2. What is Friendship Zone? - Values and objectives
Friendship Zone is built on the functionality of a social networking website
ü It is run by you as a contributor and other volunteers as moderators
ü It is dedicated to facilitating simple donations and promoting charitable causes
ü The facilities offer a wide variety of common and special functionality
ü It is free to use
What is a Social Networking website?
A social networking site provides a variety of web based functionality that enables
individuals and groups to talk, share and interact in a variety of ways.
Friendship Zone provides a powerful means of communicating and sharing information in
a safe and ethical environment. Have a look at the Facilities described in full on the back
page.
How does Friendship zone grow?
Friendship Zone has created a brand that is very attractive to users. This drives people to
register and share this unique concept with their friends and colleagues.
These people have their own hopes, dreams and charities that they support. So they in
turn register and the process fulfils itself.
This is known as the 'Full circle concept '
The growth of Friendship Zone will enable the charity to apply for grants, accept
advertising and collect donations.
This enables us to benefit those less fortunate and fulfil their dreams.
All
money generated
through the website Individuals,
is reinvested into Companies and
heart touching charitable Bands join Friendship
and community projects. Zone and invite as
This creates awareness many friends as
of Friendship Zone possible.
and encourages
more people to join.
Active use of
Friendship Zone
generates income and
promote their services
and products on our
website.
FULL CIRCLE CONCEPT
Who works at Friendship Zone?
The website is run, promoted and moderated by volunteers who are a part of our growing
community. There are only a few paid staff dedicated to the cause.
3. Who does Friendship Zone benefit?
The website can be used to promote a user's favourite charity.
The website can be used to facilitate donations to any nominated charity of a user's
choice.
Friendship Zone promotes SPICE - the social, physical, intellectual, creative and
emotional well being of young people. Donations are accepted by Friendship Zone. The
values achieved are accumulated into the charity fund and reinvesting into projects that
promote these five characteristics allowing young people the opportunity to achieve their
dreams.
What can I do ?
Register
By registering your interest you begin a snowball effect that creates an advantage for you
and Friendship Zone.
Moderate
Safety on the internet is a primary concern for us, particularly where children are
concerned. Therefore there is a strict policy on moderation, especially since we are a
charity.
All content is sent to a moderator rather than directly uploaded to the website. The
moderator then decides on its suitability. Our aim is for all uploaded content to be deemed
suitable in less than 3 hours. It is very important that the website is not abused and
security standards are met. All users are able to contact the moderator via the
Accept Marketing
Revenue for the charity is raised via advertisers, sponsors and premium services.
Incorporated into this system is targeted marketing. Once the number of users has grown
to 1million, Friendship zone has the opportunity to generate additional income if you
accept targeted marketing. This will be restricted to 10% of online time and 33% of a
targeted txt message.
We will also be relying on links with other
sponsor websites and sponsor links, press
releases, internet, word of mouth, mail
campaign and the press.
Digital Stamp
Sponsors of Friendship Zone will be authorised
to use a digital stamp to show their support,
whilst those charities supported by Friendship
Zone will also be issued with a loyalty stamp.
We are a charity with a difference- we do not ask for money, we earn it through hard work
and by providing cost effective and results based marketing services.
Whatever you give us and whichever way you help us, we will always give something
back such as promotion of your chosen charitable causes, your services or brands. By
supporting Friendship Zone, we will become one step closer to helping people to achieve
their dreams.
4. The Facilities
Online Radio Friends Birthday List
five channels, three different age groups
A countdown feature for birthdays
(suggested rename)
message feature for congratulations. (linked
ü 17 and below (Ultra modern)
to your address book).
ü 18-39 (Popular Contemporary)
ü over 40's (Classic) Quiz
ü advertising jingles (commercial) ü Sponsored general knowledge questions
ü unsigned bands (users uploaded ü Sponsored Prizes available
content)
Backgrounds and Skins
Public Galleries - users uploaded photos Various colour options, Suggestable
Features
Running Lines
ü Public and home page Suggestable Content
ü Welcome message and administrative As a community website all suggestions are
announcements taken seriously regarding any aspect. All
practical, cost effective suggestions will be
Profile and Friends page
enacted if possible.
ü line 1 - advertisements, administrative
Suggestions help the website become user
announcements
friendly and build an element of loyalty
ü line 2 - members' messages sent via
premium SMS for friends to view only ü Songs
ü Pictures with comments
Internal Web/Email
ü Emoticons
Address Book (contact details, date of ü Congratulations
birth. linked to birthday countdowns) ü Photos
ü Galleries
Spin-able Links - three nested rings of
ü Forum Topics
icons/links spin-able by the user. As an
ü Avatar Photos
amusing feature The rings rotate in
ü Backgrounds
alternate directions ensuring high
ü Spinable Links
accessibility
ü Messages for running lines
Congratulations - congratulation e-cards,
Anything and Everything!
some preformed others submitted by users
Voting
Chat
ü uploaded content such as photos are
ü Private messaging and Instant Chat
submitted on the website.
My Profile
These can be graded by the user with two
ü information about the user
methods
ü photo albums - uploaded
ü Letter grades
ü Mobile Photo Album - for multimedia
ü pictures with comments.
messages sent via your mobile phone
Wall
Free SMS messaging
post comments, news, facts
Each text message sent has 33%
dedicated to advertisement Blog
Is a means of posting displayed in date order,
Friends
like a personal diary; it is whatever you want
Users are able to invite and reject friends
it to be!
access to all content input or uploaded
5. How we spend our surplus.
We are proud to present our charitable projects. Friendship Zone commits all surpluses towards various charitable
and community projects suggested to us by our users
Anybody can access these through the Friendship Zone web site once they have registered and created their
profile. To do so, all they have to do is follow the same procedure as creating a blog. However, our system enables
a person to submit this as a ‘Request for Support’.
Everybody can view current
charitable projects supported by
us within the Charitable section of
the website or simply follow the
Smiling face. Here is an example.
In July 2009, Friendship Zone received a ‘Request for Support’ from Linda. She chose the Social Tab from the
menu on the left hand side of the page and then chose ‘Create Blog’. She wrote her blog with the ‘Request for
Support’ in mind. She said that she was originally from Latvia and has always found life a struggle because of
suffering from Cerebral Palsy. She said, “All my previous birthday parties have been at home. I have always
dreamed to go out somewhere nice...”
After submitting this blog, she viewed it from the same location using ‘View Blog’'. When she viewed it,
immediately above is an option that states ‘Request for Support’. She accepted the Terms and Conditions and
chose the ‘Yes’ option.
When we saw her request, we immediately knew this was somebody for whom we could make a small but
perhaps significant difference in her life. We authorised her request. With her micro-grant, she went to Red Hot
Restaurant at Sixfields in Northampton.
All the ‘Requests for Support’ that we receive are kept in a publicly viewable location under the Charity tab from
the menu on the left hand side of the page.
As part of the Terms, to receive your
grant, after you have enjoyed our
hospitality you must write a 'Good
Story' about your experience. This is
done by following the same procedure
as above in creating a blog, but this
time you submit your story using the
'Good Story' option.
Linda blogged about her story saying
“... It was brilliant ... we had a big
giggle ... I feel as though somebody
cared enough to make a difference to
me ... “
Friendship Zone was proud to be able
to make the micro grant in her favour
and refund the cost of the Birthday
Dream Party that she enjoyed at Red
Hot.