Data Center Evolution to Cloud
towards infrastructure intelligence
                              Paul Perez
                              VP & CTO Data Center Group
                              Cisco Systems

                              November 2012
Ramping the Next Technology Cycle
On the cusp of a New Productivity-Driven IT Wave

                      Rate of Growth for IT Spending Relative
                      to GDP Growth Normalized to Average
                                                                                   New Tech
 130%                                                                               Cycle?
                MAINFRAME                      PC/LAN           INTERNET
 120%

 110%

 100%
                                                                              Productivity
 90%

 80%

 70%

 60%

                                                                           Source: CIMI Corporation
Macro Data Center Trends




                                   IT Complexity
                                                   Patterns and
               Context Awareness                    Analytics




                                                                  The Virtual
Hybrid Cloud                                                      Enterprise
1   Leadership in Routing, Switching, Security & Mobility


          2   Collaboration


          3   Data Center / Virtualization / Cloud


          4   Video


          5   Architectures for Business Transformation

“Working to solve our customers biggest challenges”
Cisco’s Data Center Vision


                Healthcare            Government




                             HYBRID
 INDIVIDUALS                                       BUSINESS
               PUBLIC                  PRIVATE




                  Media                 Others
Strategy: Building the Bridge to a World of Many Clouds
                                                      Multi-
                                                      Multi-Tenancy
 RISC to x86    Nexus 1K/vPath   UCS Central
                                                   Variable-
                                                   Variable-Cost Model
   FCoE         UCS Expanded      Cisco ONE
                  Memory
                                                 Demand-
                                                 Demand-side provisioning
  N5K-
  N5K-N2K                          Cloupia
                   VM-
                   VM-FEX                           Self-
                                                    Self-Service Portal
CONSOLIDATION   VIRTUALIZATION   AUTOMATION PRIVATE UTILITY CLOUD MARKETS




  Simplify        Optimize         Scale        Enterprise-
                                                Enterprise-     Inter-
                                                                Inter-Cloud
                                               Class Clouds
The Compute Model Influences the Network Model


            Distributed                             Holistic                                    Application Perspective


                                                                                                               Switching
                                                                                                                Network

                                                     Fabric
                          L2,                                                                 Application             Application
                                Compute   Compute   Storage   Storage   Services   Services
                          L3




                                                                                                                                       Fabric
                                                                                                              UCS                      Computing
                                                                                                            XML API    Standard APIs

                                                                                                                 UCS Manager
Fabric Computing: Cisco UCS Architecture

    Applications                              Industry
                                   STANDARD
                         XML API     API’S
                                              Standard APIs

   UCS Manager
                                              FABRIC
                                              INTERCONNECTS
                                              Cisco UCS 6296 XP

Fabric Extenders
         (I/O modules)

                                              COMPUTE
                                              Blade Form Factor




                                              Rack Form Factor
UCS Design Goal: Single Unified System
Cisco Unified Computing System


                                      • 15,800 unique UCS Customers
                                      • #3 market share in x86 blades (#2 in the US)
                                      • 2,600 UCS channel partners
                                      • 44 ISVs writing to UCS API (and growing)
                                      • Ten of thousands of supported applications
                                      • 65+ world record performance benchmarks
                                      • Numerous industry awards and certifications

Source:IDC Q4’11 Server Forecaster
Cisco Performance Leadership Example: Oracle

Business User                                                 World Record Benchmarks              Performance Proof Points

                       Enterprise       Oracle E-Business
                                                                 Oracle Application Standard                Siebel 8.1.1.4
                                        Suite, PeopleSoft,
                       Applications                                   Benchmark 12.1.3                      10,000 Users
  BUSINESS SERVICES




                                       Siebel, JD Edwards,
                                                               Payroll Batch – Extra Large Model
                                          Oracle Fusion
                                                               Order to Cash Batch – Large Model           JD Edwards 9.1
                                                                           B200 M3                           Oracle VM
                       MiddleWare      Oracle WebLogic,                                                     2,000 Users
                                       Oracle SOA Suite,        Oracle Application Standard
                                          OracleAS
                                                                     Benchmark 12.1.2
                       Database                                Payroll Batch – Extra Large Model           PeopleSoft 9.0
                                                               Order to Cash Batch – Large Model       North American Payroll
                                        Oracle Database,                                               255,319 Payments/Hour
                                                                           B200 M3
                                        Oracle TimesTen
                       Operating
                       System                                         TPC-C Two Socket                      Oracle NoSQL
                                          Oracle Linux          1,609,186.39 tpmC $0.47/tpmC        1,244,550 Mix Operations/Sec.
                                                                           C240 M3

