Zero to one by Peter Thiel, Resume of book graphs Stefania DRUGA
Today I started and finished "Zero to One: Notes on startups, or How to Build the Future" by Peter Thiel and Blake Masters.
As the book is very well structures and has several schematics and graphs I took a a couple of notes which I decided to share here and on my blog in order to invite people to comment on them.
This summary reflects the main points that were interesting for me and should not be seen as a complete summary of the book.
Alphabet's Ambidextrous Profit Model: How Google Applies the Ambidexterity Pr...Rod King, Ph.D.
Google recently and explicitly restructured its organization to be ambidextrous. Implicit in Google's reorganization is application of the Ambidexterity Principle, "Think Win-Win Strategies and Solutions."
The above presentation visually summarizes how Google uses the Ambidexterity Principle.
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Zero to one by Peter Thiel, Resume of book graphs Stefania DRUGA
Today I started and finished "Zero to One: Notes on startups, or How to Build the Future" by Peter Thiel and Blake Masters.
As the book is very well structures and has several schematics and graphs I took a a couple of notes which I decided to share here and on my blog in order to invite people to comment on them.
This summary reflects the main points that were interesting for me and should not be seen as a complete summary of the book.
Alphabet's Ambidextrous Profit Model: How Google Applies the Ambidexterity Pr...Rod King, Ph.D.
Google recently and explicitly restructured its organization to be ambidextrous. Implicit in Google's reorganization is application of the Ambidexterity Principle, "Think Win-Win Strategies and Solutions."
The above presentation visually summarizes how Google uses the Ambidexterity Principle.
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Aubrey Smith, Sparked Advisory
In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:
Sample cases and live interviews with practitioners highlighting the application of core concepts;
Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Look EAST - A behavioural insights model for improved customer experienceFresh Egg UK
A presentation by Fresh Egg strategy director David Somerville that explores how the behavioural insights model 'EAST' can be used to improve your customer experience. To download our free whitepaper on the EAST model go to: https://www.freshegg.co.uk/resources/east
If your organization is interesting in Agile transformation for technology, then you should also be looking into Agile Marketing.
Think of your organization like a car. Two wheels which represent Technology, and the other two wheels represent Marketing. Even if you get the Technology wheels spinning faster, unless the Marketing wheels can spin just as fast, your car will be going in circles. Product and marketing go hand in hand when it comes to deriving value from your respective markets.
As we all know, one of the major keys in Agile is the tightening of the feedback loop. This is why we want shorter sprint cycles, smaller batch sizes, and strive to continuously learn. When it comes to building products, it's the marketing team's job to test the market, size the market, segment the customers in the market, and just generally derive value from the market. But the problem is, most modern organizations are using waterfall-like operating models to run their marketing teams which hand-cuff talented marketers from surfacing new insights.
Marketing departments are still using waterfall processes because only up until a few years ago, digital marketing was a brand new concept. Large organizations used Print, TV and Radio advertising in their marketing campaigns, which by nature were not trackable. Campaigns were planned well in advance, usually at the start of a new financial year, and themes, content and messaging was approved then too. Because of the lack of trackability, marketing was always considered a cost-centre. Today that has changed.
Marketing is now quickly being understood as a revenue-driver. New tools are allowing us to track digital campaigns like never before imagined, everything and anything can be attributed to even the most minute detail. Because of this marketing focused companies are able to confidently say that for $(x) of marketing budget input, they are getting $(y) of revenue from customers. This is catapulting Marketing teams to the top of the business group food chain.
In this session we will discuss the need for Agile Marketing and why marketing should be the focal point for your organization's business agility transformation (hint: it's because marketer's own the customer journey). More importantly, this session will actually dive into the details of how a marketing team would implement Agile using the four stages of the Growth Marketing Lifecycle (GMLC).
If this interests you and you're excited to learn more, please reach out and let's have a chat!
- Ahmad Iqbal
August 2017
서울시 공유경제시작학교에서 강의한 '가볍게 시작하고 유연하게 만들기' 강연 슬라이드입니다.
주로 Customer Development에 대한 내용을 다룹니다.
