Are you looking to create more stability in your professional future in uncertain economic times? Developing a social media platform is a challenge for highend professionals and consultants. The presenter has established a blog (http://marktab.net), cofounded an online journal, become a paid video presenter, secured a spot at Microsoft TechEd, and earned credit toward his first Microsoft MVP. This presentation introduces the basic elements for 2013 of a successful web strategy. The presenter shares his own statistics and first-hand experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

1. Social Marketing in
2013 for Microsoft
Professionals
Mark Tabladillo, Ph.D. (MVP, MCAD .NET, MCITP, MCT)
PASS SQL Saturday #229 South Florida
June 29, 2013

2. Networking
Interactive

3. About MarkTab
Training and Consulting with
http://marktab.com
Data Mining Resources and Blog at
http://marktab.net
Twitter @marktabnet

4. How to Develop a Successful Social
Media Strategy
1
• The Science of Personal Focus
2
• How to Choose Social Media Partners
3
• How to Apply Science

5. A Scientific ModelW. Edwards Deming
Plan
Do
Study
Act

6. How To Apply PDSA
Develop a Plan
Do (Follow) the Plan
Study the Plan
Act on what you Learn

7. MarkTab Mission: Define “Success”
MarkTab.Net/MarkTab.Com:
empowers and inspires executives, architects and developers (WHO)
with insights from data mining, predictive analytics and business intelligence
(WHAT)
to make actionable decisions (WHY)

8. Exercise on Discovering Your Focus

9. How to Develop a Successful Social
Media Strategy
1
• The Science of Personal Focus
2
• How to Choose Social Media Partners
3
• How to Apply Science

10. How to Choose Social Media Partners
1. Where is the crowd? <Physical Model>
2. Where are the thought leaders? <Physical Model, Logical Model>

11. MarkTab Physical Map
Website;
WordPress
Twitter
SlideShare
Linked In
Facebook
YouTube
Publishing

12. Website
http://marktab.com, http://marktab.net
Domains: http://godaddy.com
Hosting: http://godaddy.com http://bluehost.com
Metrics: Bing, Google, Alexa
Software: Dreamweaver, Photoshop Elements, FileZilla
Microsoft Web Gallery: http://www.microsoft.com/web/gallery/

13. WordPress
http://marktab.net/datamining
Software: SnagIt, Adobe Photoshop Elements, (Mobile Apps)

14. SlideShare
http://www.slideshare.net/marktab
Software: PowerPoint, Adobe Acrobat

15. Twitter
@marktabnet
http://twitter.com/#!/MarkTabNet
Software: Hoot Suite, Klout, (Mobile Apps)

16. Linked In
Personal http://www.linkedin.com/in/marktab
Corporate http://www.linkedin.com/company/marktab-consulting
Groups – Draw on your Mission Statement
Software: (Mobile Apps)

17. Facebook
Personal Account
A “Page” is Recommended for Businesses
Software: (Mobile Apps)

18. You Tube
http://youtube.com/marktabnet
Software: PowerPoint, Camtasia
Hardware: Lighting System, Digital Camera (HD Video); Bamboo Tablet
SSWUG on PowerPivot Analytics
http://www.vconferenceonline.com/event/speakers.aspx?id=281

19. Publishing
Online Periodicals
Co-Founder SolidQ Journal
http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo
Microsoft Community Articles
http://msdn.microsoft.com/en-us/library/ee412262.aspx
Microsoft Technical Support Forums
http://social.msdn.microsoft.com/Forums/en-US/categories/
Software: PerfectIt, StyleWriter

20. MarkTab Logical Map 2013
Website;
WordPress
Twitter
SlideShare
Linked In
Facebook
YouTube
Publishing

21. MarkTab Logical Map 2013
Website;
WordPress
Twitter
SlideShare
Linked In
Facebook
YouTube
Publishing
Search
Engines
Search
Engines
Search
Engines
Search
Engines
Search
Engines
Search
Engines

22. How to Develop a Successful Social
Media Strategy
1
• The Science of Personal Focus
2
• How to Choose Social Media Partners
3
• How to Apply Science

23. Limitations of Science
Science Cannot Prove:
Logic and Mathematics
Metaphysical Truths
Ethical Beliefs
Aesthetic Judgments
Science Itself
However, Don’t Underestimate What Can be Measured

24. Strengthening Our Science
The Scientific Method
Discovering Your Strategy
Consulting
Legal
Story Telling
Video
Publishing
Social Media Metrics

25. Conclusion
How To Develop a Social Media Strategy
Learn and Refine how you apply the Scientific Method
Create Physical and Logical Models of Current Social Media Choices
Acknowledge the Limitations of Science, but Continue to Learn

26. The Scientific Method
Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd
ed.). Boston, MA: The MIT Press.
Microsoft Research. (2010). The Fourth Paradigm: Data-Intensive Scientific Discovery
Retrieved September 1, 2010, from http://research.microsoft.com/en-
us/collaboration/fourthparadigm/
Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid
Quality Journal, (September 2010), 10-14. Retrieved from http://www.solidq.com/sqj

27. Discovering Your Strategy
Burchard, B. (2011). The Millionaire Messenger. New York, NY: Experts Academy Press.
Ferriss, T. (2007). The 4-Hour Workweek. New York, NY: Crown Publishers.
Godin, S. (2010). Linchpin: Are you Indispensible? New York, NY: Penguin Group.

28. Consulting
Entrepreneur Press, & Mann, M. (2008). Start Your Own Coaching Business. Canada:
Entrepreneur Press.
Levinson, J. C., & McLaughlin, M. W. (2005). Guerilla Marketing for Consultants.
Hoboken, NJ: John Wiley & Sons, Inc.
Schultz, M., & Doerr, J. E. (2009). Professional Services Marketing. Hoboken, NJ: John
Wiley & Sons, Inc.

29. Legal
Donaldson, M. C. (2008). Clearance & Copyright: Everything you Need to Know for
Film and Television. Beverly Hills, CA: Silman-James Press.
Fishman, S. (2008). The Copyright Handbook: What Every Writer Needs to Know.
Berkeley, CA: Nolo.

30. Story Telling
Bernard, S. C. (2007). Documentary Storytelling (2nd ed.). Burlington, MA: Focal Press.
Glebas, F. (2009). Directing the Story. Burlington, MA: Focal Press.
Guber, P. (2011). Tell to Win: Connect, Persuade, and Triumph with the Hidden Power
of Story. New York, NY: Crown Business.
Olson, R. (2009). Don't Be Such a Scientist: Talking Substance in an Age of Style.
Washington, DC: IslandPress.

31. Video
Artis, A. Q. (2008). The Shut Up and Shoot Documentary Guide. Burlington, MA: Focal
Press.
Clark, R. C., & Mayer, R. E. (2008). E-Learning and the Science of Instruction (2nd ed.).
San Francisco, CA: Pfeiffer.
Erickson, G., Tulchin, H., & Halloran, M. (2010). The Independent Film Producer's
Survival Guide (3rd ed.). New York, NY: Schirmer Trade Books.

32. Publishing
Levine, M. (2011). The Fine Print of Self-Publishing (4th ed.). Minneapolis, MN:
Bascom Hill Publishing Group.
Zinsser, W. (2006). On Writing Well (30th ed.). New York, NY: HarperCollins Publishers.

33. Social Media Metrics
Hubbard, D. W. (2010). How to Measure Anything: Finding the Values of Intangibles in
Business (2nd ed.). Indianapolis, IN: Wiley.
Russell, M. A. (2011). Mining the Social Web. Sebastopol, CA: O'Reilly Media Inc.