This document discusses stakeholder and issue management approaches. It defines stakeholders as individuals or groups that affect organizational decision making. Stakeholder analysis helps understand relationships between an organization and its constituents. There are primary, secondary, core, strategic, and environmental stakeholders. Effective stakeholder management involves careful assessment of who the stakeholders are, their interests, opportunities and challenges presented, responsibilities of the organization, and strategies to manage stakeholder issues. The document also discusses crisis management stages and principles of stakeholder engagement.