Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Presentation1

ADV 420

  • Login to see the comments

  • Be the first to like this

Presentation1

  1. 1. » Nike+ Digital Marketing Strategy » Brian Hamlin
  2. 2. Digital Strategy Goals -Use more social media (Facebook and Twitter) -Host Nike+ events all over the United States -Use free online marketing (social media) to decrease advertising costs
  3. 3. Social Media-Grow number of Facebook friends-Grow number of Twitter followers-Interact more with fans to try and create more personal feel with on our socialmedia pages
  4. 4. Nike+ Events-Host tent events all over the United States in large cities to engage fans-Have brand reps in all large cities-Have giveaways and prizes at events
  5. 5. Use of Free Marketing-in 2010, Nike used $800 million on nontraditional advertising-Nike has cut TV and print advertising by 60% in the last 3 years-As traditional advertising is cut, revenue has increased-Continue that trend, and focus on social media as an easy form of freeadvertising
  6. 6. Target Market-People who already work out consistently-People who are motivated to work out seriously -Want to focus on people who want top quality work out gear
  7. 7. Apple Partnership-Partnered with Apple to have technology to track your workouts with Nike+ shoesand iPods-Can use the Apple market to sell Nike+, since Apple has a very supportiveconsumer base
  8. 8. Interactive Contest-We’ll use the Nike+ Apple technology to have online contests for various thingslike: longest run, longest workout, most workouts in a week, etc.-Weekly winners will win some sort of Nike+ prize like a t-shirt

×