                      Virtualization       Oracle VM         23 World Record Oracle-based Benchmarks!
Cisco Integrated Solutions Portfolio

         Vertical
                                                                                                   Smart
                      Healthcare      Financial Services     Manufacturing           Retail       Solutions
  Solution Focus
                                                                                                    Vblock
                    Enterprise Apps      Databases         Business Analytics   Virtual Desktop
                                                               / Big Data


    Applications                                                                                    FLEXPOD




                                                                                                       VXI
    Management

                                                                                                  RISC Migration

Operating System
    & Hypervisor
UCS: Embedded Automation

                                                                  Up l i n k p o c o fi g ra o n VL
                                                                                rt n u ti , AN,
                                                                  VSAN, Qo S, a d Et e a n e s
                                                                                    n h rCh n l

                                                                  Se rv e r p o co f g u ti o i n u d n
                                                                               rt n i ra n cl i g
                                                                  L AN a n d S se n s
                                                                                AN tti g




                                                                  Ne two rk i n t rf ce c a (NIC)
                                                                                   e a     rd
                                                                  c o n fi g u t o : MAC a d s s,
                                                                              ra i n       d re
                                                                  VL AN, a n d Qo se t i n s ;
                                                                                     S      g
                                                                  h o s t b u a d p t rHBA co f g ra o :
                                                                              s a e           n i u ti n
                                                                  wo rl d wi d e n m e (WWNs), V
                                                                                    a s             SANs,
                                                                  a n d b a n wi d co n t a i t ;
                                                                               d th s r n s
                                                                  a n d fi rm wa re i si o s
                                                                                   re v    n




                                                                  Un i q u e u e I (UUID),
                                                                              s rD
                                                                  fi rm wa re re vi si o s,
                                                                                        n
                                                                  a n d RAID co n l l e se n g
                                                                                    tro r tti s

                                                                  Se rv i c e p fi l a ss i n d to se rve r,
                                                                                 ro e      g e
                                                                  c h a s s i s sl o o p o
                                                                                    t, r o l




Storage Server Network      Uplink port configuration, VLAN,
 SME     SME    SME         VSAN, QoS, and EtherChannels          Up l i n k p o c o fi g ra o n VL
                                                                                rt n u ti , AN,
                                                                  VSAN, Qo S, a d Et e a n e s
                                                                                    n h rCh n l

                                                                  Se rv e r p o co f g u ti o i n u d n
                                                                               rt n i ra n cl i g
                                                                  L AN a n d S se n s
                                                                                AN tti g




                            Server port configuration including   Ne two rk i n t rf ce c a (NIC)
                                                                                   e a
                                                                              ra i n
                                                                                           rd
                                                                  c o n fi g u t o : MAC a d s s,
                                                                                           d re
                                                                  VL AN, a n d Qo se t i n s ;
                                                                                     S      g
                                                                  h o s t b u a d p t rHBA co f g ra o :
                                                                              s a e           n i u ti n
                                                                  wo rl d wi d e n m e (WWNs), V
                                                                                    a s
                                                                  a n d b a n wi d co n t a i t ;
                                                                               d th s r n s
                                                                  a n d fi rm wa re i si o s
                                                                                   re v    n
                                                                                                    SANs,




                            LAN and SAN settings
                                                                  Un i q u e u e I (UUID),
                                                                              s rD
                                                                  fi rm wa re re vi si o s,
                                                                                        n
                                                                  a n d RAID co n l l e se n g
                                                                                    tro r tti s

                                                                  Se rv i c e p fi l a ss i n d to se rve r,
                                                                                 ro e      g e
                                                                  c h a s s i s sl o o p o
                                                                                    t, r o l