----
2014년 공유경제 시작학교 2기를 위한 새 자료를 업데이트했습니다. 아래에서 확인하실 수 있습니다.
http://www.slideshare.net/toracle/2-33011664
포스텍 스타트업 인큐베이터, APGC-Lab의 "평범한 대학원생도 포르쉐를 몰 수 있을까" 프로그램 첫 번째 모임 발표자료
스탠포드대 "How to Start a Startup" 한글 요약
[9/23/2014] Sam Altman, President, Y Combinator / Ideas, Products, Teams and Execution Part I
[9/25/2014] Sam Altman, President, Y Combinator / Ideas, Products, Teams and Execution Part II
Roger A. Kerin, Steven W. Hartley, William Rudelius의 마케팅 저서
Marketing 11판을 해설한 마케팅 강의 슬라이드입니다.
미국마케팅협회 마케팅자격증 대비를 위한 추천도서 중 하나입니다.
제작: 한국마케팅교육연구소(www.marketingkorea.org)
2010년 11월 8일 UXSymposium 발표자료입니다.
발표와 영상을 함께 보시려면 http://id.kaist.ac.kr/ux2010/ 에서 보시면 됩니다. (전체 다른 발표자도 보실 수 있습니다)
- 사용성 평가를 하지마라
- FGI를 하지마라
- Card Sorting을 하지마라
- Market Segment를 만들지마라
- 경쟁자 분석을 하지마라
- 전문가 컬럼이나 연구 논문을 믿지마라
- 하지말란다고 하지 말지 마라
창업을 준비하는 분들을 위한 창업 아이템 선정 전략 강의안입니다.
* 창업아이템 선정 전략
1. 창업 아이템 선정의 기본원칙
2. 창업 아이템 선정 방법
강의대상: 예비창업자
강의시간 : 2시간
Page : 71P
고명환 블로그 : http://blog.naver.com/maru7091
Aubrey Smith, Sparked Advisory
In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:
Sample cases and live interviews with practitioners highlighting the application of core concepts;
Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Look EAST - A behavioural insights model for improved customer experienceFresh Egg UK
A presentation by Fresh Egg strategy director David Somerville that explores how the behavioural insights model 'EAST' can be used to improve your customer experience. To download our free whitepaper on the EAST model go to: https://www.freshegg.co.uk/resources/east
If your organization is interesting in Agile transformation for technology, then you should also be looking into Agile Marketing.
Think of your organization like a car. Two wheels which represent Technology, and the other two wheels represent Marketing. Even if you get the Technology wheels spinning faster, unless the Marketing wheels can spin just as fast, your car will be going in circles. Product and marketing go hand in hand when it comes to deriving value from your respective markets.
As we all know, one of the major keys in Agile is the tightening of the feedback loop. This is why we want shorter sprint cycles, smaller batch sizes, and strive to continuously learn. When it comes to building products, it's the marketing team's job to test the market, size the market, segment the customers in the market, and just generally derive value from the market. But the problem is, most modern organizations are using waterfall-like operating models to run their marketing teams which hand-cuff talented marketers from surfacing new insights.
Marketing departments are still using waterfall processes because only up until a few years ago, digital marketing was a brand new concept. Large organizations used Print, TV and Radio advertising in their marketing campaigns, which by nature were not trackable. Campaigns were planned well in advance, usually at the start of a new financial year, and themes, content and messaging was approved then too. Because of the lack of trackability, marketing was always considered a cost-centre. Today that has changed.
Marketing is now quickly being understood as a revenue-driver. New tools are allowing us to track digital campaigns like never before imagined, everything and anything can be attributed to even the most minute detail. Because of this marketing focused companies are able to confidently say that for $(x) of marketing budget input, they are getting $(y) of revenue from customers. This is catapulting Marketing teams to the top of the business group food chain.
In this session we will discuss the need for Agile Marketing and why marketing should be the focal point for your organization's business agility transformation (hint: it's because marketer's own the customer journey). More importantly, this session will actually dive into the details of how a marketing team would implement Agile using the four stages of the Growth Marketing Lifecycle (GMLC).
If this interests you and you're excited to learn more, please reach out and let's have a chat!
