This document discusses how raw data can be transformed into business information. It describes the process of collecting, processing, and analyzing data from various sources to create structured information that can be reported and distributed. Various techniques and products are used, including BPMN for process modeling, FME for extract-transform-load tasks, PostgreSQL with PostGIS for the data warehouse, and QlikView for analytics and reporting. FME is highlighted as a powerful tool that can integrate different data types and sources, perform quality checks and enhancements, and distribute data to the appropriate systems and formats.