This presentation has been adapted from the original story by Dr. Spencer Johnson in his book – “Who Moved My Cheese”
This story is about two Brand Managers Visu and Aidy who refuse to change from the current obsolete pharma marketing tools like the visual-aids to newer and modern Digital Communication.
Aidy particularly is adamant and change-proof.
What happens to Aidy?
Read on!
Vivek Hattangadi
Pharma India is using the obsolete Visual Aid which was developed in 1975 as the primary tool for brand promotion.
Doctors are tired and is the field force.
Yet pharma brand managers spend over 50% of their time in preparing Visual Aids - which no one wants!
Neither doctors nor sales force.
This small presentation is a strong case to switch over from obsolete promotional methods to modern ones.
Would you like to be like Aidy or Digi & Tal in this story,
The style of putting this case in a novel way has been inspired by Dr. Spencer Johnson and his fable "WHO MOVED MY CHEESE"
Seven Principles of Public Life for Pharma LeadersThe Enablers
This is based on the Nolan Principle. All pharma leaders in India should adopt this
In 1994, the UK government established a Committee on Standards in Public Life. The committee was chaired by Lord Nolan, and was tasked with making recommendations to improve standards of behaviour in public life.
The original thoughts are of Lord Nolan
Seven Principles of Public Life for Pharma LeadersThe Enablers
Seven Principles of Public Life for Pharma Leaders is for all Pharma Leaders
At the Academy of Pharmaceutical Leadership, our endeavour is to create morally outstanding young pharma leaders.
All pharma leaders of South Asia must imbibe these seven principles
Patients First - is the motto of this slide presentation
Vivek Hattangadi and Prof. (Dr.) Suniel Deshpande
Why is copywriting Indian pharma marketing so bland and uninspiring?
Why are brand managers so focused on table-stake promotion and not brand promotion?
Welcome and see the magic of EMOTIONS IN PHARMA MARKETING.
For more details please write to Vivek Hattangadi or Prof. (Dr.) Suniel Deshpande
Why is social media neglected by Pharma India Brand Managers?
These slides will give you some insight into this important but neglected media for branding
Pharma India is using the obsolete Visual Aid which was developed in 1975 as the primary tool for brand promotion.
Doctors are tired and is the field force.
Yet pharma brand managers spend over 50% of their time in preparing Visual Aids - which no one wants!
Neither doctors nor sales force.
This small presentation is a strong case to switch over from obsolete promotional methods to modern ones.
Would you like to be like Aidy or Digi & Tal in this story,
The style of putting this case in a novel way has been inspired by Dr. Spencer Johnson and his fable "WHO MOVED MY CHEESE"
Seven Principles of Public Life for Pharma LeadersThe Enablers
This is based on the Nolan Principle. All pharma leaders in India should adopt this
In 1994, the UK government established a Committee on Standards in Public Life. The committee was chaired by Lord Nolan, and was tasked with making recommendations to improve standards of behaviour in public life.
The original thoughts are of Lord Nolan
Seven Principles of Public Life for Pharma LeadersThe Enablers
Seven Principles of Public Life for Pharma Leaders is for all Pharma Leaders
At the Academy of Pharmaceutical Leadership, our endeavour is to create morally outstanding young pharma leaders.
All pharma leaders of South Asia must imbibe these seven principles
Patients First - is the motto of this slide presentation
Vivek Hattangadi and Prof. (Dr.) Suniel Deshpande
Why is copywriting Indian pharma marketing so bland and uninspiring?
Why are brand managers so focused on table-stake promotion and not brand promotion?
Welcome and see the magic of EMOTIONS IN PHARMA MARKETING.
For more details please write to Vivek Hattangadi or Prof. (Dr.) Suniel Deshpande
Why is social media neglected by Pharma India Brand Managers?
These slides will give you some insight into this important but neglected media for branding
+Many pharma brands in India become stagnant. can they be brought back to life? can they become vibrant? Learn how Vivek Hattangadi www.theenablers.org
An E-TEAM is a FULLY ENGAGED TEAM.
Engagement is a strange word and has many meanings. The Oxford Advanced Learners Dictionary, 7th Edition, lists five meanings - from an agreement to marry to a fight! But the way marriages and engagements get ended, in a fight, is engagement the best way to describe a workplace commitment? Nevertheless, you as a manager would like to avoid tragic separations at the workplace, isn’t it?
