Rapid prototyping of new and improved products is key to Ordnance Survey being able to understand and respond to customer feedback, and create evermore innovative products. The presentation will go through a variety of products that have been created by the product development team over the last year, including Gazetteers and 3D models and explain how FME has helped to deliver them. As a taster: One product allowed customers, i.e. the emergency services, to quickly find access points to prominent places like schools, airports, etc... FME enabled us to bring many data sources togther, perform complex spatial tasks and write out to numerous data formats. Another produced 3D models for a customer to allow them to see what there data looked like in 3D space before work on a national data model was undertaken. All of these would not have been possible without the flexibility of FME and the endless possibilities that it provides.