- Ahmad Iqbal
August 2017
서울시 공유경제시작학교에서 강의한 '가볍게 시작하고 유연하게 만들기' 강연 슬라이드입니다.
주로 Customer Development에 대한 내용을 다룹니다.
----
2014년 공유경제 시작학교 2기를 위한 새 자료를 업데이트했습니다. 아래에서 확인하실 수 있습니다.
http://www.slideshare.net/toracle/2-33011664
포스텍 스타트업 인큐베이터, APGC-Lab의 "평범한 대학원생도 포르쉐를 몰 수 있을까" 프로그램 첫 번째 모임 발표자료
스탠포드대 "How to Start a Startup" 한글 요약
[9/23/2014] Sam Altman, President, Y Combinator / Ideas, Products, Teams and Execution Part I
[9/25/2014] Sam Altman, President, Y Combinator / Ideas, Products, Teams and Execution Part II
Roger A. Kerin, Steven W. Hartley, William Rudelius의 마케팅 저서
Marketing 11판을 해설한 마케팅 강의 슬라이드입니다.
미국마케팅협회 마케팅자격증 대비를 위한 추천도서 중 하나입니다.
제작: 한국마케팅교육연구소(www.marketingkorea.org)
2010년 11월 8일 UXSymposium 발표자료입니다.
발표와 영상을 함께 보시려면 http://id.kaist.ac.kr/ux2010/ 에서 보시면 됩니다. (전체 다른 발표자도 보실 수 있습니다)
- 사용성 평가를 하지마라
- FGI를 하지마라
- Card Sorting을 하지마라
- Market Segment를 만들지마라
- 경쟁자 분석을 하지마라
- 전문가 컬럼이나 연구 논문을 믿지마라
- 하지말란다고 하지 말지 마라
창업을 준비하는 분들을 위한 창업 아이템 선정 전략 강의안입니다.
* 창업아이템 선정 전략
1. 창업 아이템 선정의 기본원칙
2. 창업 아이템 선정 방법
강의대상: 예비창업자
강의시간 : 2시간
Page : 71P
고명환 블로그 : http://blog.naver.com/maru7091
2. 아이디어불패의법칙
한 페이지 요약
• 책 분류
• 경영 전략, 경영 혁신
• 대상 독자
• 스타트업에서 될법한 아이디어를 찾아내어 검증하고 싶은 창업가
• 린 스타트업 책을 읽고서 방향 전환 방법에 대해 의문을 품고 있는 분들
• 특징
• 최소한의 시간과 노력을 들여 아이디어를 정량적으로 검증하기 위한 ‘프리
토타입‘ 기법을 소개
• 구체적인 사례와 팁이 많이 나옴
3. 이 책의 구성
아이템과 실행력과 자본까지 다 있어도 아이디어의 90%는 실패한다! 그러면 어떻게 해야 할까?
아이디어불패의법칙
1부 불변의 사실
1장 시장 실패의 법칙
2장 될 놈
3장 생각은 접어두고 데이터를 모으라
2부 쓸모 있는 데이터를 수집하는 방법
4장 사고 도구
5장 프리토타이핑 도구
6장 분석 도구
3부 유연한 도구
7장 전략
8장 완성 사례: 버스 U
9장 마지막 당부
4. 무엇이 이 책을 흥미롭게 만드는가?(1)
성공을 위한 아이디어 검증을 통해 될 놈을 찾기 위한 여정
아이디어불패의법칙
시장 호응 가설
대문자 XYZ 가설
https://www.albertosavoia.com/uploads/1/4/0/9/14099067/pretotyping_planning_canvas_by_chris_callaghan.pdf
5. 무엇이 이 책을 흥미롭게 만드는가?(2)
성공을 위한 아이디어 검증을 통해 될 놈을 찾기 위한 여정
아이디어불패의법칙
범위 축소
소문자 xyz 가설
6. 무엇이 이 책을 흥미롭게 만드는가?(3)
성공을 위한 아이디어 검증을 통해 될 놈을 찾기 위한 여정
아이디어불패의법칙
프리토타입 방법
스토리보드
적극적 투자 윤리적인 고려 사항
필요한 자원 비용
데이터까지 거리
7. 무엇이 이 책을 흥미롭게 만드는가?(4)
성공을 위한 아이디어 검증을 통해 될 놈을 찾기 위한 여정
아이디어불패의법칙
• 다양한 프리토타입 방법: 미캐니컬 터크 프리토타입│피노키오 프리토타입│가짜 문 프리토타입│외관 프리토타입│유튜브 프리토타입
│하룻밤 프리토타입│잠입자 프리토타입│상표 바꾸기 프리토타입
• 프리토타이핑 점수 매기기(투자 점수): 개인 의견이나 소셜 미디어(페북) 좋아요는 0점이다!
