This document provides a toolkit for communication winners funded by Innovate UK to help publicize their projects. It includes an announcement checklist with tips on notifying Innovate UK of announcements, describing the funding support, and using the Innovate UK brand. It also offers guidance on crafting effective in-house public relations through press releases and using social media strategically. The goal is to help funded projects amplify their communications and success stories with support from Innovate UK.
Six Steps to Building a Content StrategyErin Norvell
The document outlines the six steps to developing an effective content strategy:
1. Conduct an audit of existing content.
2. Conduct internal and external analyses to understand business needs, audiences, competitors.
3. Create a core strategy statement that defines goals and what content will be produced.
4. Define the substance of content by determining what high-value content to offer audiences.
5. Structure content for success by prioritizing, formatting, and designing for different channels.
6. Develop workflows and governance for content creation, maintenance, and review processes.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
The document provides a content strategy for XXX U.S. that was compiled based on competitive audits, research, and stakeholder interviews. It defines key terms, outlines themes and topics recommended for different audiences, and types of content that could be created, such as long-form videos, case studies, and podcasts. It also discusses repurposing original content into different formats, and including curated third-party content to position XXX as a thought leader. The strategy aims to shift XXX's content from an inward focus on services, to topics of interest to transformational leaders around areas like technology, diversity and global trends.
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
Six Steps to Building a Content StrategyErin Norvell
The document outlines the six steps to developing an effective content strategy:
1. Conduct an audit of existing content.
2. Conduct internal and external analyses to understand business needs, audiences, competitors.
3. Create a core strategy statement that defines goals and what content will be produced.
4. Define the substance of content by determining what high-value content to offer audiences.
5. Structure content for success by prioritizing, formatting, and designing for different channels.
6. Develop workflows and governance for content creation, maintenance, and review processes.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
The document provides a content strategy for XXX U.S. that was compiled based on competitive audits, research, and stakeholder interviews. It defines key terms, outlines themes and topics recommended for different audiences, and types of content that could be created, such as long-form videos, case studies, and podcasts. It also discusses repurposing original content into different formats, and including curated third-party content to position XXX as a thought leader. The strategy aims to shift XXX's content from an inward focus on services, to topics of interest to transformational leaders around areas like technology, diversity and global trends.
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
Mad Mind Studios is a full-service branding agency located in Los Angeles. They provide branding, marketing, web design, and other creative services to help clients become more successful. Their team combines creative and analytical minds to craft beautiful and functional brands that increase profits. They have 10 years of experience providing great customer service and go to extreme lengths to ensure client success.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
This document outlines a company's marketing strategy. The goals are to reach a specific metric every time frame by a target date. Tactics and projects are listed to accomplish this. Progress and success will be tracked with a goal measurement tool. The strategy also defines the target audience and persona, branding positioning and statement, marketing budget tied to goals, and management approach.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
For top-notch powerpoint presentations, you can hire me @
http://naveenvarthaan1987.elance.com.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
With a top-notch powerpoint presentation , this task is no more a rocket-science.
The customer journey map documents the various stages a customer goes through when engaging with a company from awareness to advocacy. It outlines the key stages as awareness, consideration, decision, delivery & use, and advocacy. At each stage it describes the customer activities, goals, and touchpoints. The business goals are to increase awareness, website visitors, conversion rate, and deliver orders to ultimately have customers advocate for the business.
The document discusses growth hacking strategies for B2B companies. It defines growth hacking as using non-traditional marketing techniques to drive growth in a cost-effective way. The document recommends targeting, influencing, interacting with, and converting a small number of potential customers using content marketing rather than blanket digital promotions. It outlines growth hacking approaches like content creation, search engine optimization (SEO), email marketing, and referrals to move leads through the sales funnel.
This document provides guidance on best practices for social media content creation and management. It begins by explaining the importance of understanding why a business needs social media and the advantages it provides. It then discusses how to properly know your audience, create a brand identity, define goals, develop a content plan, gather inspiration, and create content. The document stresses the importance of maintaining engagement and measuring success. Key aspects covered include developing personas, determining content pillars, creating a content calendar, optimizing for different platforms, and understanding various social media metrics. Overall, the document outlines a strategic approach for effectively utilizing social media to support business objectives.
This document provides information about an agency called Advanced Ideas Studio. It discusses why the agency exists, who the people are that work there, and what types of services they provide. The agency has a passion for ideas and helping ideas come to life through various expertise in technology, campaigns, online platforms, and social media. They have experience developing websites, platforms, and digital campaigns for various clients across different industries.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
This document provides an overview of branding and design services offered by Brand Studios, including business consulting services like developing business canvases and marketing plans, brand strategy and definition, brand guidelines, logo design, website development, product design, and more. The portfolio sections showcase sample work for infographics, branding guidelines, logos, websites, industrial product design, and other design projects.
The why, what and how of Stakeholder Mapping.
This 90 minutes session is part of a series of short and focused masterclasses.
