Holistic Business Life Cycle addresses the need for businesses to continuously change and improve through innovation. It presents a 7-layer Standard Business Framework (SBF) to manage this process. The SBF layers include requirements, implementation, optimization, and monitoring & control. It emphasizes that change, risk, impact, and learning are ongoing and integral to business maturity and growth over time. Key aspects of the framework include stakeholder engagement, requirements analysis, cost/benefit analysis, implementation validation, and continuous improvement through data analysis and decision-making.

1. Holistic Business Life
Cycle
Innovation of the Standard Business Framework (SBF)
Ashraf M Awwad, MSc CBAP PMP ITIL

2. Overview
Any business need to solve problem, create new
opportunity and address daily operation
Need
Problem Opportunity

3. Response
Address the needs (customer tickets, issue
invoices, staff salary, meeting...etc)
Solve problems (reduce turnover, fix processes,
optimize cost...etc)
Capture opportunity (add VAS, open new
stores, increase customer satisfaction, adopt
new technology...etc)

4. Its an ongoing CHANGE
a desire to change the current capability or
conditions to address a business need
Need Need
Need
Need
Need Change
Change Need
Need
Need
Need Need

5. Change means Risk
• Change from negative to neutral
• Change from neutral to positive
• Change connect with Risk through impact
• Change is proactive or reactive
• Risk is positive or negative
• Impact size dictate the change type
• Aim is to change issues into risk then manage
them

6. Risk means Impact
• Impact has stronger relation with change
than risk (Change impact≠Risk Impact)
• Impact Analysis need configuration
management
• Impact of issues on business tend to be
higher than risk impact on business
• Risk assessment may or may not be justified
by impact analysis however every risk has
impact score!!

7. Chage/Risk/Impact + or -
• If impact is neutral (+ve = -ve) why do I
change current state? Is there any risk? Is
there any opportunity cost if I don’t change?
• Boundaries might impose changing from –ve
to neutral only, then improve to +ve if
possible
• Business strategy decide the risk and impact
scale

8. Change vs. Maturity
• Change lead to improvements
• Keep changing as a habit accelerate maturity
• Maturity = Change + Control , Change and
make sure the changes not changed (specially
when change become too much solicited)
• Change dictate documentation, analysis,
decision, and support
• Management involvement and support
toward changes is a sign of maturity

9. Maturity means Growing
• Growing is that the volume of positive
impacts higher than the negative ones,
positive risk been captured and negative risk
eliminated.
• Change, risk and impact lead to learn and
grow, once acted upon, maturity is achieved
• Once matured, the organization might grow
slowly but still the volume of changes and
risk are tremendously high
• Keeping the Grow and Maturity position

10. Growing means Learning
• Growing is learning from the past, reduce the
negative and increase the positive, or, learn
where to move safely and then run
• Learning is a nature of human and business,
keep the learning grow to grow
• Change and Risk that impact the learning
processes are extremely critical

11. Learning means Analysis &
Conclude
• Move the business filling and archive to
Knowledge Base
• Analysis archived data, conclude the result
into decisions, maintain them as a wisdom
• Re-engineer the process to identify type of
data to be analyzed before starting the filling
• KB is the heart of maturity and business
growth

12. SBF 4 Layers
1 2 3 4 5 6 7
Requirements
Requirements
Implementation
Implementation
Optimization
Optimization
Monitoring and Control
Monitoring and Control
Cost
Cost Schedule
Schedule Risk
Risk Quality
Quality Resources
Resources Elements
Elements
Communication
Communication Process
Process
Data Center
Data Center Center
Center Center
Center
Centers
Centers
Governance
Governance OPA
OPA
Center
Center

13. Layer 1: Requirements
• Need/Problem/Opportunity
• Chartered by the sponsor as business priority
• A Condition that must be met or passed
• Requirements must be elicited from the
stakeholders and analyzed
• Requirements should be mapped against
solution scope
• Must be verified and validated against
business need and calculated through Cost
Benefit as ROI

14. Layer 2: Implementations
• Solution designed to satisfy the requirements
• Cost and Schedule been estimated and
approved
• The implementation scope should cover the
requirements scope
• Implementation completed if the scope
achieved, and successes if the ROI is achieved
• Should maintain two way liaison and
imporvement with the requirements

15. Layer 3: Optimization
• business need and Requirements attribute
identified for measurements
• Ongoing data capturing and analysis for
improvement
• Decision support and control are key
functions to maintain optimization
• Target organization, processes, resources and
market
• Lead to growth and maturity

16. Layer 4: Monitoring &
Control
• Maintain the communication and support
• Reduce the decision time and make data
available for accurate actions
• Enforce the processes, procedure and lessons
learning
• Bridge organization gaps and external factors
impact
• Manage change and risk effectively
• Keep continuous improvement rolling
• Manage stakeholders

17. 7 Milestones
1. Start the cycle
2. Define the attributes for measurements
3. Engage, Charter and hand over to the solution implementation
4. Start the implementation
5. Validate the implementation result
6. Document and conclude the requirements against solution result
7. End the cycle

18. SBF: Cost Elements
1 2 3 4 5 6 7
Requirements
Requirements
Implementation
Implementation
Optimization
Optimization
Monitoring and Control
Monitoring and Control Optimization
Optimization
Analysis Cost
Analysis Cost Implementation Cost
Implementation Cost Cost
Cost
Life Cycle Cost
Life Cycle Cost
Cost
Cost Schedule
Schedule Risk
Risk Quality
Quality Resources
Resources Elements
Elements
ROI
Communication
Communication Process
Process
Data Center
Data Center Center
Center Center
Center
Centers
Centers
Governance
Governance OPA
OPA
Center
Center

19. Quality Assurance and
Control
• Define data to be captured
• Measure and record the data
• Analysis the data and processes involved
• Improve the processes and verify through
measurements
• QC -> Data & Measurement
• QA -> Process & Analysis