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‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬
‫اﻷﺧﯿﺮة‬ ‫اﻟﺴﻨﻮات‬ ‫ﻓﻲ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺪﺧﻞ‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ‫اﻟﻄﺮق‬ ‫أﺷﮭﺮ‬ ‫أﺣﺪ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫أﺻﺒﺢ‬.
‫رﺳﻮم‬ ‫ﻣﻘﺎﺑﻞ‬ ‫اﻟﻤﺴﺘﮭﺪف‬ ‫ﻟﻠﺠﻤﮭﻮر‬ ‫وﺗﻘﺪﯾﻤﮫ‬ ،‫ﻣﻌﯿﻦ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫ﻗﯿﻢ‬ ‫ﺗﻌﻠﯿﻤﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫إﻧﺸﺎء‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻔﮭﻮم‬ ‫ھﺬا‬ ‫ﯾﻌﺘﻤﺪ‬.
‫اﻟﺘﻌﻠﻢ‬ ‫أﺳﺎﻟﯿﺐ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻟﺘﻨﺎﺳﺐ‬ ،‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬ ‫اﻟﻌﻤﻞ‬ ‫وﻛﺘﺐ‬ ‫اﻟﺼﻮﺗﯿﺔ‬ ‫اﻟﺘﺴﺠﯿﻼت‬ ‫إﻟﻰ‬ ‫اﻟﻔﯿﺪﯾﻮھﺎت‬ ‫ﻣﻦ‬ ،‫اﻟﺪورات‬ ‫أﺷﻜﺎل‬ ‫وﺗﺘﻨﻮع‬.
‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﻣﻤﯿﺰات‬:
‫إﻧﺸﺎﺋﮭﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺠﮭﺪ‬ ‫ﺑﺬل‬ ‫ﺑﻌﺪ‬ ‫ﺣﺘﻰ‬ ً‫ﻣﺴﺘﻤﺮا‬ ً
‫دﺧﻼ‬ ‫اﻟﺪورات‬ ‫ُﺪر‬
‫ﺗ‬ :‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺪﺧﻞ‬.
‫واﻟﻨﻤﻮ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻵﺧﺮﯾﻦ‬ ‫وﻣﺴﺎﻋﺪة‬ ‫ﺧﺒﺮاﺗﻚ‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻓﺮﺻﺔ‬ ‫ﻟﻚ‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ :‫اﻟﺘﺄﺛﯿﺮ‬.
‫ﯾﻨﺎﺳﺒﻚ‬ ‫وﻗﺖ‬ ‫وﺑﺄي‬ ‫اﻟﻌﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻜﺎن‬ ‫أي‬ ‫ﻣﻦ‬ ‫اﻟﻌﻤﻞ‬ ‫ﯾﻤﻜﻨﻚ‬ :‫اﻟﻌﻤﻞ‬ ‫ﺣﺮﯾﺔ‬.
‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﺎﻟﻤﻲ‬ ‫ﺟﻤﮭﻮر‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫إﻣﻜﺎﻧﯿﺔ‬ :‫اﻟﺘﻮﺳﻊ‬.
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‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬
‫اﻟﻜﺜﯿﺮون‬ ‫ﻓﯿﮫ‬ ‫ﯾﺮى‬ ‫ﺣﯿﺚ‬ ،‫اﻷﺧﯿﺮة‬ ‫اﻟﺴﻨﻮات‬ ‫ﻓﻲ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺪﺧﻞ‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ‫اﻟﻄﺮق‬ ‫أﺷﮭﺮ‬ ‫أﺣﺪ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬ ‫ﺑﺎت‬
‫اﻵﺧﺮﯾﻦ‬ ‫ﺣﯿﺎة‬ ‫ﻋﻠﻰ‬ ً‫إﯾﺠﺎﺑﺎ‬ ‫واﻟﺘﺄﺛﯿﺮ‬ ‫ﺧﺒﺮاﺗﮭﻢ‬ ‫ﻟﻤﺸﺎرﻛﺔ‬ ً
‫ذھﺒﯿﺔ‬ ً
‫ﻓﺮﺻﺔ‬.
‫اﻟﺘﻌﻠﻢ‬ ‫أﺳﺎﻟﯿﺐ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻟﺘﻨﺎﺳﺐ‬ ،‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬ ‫اﻟﻌﻤﻞ‬ ‫وﻛﺘﺐ‬ ‫اﻟﺼﻮﺗﯿﺔ‬ ‫اﻟﺘﺴﺠﯿﻼت‬ ‫إﻟﻰ‬ ‫اﻟﻔﯿﺪﯾﻮھﺎت‬ ‫ﻣﻦ‬ ،‫اﻟﺪورات‬ ‫أﺷﻜﺎل‬ ‫وﺗﺘﻨﻮع‬.
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‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورة‬ ‫اﻋﺪاد‬
‫اﻟﻨﺠﺎح‬ ‫ﻧﺤﻮ‬ ‫ﺧﻄﻮات‬ :‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورة‬ ‫إﻋﺪاد‬
‫اﻵﺧﺮﯾﻦ؟‬ ‫ﻣﻊ‬ ‫ﻣﺸﺎرﻛﺘﮭﺎ‬ ‫وﺗﻮد‬ ‫ﻣﻌﯿﻦ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫ﺧﺒﺮة‬ ‫ﺗﻤﺘﻠﻚ‬ ‫ھﻞ‬
‫اﻵﺧﺮﯾﻦ؟‬ ‫ﺣﯿﺎة‬ ‫ﻋﻠﻰ‬ ً‫ﺎ‬‫إﯾﺠﺎﺑﯿ‬ ‫اﻟﺘﺄﺛﯿﺮ‬ ‫أو‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺪﺧﻞ‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورة‬ ‫إﻧﺸﺎء‬ ‫ﻓﻲ‬ ‫ﺗﻔﻜﺮ‬ ‫ھﻞ‬
‫ﻟﻚ‬ ‫ھﻮ‬ ‫اﻟﻤﻘﺎل‬ ‫ھﺬا‬ ‫ﻓﺈن‬ ،‫ﻧﻌﻢ‬ ‫اﻟﺠﻮاب‬ ‫ﻛﺎن‬ ‫!إذا‬
‫ﻧﺎﺟﺤﺔ‬ ‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورة‬ ‫ﻹﻋﺪاد‬ ‫أﺳﺎﺳﯿﺔ‬ ‫ﺧﻄﻮات‬ ‫ﻟﻚ‬ ‫ﺳﻨﻘﺪم‬:
1. ‫اﻟﺨﺒﺮة‬ ‫ﻣﺠﺎل‬ ‫ﺣﺪد‬:
‫ًﺎ؟‬
‫ﻔ‬‫ﺷﻐ‬ ‫و‬ ‫ﺧﺒﺮة‬ ‫ﻓﯿﮫ‬ ‫ﺗﻤﺘﻠﻚ‬ ‫اﻟﺬي‬ ‫اﻟﻤﺠﺎل‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫اﻟﻤﺠﺎل؟‬ ‫ھﺬا‬ ‫ﻓﻲ‬ ‫اﻟﺴﻮق‬ ‫اﺣﺘﯿﺎﺟﺎت‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫دورﺗﻚ؟‬ ‫ﻣﻦ‬ ‫ﺳﯿﺴﺘﻔﯿﺪون‬ ‫اﻟﺬﯾﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫ھﻢ‬ ‫ﻣﻦ‬
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‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬
‫اﻟﺘﺄﺛﯿﺮ‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﻧﺤﻮ‬ ‫ﺑﻮاﺑﺔ‬ :‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬
ً
‫ﻓﺮﺻﺔ‬ ‫اﻟﻜﺜﯿﺮون‬ ‫ﻓﯿﮫ‬ ‫ﯾﺮى‬ ‫ﺣﯿﺚ‬ ،‫اﻷﺧﯿﺮة‬ ‫اﻟﺴﻨﻮات‬ ‫ﻓﻲ‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺪﺧﻞ‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ‫اﻟﻄﺮق‬ ‫أﺷﮭﺮ‬ ‫أﺣﺪ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬ ‫ﺑﺎت‬
‫اﻵﺧﺮﯾﻦ‬ ‫ﺣﯿﺎة‬ ‫ﻋﻠﻰ‬ ً‫إﯾﺠﺎﺑﺎ‬ ‫واﻟﺘﺄﺛﯿﺮ‬ ‫ﺧﺒﺮاﺗﮭﻢ‬ ‫ﻟﻤﺸﺎرﻛﺔ‬ ً
‫ذھﺒﯿﺔ‬.
‫اﻟﺘﻌﻠﻢ‬ ‫أﺳﺎﻟﯿﺐ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻟﺘﻨﺎﺳﺐ‬ ،‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬ ‫اﻟﻌﻤﻞ‬ ‫وﻛﺘﺐ‬ ‫اﻟﺼﻮﺗﯿﺔ‬ ‫اﻟﺘﺴﺠﯿﻼت‬ ‫إﻟﻰ‬ ‫اﻟﻔﯿﺪﯾﻮھﺎت‬ ‫ﻣﻦ‬ ،‫اﻟﻜﻮرﺳﺎت‬ ‫أﺷﻜﺎل‬ ‫وﺗﺘﻨﻮع‬.
‫اﻟﻜﻮرﺳﺎت؟‬ ‫ﺑﯿﻊ‬ ‫ﻣﻤﯿﺰات‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫إﻧﺸﺎﺋﮭﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺠﮭﺪ‬ ‫ﺑﺬل‬ ‫ﺑﻌﺪ‬ ‫ﺣﺘﻰ‬ ً‫ﻣﺴﺘﻤﺮا‬ ً
‫دﺧﻼ‬ ‫اﻟﻜﻮرﺳﺎت‬ ‫ُﺪر‬
‫ﺗ‬ :‫اﻟﺴﻠﺒﻲ‬ ‫اﻟﺪﺧﻞ‬.
‫واﻟﻨﻤﻮ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻵﺧﺮﯾﻦ‬ ‫وﻣﺴﺎﻋﺪة‬ ‫ﺧﺒﺮاﺗﻚ‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﻓﺮﺻﺔ‬ ‫ﻟﻚ‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ :‫اﻟﺘﺄﺛﯿﺮ‬.
‫ﯾﻨﺎﺳﺒﻚ‬ ‫وﻗﺖ‬ ‫وﺑﺄي‬ ‫اﻟﻌﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻜﺎن‬ ‫أي‬ ‫ﻣﻦ‬ ‫اﻟﻌﻤﻞ‬ ‫ﯾﻤﻜﻨﻚ‬ :‫اﻟﻌﻤﻞ‬ ‫ﺣﺮﯾﺔ‬.
‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﺎﻟﻤﻲ‬ ‫ﺟﻤﮭﻮر‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫إﻣﻜﺎﻧﯿﺔ‬ :‫اﻟﺘﻮﺳﻊ‬.