The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
The document discusses various topics related to media and marketing including defining products and key aspects of product development, the importance of product pricing, different types of media and why television is the author's favorite, their favorite advertisement and why, and which word of mouth marketing campaign in India is best and why. It provides answers to these questions and discusses factors like costs, consumer behavior, and features of marketing platforms that make Octane the best word of mouth campaign in India.
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxwellesleyterresa
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR
Source: http://www.socialmedia-forum.com/smwf-2015-in-pictures/
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself:
1)Mark your focus is very much about creating content and storytelling but how do you manage that? What do you need to consider?
“Over the past four years we have moved from a Ford of Europe communications team focused primarily on media relations and servicing the automotive press to a team focused first and foremost on constant storytelling to a broad spectrum of media and audiences. This was a major strategic shift and required new skills and resources.
We created a content team with writers, photographers, videographers, graphic artists – people with strong backgrounds in print, broadcast and digital journalism. We augmented our Ford team with new talent on the agency side to help us tell more compelling stories and reach new audiences – such as tech, design and lifestyle press, as well as bloggers and digital influencers.”
2)What are the key elements to consider when creating any content or story for Ford and what can other businesses learn from your approach?
“We try to keep it simple and ask ourselves a few questions. Is the story interesting enough that a news editor would just have to have it for their newspaper, TV broadcast or website? Would the average person find it interesting enough to read or view, and share online? Would a husband read it aloud across the breakfast table to his wife, for example?
You have to be really honest with yourself on these questions or you will waste time and effort on the low-value stories. If a story passes those first hurdles, then we ask whether the story – once read or watched – could truly improve our corporate reputation or raise someone’s opinion of our vehicles and technologies. We have all read a story or seen a feature on TV that forever changed our perception of a person, company or organization. We quote it to friends or share it on Twitter.
This is the power of great storytelling whether you are creating it yourself or working with journalists. So, simple rules but a difficult task. It takes a lot of creativity and hard work to create content that is entertaining, interesting and meaningful.”
3)How can you reach new audiences most effectively through social media and how is this different to the traditional days of PR?
“Certainly online video, infographics and other forms of digital storytelling are amaz ...
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
Mad Mind Studios is a full-service branding agency located in Los Angeles. They provide branding, marketing, web design, and other creative services to help clients become more successful. Their team combines creative and analytical minds to craft beautiful and functional brands that increase profits. They have 10 years of experience providing great customer service and go to extreme lengths to ensure client success.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
This document outlines a company's marketing strategy. The goals are to reach a specific metric every time frame by a target date. Tactics and projects are listed to accomplish this. Progress and success will be tracked with a goal measurement tool. The strategy also defines the target audience and persona, branding positioning and statement, marketing budget tied to goals, and management approach.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
For top-notch powerpoint presentations, you can hire me @
http://naveenvarthaan1987.elance.com.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
With a top-notch powerpoint presentation , this task is no more a rocket-science.
The customer journey map documents the various stages a customer goes through when engaging with a company from awareness to advocacy. It outlines the key stages as awareness, consideration, decision, delivery & use, and advocacy. At each stage it describes the customer activities, goals, and touchpoints. The business goals are to increase awareness, website visitors, conversion rate, and deliver orders to ultimately have customers advocate for the business.
The document discusses growth hacking strategies for B2B companies. It defines growth hacking as using non-traditional marketing techniques to drive growth in a cost-effective way. The document recommends targeting, influencing, interacting with, and converting a small number of potential customers using content marketing rather than blanket digital promotions. It outlines growth hacking approaches like content creation, search engine optimization (SEO), email marketing, and referrals to move leads through the sales funnel.
This document provides guidance on best practices for social media content creation and management. It begins by explaining the importance of understanding why a business needs social media and the advantages it provides. It then discusses how to properly know your audience, create a brand identity, define goals, develop a content plan, gather inspiration, and create content. The document stresses the importance of maintaining engagement and measuring success. Key aspects covered include developing personas, determining content pillars, creating a content calendar, optimizing for different platforms, and understanding various social media metrics. Overall, the document outlines a strategic approach for effectively utilizing social media to support business objectives.
This document provides information about an agency called Advanced Ideas Studio. It discusses why the agency exists, who the people are that work there, and what types of services they provide. The agency has a passion for ideas and helping ideas come to life through various expertise in technology, campaigns, online platforms, and social media. They have experience developing websites, platforms, and digital campaigns for various clients across different industries.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
This document provides an overview of branding and design services offered by Brand Studios, including business consulting services like developing business canvases and marketing plans, brand strategy and definition, brand guidelines, logo design, website development, product design, and more. The portfolio sections showcase sample work for infographics, branding guidelines, logos, websites, industrial product design, and other design projects.
The why, what and how of Stakeholder Mapping.
This 90 minutes session is part of a series of short and focused masterclasses.
