Leah Walling, Director, Marketing Communications
              and Product Marketing
© 2012, CPP, Inc. All rights reserved   2
© 2012, CPP, Inc. All rights reserved   3
© 2012, CPP, Inc. All rights reserved   4
Front cover with refreshed brand   Inside introduction page with                    Back cover with ½ page TKI ad and
creative for 2011                  refreshed brand creative for 2011                refreshed brand creative for 2011




                                            © 2012, CPP, Inc. All rights reserved                                       5
Certification advertisement with                                           FIRO Business advertisement with
refreshed creative for 2011                                                refreshed creative for 2011


                                   © 2012, CPP, Inc. All rights reserved                                      6
FIRO Business Email 2010   CPP General Email Template 2011



                                                                         Sales Seminar Email 2011
                                 © 2012, CPP, Inc. All rights reserved                              7
MBTI Certification Nurturing Email 1   MBTI Certification Nurturing Email 2            MBTI Certification Nurturing Email 3
2010-2011                              2010-2011                                       2010-2011



                                               © 2012, CPP, Inc. All rights reserved                                          8
Certification Campaign Landing Page                               Q3 Webinar Followup Landing Page
2011                                                              2011
                                 © 2012, CPP, Inc. All rights reserved                               9
CPP Insider eNewsletter 2011                                           Career Insider eNewsletter 2011

                               © 2012, CPP, Inc. All rights reserved                                     10
MBTI Product Onesheet 2011 (front)                                     MBTI Product Onesheet 2011 (back)

                               © 2012, CPP, Inc. All rights reserved                                       11
CPI Product Onesheet 2011 (front)                                       CPI Product Onesheet 2011 (back)

                                © 2012, CPP, Inc. All rights reserved                                      12
FIRO Business Product Onesheet 2011 (front)                              FRIO Business Product Onesheet 2011 (back)

                                 © 2012, CPP, Inc. All rights reserved                                                13
www.cpp.com Homepage (2009)                                   www.cpp.com Popular Products Page (2010)




                              © 2012, CPP, Inc. All rights reserved                                      14
© 2012, CPP, Inc. All rights reserved   15
iStartStrong Research Report
                                  2011 (front cover)

ASTD Print Postcard Mailer 2009


                                                                              CPP Catalog 2011 MBTI Multi-Product
                                                                              Advertisement




                                      © 2012, CPP, Inc. All rights reserved                                         16
For More information:
                                                                       Leah Walling
                                                           Director, Marketing Communications
                                                                  and Product Marketing
                                                                     lwalling@cpp.com
                                                                       650.623-9291

                                                                                            www.cpp.com



MBTI, Myers-Briggs Type Indicator, Myers-Briggs, the MBTI logo and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. SkillsOne and the CPP logo are registered trademarks of CPP, Inc.

CPP Branding

  • 1.
    Leah Walling, Director,Marketing Communications and Product Marketing
  • 2.
    © 2012, CPP,Inc. All rights reserved 2
  • 3.
    © 2012, CPP,Inc. All rights reserved 3
  • 4.
    © 2012, CPP,Inc. All rights reserved 4
  • 5.
    Front cover withrefreshed brand Inside introduction page with Back cover with ½ page TKI ad and creative for 2011 refreshed brand creative for 2011 refreshed brand creative for 2011 © 2012, CPP, Inc. All rights reserved 5
  • 6.
    Certification advertisement with FIRO Business advertisement with refreshed creative for 2011 refreshed creative for 2011 © 2012, CPP, Inc. All rights reserved 6
  • 7.
    FIRO Business Email2010 CPP General Email Template 2011 Sales Seminar Email 2011 © 2012, CPP, Inc. All rights reserved 7
  • 8.
    MBTI Certification NurturingEmail 1 MBTI Certification Nurturing Email 2 MBTI Certification Nurturing Email 3 2010-2011 2010-2011 2010-2011 © 2012, CPP, Inc. All rights reserved 8
  • 9.
    Certification Campaign LandingPage Q3 Webinar Followup Landing Page 2011 2011 © 2012, CPP, Inc. All rights reserved 9
  • 10.
    CPP Insider eNewsletter2011 Career Insider eNewsletter 2011 © 2012, CPP, Inc. All rights reserved 10
  • 11.
    MBTI Product Onesheet2011 (front) MBTI Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 11
  • 12.
    CPI Product Onesheet2011 (front) CPI Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 12
  • 13.
    FIRO Business ProductOnesheet 2011 (front) FRIO Business Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 13
  • 14.
    www.cpp.com Homepage (2009) www.cpp.com Popular Products Page (2010) © 2012, CPP, Inc. All rights reserved 14
  • 15.
    © 2012, CPP,Inc. All rights reserved 15
  • 16.
    iStartStrong Research Report 2011 (front cover) ASTD Print Postcard Mailer 2009 CPP Catalog 2011 MBTI Multi-Product Advertisement © 2012, CPP, Inc. All rights reserved 16
  • 17.
    For More information: Leah Walling Director, Marketing Communications and Product Marketing lwalling@cpp.com 650.623-9291 www.cpp.com MBTI, Myers-Briggs Type Indicator, Myers-Briggs, the MBTI logo and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. SkillsOne and the CPP logo are registered trademarks of CPP, Inc.