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‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورات‬ ‫ﺗﺴﻮﯾﻖ‬
:‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورات‬ ‫ﺗﺴﻮﯾﻖ‬
‫ﻟﺠﺬب‬ ‫ّﺎﻟﺔ‬
‫ﻌ‬‫اﻟﻔ‬ ‫اﻻﺳﺘﺮاﺗﯿﺠﯿﺎت‬
‫اﻟﻤﺘﻌﻠﻤﯿﻦ‬
‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺗﺴﻮﯾﻖ‬ ‫أھﻤﯿﺔ‬
‫اﺳﺘﺨﺪام‬ ‫ﺧﻼل‬ ‫ﻓﻤﻦ‬ .‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﻌﻠﯿﻢ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫اﻟﻨﺠﺎح‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﻄﻼب‬ ‫ﺟﺬب‬ ‫ﻓﻲ‬ ً‫ﺣﺎﺳﻤﺎ‬ ً‫دورا‬ ‫ﯾﻠﻌﺐ‬ ‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺗﺴﻮﯾﻖ‬
‫أﻋﺪاد‬ ‫وزﯾﺎدة‬ ‫ﯾﻘﺪﻣﻮﻧﮫ‬ ‫اﻟﺬي‬ ‫اﻟﺘﻌﻠﯿﻤﻲ‬ ‫ﺑﺎﻟﻤﺤﺘﻮى‬ ‫اﻟﻮﻋﻲ‬ ‫زﯾﺎدة‬ ‫اﻟﺪورات‬ ‫وأﺻﺤﺎب‬ ‫ﻟﻠﻤﺪرﺑﯿﻦ‬ ‫ﯾﻤﻜﻦ‬ ،‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﺘﺴﻮﯾﻖ‬ ‫اﺳﺘﺮاﺗﯿﺠﯿﺎت‬
‫دوراﺗﮭﻢ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺠﻠﯿﻦ‬ ‫اﻟﻄﻼب‬.
‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﯾﻖ‬
‫ﺑﺪوراﺗﮭﻢ‬ ‫ﺧﺎﺻﺔ‬ ‫ﺻﻔﺤﺎت‬ ‫إﻧﺸﺎء‬ ‫ﻟﻠﻤﺪرﺑﯿﻦ‬ ‫ﯾﻤﻜﻦ‬ .‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫ﻟﻠﺪورات‬ ‫ﻟﻠﺘﺮوﯾﺞ‬ ‫ّﺎﻟﺔ‬
‫ﻌ‬‫ﻓ‬ ‫وﺳﯿﻠﺔ‬ ‫ﯾﻌﺘﺒﺮ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫اﺳﺘﺨﺪام‬
‫اﻟﺘﻌﻠﯿﻘﺎت‬ ‫ﻣﻊ‬ ‫واﻟﺘﻔﺎﻋﻞ‬ ‫واﻟﺠﺬاب‬ ‫اﻟﻤﻔﯿﺪ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻧﺸﺮ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺠﻤﮭﻮر‬ ‫ﻣﻊ‬ ‫واﻟﺘﻔﺎﻋﻞ‬ ‫وﺗﻮﯾﺘﺮ‬ ‫وإﻧﺴﺘﻐﺮام‬ ‫ﻓﯿﺴﺒﻮك‬ ‫ﻣﺜﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻋﻠﻰ‬
‫واﻻﺳﺘﻔﺴﺎرات‬.
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‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫ﻟﻠﺪورات‬ ‫اﻟﺘﺴﻮﯾﻖ‬
‫ﻟﮭﺬا‬ .‫ﻣﻀﻰ‬ ‫وﻗﺖ‬ ‫أي‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺿﺮورﯾﺔ‬ ‫اﻟﺠﺪﯾﺪة‬ ‫واﻟﻤﮭﺎرات‬ ‫اﻟﻤﺴﺘﻤﺮ‬ ‫اﻟﺘﻌﻠﯿﻢ‬ ‫إﻟﻰ‬ ‫اﻟﺤﺎﺟﺔ‬ ‫أﺻﺒﺤﺖ‬ ،‫ﺳﺮﯾﻌﺔ‬ ‫ﺑﻮﺗﯿﺮة‬ ‫ﯾﺘﻐﯿﺮ‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬
‫اﻻﺣﺘﯿﺎﺟﺎت‬ ‫ﺗﻠﻚ‬ ‫ﻟﺘﻠﺒﯿﺔ‬ ‫ﻓﻌﺎﻟﺔ‬ ‫ﻛﻮﺳﯿﻠﺔ‬ ‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺑﺮزت‬ ،‫اﻟﺴﺒﺐ‬.
‫ﺳﻨﻘﺪم‬ ،‫اﻟﻤﻘﺎل‬ ‫ھﺬا‬ ‫ﻓﻲ‬ .‫اﻟﻨﺠﺎح‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﻤﺘﻌﻠﻤﯿﻦ‬ ‫ﻟﺠﺬب‬ ‫اﻷھﻤﯿﺔ‬ ‫ﺑﺎﻟﻎ‬ ‫ا‬ً
‫أﻣﺮ‬ ‫ﻟﮭﺎ‬ ‫اﻟﺘﺴﻮﯾﻖ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﻤﺘﺎﺣﺔ‬ ‫اﻟﺪورات‬ ‫ﻋﺪد‬ ‫ازدﯾﺎد‬ ‫ﻣﻊ‬ ‫وﻟﻜﻦ‬
‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ،‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺗﺴﻮﯾﻖ‬ ‫ﺣﻮل‬ ً
‫ﺷﺎﻣﻼ‬ ً
‫دﻟﯿﻼ‬ ‫ﻟﻚ‬:
1. ‫اﻟﻤﺴﺘﮭﺪف‬ ‫ﺟﻤﮭﻮرك‬ ‫ﺗﺤﺪﯾﺪ‬:
‫اﻟﺘﺪرﯾﺒﯿﺔ؟‬ ‫ﺑﺪورﺗﻚ‬ ‫إﻟﯿﮭﻢ‬ ‫اﻟﻮﺻﻮل‬ ‫ﻓﻲ‬ ‫ﺗﺮﻏﺐ‬ ‫اﻟﺬﯾﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫ھﻢ‬ ‫ﻣﻦ‬
‫وﺗﺤﺪﯾﺎﺗﮭﻢ؟‬ ‫اﺣﺘﯿﺎﺟﺎﺗﮭﻢ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﺘﻌﻠﯿﻤﯿﺔ؟‬ ‫أھﺪاﻓﮭﻢ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
2. ‫ﻗﻮﯾﺔ‬ ‫ﺗﺠﺎرﯾﺔ‬ ‫ﻋﻼﻣﺔ‬ ‫ﺑﻨﺎء‬:
‫ﻟﺪورﺗﻚ‬ ‫ًﺎ‬‫ﺑ‬‫ﺟﺬا‬ ‫ا‬ً
‫وﺷﻌﺎر‬ ‫ا‬ً
‫ﻣﻤﯿﺰ‬ ‫ًﺎ‬
‫ﻤ‬‫اﺳ‬ ‫ﺣﺪد‬.
‫ًﺎ‬‫ﺑ‬‫وﺟﺬا‬ ‫ًﺎ‬
‫ﻤ‬‫ﻗﯿ‬ ‫ﻣﺤﺘﻮى‬ ‫ﯾﻌﺮض‬ ‫اﺣﺘﺮاﻓﻲ‬ ‫وﯾﺐ‬ ‫ﻣﻮﻗﻊ‬ ‫ﺑﺈﻧﺸﺎء‬ ‫ﻗﻢ‬.
‫اﻟﻤﺴﺘﮭﺪف‬ ‫ﺟﻤﮭﻮرك‬ ‫ﻣﻊ‬ ‫ﻟﻠﺘﻮاﺻﻞ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫اﺳﺘﺨﺪم‬.
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‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬ ‫ﻛﯿﻔﯿﺔ‬
‫اﻟﻜﻮرﺳﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻄﻠﺐ‬ ‫ازدﯾﺎد‬ ‫ﻣﻊ‬ .‫اﻟﺠﺪﯾﺪة‬ ‫واﻟﻤﮭﺎرات‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫ﻻﻛﺘﺴﺎب‬ ‫ﻗﻮﯾﺔ‬ ‫أداة‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﻌﻠﯿﻢ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺘﻐﯿﺮ‬ ‫ﺳﺮﯾﻊ‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬
‫واﻟﺨﺒﺮة‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫ﻷﺻﺤﺎب‬ ‫ﻣﺮﺑﺢ‬ ‫دﺧﻞ‬ ‫ﻛﻤﺼﺪر‬ ‫ﺑﯿﻌﮭﺎ‬ ‫ﻓﺮﺻﺔ‬ ‫ﺑﺮزت‬ ،‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬.
‫اﻷرﺑﺎح‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﻄﻼب‬ ‫ﻟﺠﺬب‬ ً
‫ﻓﻌﺎﻻ‬ ‫ًا‬
‫ﺬ‬‫وﺗﻨﻔﯿ‬ ‫ﻣﺪروﺳﺔ‬ ‫اﺳﺘﺮاﺗﯿﺠﯿﺔ‬ ‫اﻷﻣﺮ‬ ‫ﯾﺘﻄﻠﺐ‬ .‫ﺑﺴﯿﻄﺔ‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ﻣﺠﺮد‬ ‫ﻟﯿﺲ‬ ‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬ ‫وﻟﻜﻦ‬.
‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ،‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬ ‫ﺣﻮل‬ ً
‫ﺷﺎﻣﻼ‬ ً
‫دﻟﯿﻼ‬ ‫ﻟﻚ‬ ‫ﺳﻨﻘﺪم‬ ،‫اﻟﻤﻘﺎل‬ ‫ھﺬا‬ ‫ﻓﻲ‬:
1. ‫اﻟﻜﻮرس‬ ‫ﻣﻮﺿﻮع‬ ‫ﺗﺤﺪﯾﺪ‬:
‫ﺗﻌﻠﻤﮭﺎ؟‬ ‫ﻓﻲ‬ ‫اﻟﻨﺎس‬ ‫ﯾﺮﻏﺐ‬ ‫واﻟﺘﻲ‬ ‫ﺗﻤﺘﻠﻜﮭﺎ‬ ‫اﻟﺘﻲ‬ ‫واﻟﻤﮭﺎرات‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻜﻮرس؟‬ ‫ﺑﻤﻮﺿﻮع‬ ‫اﻟﻨﺎس‬ ‫اھﺘﻤﺎم‬ ‫ﻣﺴﺘﻮى‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫اﻟﻤﺠﺎل؟‬ ‫ھﺬا‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
2. ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﻲ‬ ‫ﻛﻮرس‬ ‫ﻣﺤﺘﻮى‬ ‫إﻧﺸﺎء‬:
‫اﻟﺘﻌﻠﯿﻤﯿﺔ‬ ‫اﻷھﺪاف‬ ‫وﺣﺪد‬ ‫دﻗﯿﻖ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﻜﻮرس‬ ‫ﻟﻤﺤﺘﻮى‬ ‫ﺧﻄﻂ‬.
‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﺗﻘﺪﯾﻢ‬ ‫ﻓﻲ‬ ‫ًﺎ‬‫ﺑ‬‫وﺟﺬا‬ ‫ﺎ‬ً
‫واﺿﺤ‬ ‫ًﺎ‬‫ﺑ‬‫أﺳﻠﻮ‬ ‫اﺳﺘﺨﺪم‬.