The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
The document discusses various topics related to media and marketing including defining products and key aspects of product development, the importance of product pricing, different types of media and why television is the author's favorite, their favorite advertisement and why, and which word of mouth marketing campaign in India is best and why. It provides answers to these questions and discusses factors like costs, consumer behavior, and features of marketing platforms that make Octane the best word of mouth campaign in India.
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxwellesleyterresa
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR
Source: http://www.socialmedia-forum.com/smwf-2015-in-pictures/
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself:
1)Mark your focus is very much about creating content and storytelling but how do you manage that? What do you need to consider?
“Over the past four years we have moved from a Ford of Europe communications team focused primarily on media relations and servicing the automotive press to a team focused first and foremost on constant storytelling to a broad spectrum of media and audiences. This was a major strategic shift and required new skills and resources.
We created a content team with writers, photographers, videographers, graphic artists – people with strong backgrounds in print, broadcast and digital journalism. We augmented our Ford team with new talent on the agency side to help us tell more compelling stories and reach new audiences – such as tech, design and lifestyle press, as well as bloggers and digital influencers.”
2)What are the key elements to consider when creating any content or story for Ford and what can other businesses learn from your approach?
“We try to keep it simple and ask ourselves a few questions. Is the story interesting enough that a news editor would just have to have it for their newspaper, TV broadcast or website? Would the average person find it interesting enough to read or view, and share online? Would a husband read it aloud across the breakfast table to his wife, for example?
You have to be really honest with yourself on these questions or you will waste time and effort on the low-value stories. If a story passes those first hurdles, then we ask whether the story – once read or watched – could truly improve our corporate reputation or raise someone’s opinion of our vehicles and technologies. We have all read a story or seen a feature on TV that forever changed our perception of a person, company or organization. We quote it to friends or share it on Twitter.
This is the power of great storytelling whether you are creating it yourself or working with journalists. So, simple rules but a difficult task. It takes a lot of creativity and hard work to create content that is entertaining, interesting and meaningful.”
3)How can you reach new audiences most effectively through social media and how is this different to the traditional days of PR?
“Certainly online video, infographics and other forms of digital storytelling are amaz ...
Communications advice for partners
There are strong links between successful projects in results and outcomes, and how well communicated they are. Communications should be planned part of the project and the potential success is to a large extent determined at planning stages
Maximising Your Brand's Digital PR Impact: Strategies for Success and Creativ...Sarah Fleming
This talk will cover the complete process behind running successful and creative digital PR campaigns, from generating ideas to measuring impact.
Sarah will be delving into the key tactics around tailoring your PR strategy to achieve the best results – whether or not you engage with an agency or want to keep efforts in-house.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
This document discusses content marketing from Dentsu Aegis Network, a marketing agency. It provides definitions and perspectives on content marketing, including that it is marketing using content rather than advertising. Content can take many forms, such as videos, text, pictures, apps, and physical objects. It can be distributed through bought, owned, and earned media channels. The document discusses how content marketing can be used at different stages of the consumer purchase process and decision journey. It also provides perspectives on using content marketing from both a marketing and communications planning viewpoint, including how it can be used to increase a brand's mental availability and build new associations with consumers.
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
The document provides an agenda and information for a class on marketing basics and business plans. It includes:
1. An agenda for the class that covers stock reports, marketing basics, and working on business plans.
2. Details on marketing plans, including market analysis, target markets, competition, and the 4 P's of marketing - product, place, promotion, and price.
3. An outline for a business plan including an executive summary, organizational plan, marketing plan, and financial documents. Students are instructed to work on their business plans in class and present next week.
We are a Public Relations Company
We help:
FIND journalists
ATTRACT press coverage
EVERYTHING you need to start your campaign
Website:
https://press.farm/
Пиар в стартапе: извлекаем максимум пользы. Алексей ЛартейAlina Dolgikh
1. Зачем стартапу пиар? Чтобы покупали продукт, чтобы инвестировали в компанию, чтобы знали команду и приходили работать (HR-пиар).
2. Целевые аудитории и каналы: бизнес-СМИ (для инвесторов), IT-коммьюнити (для продаж продукта), тематические сообщества (HR).
3. Как формировать вашу базу СМИ? По каким метрикам?
4. Главный секрет успешного пиара: делайте нормальный продукт. Ненормальный не купят, на ненормальный не придут инвесторы, на ненормальный вы не наймете лучших людей.
5. Как заинтересовать журналиста? Рассказывайте истории: о продукте, о разработке, об инвестициях.
6. Используйте попутные инфоповоды: пишите колонки.
7. Сколько денег экономит пиар? Примеры с цифрами.
8. Заключение/выводы.
The document provides tips for public relations (PR) for startups. It discusses how PR is important for startups to open doors to new sales, partnerships, investor interest, and attracting talent. PR can help startups become thought leaders through news stories about their products and services. The document recommends knowing your target audience which includes customers, relevant reporters, potential investors, and potential employees. It provides examples of good PR channels for startups and the nine types of startup press releases. Finally, it emphasizes the importance of having the right person lead PR and maintaining a good startup reputation through cooperation with journalists.
