3. •
•
•

6. •
•
•
•
•
•
•
•
•
•
•
•
Cargo and Mail Commercial)
Space Control and Load Planning)
Unit Load Devices Control)
Track and Trace)
Ground Customer Services)
Check-in Service)

7. •
•
•
Core Business
Business
Units

10. •

11. •
•

12. •
•
Creation of Long
Term Value)
•
•
•
•
•
•
Transparency)
Responsibility)
Accountability)
Equitable Treatment)

13. •
Premium Full Service
Wide-body Fleet)
•
Regional Airline
Connecting
Narrow-body
Traffic)
Fleet)
Subsidiary Company)
•
Regional Low-Cost Carrier)
Point-to-Point

15. •
•
•
•
•

17. •
•
•
•
•
•

18. •
Corporate Portfolio
Strategy)
•
•
AEC)
•
•
•
•
•

19. •
Corporate Transportation Business
Strategy)
•
•
•
•
•
•
•
•
Premium

20. •
•
Quality Route
Revenue Management)
•
Website)
•
•
Integrated Marketing Communication Strategies
(IMC)
•
Domestic)
Worldwide)
•

21. •
Effective Business Structure Re-design Strategy)
•
•
•
•
•
Age Profile)
•
•
Talent)
Leverage Best Talent for Critical

22. •
•
•
IT Strategy)
IT Transformation
Management)
•
•
•
Enterprise
Architecture)
•
•
PMO –
Program Management Office)
•
Corporate Ranking)
IT Sourcing)

23. •
Corporate
Social Responsibility Strategy)
•
•
CSR
•
•
•
Green Innovation)
CSR
•
CSR- in- Organization)
•

24. •
•
•
Corporate Direction and Business Strategy)
Vision)
“
”
• The First Choice Carrier with Touches of Thai
•
Service Excellence
and Consistency)

25. •
•
•
•

26. •
•
•
•
•
•
•
•

27. •
Corporate Portfolio
Strategy)
•
AEC
“
•
•
•
•
” (Directional Strategy)
Growth)
Stability)
Retrenchment)
AEC

28. •
Corporate
Transportation Business Strategy)
•
•

29. •
Effective Business Structure Re-design
Strategy)
•
Crisis Management)

30. •
•
IT Strategy)

31. •
•
Corporate Social Responsibility Strategy)
CSR
Win –Win

32. –
–
–
–
–
3.

33. •

34. SWOT
• S [Strengths]
[BrandAwareness]
[Brand Leader]
landmark
-
-

35. SWOT
• W [Weaknesses]
-
-
-
-
[Targeting segment]

36. SWOT
• O [Opportunities] :
•
•
•
•
•
Tourist Destination

37. SWOT
• T [Threats]
•
•
•
•
•
•
Low-cost

38. BCG Matrix
Model
Stars –
Question Marks –
Cash Cows –
Dogs –
BCG

39. TOWS MATRIX MODEL

40. TOWS MATRIX MODEL

41. TOWS MATRIX MODEL

42. TOWS MATRIX MODEL

43. ( 6 - Force’s)

44. ( 6 - Force’s)
Industry Competitors
•
2. Potential Entrants
•
3. Substitutes
•
4. Supplier
•
premium flight)
Airbus
5. Buyer
•
6. Stakeholders
•

45. •
(WO Strategy)
•
2
•

46. 4Ps’ [Marketing mixed analysis]
1. PRODUCT : - Quality
“
”
- Style
traditional execution
- Options
- Brand Name

47. 2. PRICE :
Skimming Price)
Maturity Stage
drop
3.PLACE :
- Distribution
Counter
Dealer

48. . PROMOTION :
IMC [Integrated
Marketing Communication]
Advertising
Public Relations
Personal Selling
Sales Promotion
(Event Marketing
Brand
Communication

49. •
•
•
Segment)
-
•
•
•

50. •
• 1.
• 2.
• 3.
• 4.
• 5.
• 6.
•

51. 1.
2.
3.
4.
5.
6.

52. .
.
.

53. • -
• -
• • -

54. •
•
BCG MODEL
Cash Cows)

55. -
Planning
Brand
:
-
-
:
Brand
:
Brand
,

56. Organization
2
1.
DY)
DD)
2.
DA)

57. 3.
(Leading)

58. (Controlling)

59. •
•
•
•
•

60. •
–
–
–
ECommerce

61. •
–
–
–
–
–

62. •
•
•
•
•
•

63. CEO