‫ﺟﺬاﺑﺔ‬ ‫وﺗﺼﻤﯿﻤﺎت‬ ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﯿﺔ‬ ‫ﻓﯿﺪﯾﻮ‬ ‫ﻣﻘﺎﻃﻊ‬ ‫ﺑﺈﻧﺸﺎء‬ ‫ﻗﻢ‬.
‫ﺗﺨﺼﺼﻚ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫واﻟﻤﻤﺎرﺳﺎت‬ ‫اﻻﺗﺠﺎھﺎت‬ ‫أﺣﺪث‬ ‫ﻣﻊ‬ ‫ﻣﺘﻮاﻓﻖ‬ ‫اﻟﻜﻮرس‬ ‫ﻣﺤﺘﻮى‬ ‫أن‬ ‫ﻣﻦ‬ ‫ﺗﺄﻛﺪ‬.
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‫اﻟﺪورات‬ ‫ﻣﻦ‬ ‫أرﺑﺢ‬ ‫ﻛﯿﻒ‬
‫ھﺬا‬ ‫ﻓﻲ‬ .‫اﻟﻤﻌﺮﻓﺔ‬ ‫وﻧﺸﺮ‬ ‫اﻟﺪﺧﻞ‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ‫اﻟﻔﺮص‬ ‫أﺑﺮز‬ ‫ﻣﻦ‬ ‫واﺣﺪة‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺤﺪﯾﺜﺔ‬ ‫اﻟﺘﻘﻨﯿﺔ‬ ‫ﻋﺼﺮ‬ ‫ﻓﻲ‬
‫اﻟﻨﺠﺎح‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﻣﻦ‬ ‫ﻟﻠﺮﺑﺢ‬ ‫اﻟﻄﺮق‬ ‫أﻓﻀﻞ‬ ‫ﺳﻨﺴﺘﻜﺸﻒ‬ ،‫اﻟﺪﻟﯿﻞ‬.
‫اﻟﻤﻨﺎﺳﺐ‬ ‫اﻟﻤﻮﺿﻮع‬ ‫اﺧﺘﯿﺎر‬
‫اﻟﻤﺴﺘﮭﺪف‬ ‫ﻟﻠﺠﻤﮭﻮر‬ ‫وﻣﮭﻢ‬ ‫ﻣﻄﻠﻮب‬ ‫ﻣﻮﺿﻮع‬ ‫اﺧﺘﯿﺎر‬ ‫ﯾﺠﺐ‬ .‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬ ‫ﻓﻲ‬ ‫ﻟﻠﻨﺠﺎح‬ ‫اﻟﺨﻄﻮات‬ ‫أھﻢ‬ ‫أﺣﺪ‬ ‫ﯾﻌﺪ‬ ‫اﻟﻤﻨﺎﺳﺐ‬ ‫اﻟﻤﻮﺿﻮع‬ ‫اﺧﺘﯿﺎر‬.
‫ﻣﻤﯿﺰ‬ ‫ﻣﺤﺘﻮى‬ ‫إﻧﺸﺎء‬
‫ا‬ً
‫وﻣﺒﺘﻜﺮ‬ ‫ًا‬
‫ﺪ‬‫وﻣﻔﯿ‬ ً
‫ﻣﻔﺼﻼ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﯾﻜﻮن‬ ‫أن‬ ‫ﯾﺠﺐ‬ .‫اﻟﺪورة‬ ‫ﺑﺸﺮاء‬ ‫وإﻗﻨﺎﻋﮭﻢ‬ ‫اﻟﻄﻼب‬ ‫ﺟﺬب‬ ‫وراء‬ ‫اﻟﺴﺮ‬ ‫ھﻮ‬ ‫وﺟﺬاب‬ ‫ﻣﻤﯿﺰ‬ ‫ﻣﺤﺘﻮى‬ ‫إﻧﺸﺎء‬.
‫اﻟﺘﺴﻮﯾﻘﯿﺔ‬ ‫اﻟﻄﺮق‬ ‫أﻓﻀﻞ‬ ‫اﺳﺘﺨﺪام‬
،‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫واﻹﻋﻼﻧﺎت‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫اﺳﺘﺨﺪام‬ ‫ﯾﻤﻜﻦ‬ .‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ﻧﺠﺎح‬ ‫ﻓﻲ‬ ‫ًﺎ‬
‫ﻤ‬‫ﺣﺎﺳ‬ ‫ا‬ً
‫دور‬ ‫ﯾﻠﻌﺐ‬ ‫اﻟﺮﻗﻤﻲ‬ ‫اﻟﺘﺴﻮﯾﻖ‬
‫ﻟﻠﺪورة‬ ‫ﻟﻠﺘﺮوﯾﺞ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫ﺑﺎﻟﺒﺮﯾﺪ‬ ‫واﻟﺘﺴﻮﯾﻖ‬.
‫ﻣﻀﺎﻓﺔ‬ ‫ﻗﯿﻤﺔ‬ ‫ﺗﻮﻓﯿﺮ‬
‫ﺗﺪرﯾﺒﯿﺔ‬ ‫ﺟﻠﺴﺎت‬ ‫أو‬ ،‫ﻣﺠﺎﻧﯿﺔ‬ ‫إﺿﺎﻓﯿﺔ‬ ‫ﻣﻮاد‬ ‫ﺗﻘﺪﯾﻢ‬ ‫ﯾﻤﻜﻦ‬ .‫ﻧﺠﺎﺣﮭﺎ‬ ‫ﻓﺮص‬ ‫ﻣﻦ‬ ‫وﯾﺮﻓﻊ‬ ‫اﻟﺪورة‬ ‫ﺟﺎذﺑﯿﺔ‬ ‫ﻣﻦ‬ ‫ﯾﺰﯾﺪ‬ ‫ﻟﻠﻄﻼب‬ ‫ﻣﻀﺎﻓﺔ‬ ‫ﻗﯿﻤﺔ‬ ‫ﺗﻮﻓﯿﺮ‬
‫ﻣﺴﺘﻤﺮ‬ ‫ﻓﻨﻲ‬ ‫دﻋﻢ‬ ‫أو‬ ،‫ﺣﯿﺔ‬.
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‫واﻟﻜﺘﺐ‬ ‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬ ‫ﻓﻦ‬
‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬
‫اﻷرﺑﺎح‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﻌﻤﻼء‬ ‫ﻟﺠﺬب‬ ‫ﺷﺎﻣﻞ‬ ‫دﻟﯿﻞ‬ :‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬ ‫واﻟﻜﺘﺐ‬ ‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬ ‫ﻓﻦ‬
‫ﻋﻠﻰ‬ ‫اﻟﻄﻠﺐ‬ ‫ازدﯾﺎد‬ ‫ﻣﻊ‬ .‫اﻟﺠﺪﯾﺪة‬ ‫واﻟﻤﮭﺎرات‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫ﻻﻛﺘﺴﺎب‬ ً
‫ﻗﻮﯾﺔ‬ ً
‫ة‬‫أدا‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﻌﻠﯿﻢ‬ ‫ﺑﺎت‬ ،‫اﻟﻤﺘﺴﺎرﻋﺔ‬ ‫ﺑﺎﻟﺘﻐﯿﺮات‬ ‫ﱡﺴﻢ‬
‫ﺘ‬‫ﯾ‬ ٍ
‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬
‫واﻟﺨﺒﺮة‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫ﻷﺻﺤﺎب‬ ٍ
‫ﻣﺮﺑﺢ‬ ٍ
‫دﺧﻞ‬ ‫ﻛﻤﺼﺪر‬ ‫ﺑﯿﻌﮭﺎ‬ ‫ﻓﺮﺻﺔ‬ ‫ﺑﺮزت‬ ،‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬ ‫واﻟﻜﺘﺐ‬ ‫اﻟﻜﻮرﺳﺎت‬.
‫اﻟﻌﻤﻼء‬ ‫ﻟﺠﺬب‬ ً
‫ﺬ‬‫وﺗﻨﻔﯿ‬ ‫ﻣﺪروﺳﺔ‬ ‫اﺳﺘﺮاﺗﯿﺠﯿﺔ‬ ‫اﻷﻣﺮ‬ ‫ﯾﺘﻄﻠﺐ‬ .‫ﺑﺴﯿﻄﺔ‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ﻣﺠﺮد‬ ‫ﻟﯿﺲ‬ ‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬ ‫واﻟﻜﺘﺐ‬ ‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﯿﻊ‬ ‫وﻟﻜﻦ‬
‫اﻷرﺑﺎح‬ ‫وﺗﺤﻘﯿﻖ‬.
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‫اون‬ ‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورة‬ ‫اﻋﻤﻞ‬ ‫ﻛﯿﻒ‬
‫ﻻﯾﻦ‬
‫ﺑﻌﺪ‬ ‫ﻋﻦ‬ ‫اﻟﺘﻌﻠﯿﻢ‬ ‫ﻓﻲ‬ ‫ا‬ً
‫ﺧﺒﯿﺮ‬ ‫ﻟﺘﺼﺒﺢ‬ ‫ﺷﺎﻣﻞ‬ ‫دﻟﯿﻞ‬ :‫ﻻﯾﻦ‬ ‫اون‬ ‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورة‬ ‫ﺗﻨﺸﺊ‬ ‫ﻛﯿﻒ‬
‫اﻵﺧﺮﯾﻦ‬ ‫ﻣﻊ‬ ‫وﺧﺒﺮﺗﻚ‬ ‫ﻣﻌﺮﻓﺘﻚ‬ ‫ﻟﻤﺸﺎرﻛﺔ‬ ً
‫راﺋﻌﺔ‬ ً
‫ﻓﺮﺻﺔ‬ ‫ﯾﺠﻌﻠﮭﺎ‬ ‫ﻣﻤﺎ‬ ،‫ﻛﺒﯿﺮ‬ ٍ
‫ﺑﺸﻜﻞ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﻋﻠﻰ‬ ‫اﻟﻄﻠﺐ‬ ‫ﯾﺘﻨﺎﻣﻰ‬
‫اﻟﺪﺧﻞ‬ ‫وﺗﺤﻘﯿﻖ‬.
‫اﻟﺘﻌﻠﻢ‬ ‫وﻓﻌﺎﻟﯿﺔ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺟﻮدة‬ ‫ﻟﻀﻤﺎن‬ ‫ﺎ‬ً
‫ﻣﺪروﺳ‬ ‫ًا‬
‫ﺬ‬‫وﺗﻨﻔﯿ‬ ‫ﺎ‬ً
‫ﺗﺨﻄﯿﻄ‬ ‫ﺗﺘﻄﻠﺐ‬ ٌ
‫ﻋﻤﻠﯿﺔ‬ ‫ﻻﯾﻦ‬ ‫اون‬ ‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورة‬ ‫إﻧﺸﺎء‬ ‫وﻟﻜﻦ‬.