Strategies for Service Exporters - Social Media MarketingMichelle Hustler
This document provides guidance on using social media for marketing services. It discusses how social media has changed communication and allows small businesses to compete globally. The document focuses on major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube. It emphasizes the importance of social media marketing and explains that consumers highly value word-of-mouth recommendations, which social media enables. It provides tips for effective social media use, including researching goals and audiences, developing compelling profiles, regularly posting engaging content, and encouraging interactions.
The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It provides 3 objectives: 1) increase knowledge of Facebook messaging, content sharing and engagement; 2) create a procedure to draw social media activity to lead generation; 3) increase Google search and comments on Facebook by 10% so customers can easily find service/product answers. It recommends tactics for each objective like posting events on Facebook and answering customer questions on social media. The conclusion states that addressing problems on social media can help clients and keep costs low through online customer service.
This document discusses the rise of social media live streaming and how brands are using tools like Periscope and Meerkat to engage customers. It describes how live streaming allows brands to share behind-the-scenes content, conduct live Q&As, and give real-time views of events. Examples are given of how companies like Red Bull, Starbucks, Quest Nutrition, and Southwest Airlines are leveraging live streaming to recruit talent, showcase culture, and interact with fans. The document predicts growth in brands' use of live streaming to provide unique, immediate content and perspectives to engaged audiences.
This document discusses freely exchanging ideas. Some key points discussed include:
- Understanding competitors' strengths and weaknesses is critical for establishing a competitive advantage.
- Resources and processes necessary to get a product to market should be described.
- Employees are important for a business's success so customer service must be considered.
- Advertising strategies like issuing weekly fliers and individual commercials during sales should be used to reach customers.
- The University of Aizu could assist the business through its research in areas like faster CPUs and useful software.
This document discusses freely exchanging ideas. Some key points discussed include:
- Understanding competitors' strengths and weaknesses is critical for establishing a competitive advantage.
- Resources and processes necessary to get a product to market should be described.
- Employees are important for a business's success so customer service must be considered.
- Advertising strategies like issuing weekly fliers and individual commercials during sales should be used to reach customers.
- Universities can assist businesses by researching technologies to develop faster CPUs and useful software.
On the successful completion of the first quarter, we‟d like to present the first edition of our newsletter “Virtuoso”. Guided by the vision to bring something new to the world, InRev thrives on making information available for all. InRev believes in the power of innovation and sharing the results with the world. This newsletter is a medium through which we want to share the latest news on the products and services from InRev. Through the newsletter, we would also provide the readers with information on various topics ranging from economics to social media. There would also be some great articles from few finest writers of the world. We‟d love to get your comments and suggestion to improve ourselves. If you have anything you‟d like to share with us, please email us at editor@in-rev.com Note: Thanks to Krishnadas N. for coming with the name for Newsletter. Virtuoso means master in the technique of some particular art. 1|Page May 2009, ISSUE #1
To achieve buy-in, budget approval, or a project green light you must first engage. As marketers we study the art of engagement. We develop programs, content, and analytics to maximize engagement with our prospects, customers, and channel partners. We recognize that we must deliver content that educates, nurtures, and motivates. As marketers we recognize that we must deliver the right content, to the right people, at the right time, and through the right channel. And as marketers we understand that the most effective form of engagement results from storytelling.
So why do we fail so miserably at engaging our internal audience? More than any business unit, marketing should have perfected the business presentation. And yet, we often fall back into the bad habit of bullet-point heavy PowerPoint presentations, charts and graphs, and messaging that focuses on what’s missing versus what is possible.
In order to succeed you must create an internal environment for success. To do this you must guide the company to the realization that the initiative is a change for the better and that they are a part of that positive change. And much like engaging with your external audience, engaging with your internal audience requires preparation, analysis, relevant content with context, and storytelling.
STT Radio provides investor relations services including CEO interviews, stock spotlights, awareness programs, and long-term consulting to help companies attract investors and increase their stock price. Their services are promoted across major investment websites and social media with a combined reach of over 1 million investors daily. Example programs include a week-long awareness package with a spotlight, interview, and press releases or a month-long package with weekly company updates. Prices vary depending on a company's desired level of awareness and consultation.
Empowering Brands is a digital media company that has created the leading online information and connection hub for the global pump industry, EmpoweringPumps.com. As strategic business partners to our clients, Empowering Brands creates tailored programs to support our clients’ marketing campaigns, providing flexible and responsive service. With broad industry knowledge and a respected brand, Empowering Brands provides best-in-class digital media, content development, and social media strategy to empower our clients to cost-effectively reach and engage with a diverse industrial audience across multiple market industry platforms.
