white label social network

1. Community engagement solution!

2. You would like to increase engagement with
users of your websites
The Direction from here
Increased Interaction with readers on each of your websites
•Participative clubs centered on matters that interest your users – fan clubs, book reviews, sports etc
•Clubs centered on immediate events and offers
•Communication with your readers based on interests, passions & affinities
•Consistent with your branding & user generated content consistent with web pages
Increased traffic to your website
•Increased advertising revenue
•New and repeat visitors
•without additional IT commitment/resources
Improved marketing
•Better information about your readers (demographics, interests & contact details)
•Targeted communications and virals per interest group

4. Based on groups of members sharing interests, passions, affinities or
backgrounds
Where you go to find people like you
Who care about the things you care about

5. • Personalized pages and friends
• A Powerful interest based search tool
• Forums, blogs, chat, bookmarks
• Photo and video sharing and
• Other features for group based communication

6. Improved marketing
•Better client data (age, name, job, Interests etc)
•Target offers and information by customer interest
•Seed information and virals
•Listen to and participate in brand discussion
Increased Site Traffic
•From our site via value added content and interaction from other wasabi groups
•Natural SEO Benefits from user generated content
•Forward to a friend virals
Test new product ideas
•Feedback, forum beta tests and focus groups
Increased customer loyalty
•Brand affinity through communities
•Special Informational/offers to priviledged clients

7. Wasabi main website.
4,460,363 members and growing.
Wasabi began as a Social network, Formally known as Passado. Spanish,
German, French, Italian and United Kingdom users log into wasabi to
communicate their interests and create or join groups based around them.
They find like minded individuals, old school friends and make new friends
too!.
Advantages of a mutualised solution
Infrastructure Benefits
Dedicated IT Support.
Industrial strength hosting, back-up and better uptime.
Web Analytics and statistical data available for your site and
anonymized data across the whole network.
Avoid ‘Social network fatigue’
One profile for many groups.
A Standalone service may have critical mass issues.
Attract new members from the wasabi community.
Benefit from wasabi’s experienced community
managers.
Local teams to train in-house animators and community managers.
Best Practices and experiences learned across a larger site.

8. Widgets on your page!
Widgets open out into blogs and forums relevant to page
content. Social interaction without leaving the partner site.
Partners also control the choice of groups on each page.
Social Interaction
Users must sign in & join the
community to comment. Partner
can restrict membership to users
of their site or also allow other
Wasabi members to participate!
Widgets integrate social content into your website consistent with
the page theme:
Featured member profiles, blogs, forums, videos, photos,
comments, forward to a friend & other features.
* The MTV site is being used for illustrative purposes and does not imply any connection between Wasabi
& MTV.
Floor 6, 130 Shaftesbury AvenueLondon, W1D 5EU

9. The Wasabi Widget in-depth
Feed formated homepage Feed formated mail
User profile page with mini dashboard Conversation threads like mail
Floor 6, 130 Shaftesbury AvenueLondon, W1D 5EU

10. The Wasabi Widget in-depth
User posts Search within the widget
Video post & comment
Floor 6, 130 Shaftesbury AvenueLondon, W1D 5EU

11. The Wasabi Widget in-depth
Friends page Live update feed page
Floor 6, 130 Shaftesbury AvenueLondon, W1D 5EU

12. Wasabi community engagement
Benefits of partnering with wasabi as
opposed to doing it yourself.
Benefit from: Wasabi Avoids:
•Wasabi’s investment new in new features •Setup & Development costs
• Critical mass of members for your •Maintenance & hosting costs
•Expensive in-house IT resources &
communities
• Wasabi’s +5 years social network expertise.
experience
•Features tested on the wider Wasabi
community
•Live in a couple of days!
Floor 6, 130 Shaftesbury AvenueLondon, W1D 5EU

13. Wasabi community engagement
What do you need to do to
set up your Free web
2.0Community?
All you need:
• A websiteTo sign a simple contract with Wasabi
• An IT or webmaster contact to add a few simple
lines of code to your website
• Person or persons to manage and animate your
clubs
• To liaise with Wasabi’s community managers
• To choose features options from a ‘shopping
list’
• A marketing contact
• To help publicize your clubs on your website,
newspapers, emails, brochures, point of sale
Floor 6, 130 Shaftesbury AvenueLondon, W1D 5EU

14. Privacy, Data Protection &
Data Liability
• Wasabi is a reputable European company & headquartered in London
• Subject to and compliant with EU Data protection law
• Servers hosted in Germany
• Data is backed up regularly
• Users control their privacy settings
• Control over which data is disclosed & to whom
• Users personal data is never sold, lent or shared with any third
party
• User Generated Content – user is responsible for the content, copyright
violations etc
• Content Moderation
What’s in it for wasabi?
• Service free of charge to users and partners
• Members create a unique membership identifier
• Can choose to join other Wasabi clubs
• Key to critical mass for partner and Wasabi
• Negotiate revenue sharing after initial period?: e.g.:
• Shared advertising revenue from widgets
• Revenue from your site banners will remains yours
• Partner can always terminate & migrate members to another platform
Floor 6, 130 Shaftesbury AvenueLondon, W1D 5EU

15. Information about wasabi
• Wasabi was founded in 2002
• Previously Passado – a schools reunion site with 5 million registered members across
Europe
• Owned by Founders, Tudor Investment Corp and DFJ e-planet
• Experienced senior management team
• Financially stable
• Raised 10mE in 2006
Next Steps
• Agree a timetable and action plan
• Sign a contract
• Decide on features from ‘shopping list’
• Test Launch
• Publicize to your constituents
• Continual learning together:
• Wasabi community managers available to train and
advise
• Wasabi guides to populating and running your
community
Floor 6, 130 Shaftesbury AvenueLondon, W1D 5EU