‫ﻧﺎﺟﺤﺔ‬ ‫ﻻﯾﻦ‬ ‫اون‬ ‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورة‬ ‫ﻹﻧﺸﺎء‬ ‫ﺑﺨﻄﻮة‬ ‫ﺧﻄﻮة‬ ‫ﺳﻨﺮﺷﺪك‬ ،‫اﻟﺸﺎﻣﻞ‬ ‫اﻟﺪﻟﯿﻞ‬ ‫ھﺬا‬ ‫ﻓﻲ‬:
1. ‫اﻟﻤﺴﺘﮭﺪف‬ ‫وﺟﻤﮭﻮرك‬ ‫ﺗﺨﺼﺼﻚ‬ ‫ﻣﺠﺎل‬ ‫ﺣﺪد‬:
‫ﺗﻌﻠﻤﮭﺎ؟‬ ‫ﻓﻲ‬ ‫اﻟﻨﺎس‬ ‫ﯾﺮﻏﺐ‬ ‫واﻟﺘﻲ‬ ‫ﺗﻤﺘﻠﻜﮭﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫أو‬ ‫اﻟﻤﮭﺎرات‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫دورﺗﻚ؟‬ ‫ﺣﻀﻮر‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫ھﻢ‬ ‫ﻣﻦ‬
‫وﺗﺤﺪﯾﺎﺗﮭﻢ؟‬ ‫اﺣﺘﯿﺎﺟﺎﺗﮭﻢ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﺘﻌﻠﯿﻤﯿﺔ؟‬ ‫أھﺪاﻓﮭﻢ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
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‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬
‫ﻋﻠﻰ‬ ‫اﻟﻄﻠﺐ‬ ‫ازدﯾﺎد‬ ‫ﻣﻊ‬ .‫اﻟﺠﺪﯾﺪة‬ ‫واﻟﻤﮭﺎرات‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫ﻻﻛﺘﺴﺎب‬ ً
‫ﻗﻮﯾﺔ‬ ً
‫ة‬‫أدا‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﻌﻠﯿﻢ‬ ‫ﺑﺎت‬ ،‫اﻟﻤﺘﺴﺎرﻋﺔ‬ ‫ﺑﺎﻟﺘﻐﯿﺮات‬ ‫ﱡﺴﻢ‬
‫ﺘ‬‫ﯾ‬ ٍ
‫واﻟﺨﺒﺮة‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫ﻷﺻﺤﺎب‬ ٍ
‫ﻣﺮﺑﺢ‬ ٍ
‫دﺧﻞ‬ ‫ﻛﻤﺼﺪر‬ ‫ﺑﯿﻌﮭﺎ‬ ‫ﻓﺮﺻﺔ‬ ‫ﺑﺮزت‬ ،‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬.
‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﻄﻼب‬ ‫ﻟﺠﺬب‬ ً
‫ﺬ‬‫وﺗﻨﻔﯿ‬ ‫ﻣﺪروﺳﺔ‬ ‫اﺳﺘﺮاﺗﯿﺠﯿﺔ‬ ‫اﻷﻣﺮ‬ ‫ﯾﺘﻄﻠﺐ‬ .‫ﺑﺴﯿﻄﺔ‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ﻣﺠﺮد‬ ‫ﻟﯿﺲ‬ ‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺑﯿﻊ‬ ‫وﻟﻜﻦ‬
‫اﻷرﺑﺎح‬.
‫اﻟﻨﺠﻢ‬ ‫اﻟﻤﺪرب‬ ‫ﻛﻮرس‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫وﻓﯿﺮ‬ ٍ
‫دﺧﻞ‬ ‫ﻣﺼﺪر‬ ‫إﻟﻰ‬ ‫ﺷﻐﻔﻚ‬ ‫وﺗﺤﻮﯾﻞ‬ ‫ﻣﮭﺎراﺗﻚ‬ ‫ﻟﺘﻄﻮﯾﺮ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻓﻘﺪ‬ !‫ﻟﻠﻘﻠﻖ‬ ‫داﻋﻲ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬
‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺪرﯾﺒﯿﺔ‬ ‫دوراﺗﻚ‬ ‫ﺑﯿﻊ‬ ‫ﻣﻦ‬ ‫ﺿﺨﻤﺔ‬ ‫ﺎ‬ً
‫أرﺑﺎﺣ‬ ‫ﺗﺠﻨﻲ‬ ‫ًﺎ‬
‫ﻓ‬‫ﻣﺤﺘﺮ‬ ‫ًﺎ‬
‫ﺑ‬‫ﻣﺪر‬ ‫ﺗﺼﺒﺢ‬ ‫أن‬ ‫ﻋﻠﻰ‬ ‫ُﺴﺎﻋﺪك‬
‫ﯾ‬ ‫اﻟﺬي‬.
‫اﻟﻨﺠﻢ؟‬ ‫اﻟﻤﺪرب‬ ‫ﻛﻮرس‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫ﻋﺒﺮ‬ ‫ﻧﺎﺟﺤﺔ‬ ‫ﺗﺪرﯾﺒﯿﺔ‬ ‫دورات‬ ‫وﺑﯿﻊ‬ ‫إﻧﺸﺎء‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫ﻷوﻟﺌﻚ‬ ‫ﺎ‬ ً
‫ﺧﺼﯿﺼ‬ ‫ﻣﺼﻤﻢ‬ ‫ﺷﺎﻣﻞ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ھﻮ‬ ‫اﻟﻨﺠﻢ‬ ‫اﻟﻤﺪرب‬ ‫ﻛﻮرس‬ ‫ﺑﺮﻧﺎﻣﺞ‬
‫اﻟﺘﺎﻟﯿﺔ‬ ‫اﻷھﺪاف‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ‫اﻟﻼزﻣﺔ‬ ‫اﻟﺨﻄﻮات‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﺸﻤﻞ‬ ً
‫ﻣﻔﺼﻠﺔ‬ ً
‫ﺧﻄﺔ‬ ‫اﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﯾﻘﺪم‬ .‫اﻹﻧﺘﺮﻧﺖ‬:
‫اﻟﻤﺴﺘﮭﺪف‬ ‫وﺟﻤﮭﻮرك‬ ‫ﺗﺨﺼﺼﻚ‬ ‫ﻣﺠﺎل‬ ‫ﺗﺤﺪﯾﺪ‬.
‫اﻟﻄﻼب‬ ‫ﯾﺠﺬب‬ ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫إﻧﺸﺎء‬.
‫اﻟﺪورات‬ ‫ﻟﺒﯿﻊ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫ﻣﻨﺼﺔ‬ ‫اﺧﺘﯿﺎر‬.
‫ﺑﻔﻌﺎﻟﯿﺔ‬ ‫اﻟﺪورات‬ ‫ﺗﺴﻮﯾﻖ‬.
‫ﻣﻤﺘﺎزة‬ ‫ﺗﻌﻠﯿﻤﯿﺔ‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﺗﻘﺪﯾﻢ‬.
‫ﻣﺴﺘﻤﺮ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺪورات‬ ‫ﺗﺤﺴﯿﻦ‬.
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺗﻌﻠﻢ‬
‫اﻟﻔﺮص‬ ‫ﻣﻦ‬ ٍ
‫ﻋﺎﻟﻢ‬ ‫ﻧﺤﻮ‬ ‫ﺑﻮاﺑﺔ‬ :‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺗﻌﻠﻢ‬
‫ّﺔ‬
‫ﯿ‬‫ﺷﻌﺒ‬ ‫ازدﯾﺎد‬ ‫ﻣﻊ‬ .‫اﻷرﺑﺎح‬ ‫وﺟﻨﻲ‬ ‫ﻟﻼﺳﺘﺜﻤﺎر‬ ٍ
‫ة‬‫ﺟﺪﯾﺪ‬ ‫ﻛﺴﺎﺣﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻋﺎﻟﻢ‬ ‫ﺑﺮز‬ ،‫اﻟﻤﺘﺴﺎرﻋﺔ‬ ‫اﻟﺘﻜﻨﻮﻟﻮﺟﯿﺔ‬ ‫اﻟﺘﻄﻮرات‬ ّ
‫ﻇﻞ‬ ‫ﻓﻲ‬
‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫إﻟﻰ‬ ‫اﻟﺪﺧﻮل‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫ﻷوﻟﺌﻚ‬ ‫ًﺎ‬‫ﯾ‬‫ﺿﺮور‬ ‫ﺗﺪاوﻟﮭﺎ‬ ‫ﺗﻌﻠﻢ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫وﻏﯿﺮھﺎ‬ ‫واﻹﯾﺜﯿﺮﯾﻮم‬ ‫اﻟﺒﯿﺘﻜﻮﯾﻦ‬
‫ﻓﯿﮫ‬ ‫اﻟﻨﺠﺎح‬ ‫وﺗﺤﻘﯿﻖ‬.
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫اﻟﻤﻨﺼﺎت‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺪاول‬ ّ
‫ﻢ‬‫ﯾﺘ‬ .‫اﻷﺳﻌﺎر‬ ‫ﺗﻘﻠﺒﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﺑﮭﺪف‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫وﺑﯿﻊ‬ ‫ﺷﺮاء‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ھﻮ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬
‫اﻷﺧﺮى‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫أو‬ ‫اﻟﻮرﻗﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺑﺎﺳﺘﺨﺪام‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫وﺑﯿﻊ‬ ‫ﺷﺮاء‬ ‫ﻟﻠﻤﺘﺪاوﻟﯿﻦ‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ ‫اﻟﺘﻲ‬ ‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬.
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‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺗﻌﻠﻢ‬ ‫ﻛﯿﻔﯿﺔ‬
‫اﻟﺮﻗﻤﯿﺔ‬
‫ّﺔ‬
‫ﯿ‬‫ﺷﻌﺒ‬ ‫ازدﯾﺎد‬ ‫ﻣﻊ‬ .‫اﻷرﺑﺎح‬ ‫وﺟﻨﻲ‬ ‫ﻟﻼﺳﺘﺜﻤﺎر‬ ‫ﺟﺪﯾﺪة‬ ‫ﻛﺴﺎﺣﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻋﺎﻟﻢ‬ ‫ﺑﺮز‬ ،‫اﻟﻤﺘﺴﺎرﻋﺔ‬ ‫اﻟﺘﻜﻨﻮﻟﻮﺟﯿﺔ‬ ‫اﻟﺘﻄﻮرات‬ ‫ﻇﻞ‬ ‫ﻓﻲ‬
‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫إﻟﻰ‬ ‫اﻟﺪﺧﻮل‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫ﻷوﻟﺌﻚ‬ ‫ًﺎ‬
‫ﯾ‬‫ﺿﺮور‬ ‫ﺗﺪاوﻟﮭﺎ‬ ‫ﺗﻌﻠﻢ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫وﻏﯿﺮھﺎ‬ ‫واﻹﯾﺜﯿﺮﯾﻮم‬ ‫اﻟﺒﯿﺘﻜﻮﯾﻦ‬
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺗﻌﻠﻢ‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ّﻢ‬
‫ﻠ‬‫ﺗﻌ‬ ‫ُﻘﺪم‬
‫ﯾ‬:
‫ﻗﺼﯿﺮ‬ ٍ
‫وﻗﺖ‬ ‫ﻓﻲ‬ ‫ﻛﺒﯿﺮة‬ ٍ
‫أرﺑﺎح‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ً
‫ﻓﺮﺻﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫أﺳﻌﺎر‬ ‫ﺗﻘﻠﺒﺎت‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ :‫ﺿﺨﻤﺔ‬ ٍ
‫أرﺑﺎح‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﻓﺮﺻﺔ‬.
‫اﻻﺳﺘﺜﻤﺎرﯾﺔ‬ ‫ﻣﺤﻔﻈﺘﻚ‬ ‫لﺗﻨﻮﯾﻊ‬ ‫ﻟﻼﺳﺘﺜﻤﺎر‬ ‫ﺎ‬ً
‫ﻣﺘﻨﻮﻋ‬ ً
‫ﺑﺪﯾﻼ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ُﻘﺪم‬
‫ﺗ‬ :‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻓﻲ‬ ‫اﻟﺘﻨﻮع‬.
‫ﺳﻠﺴﺔ‬ ‫ﺗﺪاول‬ ‫وﺗﺠﺮﺑﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺳﻮق‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫ﺳﮭﻮﻟﺔ‬ ‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬ ‫اﻟﺘﺪاول‬ ‫ﻣﻨﺼﺎت‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ :‫اﻻﺳﺘﺨﺪام‬ ‫ﺳﮭﻮﻟﺔ‬.
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‫ﻣﻦ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺗﻌﻠﻢ‬
‫اﻟﺼﻔﺮ‬
‫اﻟﺮﻗﻤﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻋﺎﻟﻢ‬ ‫ﻧﺤﻮ‬ ‫اﻟﺸﺎﻣﻞ‬ ‫دﻟﯿﻠﻚ‬ :‫اﻟﺼﻔﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺗﻌﻠﻢ‬
‫اﻟﺒﯿﺘﻜﻮﯾﻦ‬ ‫ّﺔ‬
‫ة‬‫ﺟﺪﯾﺪ‬ ‫ﻛﺴﺎﺣﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺑﺮز‬ ،‫اﻟﻤﺘﺴﺎرﻋﺔ‬ ‫ﺑﺎﻟﺘﻐﯿﺮات‬ ‫ﱡﺴﻢ‬
‫ﺘ‬‫ﯾ‬ ٍ
‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫إﻟﻰ‬ ‫اﻟﺪﺧﻮل‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫ﻷوﻟﺌﻚ‬ ‫ًﺎ‬‫ﯾ‬‫ﺿﺮور‬ ‫ﺗﺪاوﻟﮭﺎ‬ ‫ﺗﻌﻠﻢ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫وﻏﯿﺮھﺎ‬ ‫واﻹﯾﺜﯿﺮﯾﻮم‬
‫ﻓﯿﮫ‬ ‫اﻟﻨﺠﺎح‬.
‫ﻋﺎﻟﻢ‬ ‫ﻧﺤﻮ‬ ‫رﺣﻠﺘﻚ‬ ‫ﻓﻲ‬ ‫واﻟﺸﺮوع‬ ‫اﻟﺼﻔﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫أﺳﺎﺳﯿﺎت‬ ‫ﻟﺘﻌﻠﻢ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻓﻘﺪ‬ !‫ﻟﻠﻘﻠﻖ‬ ‫داﻋﻲ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬.
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﻌﻠﻢ‬ ‫ﻛﻮرس‬
‫ّﺔ‬
‫ھﺬا‬ ‫إﻟﻰ‬ ‫اﻟﺪﺧﻮل‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫ﻷوﻟﺌﻚ‬ ‫ًﺎ‬‫ﯾ‬‫ﺿﺮور‬ ‫ﺗﺪاوﻟﮭﺎ‬ ‫ﻛﯿﻔﯿﺔ‬ ‫ﺗﻌﻠﻢ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫وﻏﯿﺮھﺎ‬ ‫واﻹﯾﺜﯿﺮﯾﻮم‬ ‫اﻟﺒﯿﺘﻜﻮﯾﻦ‬
‫ﻓﯿﮫ‬ ‫اﻟﻨﺠﺎح‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﻤﺠﺎل‬.
‫ﻣﮭﺎرات‬ ‫إﺗﻘﺎن‬ ‫ﻋﻠﻰ‬ ‫ُﺴﺎﻋﺪك‬
‫ﯿ‬‫ﺳ‬ ‫اﻟﺬي‬ ‫اﻟﺸﺎﻣﻞ‬ ‫ﻛﻮرﺳﻨﺎ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫لﺗﻌﻠﻢ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻓﻘﺪ‬ !‫ﻟﻠﻘﻠﻖ‬ ‫داﻋﻲ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬
‫ﻋﺎﻟﻢ‬ ‫ﻧﺤﻮ‬ ‫رﺣﻠﺘﻚ‬ ‫ﻓﻲ‬ ‫واﻟﺸﺮوع‬ ‫اﻟﺘﺪاول‬.
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ّﻢ‬
‫ﻠ‬‫ﺗﻌ‬ ‫ﻛﻮرس‬ ‫ھﻮ‬ ‫ﻣﺎ‬
.‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﻛﯿﻔﯿﺔ‬ ‫ﺗﻌﻠﻢ‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫لاﻟﻤﺒﺘﺪﺋﯿﻦ‬ ‫ﺎ‬ ً
‫ﺧﺼﯿﺼ‬ ‫ُﺼﻤﻢ‬
‫ﻣ‬ ‫ﺗﻌﻠﯿﻤﻲ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ھﻮ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ّﻢ‬
‫ﻠ‬‫ﺗﻌ‬ ‫ﻛﻮرس‬
‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫ﻓﻲ‬ ‫اﻟﻨﺠﺎح‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﺘﺪاول‬ ‫ﻣﮭﺎرات‬ ‫لإﺗﻘﺎن‬ ‫اﻟﻼزﻣﺔ‬ ‫اﻟﺨﻄﻮات‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﺸﻤﻞ‬ ‫ُﻨﻈﻤﺔ‬
‫ﻣ‬ ‫ﺧﻄﺔ‬ ‫اﻟﻜﻮرس‬ ‫ﯾﻘﺪم‬.
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫دورة‬
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫دورة‬ ‫ھﻲ‬ ‫ﻣﺎ‬
.‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﻛﯿﻔﯿﺔ‬ ‫ﺗﻌﻠﻢ‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫لاﻟﻤﺒﺘﺪﺋﯿﻦ‬ ‫ﺎ‬ ً
‫ﺧﺼﯿﺼ‬ ‫ُﺼﻤﻢ‬
‫ﻣ‬ ‫ﺗﻌﻠﯿﻤﻲ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ھﻲ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫دورة‬
‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫ﻓﻲ‬ ‫اﻟﻨﺠﺎح‬ ‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﺘﺪاول‬ ‫ﻣﮭﺎرات‬ ‫لإﺗﻘﺎن‬ ‫اﻟﻼزﻣﺔ‬ ‫اﻟﺨﻄﻮات‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﺸﻤﻞ‬ ‫ُﻨﻈﻤﺔ‬
‫ﻣ‬ ‫ﺧﻄﺔ‬ ‫اﻟﺪورة‬ ‫ﺗﻘﺪم‬.
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫دورة‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫دورة‬ ‫ُﻘﺪم‬
‫ﺗ‬:
‫وأﻧﻮاع‬ ‫ﺗﺸﯿﻦ‬ ‫اﻟﺒﻠﻮك‬ ‫وﺗﻘﻨﯿﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻟﻤﻔﺎھﯿﻢ‬ ‫ًﺎ‬
‫ﯿ‬‫ﺗﻔﺼﯿﻠ‬ ‫ﺎ‬ً
‫ﺷﺮﺣ‬ ‫اﻟﺪورة‬ ‫ُﻘﺪم‬
‫ﺗ‬ :‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫أﺳﺎﺳﯿﺎت‬ ‫ﺗﻌﻠﻢ‬
‫اﻟﺘﺪاول‬ ‫واﺳﺘﺮاﺗﯿﺠﯿﺎت‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬.
‫ُﺴﺘﻨﯿﺮة‬
‫ﻣ‬ ‫ﺗﺪاوﻟﯿﺔ‬ ‫ﻗﺮارات‬ ‫واﺗﺨﺎذ‬ ‫اﻟﺒﯿﺎﻧﯿﺔ‬ ‫اﻟﺮﺳﻮم‬ ‫وﻗﺮاءة‬ ‫اﻟﺴﻮق‬ ‫ﺗﺤﻠﯿﻞ‬ ‫ﻛﯿﻔﯿﺔ‬ ‫اﻟﺪورة‬ ‫ُﻌﻠﻤﻚ‬
‫ﺗ‬ :‫اﻟﺴﻮق‬ ‫ﺗﺤﻠﯿﻞ‬ ‫ﻣﮭﺎرات‬ ‫اﻛﺘﺴﺎب‬.
‫ﻓﻌﺎل‬ ‫ﺑﺸﻜﻞ‬ ‫إدارﺗﮭﺎ‬ ‫وﻛﯿﻔﯿﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﻣﺨﺎﻃﺮ‬ ‫ﻓﮭﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺪورة‬ ‫ُﺴﺎﻋﺪك‬
‫ﺗ‬ :‫اﻟﻤﺨﺎﻃﺮ‬ ‫إدارة‬ ‫ﻣﮭﺎرات‬ ‫ﺗﻄﻮﯾﺮ‬.
‫واﻟﺤﺼﻮل‬ ‫اﻷﺳﺌﻠﺔ‬ ‫لﻃﺮح‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫ﺧﺒﺮاء‬ ‫ﻣﻊ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫اﻟﺪورة‬ ‫ﻟﻚ‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ :‫ﺧﺒﺮاء‬ ‫ﻣﻦ‬ ٍ
‫دﻋﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬
‫اﻟﺪﻋﻢ‬ ‫ﻋﻠﻰ‬.
‫ﺑﻌﻀﻜﻢ‬ ‫ﻣﻦ‬ ‫واﻟﺘﻌﻠﻢ‬ ‫اﻟﺘﺠﺎرب‬ ‫ﻟﻤﺸﺎرﻛﺔ‬ ‫اﻟﻤﺘﺪاوﻟﯿﻦ‬ ‫ﻣﻦ‬ ٍ
‫ﻣﺠﺘﻤﻊ‬ ‫إﻟﻰ‬ ‫اﻻﻧﺘﻤﺎء‬ ‫اﻟﺪورة‬ ‫ﻟﻚ‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ :‫اﻟﻤﺘﺪاوﻟﯿﻦ‬ ‫ﻣﻦ‬ ٍ
‫ﻣﺠﺘﻤﻊ‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬
‫اﻟﺒﻌﺾ‬.
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‫ﻓﻲ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬
‫اﻟﺴﻌﻮدﯾﺔ‬
‫اﻟﺴﻌﻮدﯾﺔ؟‬ ‫ﻓﻲ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺴﻌﻮدﯾﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ُﻘﺪم‬
‫ﯾ‬:
‫ﺑﻨﻔﺴﻚ‬ ‫اﻟﻘﺮارات‬ ‫واﺗﺨﺎذ‬ ‫اﺳﺘﺜﻤﺎراﺗﻚ‬ ‫ﻓﻲ‬ ‫اﻟﻜﺎﻣﻞ‬ ‫اﻟﺘﺤﻜﻢ‬ ‫اﻟﺘﺪاول‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ﻟﻚ‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ :‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻓﻲ‬ ‫اﻟﺘﺤﻜﻢ‬.