MineMark PR provides integrated public relations and advisory services to support resource companies. They take a holistic approach, offering services ranging from PR and media relations to market analysis, commercial advisory, and facilitating partnerships and agreements. Their goal is to help clients effectively communicate with shareholders and the market to increase awareness, credibility, and ultimately commercial success. They work with a team that has extensive experience across various commodities and geographies.
UK - Norway plugin vehicle roundtable summary reportInnovate UK
The document summarizes discussions from a UK-Norwegian roundtable on plugin vehicles and power grids held in Oslo, Norway. It describes Norway and UK's policies and progress on electrifying transportation to meet climate targets. Norway's electricity is nearly 100% renewable and it has the world's highest EV adoption rate. The UK is also making progress on EVs but faces challenges in decarbonizing heating. Both countries aim to optimize charging to integrate EVs with renewable energy grids.
Plugin vehicle 2025 stakeholder success vision updated October 2017Innovate UK
This document presents draft stakeholder visions for the electrification of transport in the UK by 2025 from the perspectives of various stakeholders. It provides an overview of each stakeholder's current perspective and challenges, and proposes a vision for 2025. Stakeholders included are vehicle users, distribution network operators, local authorities, energy suppliers, and charge point network operators. For each, it outlines opportunities to improve integration, access, services, and optimization of electric vehicles and charging infrastructure in support of decarbonizing transport. The document is a first draft for discussion and input to help guide innovation that meets stakeholder needs and positions the UK as a leader in this emerging sector.
Plugin vehicle stakeholder vision September 2017Innovate UK
The electrification of transport has an extraordinary diversity of ingredients, interests, types of players and needs. This Innovate UK initiative is designed to help provide some collective long term focus and organisational connectivity across the many stakeholders and provide a central pot of value for innovation needs in this emerging domain.
We need your views.
Please see the new updated version - October 2017
Innovate UK's monitoring services procurement - engagement event slidesInnovate UK
This document provides an overview of Innovate UK's plans to procure monitoring services through a Dynamic Purchasing System (DPS). It will cover: an introduction to Innovate UK; an overview of the monitoring services being procured and the lot structure; details on how suppliers can join the DPS and the procurement timeline; and an overview of the new operating model for monitoring services. The goal is to establish a pool of pre-qualified suppliers through an open DPS to provide monitoring services for Innovate UK projects on an as-needed basis.
Innovate UK's monitoring services procurement - full briefing packInnovate UK
Innovate UK is expanding its use of monitoring services to manage increased grant funding and a growing number of projects. It plans to establish a Dynamic Purchasing System to procure these services, dividing opportunities into lots by sector. Suppliers can apply to join the DPS and will bid on contracts as they arise. Innovate UK will define requirements for each project and evaluate bids based on price and quality. The goal is to broaden their pool of monitoring experts to effectively oversee grant funding and ensure projects comply with policies.
Company pitching Powerpoint slide templateInnovate UK
This document provides guidance for a standard 2 slide presentation format for proposing a project idea or offering services to others. The presentation should include the company name and logo on the first slide. The second slide should describe the project idea, what is innovative about it, the services being offered, and what partners or services are being sought. Contact details for the company should also be included.
Horizon 2020 space – Mapping of UK university expertise and resources against...Innovate UK
This document provides information on expertise in Earth observation and space research capabilities across various UK universities and research organizations. It includes a matrix mapping research capabilities to Horizon 2020 space call topics. profiles for each organization are also included, highlighting areas of expertise relevant to Earth observation such as land cover classification, big data processing, instrumentation development, and more. The document is intended to facilitate consortium building and identifying expertise for specific topics.
Innovate uk Horizons Sustainable Economy Framework,Innovate UK
Horizons is a practical tool that helps you to work out just that. It defines the environmental limits and social conditions necessary for a sustainable economy.
Use it to develop and test your strategy, inform commercial decisions, and drive new innovation.
1. The document discusses the development of the space industry in Wales over the past and future decades, from the opening of Snowdonia Spaceport in 2018 to mining on Mars in 2040.
2. It outlines Wales' existing aerospace manufacturing sector and strengths in areas like advanced materials, as well as its strategic sites and segregated airspace that could support spaceport operations.
3. The Wales Space Strategy aims to connect Wales to the UK's goal of securing 10% of the global space market by 2030 and recommends developing industry clusters, strengthening the UAS environment, and diversifying the industry value chain.
Connected digital additive manufacturing competition briefingInnovate UK
Powerpoint slide presentation from "Connected digital additive manufacturing" competition briefing in London on 7 June 2016.
Including:
- Introduction to Innovate UK
- Description of competition scope
- Description of application process
This file contains data on the air-tightness, energy usage (gas and electricity) and carbon emissions of domestic properties that were refurbished and retrofitted with technologies as part of the Retrofit for the Future programme.
