Presentation
November 2016

2. We are a production and creative development
company, focused on developing books, owned and
published by SPM’s sister company Studio Digital, into
full-production podcasts, theater, television, and film.
Growing stories into premier productions
01.

3. 02.traction plan
• Over 250,000 downloads
• Ranked in top 1% of all
podcasts
This is Rage Podcast
Tarnished Notes Movie
• Acquired distribution deal
with Petri Entertainment
• Revenue anticipated
Q2 2017
Little Did I Know Podcast
• First ever broadway-level
musical podcast
Other Current Projects
• Owns rights to 120+
books, 1/3 of which are
on bestseller lists.
• Critically acclaimed novels
• Ready for exploitation
• 12+ already in production
pipeline
SPM Properties
• SPM team has created
productions grossing a
combined total of $1B
• Lou Aronica - Publisher
and New York Times best
selling author.
• Mitchell Maxwell -Tony
Award Winning Producer &
Pulitzer Prize Winner.
Team Success
SPM is poised to grow its existing and future properties into lucrative premiere productions.

4. problem: solution
03.
Problem #1 Solution #1
Authors lack resources to
navigate production pipeline.
Story Plant Media provides
expertise to grow stories to
productions.
• No defined production pipeline
of distribution for taking a book
to media.
• Pipeline requires industry
knowledge & resources.
• SPM has a team of publishing
and production experts.
• Ample experience navigating
the production pipeline
successfully.
• SPM will fund and produce the
initial production of each
property.
1 322

5. problem: solution
04. 1 32
Problem #2 Solution #2
There is an increased demand for
original, rich content.
SPM owns 120+ properties,
including bestsellers, awaiting
production.
• Evidenced by the success of
Netflix, HBO, and others.
• Personal stories yield virality
and top hits in social media
traffic, emphasizing the trend.
• Only a small number of
companies determine what
content is produced.
• Continuous built-in catalogue of
properties, customized to the
chosen media outlet.
• Continually acquires rights to
books to expand its catalogue.
• Implements turn-key solution to
take original content to premiere
productions.
2

6. problem: solution
05.
Problem #3 Solution #3
Traditional production channels
require high-risk investments.
Proof-of-concept model
determines traction before high
risk investment in property.
• Production companies often
invest large sums of money into
projects without knowing
whether or not they are going to
be successful.
• Majority of projects tested
through audio drama podcasts.
• Low-budget model determines
success before translating to
higher budget production.
• Models are also revenue
generating.
1 322

7. 06.business model: Podcast
Podcast Market Opportunity
PODCAST
REVENUE
STREAMS
Sponsorship
Patreon
monetization
Podcasts
• Serve as profit center from ads and sponsorship
• Determine traction with mass audience
• Act as test-the-waters campaign
• Inexpensive to produce
✴ over $100M invested in podcast sponsorship
17% Over 46M people
listened to
podcasts
in 2015,
audience
increase
between ’14-15
61% make purchase
resulting from ad
on podcast
of podcast
listeners
88%
podcast audience
is affluent,
educated,
and engaged.listen to every
episode

8. 07.business model: Theater
• Projects are uniquely analyzed for best go-to-market strategy
• Revenue generating proof-of-concept phase before full sale production
• SPM team has immense industry knowledge as theater owners & producers
Podcast
most often used
Stage Reading
One Man Show
Book
if successful
Full Scale Premiere
Production Market Opportunity
46MTHEATER-GOERS
THIS MONTH
1.27BBROADWAY
REVENUE
Theater

9. vs
08.business model: Film/TV
37%
3rd largest global
market in the USFILM-GOING
US AUDIENCE
from over
5,8000 cinemas.
$38B
projected to reach
$50B by 2020.FILM
INDUSTRY
1.2B
TICKETS
BOUGHT
vs.
Though the film industry can be incredibly lucrative, it is often high risk. SPM business
model minimizes risk through creating revenue generating proof-of-concept phase.
Similar monetization can also apply to third party streaming services or television.
Film Market Opportunity
Independent Film Industry
• over $3B invested
• average of 750k per film
only 2% of investments returned
SPM Decreases Risk
• proven, revenue generating model
• assess traction
• appeal to mass audience
• monopolize on gap in industry
far higher likelihood of ROI

10. 09.business model: Licensing
Case Study of SPM Property:
Analyze the best go-to-
market strategy. Map for
media adaptation.
Novel
Owned property
• SPM will seek to license the performance rights, especially if a high budget
production is essential.
• Licensing includes both up-front payment and participation on the back end.
• Wherever possible, SPM will seek a role as Executive Producer, giving the
company a 1% share of the overall budget for the project.
Licensing
There are some cases where seeking licensing might be in the best interest of SPM
Proof-of-concept
Typically Podcasts
Determine if a story has
traction before bringing it
into full-scale production.
Full
Production
Distribution
& Licensing
Create distribution
channels or seek to
license performance
rights
Seek additional outside
funding to develop full
production effectively.