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫اﺣﺘﺮاف‬
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫اﺣﺘﺮاف‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫واﺳﺘﺮاﺗﯿﺠﯿﺎت‬ ‫اﻟﺴﻮق‬ ‫ﺗﺤﻠﯿﻞ‬ ‫ﻓﻲ‬ ‫وﯾﺘﻌﻤﻖ‬ ‫اﻷﺳﺎﺳﯿﺔ‬ ‫اﻟﻤﺒﺎدئ‬ ‫ﯾﺘﺨﻄﻰ‬ ‫اﻟﺘﺪاول‬ ‫ﻣﻦ‬ ‫ﻣﺘﻘﺪم‬ ‫ﻣﺴﺘﻮى‬ ‫ھﻮ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫اﺣﺘﺮاف‬
‫ﻓﮭﻢ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻄﻮﯾﻞ‬ ‫اﻟﻤﺪى‬ ‫ﻋﻠﻰ‬ ‫ُﺴﺘﺪاﻣﺔ‬
‫ﻣ‬ ٍ
‫أرﺑﺎح‬ ‫ﺗﺤﻘﯿﻖ‬ ‫إﻟﻰ‬ ‫اﻟﻤﺤﺘﺮف‬ ‫اﻟﻤﺘﺪاول‬ ‫ﯾﮭﺪف‬ .‫ﺑﻔﻌﺎﻟﯿﺔ‬ ‫اﻟﻤﺨﺎﻃﺮ‬ ‫وإدارة‬ ‫ُﺘﻘﺪﻣﺔ‬
‫ﻤ‬‫اﻟ‬ ‫اﻟﺘﺪاول‬
‫ُﺪروﺳﺔ‬
‫ﻣ‬ ٍ
‫ﺗﺤﻠﯿﻼت‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﻨﯿﺔ‬ ‫ﺻﺎﺋﺒﺔ‬ ٍ
‫ﻗﺮارات‬ ‫واﺗﺨﺎذ‬ ‫اﻟﺴﻮق‬ ‫لدﯾﻨﺎﻣﯿﻜﯿﺎت‬ ‫ﻋﻤﯿﻖ‬.
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫اﺣﺘﺮاف‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫اﺣﺘﺮاف‬ ‫ُﻘﺪم‬
‫ﯾ‬:
‫ﻋﻤﯿﻖ‬ ‫ﻓﮭﻢ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻄﻮﯾﻞ‬ ‫اﻟﻤﺪى‬ ‫ﻋﻠﻰ‬ ‫ُﺴﺘﺪاﻣﺔ‬
‫ﻣ‬ ٍ
‫أرﺑﺎح‬ ‫ﺗﺤﻘﯿﻖ‬ ‫اﻟﻤﺤﺘﺮف‬ ‫ﻟﻠﻤﺘﺪاول‬ ‫ُﻤﻜﻦ‬
‫ﯾ‬ :‫ُﺴﺘﺪاﻣﺔ‬
‫ﻣ‬ ٍ
‫أرﺑﺎح‬ ‫ﺗﺤﻘﯿﻖ‬
‫ﺻﺎﺋﺒﺔ‬ ٍ
‫ﻗﺮارات‬ ‫واﺗﺨﺎذ‬ ‫اﻟﺴﻮق‬ ‫لدﯾﻨﺎﻣﯿﻜﯿﺎت‬.
‫ﻋﻠﻰ‬ ‫اﻻﻋﺘﻤﺎد‬ ‫دون‬ ‫ﻗﺮاراﺗﮫ‬ ‫واﺗﺨﺎذ‬ ‫اﺳﺘﺜﻤﺎراﺗﮫ‬ ‫ﻓﻲ‬ ‫ُﻄﻠﻖ‬
‫ﻣ‬ ٍ
‫بﺗﺤﻜﻢ‬ ‫اﻟﻤﺤﺘﺮف‬ ‫اﻟﻤﺘﺪاول‬ ‫ﯾﺘﻤﺘﻊ‬ :‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻓﻲ‬ ‫ُﻄﻠﻖ‬
‫ﻤ‬‫اﻟ‬ ‫اﻟﺘﺤﻜﻢ‬
‫ﺧﺎرﺟﯿﺔ‬ ‫ﺗﻮﻗﻌﺎت‬ ‫أو‬ ‫ﻧﺼﺎﺋﺢ‬.
‫ﺟﻨﻲ‬ ‫ﻓﻲ‬ ‫وﻗﺪراﺗﮫ‬ ‫ﻣﮭﺎراﺗﮫ‬ ‫ﻋﻠﻰ‬ ‫اﻻﻋﺘﻤﺎد‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺎﻟﯿﺔ‬ ‫اﻻﺳﺘﻘﻼﻟﯿﺔ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫اﻟﻤﺤﺘﺮف‬ ‫ﻟﻠﻤﺘﺪاول‬ ‫ُﻤﻜﻦ‬
‫ﯾ‬ :‫اﻟﻤﺎﻟﯿﺔ‬ ‫اﻻﺳﺘﻘﻼﻟﯿﺔ‬
‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺳﻮق‬ ‫ﻣﻦ‬ ‫اﻷرﺑﺎح‬.
‫اﻟﻤﺨﺎﻃﺮ‬ ‫وإدارة‬ ‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻓﻲ‬ ‫ُﺘﻘﺪﻣﺔ‬
‫ﻣ‬ ٍ
‫ﻣﮭﺎرات‬ ‫ﺗﻄﻮﯾﺮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫اﺣﺘﺮاف‬ ‫ُﺴﺎﻋﺪ‬
‫ﯾ‬ :‫ُﺘﻘﺪﻣﺔ‬
‫ﻣ‬ ٍ
‫ﻣﮭﺎرات‬ ‫ﺗﻄﻮﯾﺮ‬
‫اﻟﺤﯿﺎة‬ ‫ﻣﻦ‬ ‫أﺧﺮى‬ ٍ
‫ﻣﺠﺎﻻت‬ ‫ﻓﻲ‬ ‫ُﻔﯿﺪ‬
‫ﯾ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﻘﺮارات‬ ‫واﺗﺨﺎذ‬.
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﺪاول‬
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﺪاول‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫ﻢ‬‫ﯾﺘ‬ .‫اﻷﺳﻌﺎر‬ ‫ﺗﻘﻠﺒﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﺑﮭﺪف‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫وﺑﯿﻊ‬ ‫ﺷﺮاء‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ھﻮ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﺪاول‬
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﺪاول‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﺪاول‬ ‫ُﻘﺪم‬
‫ﯾ‬:
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﺪاول‬ ‫ﻛﯿﻔﯿﺔ‬
‫اﻻﺳﺘﺜﻤﺎر‬ ‫رﺣﻠﺔ‬ ‫ﻧﺤﻮ‬ ‫اﻷوﻟﻰ‬ ‫ﺧﻄﻮاﺗﻚ‬ :‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﺪاول‬ ‫ﻛﯿﻔﯿﺔ‬
‫ة‬‫ﺟﺪﯾﺪ‬ ‫ﻛﺴﺎﺣﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻋﺎﻟﻢ‬ ‫ﺑﺮز‬ ،‫اﻟﻤﺘﺴﺎرع‬ ‫اﻟﺘﻜﻨﻮﻟﻮﺟﯿﺎ‬ ‫ﻋﺼﺮ‬ ّ
‫وﺗﺤﻘﯿﻖ‬ ‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫إﻟﻰ‬ ‫اﻟﺪﺧﻮل‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫ﻷوﻟﺌﻚ‬ ‫ًﺎ‬‫ﯾ‬‫ﺿﺮور‬ ‫ﺑﮭﺎ‬ ‫اﻟﺘﺪاول‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫وﻏﯿﺮھﺎ‬ ‫واﻹﯾﺜﯿﺮﯾﻮم‬
‫ﻓﯿﮫ‬ ‫اﻟﻨﺠﺎح‬.
‫ُﺴﺎﻋﺪك‬
‫ﺗ‬ ‫ُﻔﯿﺪة‬
‫ﻣ‬ ٍ
‫وﻣﻌﻠﻮﻣﺎت‬ ‫ﻣﺪروﺳﺔ‬ ‫ﺧﻄﻮات‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﺪاول‬ ‫ﻛﯿﻔﯿﺔ‬ ‫لﺗﻌﻠﻢ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻓﻘﺪ‬ !‫ﻟﻠﻘﻠﻖ‬ ‫داﻋﻲ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬
‫ﻋﺎﻟﻢ‬ ‫ﻧﺤﻮ‬ ‫رﺣﻠﺘﻚ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺪء‬ ‫ﻋﻠﻰ‬.
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﻃﺮق‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫ﻣﻨﮭﺎ‬ ‫وﻧﺬﻛﺮ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﻃﺮق‬ ‫ﺗﺘﻌﺪد‬:
‫اﻷﺳﻌﺎر‬ ‫ﺗﻘﻠﺒﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﺑﮭﺪف‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫وﺑﯿﻊ‬ ‫ﺷﺮاء‬ :‫اﻟﺘﺪاول‬.
‫ﻗﯿﻤﺘﮭﺎ‬ ‫ارﺗﻔﺎع‬ ‫ﻣﻦ‬ ‫اﻻﺳﺘﻔﺎدة‬ ‫ﺑﮭﺪف‬ ‫اﻟﻄﻮﯾﻞ‬ ‫اﻟﻤﺪى‬ ‫ﻋﻠﻰ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫وﺣﯿﺎزة‬ ‫ﺷﺮاء‬ :‫اﻻﺳﺘﺜﻤﺎر‬.
‫ﺟﺪﯾﺪة‬ ‫رﻗﻤﯿﺔ‬ ‫ﻋﻤﻼت‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺤﺼﻮل‬ ‫ﻣﻌﻘﺪة‬ ‫رﯾﺎﺿﯿﺔ‬ ‫ﻣﻌﺎدﻻت‬ ‫ﻟﺤﻞ‬ ‫ﻗﻮﯾﺔ‬ ‫ﻛﻤﺒﯿﻮﺗﺮ‬ ‫أﺟﮭﺰة‬ ‫اﺳﺘﺨﺪام‬ :‫اﻟﺘﻌﺪﯾﻦ‬.
‫ﻓﺎﺋﺪة‬ ‫ﻣﻘﺎﺑﻞ‬ ‫لآﺧﺮﯾﻦ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫إﻗﺮاض‬ :‫اﻹﻗﺮاض‬.
‫ﺧﺪﻣﺎت‬ ‫أو‬ ‫ﺳﻠﻊ‬ ‫ﺗﻘﺪﯾﻢ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫ﻟﻠﺪﻓﻊ‬ ‫ﻛﻮﺳﯿﻠﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻗﺒﻮل‬ :‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﺘﻮاﺻﻞ‬.
‫كﻣﻜﺎﻓﺄة‬ ‫رﻗﻤﯿﺔ‬ ‫ﻋﻤﻼت‬ ‫ﻋﻠﻰ‬ ‫واﻟﺤﺼﻮل‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﺸﺎرﯾﻊ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ :‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬.