Characteristics and performance of MVHR systemsInnovate UK
This document provides an overview of a meta-study investigating the characteristics and performance of mechanical ventilation with heat recovery (MVHR) systems used in 85 dwellings across 29 projects in the UK Building Performance Evaluation programme. The study found that while MVHR systems can contribute to energy reduction and indoor air quality, many systems exhibited problems such as insufficient air flow, poor balancing, and issues with design, installation, and maintenance. Key recommendations include improving MVHR system design to avoid such problems, better communication with installers, and more effective occupant training on system operation and maintenance.
Insights from social housing projects: building performance evaluationInnovate UK
Innovate UK's £8 million Building Performance Evaluation (BPE) programme has spent 4 years analysing how well real buildings perform and the results are surprising. This report analyses the 28 Social Housing projects including 83 dwellings. The report was created by The National Energy Foundation (NEF) has been commissioned by Innovate UK.
Uk Research Infrastructure Workshop E-infrastructure Juan BicarreguiInnovate UK
Uk Research Infrastructure Workshop E-infrastructure Juan Bicarregui
How to build a successful EU project
by Juan Bicarregui
Scientific Computing Department STFC
Research Infrastructures Draft Work Programme 2016-2017Innovate UK
Research Infrastructures Draft Work Programme 2016-2017
1. Development and long-term sustainability of new pan- European RIs
2. Integrating and Opening RIs of European Interest 3. e-Infrastructures
4. Fostering the innovation potential of RI
5. Support to Policy and International cooperation (RI/e-RI)
European Long-term Ecosystem and Socio Ecological Research Infrastructure (eL...Innovate UK
Lessons learned under the 2013 call for “integrating and opening research infrastructures of European interest” by Terry Parr
How the starting community was set up and how it evolved from 2012 (or earlier) un.l
submission in 2014:
1. How will we know we are succeeding?
• Early contacts and ideas
• Outline proposal to 2012 call for topic ideas
• Team building while waiting
• Content of full proposal
• Useful tips for proposal preparation
The economic impact of the marine and maritime sector on the UK in 2011/12Innovate UK
The document analyzes the economic impact of the UK marine and maritime sector in 2011/12. It finds:
- The sector contributed £35.1 billion to UK GDP, supported 703,000 jobs, and contributed £9.2 billion in tax revenue.
- Direct impacts were £18.9 billion GDP contribution, 367,000 jobs, and £4.7 billion in tax revenue. The largest direct contributors were ports, shipping, and marine industries.
- Indirect impacts from supply chain spending were £7.6 billion GDP, 157,000 jobs, and £2.1 billion taxes. Induced impacts from employee spending were £8.6 billion GDP, 178,000 jobs
Autocar, Low Carbon Vehicles: The UK's innovation success story Innovate UK
Britain has become a world leader in low-carbon vehicle research and action, as the 2015 Low Carbon Vehicle event at Millbrook test circuit proved. This supplement is showing that the UK mobility industries can become much more efficient, provided we listen to the companies and people quoted here.
Design for Future Climate: Adapting Buildings, June 2010 Innovate UK
Design for future climate: adapting buildings (2010) provides the framework for undertaking a risk assessment and developing an adaptation strategy in the built environment.
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
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@Iuk comp mediatoolkit_jul20
1. Competition Winners' Communications & Media Toolkit
Introduction
Congratulations! Your project has reached the stage where it has been awarded funding
from Innovate UK.
Innovate UK is all about helping innovative ideas to flourish, and effective business
communications is a vital part of any enterprise’s path to growth. That is why we
encourage you wholeheartedly to take a proactive approach to communications.
We’ve put together this Competition Winners’ Communications & Media Toolkit. It’s
intended to help you, no matter how big or small the project or your PR knowledge is.
This toolkit covers:
1. Announcement checklist
2. Your story – in-house PR
3. Social media and Innovate UK
4. Appendices
a) PR agencies
b) Innovate UK descriptors
c) Disclaimer
Even if you are a communications expert, we hope that you will find useful information in
this toolkit.
We would greatly appreciate your feedback so that we can continuously improve the
support we offer, share best practice and success stories.
2. Innovate UK - Competition winners' communications toolkit 2
1. Announcement checklist
So you are ready to make your announcement. What next?
i. Let us know, get in touch
Firstly, let us know what you plan to do. Share your final press release with
press@ukri.org or call us on 01793 234 136.
If we are doing our own communication activity relevant to your project we will let
you know. By being co-ordinated we can best amplify all our communication, so
let’s keep in touch.
ii. Approval?
We are not here to vet or to approve your announcement; we are here to help if you
need it.
We positively encourage you to publicise your project and wish you every success.
Many of the companies we fund find that they get stronger traction in the media or
can appear more credible to potential customers, partners or other investors if they
can demonstrate their support from Innovate UK. So let Innovate UK be part of the
story you tell too.
iii. Government ministerial support
Government ministers may occasionally want to make an announcement in which
your project features. If this happens we will let you know and make sure your
announcement is co-ordinated with government to get maximum impact. If you are
the lead partner of a consortium, please ensure that all of the partners in your
project are aware of this approach to media activity.
iv. How to describe the support from Innovate UK
When you mention Innovate UK in your announcement please spell it out in full. We
like to be described as ‘Innovate UK, the UK’s innovation agency’. Here’s the
full description we use on our press releases that you’re welcome to use too:
Innovate UK drives productivity and economic growth by supporting
businesses to develop and realise the potential of new ideas.