                            Network interface card (NIC)
                            configuration: MAC address,
                            VLAN, and QoS settings;
                            host bus adapter HBA configuration:
                            worldwide names (WWNs), VSANs,
                                                                  Up l i n k p o c o fi g ra o n VL
                                                                                rt n u ti , AN,
                                                                  VSAN, Qo S, a d Et e a n e s
                                                                                    n h rCh n l

                                                                  Se rv e r p o co f g u ti o i n u d n
                                                                               rt n i ra n cl i g
                                                                  L AN a n d S se n s
                                                                                AN tti g




                            and bandwidth constraints;            Ne two rk i n t rf ce c a (NIC)
                                                                                   e a     rd



                            and firmware revisions
                                                                  c o n fi g u t o : MAC a d s s,
                                                                              ra i n       d re
                                                                  VL AN, a n d Qo se t i n s ;
                                                                                     S      g
                                                                  h o s t b u a d p t rHBA co f g ra o :
                                                                              s a e           n i u ti n
                                                                  wo rl d wi d e n m e (WWNs), V
                                                                                    a s             SANs,
                                                                  a n d b a n wi d co n t a i t ;
                                                                               d th s r n s
                                                                  a n d fi rm wa re i si o s
                                                                                   re v    n




                            Unique user ID (UUID),                Un i q u e u e I (UUID),
                                                                              s rD
                                                                  fi rm wa re re vi si o s,
                                                                                        n
                                                                  a n d RAID co n l l e se n g
                                                                                    tro r tti s

                                                                  Se rv i c e p fi l a ss i n d to se rve r,
                                                                                 ro e
                                                                  c h a s s i s sl o o p o
                                                                                           g e
                                                                                    t, r o l




                            firmware revisions,
                            and RAID controller settings

                            Service profile assigned to server,
                            chassis slot, or pool                 Up l i n k p o c o fi g ra o n VL
                                                                                rt n u ti , AN,
                                                                  VSAN, Qo S, a d Et e a n e s
                                                                                    n h rCh n l

                                                                  Se rv e r p o co f g u ti o i n u d n
                                                                               rt n i ra n cl i g
                                                                  L AN a n d S se n s
                                                                                AN tti g




                                                                  Ne two rk i n t rf ce c a (NIC)
                                                                                   e a     rd
                                                                  c o n fi g u t o : MAC a d s s,
                                                                              ra i n       d re
                                                                  VL AN, a n d Qo se t i n s ;
                                                                                     S      g
                                                                  h o s t b u a d p t rHBA co f g ra o :
                                                                              s a e           n i u ti n
                                                                  wo rl d wi d e n m e (WWNs), V
                                                                                    a s             SANs,
                                                                  a n d b a n wi d co n t a i t ;
                                                                               d th s r n s
                                                                  a n d fi rm wa re i si o s
                                                                                   re v    n




                                                                  Un i q u e u e I (UUID),
                                                                              s rD
                                                                  fi rm wa re re vi si o s,
                                                                                        n
                                                                  a n d RAID co n l l e se n g
                                                                                    tro r tti s

                                                                  Se rv i c e p fi l a ss i n d to se rve r,
                                                                                 ro e      g e
                                                                  c h a s s i s sl o o p o
                                                                                    t, r o l




    Subject matter expert                 Policies used to                                                         Service profile        Associating service
1   define policies         2             create service                                                       3   templates create   4   profiles with hardware
                                          profile templates                                                        service profiles       configures servers
                                                                                                                                          automatically
Wire-Once Infrastructure: Nexus Switching

                                                            10G, 40G,
                                  10G, 40G
                                                           100G Fabric
                                    Unified
                                   Compute
                                                                                           FC




                                                                                          FCoE

   Virtual
  Workloads

                                                                                        NAS/iSCSI


   FC, FCOE       NAS


Infrastructure Standardization            Flexibility of Running File and     Unprecedented
 Results in Application Agility           Block on Same Infrastructure      Operational Simplicity
The Compute Model Influences the Network Model


            Distributed                             Holistic                                    Application Perspective


                                                                                                               Switching
                                                                                                                Network

                                                     Fabric
                          L2,                                                                 Application             Application
                                Compute   Compute   Storage   Storage   Services   Services
                          L3




                                                                                                              UCS
                                                                                                            XML API    Standard APIs