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ُﻘﺪم‬
‫ﯾ‬:
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫اﻟﻄﻮﯾﻞ‬ ‫اﻟﻤﺪى‬ ‫ﻋﻠﻰ‬ ‫ﻗﯿﻤﺘﮭﺎ‬ ‫ارﺗﻔﺎع‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﺑﮭﺪف‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺷﺮاء‬ ‫ھﻮ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬.
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ُﻘﺪم‬
‫ﯾ‬:
‫ﺑﻨﻔﺴﻚ‬ ‫اﻟﻘﺮارات‬ ‫واﺗﺨﺎذ‬ ‫اﺳﺘﺜﻤﺎراﺗﻚ‬ ‫ﻓﻲ‬ ‫اﻟﻜﺎﻣﻞ‬ ‫اﻟﺘﺤﻜﻢ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ﻟﻚ‬ ‫ُﺘﯿﺢ‬
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‫اﻟﺼﻔﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺘﺪاول‬ ‫ﺗﻌﻠﻢ‬ ‫ﻛﻮرس‬
‫اﻟﺼﻔﺮ؟‬ ‫ﻣﻦ‬ ‫اﻟﺘﺪاول‬ ‫ﺗﻌﻠﻢ‬ ‫ﻛﻮرس‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺼﻔﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺘﺪاول‬ ‫ﺗﻌﻠﻢ‬ ‫ﻛﻮرس‬ ‫ُﻘﺪم‬
‫ﯾ‬:
‫ﺻﺎﺋﺒﺔ‬ ٍ
‫ﻗﺮارات‬ ‫واﺗﺨﺎذ‬ ‫اﻟﺘﺪاول‬ ‫ﻋﻤﻞ‬ ‫آﻟﯿﺔ‬ ‫لﻓﮭﻢ‬ ‫اﻟﻀﺮورﯾﺔ‬ ‫ﺑﺎﻟﻤﻌﺮﻓﺔ‬ ‫ﻧﻔﺴﻚ‬ ‫ُﺰود‬
‫ﺘ‬‫ﺳ‬ :‫اﻟﺘﺪاول‬ ‫أﺳﺎﺳﯿﺎت‬ ‫ﺗﻌﻠﻢ‬.
‫اﻟﺘﺪاول‬ ‫ﻓﺮص‬ ‫لﺗﺤﺪﯾﺪ‬ ‫اﻟﻔﻨﯿﺔ‬ ‫واﻟﻤﺆﺷﺮات‬ ‫اﻟﺒﯿﺎﻧﯿﺔ‬ ‫اﻟﺮﺳﻮم‬ ‫وﻗﺮاءة‬ ‫اﻟﺴﻮق‬ ‫ﺗﺤﻠﯿﻞ‬ ‫ﻛﯿﻔﯿﺔ‬ ‫ﺳﺘﺘﻌﻠﻢ‬ :‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻣﮭﺎرات‬ ‫ﺗﻄﻮﯾﺮ‬.
‫اﻟﺮﺑﺢ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﻓﻲ‬ ‫ﻓﺮﺻﻚ‬ ‫لﺗﻌﺰﯾﺰ‬ ‫ُﺠﺮﺑﺔ‬
‫ﻤ‬‫اﻟ‬ ‫اﻟﺘﺪاول‬ ‫اﺳﺘﺮاﺗﯿﺠﯿﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺳﺘﺘﻌﺮف‬ :‫ﻓﻌﺎﻟﺔ‬ ‫اﺳﺘﺮاﺗﯿﺠﯿﺎت‬ ‫اﻛﺘﺴﺎب‬.
‫اﻟﻤﺨﺎﻃﺮ‬ ‫لﺗﺠﻨﺐ‬ ‫ﻓﻌﺎل‬ ٍ
‫ﻞ‬‫ﺑﺸﻜ‬ ‫أﻣﻮاﻟﻚ‬ ‫وإدارة‬ ‫ﻟﻠﺨﺴﺎرة‬ ٍ
‫ﺪ‬‫ﺣ‬ ‫وﺿﻊ‬ ‫ﻛﯿﻔﯿﺔ‬ ‫ﺳﺘﺘﻌﻠﻢ‬ :‫ﺑﺬﻛﺎء‬ ‫اﻟﻤﺨﺎﻃﺮ‬ ‫إدارة‬.
‫أھﺪاﻓﻚ‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﺑﻮاﺑﺔ‬ ‫وﻓﺘﺢ‬ ‫اﻟﺘﺪاول‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺨﻄﻮات‬ ‫ﻋﻠﻰ‬ ‫اﻟﻜﻮرس‬ ‫ُﺴﺎﻋﺪك‬
‫ﯿ‬‫ﺳ‬ :‫اﻻﺳﺘﺜﻤﺎر‬ ‫رﺣﻠﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺪء‬
‫اﻟﻤﺎﻟﯿﺔ‬.
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‫اﻟﻜﺮﯾﺒﺘﻮ‬ ‫ﺗﺪاول‬
‫ّﺔ‬
‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫إﻟﻰ‬ ‫اﻟﺪﺧﻮل‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫ﻷوﻟﺌﻚ‬ ‫ًﺎ‬‫ﯾ‬‫ﺿﺮور‬ ‫ﺗﺪاوﻟﮭﺎ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫وﻏﯿﺮھﺎ‬ ‫واﻹﯾﺜﯿﺮﯾﻮم‬ ‫اﻟﺒﯿﺘﻜﻮﯾﻦ‬
‫ﻓﻲ‬ ‫اﻟﺒﺪء‬ ‫ﻋﻠﻰ‬ ‫ُﺴﺎﻋﺪك‬
‫ﻣ‬ ٍ
‫وﻣﻌﻠﻮﻣﺎت‬ ‫ﻣﺪروﺳﺔ‬ ‫ﺧﻄﻮات‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻜﺮﯾﺒﺘﻮ‬ ‫ﺗﺪاول‬ ‫لﺗﻌﻠﻢ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻓﻘﺪ‬ !‫ﻟﻠﻘﻠﻖ‬ ‫داﻋﻲ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬
‫ﻋﺎﻟﻢ‬ ‫ﻧﺤﻮ‬ ‫رﺣﻠﺘﻚ‬.
‫اﻟﻜﺮﯾﺒﺘﻮ؟‬ ‫ﺗﺪاول‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫ﻢ‬‫ﯾﺘ‬ .‫اﻷﺳﻌﺎر‬ ‫ﺗﻘﻠﺒﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﺑﮭﺪف‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫وﺑﯿﻊ‬ ‫ﺷﺮاء‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ھﻮ‬ ‫اﻟﻜﺮﯾﺒﺘﻮ‬ ‫ﺗﺪاول‬
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‫ﻟﻠﻤﺒﺘﺪﺋﯿﻦ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺷﺮح‬
‫ﻟﻠﻤﺒﺘﺪﺋﯿﻦ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﺷﺮح‬ :‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻋﺎﻟﻢ‬ ‫ﺑﻮاﺑﺔ‬ ‫اﻓﺘﺢ‬
‫اﻻﺳﺘﺜﻤﺎرﯾﺔ‬ ‫ﻣﺤﻔﻈﺘﻚ‬ ‫وﺗﻨﻮﯾﻊ‬ ‫اﻟﻤﺎﻟﻲ‬ ‫اﻻﺳﺘﻘﻼل‬ ‫ﻟﺘﺤﻘﯿﻖ‬ ‫أﺳﺎﺳﯿﺔ‬ ‫أداة‬ ‫اﻟﺘﺪاول‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﻲ‬ ‫ﻋﺼﺮﻧﺎ‬ ‫ﻓﻲ‬.
‫اﻟﺘﺪاول؟‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫رﺣﻠﺘﻚ‬ ‫ﺗﺒﺪأ‬ ‫ﻛﯿﻒ‬ ‫وﻟﻜﻦ‬
‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫ﻓﻲ‬ ‫لاﻟﻨﺠﺎح‬ ‫اﻟﻀﺮورﯾﺔ‬ ‫واﻟﻤﮭﺎرات‬ ‫باﻷﺳﺎﺳﯿﺎت‬ ‫ﻧﻔﺴﻚ‬ ‫ُﺰود‬
‫ﺘ‬‫ﺳ‬ ،‫ﻟﻠﻤﺒﺘﺪﺋﯿﻦ‬ ‫اﻟﻤﺨﺼﺺ‬ ‫اﻟﺸﺮح‬ ‫ھﺬا‬ ‫ﻣﻊ‬.
‫اﻟﻌﻤﻼت؟‬ ‫ﺗﺪاول‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫اﻟﺘﻲ‬ ‫اﻹﻟﻜﺘﺮوﻧﯿﺔ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺪاول‬ ّ
‫ﻢ‬‫ﯾﺘ‬ .‫أﺳﻌﺎرھﺎ‬ ‫ﺗﻘﻠﺒﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺮﺑﺢ‬ ‫ﺗﺤﻘﯿﻖ‬ ‫ﺑﮭﺪف‬ ‫اﻟﻌﻤﻼت‬ ‫وﺑﯿﻊ‬ ‫ﺷﺮاء‬ ‫ﻋﻤﻠﯿﺔ‬ ‫ھﻮ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬
‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫أو‬ ‫اﻟﻮرﻗﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺑﺎﺳﺘﺨﺪام‬ ‫اﻟﻌﻤﻼت‬ ‫وﺑﯿﻊ‬ ‫ﺷﺮاء‬ ‫ﻟﻠﻤﺘﺪاوﻟﯿﻦ‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬.
‫اﻟﻌﻤﻼت؟‬ ‫ﺗﺪاول‬ ‫أﻧﻮاع‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻌﻤﻼت‬ ‫ﻟﺘﺪاول‬ ‫رﺋﯿﺴﯿﺎن‬ ‫ﻧﻮﻋﺎن‬ ‫ھﻨﺎك‬:
‫اﻹﺳﺘﺮﻟﯿﻨﻲ‬ ‫واﻟﺠﻨﯿﮫ‬ ‫واﻟﯿﻮرو‬ ‫اﻷﻣﺮﯾﻜﻲ‬ ‫اﻟﺪوﻻر‬ ‫ﻣﺜﻞ‬ ‫اﻷﺟﻨﺒﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ :‫اﻟﻔﻮرﻛﺲ‬ ‫ﺗﺪاول‬.
‫اﻟﻤﺴﺘﻘﺒﻞ‬ ‫ﻓﻲ‬ ‫ُﺤﺪد‬
‫ﻣ‬ ٍ
‫ﺗﺎرﯾﺦ‬ ‫ﻓﻲ‬ ‫ًﺎ‬
‫ﻘ‬‫ُﺴﺒ‬
‫ﻣ‬ ‫ﻋﻠﯿﮫ‬ ‫ُﺘﻔﻖ‬
‫ﻣ‬ ٍ
‫ﺑﺴﻌﺮ‬ ‫ﻣﺤﺪد‬ ‫أﺻﻞ‬ ‫ﺑﯿﻊ‬ ‫أو‬ ‫ﺷﺮاء‬ ‫ﻋﻘﻮد‬ ‫ﺗﺪاول‬ :‫اﻵﺟﻠﺔ‬ ‫اﻟﻌﻘﻮد‬ ‫ﺗﺪاول‬.
