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Standing Out
Creating and Monitoring Your Online Profile

Dariel Dato-on
What happens
when you



    your name?
My Search Rankings
3/6/2012




dariel dato-on     1st result   1st result

“dariel dato-on”   1st result   1st result

dato-on            1st result   Page 4

dariel             Page 15      None
Google Autocomplete
Personal Identifiable Information

                        •   Name
                        •   Home Phone
                        •   Address and Map
                        •   Parents
                        •   Age range
Even though I have an
uncommon name,




    I did   not   always have

    high search rankings.
1. Attitude Towards Privacy


• If you use the Internet, there
  is no such thing as privacy

• Act responsibly online

• Be proactive, take control of
  your online profile
2. Use Your Real Name
3. Link to Yourself
 How Google Works:

 One part of the algorithm is the number of pages that link to the site.
 You can improve your search results by linking to yourself.
4. Leave Comments

                                   Leave comments on blogs with
                                   similar interests as you.




 Use your real name and link the
 name to your online profile
5. Have a Blog/Landing Page
              Still working on this
              one.


              Currently use Google+ profile as
              mini-blog.

              http://profiles.google.com/oddratio
              nale
6. Do Something Noteworthy
7. Actively Monitor




Use Google Alerts
• Receive email when new search results with your name
• Real-time monitoring
• Can help detect identity theft
                                             www.google.com/alerts
Conclusion



  7
        There you have it.

       ways I used to improve
  my online profile.

    Be proactive. Take control of your online profile!

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Standing Out: Creating and Monitoring Your Online Profile

  • 1. Standing Out Creating and Monitoring Your Online Profile Dariel Dato-on
  • 3. My Search Rankings 3/6/2012 dariel dato-on 1st result 1st result “dariel dato-on” 1st result 1st result dato-on 1st result Page 4 dariel Page 15 None
  • 5. Personal Identifiable Information • Name • Home Phone • Address and Map • Parents • Age range
  • 6. Even though I have an uncommon name, I did not always have high search rankings.
  • 7.
  • 8. 1. Attitude Towards Privacy • If you use the Internet, there is no such thing as privacy • Act responsibly online • Be proactive, take control of your online profile
  • 9. 2. Use Your Real Name
  • 10. 3. Link to Yourself How Google Works: One part of the algorithm is the number of pages that link to the site. You can improve your search results by linking to yourself.
  • 11. 4. Leave Comments Leave comments on blogs with similar interests as you. Use your real name and link the name to your online profile
  • 12. 5. Have a Blog/Landing Page Still working on this one. Currently use Google+ profile as mini-blog. http://profiles.google.com/oddratio nale
  • 13. 6. Do Something Noteworthy
  • 14. 7. Actively Monitor Use Google Alerts • Receive email when new search results with your name • Real-time monitoring • Can help detect identity theft www.google.com/alerts
  • 15. Conclusion 7 There you have it. ways I used to improve my online profile. Be proactive. Take control of your online profile!