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What to Know About
Stakeholder Theory
Amelia Marlowe
Have you ever wondered why businesses
care to do so much for their consumers?
It’s because of Stakeholder theory!
Duh…
What is it?
Stakeholder theory is
an idea that businesses
should not function
only for financial
benefit; they should run
for the benefit of both
their owners and
stakeholders.
What is it?
The idea is that when businesses pay attention to
their stakeholders-
customers, suppliers, employees, and investors-
they will make a larger overall profit.
Who introduced it?
Edward Freeman
He began work on the
Stakeholder Theory in 1984
Freeman received a B.A. in
mathematics and philosophy
from Duke.
Who uses it?
Businesses, organizations, and even the
Government! Anyone who values morals and the
relationship between the consumer and
corporation.
So what?
The theory is important because it acts as a way to
understand Corporate Social responsibility, or how a
business regulates itself.
It promotes the ideology that businesses making a profit
are dependent on behaving honorably and with morals.
No Morals + all
about profit =
Bad Business!
Criticism
Has to be narrowed down
to be useful
Some businesses can
make more of a profit
while disregarding the
opinions of the
public/stakeholders
Out of date and
there have been too
many revisions to
keep track of
Example- Greenpeace
Organization
It was created in 1971.
Realignment of the organization in
1985 created a less antagonistic
group towards organizations, in
order to be seen as a group to the
people.
Membership in 1985 was around 2
million; following the realignment
period, Greenpeace gained 5
million members by 1990.
It’s all about the people!
To Wrap it Up…
Good business is a balance between the
relationship of companies and stakeholders, as well
as the motivation to earn a profit.

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Stakeholder Theory- Marlowe

  • 1. What to Know About Stakeholder Theory Amelia Marlowe
  • 2. Have you ever wondered why businesses care to do so much for their consumers?
  • 3. It’s because of Stakeholder theory! Duh…
  • 4. What is it? Stakeholder theory is an idea that businesses should not function only for financial benefit; they should run for the benefit of both their owners and stakeholders.
  • 5. What is it? The idea is that when businesses pay attention to their stakeholders- customers, suppliers, employees, and investors- they will make a larger overall profit.
  • 6. Who introduced it? Edward Freeman He began work on the Stakeholder Theory in 1984 Freeman received a B.A. in mathematics and philosophy from Duke.
  • 7. Who uses it? Businesses, organizations, and even the Government! Anyone who values morals and the relationship between the consumer and corporation.
  • 8. So what? The theory is important because it acts as a way to understand Corporate Social responsibility, or how a business regulates itself. It promotes the ideology that businesses making a profit are dependent on behaving honorably and with morals.
  • 9. No Morals + all about profit = Bad Business!
  • 10. Criticism Has to be narrowed down to be useful Some businesses can make more of a profit while disregarding the opinions of the public/stakeholders Out of date and there have been too many revisions to keep track of
  • 11. Example- Greenpeace Organization It was created in 1971. Realignment of the organization in 1985 created a less antagonistic group towards organizations, in order to be seen as a group to the people. Membership in 1985 was around 2 million; following the realignment period, Greenpeace gained 5 million members by 1990. It’s all about the people!
  • 12. To Wrap it Up… Good business is a balance between the relationship of companies and stakeholders, as well as the motivation to earn a profit.