                                                                                                                 UCS Manager
Customer Insights



    Research/
    Research/      Massively Scalable
                                                Cloud            Service Providers           Enterprise
    Academia          Data Center

• Experimental      • Customize with      • Automated            • Policy-based          • Virtual workloads,
  OpenFlow/SDN        Programmatic          provisioning &         control & analytics     VDI, Orchestration
  components for      APIs to provide       programmable           to optimize and         of security profiles
  production          deep insight into     overlay, OpenStack     monetize
  networks            network traffic                              service delivery




        Diverse Programmability Requirements Across Segments
       Most Requirements are for Automation and Programmability
Cisco Open Network Environment
                           Industry’s Most Comprehensive Portfolio
  Hardware + Software                       Physical + Virtual          Network + Compute


                    Apps                                        Apps                        Apps




   Multi-
   Multi-layer API                            Controller                  Virtual Overlay



     Programmatic                                                              Virtual
         APIs                                                                 Overlays
                                                 Device
                                   Device                      Device
       Network                                        a

                                             Controllers and
                                                agents
Cisco Open Network Environment

1. Platform APIs            2. Controller/
                               Agents
                                                      3. Virtual Overlay
                                                          Networks




   Comprehensive              OpenFlow v1.x Agent      • OpenStack and
  Developer Kit across                                   REST API
 IOS, IOS-XR and NX-OS                                 • Multi-Hypervisors
                                                       • VXLAN Gateway
                                                       • Security, Services
                                                         Chaining


            Industry’s broadest approach for Network Programmability
Building your Cloud Foundation with Cisco

          Unified Management         Self integrating components and API
                                     for automation through standard tools


        Intelligent Infrastructure   Bare metal abstraction and policy-based
                                     application optimization at run time


                                     Simplicity and cost reduction with
                  Unified Fabric
                                     performance roadmap to 100G and beyond.


                                     Extensibility through plug-in architecture
       Shared Resource Pools         and self-service infrastructure


    Elastic Resource Allocation      Seamless automated scalability and
                                     mobility of virtual and physical workloads
Thank you.
                Спасибо.




© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   20

Тенденции развития современных Центров Обработки Данных

  • 1.
    Data Center Evolutionto Cloud towards infrastructure intelligence Paul Perez VP & CTO Data Center Group Cisco Systems November 2012
  • 2.
    Ramping the NextTechnology Cycle On the cusp of a New Productivity-Driven IT Wave Rate of Growth for IT Spending Relative to GDP Growth Normalized to Average New Tech 130% Cycle? MAINFRAME PC/LAN INTERNET 120% 110% 100% Productivity 90% 80% 70% 60% Source: CIMI Corporation
  • 3.
    Macro Data CenterTrends IT Complexity Patterns and Context Awareness Analytics The Virtual Hybrid Cloud Enterprise
  • 4.
    1 Leadership in Routing, Switching, Security & Mobility 2 Collaboration 3 Data Center / Virtualization / Cloud 4 Video 5 Architectures for Business Transformation “Working to solve our customers biggest challenges”
  • 5.
    Cisco’s Data CenterVision Healthcare Government HYBRID INDIVIDUALS BUSINESS PUBLIC PRIVATE Media Others
  • 6.
    Strategy: Building theBridge to a World of Many Clouds Multi- Multi-Tenancy RISC to x86 Nexus 1K/vPath UCS Central Variable- Variable-Cost Model FCoE UCS Expanded Cisco ONE Memory Demand- Demand-side provisioning N5K- N5K-N2K Cloupia VM- VM-FEX Self- Self-Service Portal CONSOLIDATION VIRTUALIZATION AUTOMATION PRIVATE UTILITY CLOUD MARKETS Simplify Optimize Scale Enterprise- Enterprise- Inter- Inter-Cloud Class Clouds
  • 7.
    The Compute ModelInfluences the Network Model Distributed Holistic Application Perspective Switching Network Fabric L2, Application Application Compute Compute Storage Storage Services Services L3 Fabric UCS Computing XML API Standard APIs UCS Manager
  • 8.
    Fabric Computing: CiscoUCS Architecture Applications Industry STANDARD XML API API’S Standard APIs UCS Manager FABRIC INTERCONNECTS Cisco UCS 6296 XP Fabric Extenders (I/O modules) COMPUTE Blade Form Factor Rack Form Factor
  • 9.
    UCS Design Goal:Single Unified System
  • 10.
    Cisco Unified ComputingSystem • 15,800 unique UCS Customers • #3 market share in x86 blades (#2 in the US) • 2,600 UCS channel partners • 44 ISVs writing to UCS API (and growing) • Ten of thousands of supported applications • 65+ world record performance benchmarks • Numerous industry awards and certifications Source:IDC Q4’11 Server Forecaster
  • 11.
    Cisco Performance LeadershipExample: Oracle Business User World Record Benchmarks Performance Proof Points Enterprise Oracle E-Business Oracle Application Standard Siebel 8.1.1.4 Suite, PeopleSoft, Applications Benchmark 12.1.3 10,000 Users BUSINESS SERVICES Siebel, JD Edwards, Payroll Batch – Extra Large Model Oracle Fusion Order to Cash Batch – Large Model JD Edwards 9.1 B200 M3 Oracle VM MiddleWare Oracle WebLogic, 2,000 Users Oracle SOA Suite, Oracle Application Standard OracleAS Benchmark 12.1.2 Database Payroll Batch – Extra Large Model PeopleSoft 9.0 Order to Cash Batch – Large Model North American Payroll Oracle Database, 255,319 Payments/Hour B200 M3 Oracle TimesTen Operating System TPC-C Two Socket Oracle NoSQL Oracle Linux 1,609,186.39 tpmC $0.47/tpmC 1,244,550 Mix Operations/Sec. C240 M3 Virtualization Oracle VM 23 World Record Oracle-based Benchmarks!
  • 12.
    Cisco Integrated SolutionsPortfolio Vertical Smart Healthcare Financial Services Manufacturing Retail Solutions Solution Focus Vblock Enterprise Apps Databases Business Analytics Virtual Desktop / Big Data Applications FLEXPOD VXI Management RISC Migration Operating System & Hypervisor
  • 13.
    UCS: Embedded Automation Up l i n k p o c o fi g ra o n VL rt n u ti , AN, VSAN, Qo S, a d Et e a n e s n h rCh n l Se rv e r p o co f g u ti o i n u d n rt n i ra n cl i g L AN a n d S se n s AN tti g Ne two rk i n t rf ce c a (NIC) e a rd c o n fi g u t o : MAC a d s s, ra i n d re VL AN, a n d Qo se t i n s ; S g h o s t b u a d p t rHBA co f g ra o : s a e n i u ti n wo rl d wi d e n m e (WWNs), V a s SANs, a n d b a n wi d co n t a i t ; d th s r n s a n d fi rm wa re i si o s re v n Un i q u e u e I (UUID), s rD fi rm wa re re vi si o s, n a n d RAID co n l l e se n g tro r tti s Se rv i c e p fi l a ss i n d to se rve r, ro e g e c h a s s i s sl o o p o t, r o l Storage Server Network Uplink port configuration, VLAN, SME SME SME VSAN, QoS, and EtherChannels Up l i n k p o c o fi g ra o n VL rt n u ti , AN, VSAN, Qo S, a d Et e a n e s n h rCh n l Se rv e r p o co f g u ti o i n u d n rt n i ra n cl i g L AN a n d S se n s AN tti g Server port configuration including Ne two rk i n t rf ce c a (NIC) e