11. 10.current projects
Tells the story of an elevator pitch gone horribly wrong, leading to murder, kidnapping, and social
revolt. It is also the behind-the-scenes story (told by a true insider).
Strong sales in 2013
Top ten B&N Best Seller List
Book published
Adapted to 4hr podcast
Total of 9 episodes
Recorded first 3 episodes
Podcast Adaptation
Released in August 2016
Deployed Advertising Partner
250,000+ Downloads
Podcast Launch
Complete 6 remaining episodes
Extend to TV, film, or licensing
model.
Execute Best GTM
Strategy
This is Rage - Case Study
A local music pastor and his wife
find themselves sexually obsessed
with the same man…only a matter of
time before the tension becomes
explosive–and deadly.
$400KEntire Budget
Q2 2017Expected Revenue
Tarnished Notes
Group of recent college
graduates spends summer
bringing theater back to life before
transitioning into the real world.
Little Did I Know
-Adapted to 2.5hr musical
-Demo created to raise funds
-Release Q1 2017
First fully-produced
Broadway-level musical in
podcast form.

12. Competitive Advantage
11.competitive landscape
Digital Media Company/Podcast Network Hollywood Podcast Advertising Network
• Producing high quality narrative podcasts
• Trying to become “The HBO of Podcasting”
• Founded in August 2014 by NPR producer,
Alex Blumberg & Matthew Lieber
• Generates revenue for podcasts
• Created proprietary portal.
• Address foremost problem advertisers face with
podcast: ability to accurately track analytics/metrics
✴ Potential Partner
4.5M
Active Listeners
$30M
Valuation
Underwent round of seed funding and employed
series Title III equity raise to achieve valuation.
$2M
Anticipated in Ads
200companies in
network
200
Podcasts
Howl listening app combines photos and
community elements for each podcast.
Howl app
1. SPM creates, produces,and distributes content.
2. Other studios must license pricey content after traction, SPM already has 120+ properties.
3. Podcasts are only the first step in revenue generating proof-of-concept model;
growth thereafter is built in to SPM’s business model

13. 12.
• Properties are ready for exploitation in other media, many of which
have already proven valuable through book sales or critical acclaim.
All properties further vetted through our proof of concept approach.
120+
Featured Placement
on iTunes
Publicity to book and
Podcast Media
Targeted
Advertising
CRITICALLY
ACCLAIMED
• SPM has a deal in place to acquire performance rights to the entire
Studio Digital catalog, including all titles that Studio Digital signs in
the future.
Sales/Performance Rights
Growing
Library
sales and marketing
Marketing Plan
SPM has relationships with
iTunes
Weekly Social media
updates/ behind-the-scenes
Via advertising Agency
& Project-based partner

14. 13.the team
NY TIMES BEST-SELLING AUTHOR
Lou Aronica has thirty-six years of high-level experience in the book
business. Publisher of two of the industry’s largest imprints: Avon Books
and Berkley Books, and Deputy Publisher of a third, Bantam Books. As a
writer, he is the author of twenty-four books, including New York
Times and National Best Sellers.
Lou Aronica, Chief Executive Officer
TONY & PULITZER AWARD WINNING PRODUCER
Mitchell Maxwell has built five entertainment companies and has
owned and operated three off-Broadway theaters. A forty-year veteran
of the entertainment industry, he has produced seven Broadway
shows (including the smash hits Stomp and Damn Yankees), more than
thirty off-Broadway and regional productions, four national tours, three
West End productions, and six major motion pictures.
Mitchell Maxwell, President
Art House
Digital MarketingSheer Venture Solutions
Partnerships:
SPM uses a range of top-level professional contractors to fill needed roles,
aside from accomplished leaders.

15. 14.
Total Revenue $1,975,000 $5,887,480 $14,874,230 $20,117,960 $22,085,260
Total Cost of Goods $1,295,600 $2,270,662 $3,468,748 $4,792,344 $5,613,900
Gross Margin $679,400 $3,616,818 $11,405,482 $15,325,616 $16,471,360
Total SG&A $771,000 $1,124,050 $1,519,980 $2,174,820 $2,889,920
Net Income -$91,600 $2,492,768 $9,885,502 $13,150,796 $13,581,440
Year 1 Year 2 Year 3 Year 4 Year 5
Story Plant Media Five Year Summary
14.financials

16. Growing stories into premier productions