We connect businesses to the partners, customers and investors that can
help them turn ideas into commercially successful products and services and
business growth.
3. Innovate UK - Competition winners' communications toolkit 3
We fund business and research collaborations to accelerate innovation and
drive business investment into R&D. Our support is available to businesses
across all economic sectors, value chains and UK regions.
Innovate UK is part of UK Research and Innovation.
For more information visit www.innovateuk.ukri.org
Also, as a way of linking us to your work we encourage you to consider detailing
why Innovate UK funding and support will make a difference to your work going
forward, perhaps through a quote from your spokesperson.
It is vital the funding figures are accurate and where funding is split between
Innovate UK and businesses within a project (for example, as part of our
collaborative R&D programme), please use the wording such as: –
“co-funded by the UK’s innovation agency, Innovate UK”.
If your project is being undertaken by a consortium, make this clear too. Get
approval from the lead partner of the consortium or, if you are the lead partner,
ensure that the other partners are happy.
Funding from Innovate UK comes in various forms, so we have prepared
descriptions of each of them for you use – they can be found in the Appendices.
v. Quote request for your press release
As you can appreciate, we run many competitions and fund a lot of companies, so
we receive a lot of requests for quotes. We don’t have the capacity to offer quotes
on an individual basis to competition winners. However, please check when
contacting us in the first instance as we may have written and shared our own news
story about a specific competition result and be able to provide an agreed quote
related to that.
vi. Think about who you want to tell about your story
When you come to publicising your project, think about who might want to know
about your success as this will help you target your communications effectively.
This could range from:
other figures in your industry
an industry body you’re a member of
members of the local community to potential customer
investors or multi-nationals
The media is a great way to reach large and diverse audiences, but you can also try
a more direct approach. For example, we’re often told by MPs and other elected
4. Innovate UK - Competition winners' communications toolkit 4
representatives that they are very keen to hear about companies and projects in
their areas that have been funded by Innovate UK. So why not drop them a line and
tell them about your success at the same time you’re contacting journalists – they
may even want to provide you with a supportive quote for your press release or visit
you.
You can find contact details for all your local representatives here:
https://www.writetothem.com/
vii. Innovate UK brand and logo guidelines
Although our logo is not needed on your press release, we encourage you to use it
on other stakeholder publicity material.
The Innovate UK logo and guidelines can be downloaded here: www.ukri.org/brand
and should be used for the following purposes:
to highlight funded projects on your website
in promotional literature for your products such as posters, event banners
and brochures
on vehicles (where appropriate)
For guidance on positioning please contact brand@ukri.org
Sizing: To ensure legibility of the logo it should never be smaller than 7mm high in
print, and 28 pixels in digital format
2. Your story – in-house PR
In-house PR can be cost-effective. You do not have to spend the time educating an
external agency all about your project and by doing your own PR, you have an even
greater stake in its success.
Even in a communication world transformed by social media the role of crafting an
effective press release is the foundation of effective public relations.
You have to put yourself in the place of a journalist. As this guide suggests
https://www.theguardian.com/small-business-network/2014/jul/14/how-to-write-press-
release, then ask yourself these questions:
5. Innovate UK - Competition winners' communications toolkit 5
1. is there anything 'new' in my story?
2. is there anything unusual or unexpected about it?
3. would this be of interest to anyone outside my business?
4. will anyone actually care?
Think carefully about the structure your press release.
Starting with the most important information. The introduction should address the
who, what, why, when and how of your project. Leave the least important
information at the end of the release, known as the inverted pyramid structure.
The part of the press release you should spend the most amount of your time
getting right is your quote.
Journalists like to put a name and a face to a story, so the language you use in the
quote is crucial, as this often is the only thing they will use. Do not waste
opportunities by using phrases such as “We are delighted...”, or “I am pleased…',
because as question 4 (above) asks: Will anyone actually care?
Use your quote to state the tangible benefits of your project, such as: How it saves
money, how it is good for the environment, how it creates new jobs. Essentially,
anything that is positive and new.
Do not neglect the power of images. You are much more likely to secure great
coverage if you have compelling visuals. Business pages are full of pictures of
middle-aged white men in suits, so try to find something that will stand out.
If your project is at a conceptual stage, investing in computer generated imagery or
other concept artwork may well be cost-effective.
Finally, do not forget the basics. Make sure your press release is dated.
State clearly whether there is any embargo.
Ensure there are full contact details (phone, email, social media links etc.).
