CTAC 2024 Valencia - Henrik Hanke - Reduce to the max - slideshare.pdf
Stan Phelps, Congreso DEC. Taking care of your most important customers and employees
1. Stan Phelps
Founder of Purple Goldfish.com, TEDx speaker, Forbes contributor
and IBM futurist
@9INCHmarketing
Taking care of your most important customers and employees
2. Taking Care of Your
Most Important
Customers & Employees
Stan Phelps, JD/MBA
PurpleGoldfish.com
GOLDEN GOLDFISH
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9. 80% of the land in Italy is
owned by 20% of the people
32. 9 Types of Golden Goldfish
1. Throw In’s
2. Added Service
3. Follow Up
4. Convenience
5. Handling Mistakes
Employees
Customers
33. FINDING YOUR BEST
CUSTOMERS
Credit: Harvard Business Review Article, Yoon, Carlotti and Moore
Highly
Involved
Heavy
Users
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