To establish HISTORY as a destination for premium scripted programming and attract younger viewers, the agency launched an aggressive marketing campaign for Vikings featuring: 1) Branded integrations during March Madness on ESPN to reach sports fans. 2) A partnership with God of War around its release to engage male gamers. 3) "Vikings Month" on Crackle with exclusive content to target digital audiences. 4) High profile placements during the Super Bowl and TV premieres to drive awareness. The campaign was a success, with Vikings becoming the #1 new drama series of 2013 on cable.