Now you need to get your press release to its audience. Firstly make sure that the
news section on your website is clearly sign-posted. To drive people to your news
there are various things you can do. We will address social media later in this guide,
but an email distribution list is still an effective channel. Identifying your audience
may take a lot of Googling or picking the brains of people you trust with the right
knowledge.
6. Innovate UK - Competition winners' communications toolkit 6
If you have the budget you may wish to invest in using a media database. There are
many on the market and you will need to investigate which is going to meet your
needs cost-effectively. A Google search brings up many competing products and
services.
3. Social media and Innovate UK
The way that individuals and organisations communicate has been transformed by social
media in a fantastically short space of time.
Not all social media channels are the same. A tweet can be very different to a posting on
LinkedIn and have different character limits. Not all social media channels may be right for
every company so it is best to prioritise as you can’t be everywhere and you can’t support
every platform.
Before choosing which social media channels you may wish to engage with – bear in mind
engaging often means starting a conversation, not just broadcasting – ask yourself these
questions?:
1. who is your audience?
2. what is your message?
3. what value is there to your audience in your post?
4. what tone of voice is right?
When you are ready to go, don’t forget to say hi to Innovate UK by including @innovateuk
in your tweets which means we can share your great news with our 124k+ followers.
4. Appendices
a) PR agencies
One way of potentially maximising publicity for your project is to engage a PR
agency. They have expertise in getting companies’ messages through to the media.
That expertise comes from experience with dealing with many clients and having
frequent contact with journalists, leading to a thorough understanding of the media
and its myriad outlets.
The most important factor in any PR agency's success with you, the client, is a
great relationship based on trust and a thorough understanding of your business. It
can be a big – and potentially expensive – step to employ a PR agency, so ask for
recommendations from people you trust and look for testimonials.
7. Innovate UK - Competition winners' communications toolkit 7
A good starting point for you is the trade association for public relations agencies in
the UK, the PRCA. http://www.prca.org.uk/membership/directory
b) Innovate UK descriptors
Standard Innovate UK description:
Innovate UK drives productivity and economic growth by supporting businesses
to develop and realise the potential of new ideas.
We connect businesses to the partners, customers and investors that can help
them turn ideas into commercially successful products and services and business
growth.
We fund business and research collaborations to accelerate innovation and drive
business investment into R&D. Our support is available to businesses across all
economic sectors, value chains and UK regions.
Innovate UK is part of UK Research and Innovation.
For more information visit www.innovateuk.ukri.org
Programme-specific descriptions:
Catapult network: Catapult network is a vital asset of the Innovate UK portfolio and an
essential part of UKRI’s overall infrastructure roadmap, providing expertise and
infrastructure through its world-leading Catapult centres across the UK bringing new
products and services more quickly to commercialisation. Focusing on areas with great
market potential, Catapults open up global opportunities for the UK and generate
economic growth for the future. For more information, please visit www.catapult.org.uk
Industrial Strategy Challenge Fund: The Industrial Strategy Challenge Fund aims to
bring together the UK’s world leading research with business to meet the major industrial
and societal challenges of our time. The fund was created to provide funding and support
to UK businesses and researchers, part of the government’s £4.7 billion increase in
research and development over the next 4 years. It was designed to ensure that research
and innovation takes centre stage in the Government’s Industrial Strategy and is run by
Innovate UK and the Research Councils on behalf of UK Research and Innovation.
SBRI: The SBRI programme uses the power of government procurement to drive
innovation. It provides opportunities for innovative companies to engage with the public
sector and gain contracts to solve specific problems. Competitions for new technologies
and ideas are run on specific topics and aim to engage a broad range of organisations.
SBRI enables the public sector to engage with industry during the early stages of
development, supporting projects through the stages of feasibility and prototyping.
https://www.gov.uk/government/collections/sbri-the-small-business-research-initiative
8. Innovate UK - Competition winners' communications toolkit 8
Knowledge Transfer Partnerships (KTPs): KTPs or Knowledge Transfer Partnerships
http://ktp.innovateuk.org is Europe's leading programme helping businesses to improve
their competitiveness by enabling companies to work with higher education or research
and technology organisations to obtain knowledge, technology or skills which they
consider to be of strategic competitive importance. The UK-wide programme is overseen
by Innovate UK, the UK’s innovation agency, and supported by 16 other public sector
funding organisations.
Missions: Innovate UK supports key events known as entrepreneur ‘missions' run in
partnership with UK Trade and Investment. Missions involve the pick of innovative and
often early-stage UK companies in Innovate UK priority areas or themes including digital,
healthcare or clean technology travelling to countries strong in innovation and enterprise,
such as the US, China and Brazil. While there the companies have the opportunity to
make new connections and meet potential investors, suppliers and customers and grow
their business internationally.
https://www.gov.uk/innovation-get-support-and-advice
c) Disclaimer
Innovate UK does not endorse any of the products, services or companies
mentioned in this guide. It mentions sources of information that you may or may not
choose to investigate. Innovate UK does not take any legal responsibility for any
course of action competition winners may choose to take.