An E-TEAM is a FULLY ENGAGED TEAM.
Engagement is a strange word and has many meanings. The Oxford Advanced Learners Dictionary, the 7th Edition, lists five meanings - from an agreement to marry to a fight! But the way marriages and engagements get ended, in a fight, is engagement the best way to describe a workplace commitment? Nevertheless, you as a manager would like to avoid tragic separations at the workplace, isn’t it?
Lear more about the MAKING OF AN E-TEAM in this presentation.
Vivek Hattangadi
The enablers cows and people - A Lesson in Human Relations for Better Sales...The Enablers
At times, the field managers in the pharma industry in India forget that for better prescription generation, human relations are very important.
For optimum productivity, go through this presentation and give your feedback on vivekhattangadi@theenablers.org / www.theenablers.org
Remember what Ken Blanchard says! Catch People Doing Right or Approximately Right!
This presentation will help the pharma first-line leaders to know how rich their job is.
They are not mere managers - they are the industry leaders of tomorrow.
All FLLs should realize this and strive for corporate maturity.
Brand Building and the Chinese Bamboo TreeThe Enablers
See the similarity between a Chinese Bamboo Tree and Building a Pharma Brand
Developed by Vivek Hattangadi
www.theenablers.org
Aithor of the book: "WHAT THE PHARMA CEO WANTS FROM THE PHARMA BRAND MANAGER"
fOR MORE DETAILS, PLEASE CONTACT
vivekhattangadi@theenablers.org
Briefing the design agency is a skill and art.
For an excellent output from the design agency, a good brief is essential and should be a combination of written and verbal communication
vivekhattangadi@theenablers.org
www.theenablers.org
The Brand Management Guru - The Enablers The Enablers
The Enablers, The Brand Management Guru offers a comprehensive package in training pharma brand managers and field sales managers.
Kindly contact vivekhattangadi@theenablers.org / pahwa.theenablers@gmail.com for further details
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
+Many pharma brands in India become stagnant. can they be brought back to life? can they become vibrant? Learn how Vivek Hattangadi www.theenablers.org
An E-TEAM is a FULLY ENGAGED TEAM.
Engagement is a strange word and has many meanings. The Oxford Advanced Learners Dictionary, 7th Edition, lists five meanings - from an agreement to marry to a fight! But the way marriages and engagements get ended, in a fight, is engagement the best way to describe a workplace commitment? Nevertheless, you as a manager would like to avoid tragic separations at the workplace, isn’t it?
An E-TEAM is a FULLY ENGAGED TEAM.
Engagement is a strange word and has many meanings. The Oxford Advanced Learners Dictionary, the 7th Edition, lists five meanings - from an agreement to marry to a fight! But the way marriages and engagements get ended, in a fight, is engagement the best way to describe a workplace commitment? Nevertheless, you as a manager would like to avoid tragic separations at the workplace, isn’t it?
Lear more about the MAKING OF AN E-TEAM in this presentation.
Vivek Hattangadi
The enablers cows and people - A Lesson in Human Relations for Better Sales...The Enablers
At times, the field managers in the pharma industry in India forget that for better prescription generation, human relations are very important.
For optimum productivity, go through this presentation and give your feedback on vivekhattangadi@theenablers.org / www.theenablers.org
Remember what Ken Blanchard says! Catch People Doing Right or Approximately Right!
This presentation will help the pharma first-line leaders to know how rich their job is.
They are not mere managers - they are the industry leaders of tomorrow.
All FLLs should realize this and strive for corporate maturity.
Brand Building and the Chinese Bamboo TreeThe Enablers
See the similarity between a Chinese Bamboo Tree and Building a Pharma Brand
Developed by Vivek Hattangadi
www.theenablers.org
Aithor of the book: "WHAT THE PHARMA CEO WANTS FROM THE PHARMA BRAND MANAGER"
fOR MORE DETAILS, PLEASE CONTACT
vivekhattangadi@theenablers.org
Briefing the design agency is a skill and art.