https://ddka.tistory.com/entry/%EC%95%84%EC%9D%B4%EB%94%94%EC%96%B4-
%EB%B6%88%ED%8C%A8%EC%9D%98-%EB%B2%95%EC%B9%99
8. 무엇이 이 책을 흥미롭게 만드는가?(5)
성공을 위한 아이디어 검증을 통해 될 놈을 찾기 위한 여정
아이디어불패의법칙
https://ddka.tistory.com/entry/%EC%95%84%EC%9D%B4%EB%94%94%EC%96%B4-
%EB%B6%88%ED%8C%A8%EC%9D%98-%EB%B2%95%EC%B9%99
* 그리고 네 가지 전략
1. 생각은 글로벌하게, 테스트는 로컬하게
2. 내일보다는 오늘 테스트하는 게 낫다
3. 싸게, 더 싸게, 제일 싸게 생각하라
4. 고치고 뒤집고 다 해보고 그만둬라
9. 대상 독자
“나는 남들처럼 바보처럼 실패하지 않을거야!”라고 자신감이 충만한 모든 분들께…
• 다음 세 가지 사항이 예상되는 프로젝트에 관여하시는 분들
• 적지 않은 규모의 투자
• 높은 실패 가능성
• 그런 실패를 피하고 싶은 욕망
• 컨설팅 자료나 시장 조사 자료가 아닌 나만의 따끈한 데이터로 의사 결정을 내리고 싶은 분
• 정성적인 자료가 아닌 정량적인 자료에 기반해 의사 결정을 내리고 싶은 분
• 애자일한 방식으로 빠르고 기민하게 가정과 실험을 반복하고 싶은 분
• 올바르게 ‘될 놈‘이 무엇인지 어떻게든 알고 싶은 분
아이디어불패의법칙
10. 결론
**** 실패는 선택이 아니라고? 실패가 정상이다
• 초기에 막대한 시간과 노력을 들여 만든 제품이나 서비스가 망가지는 상황은 누구도 바라지 않지만… 매몰 비용과 확증 편향에 빠지
면 함정에서 벗어나기 쉽지 않다
• 이를 막기 위해 빠르고 저렴하게 오늘 당장 테스트를 해보고 결과를 분석해서 튜닝을 실행하자
• 한 몫 챙기려고 욕심을 내는 대신 정말 나를 위해 ‘될 놈’인지를 파악하자 → 세상의 문제를 제대로 풀 수 있어야 가치가 있다!
• 주의: 이 책에 나오는 일부 기법은 사람들을 속이거나 비윤리적일지도 모른다(책 서문에서도 강조되는 부분). 아이디어를 적용하기
앞서 여러 번 고민할 필요가 있다.
아이디어불패의법칙
11. 발표자 소개
기술 배경
전문 검색 엔진, 임베디드 시스템(리눅스 커널 디바이스 드라이버), 빅데이터/인공지능 연구 개발,
고성능 고가용성 데이터베이스
주요활동
IT 전문서 번역 (클린 코드, 피플웨어, 해커: 광기의 랩소디, 게임 엔진 블랙 북 등)
개발강의 (삼성전자, SK C&C, 삼성SDC, 현대자동차 기술 세미나와 교육)
활동채널
블로그: https://jhrogue.blogspot.com
슬라이드 셰어: https://www.slideshare.net/jrogue/presentations
유튜브: https://www.youtube.com/c/박재호dev
문의 jrogue@gmail.com
박재호