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‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫ﻟﻠﻘﯿﻤﺔ‬ ‫واﻟﺘﺨﺰﯾﻦ‬ ‫ﻟﻠﺘﺒﺎدل‬ ‫ﻛﻮﺳﯿﻠﺔ‬ ‫ُﺴﺘﺨﺪم‬
‫ﺗ‬ ‫رﻗﻤﯿﺔ‬ ‫أﺻﻮل‬ ‫ھﻲ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬.
‫اﻟﺨﺼﺎﺋﺺ‬ ‫ﻣﻦ‬ ‫ﺑﺎﻟﻌﺪﯾﺪ‬ ‫اﻟﺘﻘﻠﯿﺪﯾﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻋﻦ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺘﻤﯿﺰ‬:
‫ﻣﺮﻛﺰي‬ ‫ﺑﻨﻚ‬ ‫أو‬ ‫ﺣﻜﻮﻣﺔ‬ ‫أي‬ ‫ﻟﺴﯿﻄﺮة‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺨﻀﻊ‬ ‫ﻻ‬ :‫اﻟﻼﻣﺮﻛﺰﯾﺔ‬.
‫واﻻﺣﺘﯿﺎل‬ ‫ﻟﻠﺘﺰوﯾﺮ‬ ‫ﻣﻘﺎوﻣﺔ‬ ‫ﯾﺠﻌﻠﮭﺎ‬ ‫ﻣﻤﺎ‬ ،‫ﺗﺸﯿﻦ‬ ‫اﻟﺒﻠﻮك‬ ‫ﺗﻘﻨﯿﺔ‬ ‫ﺑﺎﺳﺘﺨﺪام‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺄﻣﯿﻦ‬ ‫ﯾﺘﻢ‬ :‫اﻷﻣﺎن‬.
‫ﺷﻔﺎﻓﺔ‬ ‫ﯾﺠﻌﻠﮭﺎ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﻌﺎم‬ ‫اﻟﺴﺠﻞ‬ ‫ﻋﻠﻰ‬ ‫ُﺴﺠﻠﺔ‬
‫ﻣ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻤﻌﺎﻣﻼت‬ ‫ﺟﻤﯿﻊ‬ :‫اﻟﺸﻔﺎﻓﯿﺔ‬.
‫ﻋﺎﻟﯿﺔ‬ ‫وﻛﻔﺎءة‬ ‫ﺑﺴﺮﻋﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﯾﺘﻢ‬ :‫اﻟﺴﺮﻋﺔ‬.
‫اﻟﺘﻘﻠﯿﺪﯾﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ً
‫ﻣﻘﺎرﻧﺔ‬ ‫ﻣﻨﺨﻔﻀﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎﻣﻞ‬ ‫ﺗﻜﺎﻟﯿﻒ‬ ّ
‫ﺪ‬‫ُﻌ‬
‫ﺗ‬ :‫اﻟﺘﻜﺎﻟﯿﻒ‬ ‫اﻧﺨﻔﺎض‬.
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫أﻧﻮاع‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫أﺷﮭﺮھﺎ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫أﻧﻮاع‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫ﯾﻮﺟﺪ‬:
2009 ‫ﻋﺎم‬ ‫ﻓﻲ‬ ‫إﻧﺸﺎؤھﺎ‬ ّ
‫ﻢ‬‫ﺗ‬ ‫رﻗﻤﯿﺔ‬ ‫ﻋﻤﻠﺔ‬ ‫أول‬ :‫اﻟﺒﯿﺘﻜﻮﯾﻦ‬.
‫ﻻﻣﺮﻛﺰﯾﺔ‬ ‫ﺗﻄﺒﯿﻘﺎت‬ ‫إﻧﺸﺎء‬ ‫ُﺘﯿﺢ‬
‫ﺗ‬ ‫ﻻﻣﺮﻛﺰﯾﺔ‬ ‫ﻣﻨﺼﺔ‬ :‫اﻹﯾﺜﯿﺮﯾﻮم‬ (dApps) ‫اﻟﺬﻛﯿﺔ‬ ‫واﻟﻌﻘﻮد‬.
Tether: ‫اﻷﻣﺮﯾﻜﻲ‬ ‫ﺑﺎﻟﺪوﻻر‬ ‫ﻣﺮﺗﺒﻄﺔ‬ ‫ﻣﺴﺘﻘﺮة‬ ‫رﻗﻤﯿﺔ‬ ‫ﻋﻤﻠﺔ‬.
Binance Coin: ‫ﺑﻤﻨﺼﺔ‬ ‫ﺧﺎﺻﺔ‬ ‫رﻗﻤﯿﺔ‬ ‫ﻋﻤﻠﺔ‬ Binance ‫ﻟﻠﺘﺪاول‬.
USD Coin: ‫اﻷﻣﺮﯾﻜﻲ‬ ‫ﺑﺎﻟﺪوﻻر‬ ‫ﻣﺮﺗﺒﻄﺔ‬ ‫ﻣﺴﺘﻘﺮة‬ ‫رﻗﻤﯿﺔ‬ ‫ﻋﻤﻠﺔ‬.
‫اﻟﺮﻗﻤﯿﺔ؟‬ ‫اﻟﻌﻤﻼت‬ ‫ﻓﻮاﺋﺪ‬ ‫ھﻲ‬ ‫ﻣﺎ‬
‫اﻟﻔﻮاﺋﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ُﻘﺪم‬
‫ﺗ‬:
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‫اﻟﺼﻔﺮ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺮﯾﺒﺘﻮ‬ ‫ﺗﻌﻠﻢ‬
‫ﯿ‬‫ﺷﻌﺒ‬ ‫ازدﯾﺎد‬ ‫ﻣﻊ‬ .‫اﻷرﺑﺎح‬ ‫وﺟﻨﻲ‬ ‫ﻟﻼﺳﺘﺜﻤﺎر‬ ‫ًا‬
‫ﺪ‬‫ﺟﺪﯾ‬ ‫ًﺎ‬‫ﺒ‬‫ﻣﻠﻌ‬ ("‫)"اﻟﻜﺮﯾﺒﺘﻮ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻋﺎﻟﻢ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﻲ‬ ‫ﻋﺼﺮﻧﺎ‬ ‫ﻓﻲ‬
‫اﻟﻤﺠﺎل‬ ‫ھﺬا‬ ‫إﻟﻰ‬ ‫اﻟﺪﺧﻮل‬ ‫ﻓﻲ‬ ‫ﯾﺮﻏﺒﻮن‬ ‫اﻟﺬﯾﻦ‬ ‫ﻷوﻟﺌﻚ‬ ‫ًﺎ‬‫ﯾ‬‫ﺿﺮور‬ ‫ﻣﻌﮭﺎ‬ ‫واﻟﺘﻌﺎﻣﻞ‬ ‫ﻓﮭﻤﮭﺎ‬ ‫أﺻﺒﺢ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻦ‬ ‫وﻏﯿﺮھﺎ‬ ‫واﻹﯾﺜﯿﺮﯾﻮم‬
‫ﻓﮭﻢ‬ ‫ﻋﻠﻰ‬ ‫ُﺴﺎﻋﺪك‬
‫ﻣ‬ ٍ
‫وﻣﻌﻠﻮﻣﺎت‬ ‫ﻣﺒﺴﻂ‬ ‫ﺷﺮح‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺼﻔﺮ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺮﯾﺒﺘﻮ‬ ‫لﺗﻌﻠﻢ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻓﻘﺪ‬ !‫ﻟﻠﻘﻠﻖ‬ ‫داﻋﻲ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬
‫ﻋﺎﻟﻢ‬ ‫ﻧﺤﻮ‬ ‫رﺣﻠﺘﻚ‬ ‫ﻓﻲ‬ ‫واﻟﺒﺪء‬ ‫أﺳﺎﺳﯿﺎﺗﮭﺎ‬.
‫اﻟﻜﺮﯾﺒﺘﻮ؟‬ ‫ھﻮ‬ ‫ﻣﺎ‬
‫ﻟﻠﻘﯿﻤﺔ‬ ‫واﻟﺘﺨﺰﯾﻦ‬ ‫ﻟﻠﺘﺒﺎدل‬ ‫ﻛﻮﺳﯿﻠﺔ‬ ‫ُﺴﺘﺨﺪم‬
‫ﺗ‬ ‫رﻗﻤﯿﺔ‬ ‫أﺻﻮل‬ ‫ھﻲ‬ ،‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫أو‬ ،‫اﻟﻜﺮﯾﺒﺘﻮ‬.
‫اﻟﺨﺼﺎﺋﺺ‬ ‫ﻣﻦ‬ ‫ﺑﺎﻟﻌﺪﯾﺪ‬ ‫اﻟﺘﻘﻠﯿﺪﯾﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻋﻦ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺘﻤﯿﺰ‬:
‫ﻣﺮﻛﺰي‬ ‫ﺑﻨﻚ‬ ‫أو‬ ‫ﺣﻜﻮﻣﺔ‬ ‫أي‬ ‫ﻟﺴﯿﻄﺮة‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺨﻀﻊ‬ ‫ﻻ‬ :‫اﻟﻼﻣﺮﻛﺰﯾﺔ‬.
‫واﻻﺣﺘﯿﺎل‬ ‫ﻟﻠﺘﺰوﯾﺮ‬ ‫ﻣﻘﺎوﻣﺔ‬ ‫ﯾﺠﻌﻠﮭﺎ‬ ‫ﻣﻤﺎ‬ ،‫ﺗﺸﯿﻦ‬ ‫اﻟﺒﻠﻮك‬ ‫ﺗﻘﻨﯿﺔ‬ ‫ﺑﺎﺳﺘﺨﺪام‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺄﻣﯿﻦ‬ ‫ﯾﺘﻢ‬ :‫اﻷﻣﺎن‬.
‫ﺷﻔﺎﻓﺔ‬ ‫ﯾﺠﻌﻠﮭﺎ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﻌﺎم‬ ‫اﻟﺴﺠﻞ‬ ‫ﻋﻠﻰ‬ ‫ُﺴﺠﻠﺔ‬
‫ﻣ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻤﻌﺎﻣﻼت‬ ‫ﺟﻤﯿﻊ‬ :‫اﻟﺸﻔﺎﻓﯿﺔ‬.
‫ﻋﺎﻟﯿﺔ‬ ‫وﻛﻔﺎءة‬ ‫ﺑﺴﺮﻋﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﺗﺪاول‬ ‫ﯾﺘﻢ‬ :‫اﻟﺴﺮﻋﺔ‬.
‫اﻟﺘﻘﻠﯿﺪﯾﺔ‬ ‫ﺑﺎﻟﻌﻤﻼت‬ ً
‫ﻣﻘﺎرﻧﺔ‬ ‫ﻣﻨﺨﻔﻀﺔ‬ ‫اﻟﺮﻗﻤﯿﺔ‬ ‫اﻟﻌﻤﻼت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎﻣﻞ‬ ‫ﺗﻜﺎﻟﯿﻒ‬ ّ
‫ﺪ‬‫ُﻌ‬
‫ﺗ‬ :‫اﻟﺘﻜﺎﻟﯿﻒ‬ ‫اﻧﺨﻔﺎض‬.
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