For an excellent output from the design agency, a good brief is essential and should be a combination of written and verbal communication
vivekhattangadi@theenablers.org
www.theenablers.org
The Brand Management Guru - The Enablers The Enablers
The Enablers, The Brand Management Guru offers a comprehensive package in training pharma brand managers and field sales managers.
Kindly contact vivekhattangadi@theenablers.org / pahwa.theenablers@gmail.com for further details
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. Who Moved My Visual Aid?
A fable inspired by Dr. Spencer Johnson
Vivek Hattangadi -
Academy of
1 Who Moved My Visual Aid
2. Introduction - City of VA-topia
Brand Manager - Visu Brand Manager - Aidy
Vivek Hattangadi -
Academy of
2 Who Moved My Visual Aid
3. VA-topia
In the city of VA-topia lived two brand managers Visu
and Aidy.
Every morning they would run to their office and
churn out visual aids for the DetailMen and the
HealingMen.
They enjoyed their jobs
Vivek Hattangadi -
Academy of
3 Who Moved My Visual Aid
4. Visu– whatever came to his mind, he wrote on
a wall in his office
Preparing a Visual Aid makes a
Brand Manager very happy
Vivek Hattangadi -
Academy of
4 Who Moved My Visual Aid
5. DetailMen and HealingMen
Every month for 6 days in a week they visited the
HealingMen along with the DetailMen
The DetailMen and the HealingMen were delighted to
see new Visual Aids every month and prescriptions
began to flow
Vivek Hattangadi -
Academy of
5 Who Moved My Visual Aid
6. Visu writes
The Visual Aid is the most important
tool to get a prescription
Vivek Hattangadi -
Academy of
6 Who Moved My Visual Aid
7. Success of Visual Aid
And life went on merrily
The Visual Aids were received by the DetailMen and
HealingMen with great enthusiasm
Industry too began to grow and prescriptions began to
flow and flow
Vivek Hattangadi -
Academy of
7 Who Moved My Visual Aid
8. Year 2000 – Twin Marmoset's Born
Digi Tal
Vivek Hattangadi -
Academy of
8 Who Moved My Visual Aid
9. Digi and Tal join the profession
Digi and Tal see Visu and Aidy working on the Visual Aids
And as they grew up they too loved the work of Visu and
Aidy
Digi and Tal decide to take up the same profession
Vivek Hattangadi -
Academy of
9 Who Moved My Visual Aid
10. Every morning Visu & Aidy and Digi & Tal go to office
to churn out Visual Aids
Vivek Hattangadi -
Academy of
10 Who Moved My Visual Aid
11. Visu writes on the wall
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid11
Making Visual Aid is fun and play for which we get paid
12. Digi & Tal visit the HealingMen
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid12
Every morning now Visu & Aidy and, Digi & Tal went to
office and started churning out Visual Aids
But Digi & Tal visited the HealingMen along with their
DetailMen every evening
Kept on meeting them often up to midnight or beyond
13. Cranky old HealingMan
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid13
One cold wintery evening in December 2010, Digi &
Tal as usual went on to meet the HealingMen
But one cranky old HealingMan told them:
“Don’t show me the Visual Aid anymore. Just name the
product andget out”
14. Not surprised
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid14
Digi & Tal were not surprised
Digi said: “The Visual Aid is being displayed and detailed
to the HealingMen since 1975. It is but natural they are
bored seeing the same thing again and again
Added Tal: “When they don’t time for patients, how
can they have time for us?”
Said Digi: “Come Tal, we shall try to find and something
new”.
15. And suddenly Digi & Tal began to grow in size
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid15
16. Visu & Aidy with HealingMan
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid16
A few weeks later Visu & Aidy too went to meet the
HealingMen
And the cranky old HealingMan said:
“Don’t show me the Visual Aid anymore. Just name the
product andget out”
17. Visu writes on the wall
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid17
Visual Aid actually nourishes the doctor’s mind and we should
continue giving better and better Visual Aids.
18. Visu & Aidy suddenly shrunk in size and were reduced
to the size of Digi & Tal who were now growing
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid18
19. What do they do?
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid19
Next morning Visu & Aidy once again went to office to
prepare better Visual Aids. And they further shrunk in size
On the other hand, Digi & Tal ran around to find out
something new to replace the Visual Aid. They kept on
searching and began to grow in size.