a ra i n rd c o n fi g u t o : MAC a d s s, d re VL AN, a n d Qo se t i n s ; S g h o s t b u a d p t rHBA co f g ra o : s a e n i u ti n wo rl d wi d e n m e (WWNs), V a s a n d b a n wi d co n t a i t ; d th s r n s a n d fi rm wa re i si o s re v n SANs, LAN and SAN settings Un i q u e u e I (UUID), s rD fi rm wa re re vi si o s, n a n d RAID co n l l e se n g tro r tti s Se rv i c e p fi l a ss i n d to se rve r, ro e g e c h a s s i s sl o o p o t, r o l Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, Up l i n k p o c o fi g ra o n VL rt n u ti , AN, VSAN, Qo S, a d Et e a n e s n h rCh n l Se rv e r p o co f g u ti o i n u d n rt n i ra n cl i g L AN a n d S se n s AN tti g and bandwidth constraints; Ne two rk i n t rf ce c a (NIC) e a rd and firmware revisions c o n fi g u t o : MAC a d s s, ra i n d re VL AN, a n d Qo se t i n s ; S g h o s t b u a d p t rHBA co f g ra o : s a e n i u ti n wo rl d wi d e n m e (WWNs), V a s SANs, a n d b a n wi d co n t a i t ; d th s r n s a n d fi rm wa re i si o s re v n Unique user ID (UUID), Un i q u e u e I (UUID), s rD fi rm wa re re vi si o s, n a n d RAID co n l l e se n g tro r tti s Se rv i c e p fi l a ss i n d to se rve r, ro e c h a s s i s sl o o p o g e t, r o l firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool Up l i n k p o c o fi g ra o n VL rt n u ti , AN, VSAN, Qo S, a d Et e a n e s n h rCh n l Se rv e r p o co f g u ti o i n u d n rt n i ra n cl i g L AN a n d S se n s AN tti g Ne two rk i n t rf ce c a (NIC) e a rd c o n fi g u t o : MAC a d s s, ra i n d re VL AN, a n d Qo se t i n s ; S g h o s t b u a d p t rHBA co f g ra o : s a e n i u ti n wo rl d wi d e n m e (WWNs), V a s SANs, a n d b a n wi d co n t a i t ; d th s r n s a n d fi rm wa re i si o s re v n Un i q u e u e I (UUID), s rD fi rm wa re re vi si o s, n a n d RAID co n l l e se n g tro r tti s Se rv i c e p fi l a ss i n d to se rve r, ro e g e c h a s s i s sl o o p o t, r o l Subject matter expert Policies used to Service profile Associating service 1 define policies 2 create service 3 templates create 4 profiles with hardware profile templates service profiles configures servers automatically
  • 14.
    Wire-Once Infrastructure: NexusSwitching 10G, 40G, 10G, 40G 100G Fabric Unified Compute FC FCoE Virtual Workloads NAS/iSCSI FC, FCOE NAS Infrastructure Standardization Flexibility of Running File and Unprecedented Results in Application Agility Block on Same Infrastructure Operational Simplicity
  • 15.
    The Compute ModelInfluences the Network Model Distributed Holistic Application Perspective Switching Network Fabric L2, Application Application Compute Compute Storage Storage Services Services L3 UCS XML API Standard APIs UCS Manager
  • 16.
    Customer Insights Research/ Research/ Massively Scalable Cloud Service Providers Enterprise Academia Data Center • Experimental • Customize with • Automated • Policy-based • Virtual workloads, OpenFlow/SDN Programmatic provisioning & control & analytics VDI, Orchestration components for APIs to provide programmable to optimize and of security profiles production deep insight into overlay, OpenStack monetize networks network traffic service delivery Diverse Programmability Requirements Across Segments Most Requirements are for Automation and Programmability
  • 17.
    Cisco Open NetworkEnvironment Industry’s Most Comprehensive Portfolio Hardware + Software Physical + Virtual Network + Compute Apps Apps Apps Multi- Multi-layer API Controller Virtual Overlay Programmatic Virtual APIs Overlays Device Device Device Network a Controllers and agents
  • 18.
    Cisco Open NetworkEnvironment 1. Platform APIs 2. Controller/ Agents 3. Virtual Overlay Networks Comprehensive OpenFlow v1.x Agent • OpenStack and Developer Kit across REST API IOS, IOS-XR and NX-OS • Multi-Hypervisors • VXLAN Gateway • Security, Services Chaining Industry’s broadest approach for Network Programmability
  • 19.
    Building your CloudFoundation with Cisco Unified Management Self integrating components and API for automation through standard tools Intelligent Infrastructure Bare metal abstraction and policy-based application optimization at run time Simplicity and cost reduction with Unified Fabric performance roadmap to 100G and beyond. Extensibility through plug-in architecture Shared Resource Pools and self-service infrastructure Elastic Resource Allocation Seamless automated scalability and mobility of virtual and physical workloads
  • 20.
    Thank you. Спасибо. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20