Stanley Steemer is the largest residential cleaning service in the US, founded in 1947. While it had national brand awareness, its marketing needed to do more to drive bookings. A new agency analyzed customer media habits and found the target audience was receptive to ads on TV, online, and social media. The agency implemented a marketing plan across these channels, optimizing spending. Digital efforts increased website traffic 40% and booked 38,000 appointments. As a result, Stanley Steemer saw positive sales growth quarterly after implementing the new plan in late 2012.