20. Now Visu & Aidy barely reached the shoulders
of Digi & Tal
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid20
21. Discovery
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid21
Suddenly Digi found something new and said to Tal:
“Here it is - The Tablet.”
They transferred the Visual Aid into The Tablet and the
DetailMen and the HealingMen went gaga
22. Visu & Aidy tried relentlessly to improve the
Visual Aid with gimmicks and pull outs
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid22
Don’t show me that
stupidVisual Aid
again andagain!
Just name the
products andget lost!
23. Visu & Aidy try relentlessly
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid23
Visu & Aidy tried harder and harder to improve the Visual
Aid with electronic devices
But the HealingMen’s responses did not change
24. Vivek Hattangadi -
Academy of
Who Moved My Visual Aid24
I wonder what Digi & Tal
are doing? Should we
go and find out?
25. Vivek Hattangadi -
Academy of
Who Moved My Visual Aid25
Are you okay Visu?
Digi & Tal are just little
monkeys.
What can they ever
think and do?
On the other hand, we
are humans
26. Vivek Hattangadi -
Academy of
Who Moved My Visual Aid26
Nope! They are no
longer little
monkeys! They have
outgrown us!
27. Visu writes on the wall again
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid27
HealingMen will prescribe only when they see
something new and different!
28. Digi grew but Tal shrunk further
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid28
29. Experiment with The Tab
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid29
Digi & Tal kept experimenting with The Tab
Soon noticed its limitation - HealingMen had
neither time nor patience
30. They see Visu approaching
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid30
What’s
New
Digi & Tal smiled and happily
shared their new experience of E-
Detailing with The Tablet
“The Tablet takes a lot of time to
open and takes more time from
the HealingMen; not very
popular” said Tal
31. Visu was getting wiser - He wrote on the wall
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid31
E-Detailing IS NOT the mere transfer of
the Visual Aid into a gadget!
It’s much more deeper! And profound !
32. Visu smiled. He ran off to tell Aidy of what Digi
& Tal are doing
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid32
No, no!
It is only the Visual Aid whichwill work!
I want my old Visual Aid back!
Who MovedMy Visual Aid?
Who MovedMy Visual Aid?
Who MovedMy Visual Aid?
33. Visu decided to work with Digi and Tal
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid33
Aidy further shrunk in size and Visu grew to the same
size as the monkeys Digi and Tal
Visu decided to work with Digi and Tal. He is now named
DX
34. DX again wrote on the wall
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid34
E-Detailing is making the HealingMan
listen to the detailing at a time and place
convenient to him!
35. Vivek Hattangadi -
Academy of
Who Moved My Visual Aid35
Eureka, Eureka! We have found it.
It is “Digital Marketing”
36. Vivek Hattangadi -
Academy of
Who Moved My Visual Aid36
DX goes to make one last plea and invite Aidy to join.
He goes to the room to find where Aidy is but couldn’t find him.
Aidy,
Aidy
I am here.
Who Moved My Visual Aid?
Who Moved My Visual Aid?
Who Moved My Visual Aid??
Who Moved My Visual Aid?
Who Moved My Visual Aid?
Who Moved My Visual Aid?
Who Moved My Visual Aid?
37. Vivek Hattangadi -
Academy of
Who Moved My Visual Aid37
Aidy soon disappears
Aidy and His Visual
Aid are now EXTINCT
38. The Handwriting on the Wall
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid38
on the verge of becoming a dinosaur – extinct.
1. Using The Tablet is not E-detailing – It’s just another glorified
version of the Visual Aid
2. Digital Communication is a devoted servant of the Medical
Representative
3. Digital Communication will in no way replace the Medical
Representative or Field Managers
4. Digital Media will include use of Internet, microsites on the website,
data bases and more
5. Digital Media will also include social media like Facebook page,
LinkedIn, Twitter, YouTube and Webinars
6. Digital Media will also include social media like Facebook page,
LinkedIn, Twitter, YouTube and Webinars
7. Use portals for medical professionals like Docplexus
39. For more details on Pharma Branding, please
contact
Vivek Hattangadi -
Academy of
Who Moved My Visual Aid39
Prof. Suniel Deshpande or Vivek Hattangadi