This presentation introduces SQL Server Data Mining (SSDM) for SQL Server Professionals based on the speaker's past presentation for Microsoft TechEd. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsoft's Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS.

1. MarkTab.Net for SQL Saturday 79 8/13/2011
ENTERPRISE DATA MINING
WITH SQL SERVER
Mark Tabladillo Ph.D.
Microsoft MVP
MarkTab Consulting http://marktab.com
SQL Saturday 79 – South Florida -- July 7, 2011
Abstract
This presentation introduces SQL Server Data Mining (SSDM) for SQL Server
Professionals based on the speaker's past presentation for Microsoft TechEd.
Starting with SQL Server Management Studio (SSMS), the demo includes the
interfaces important for professional development, including Business
Intelligence Development Studio (BIDS), highlighting Integration Services, and
PowerShell. The interactive demos are based on Microsoft's Contoso Retail
sample data. Finally we will evaluate where Microsoft data mining can help you
in a practical business environment, which may include Oracle and SAS.
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2. MarkTab.Net for SQL Saturday 79 8/13/2011
About Mark Tabladillo
• 20 Years in Atlanta, Georgia
• Consulting since 1998; Incorporated 2003
• Part-Time Faculty at University of Phoenix
• SAS and Microsoft Expert
• Presenter since 1998 at conferences like Microsoft TechEd and SAS Global Forum
• Taught statistics at undergraduate and graduate level
• Blog: http://marktab.net @MarkTabNet
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Enterprise
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3. MarkTab.Net for SQL Saturday 79 8/13/2011
Enterprise Challenge
Enterprise Challenge
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Enterprise Challenge
Enterprise Challenge
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Data Mining
Definitions
Phrase Goal
“Data Mining” Inform actionable decisions
“Machine Learning” Determine best performing algorithm
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SQL Server
2008 R2
Server Physical
Architecture
• http://msdn.microsoft.com/en-
us/library/ms174776.aspx
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Server Logical Architecture
• http://msdn.microsoft.com/en-us/library/ms174587.aspx
Outline
• Contoso Retail and Fundamentals
• Enterprise-Level Data Mining Demo for SQL Server
• What is my next step?
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What is Contoso Retail?
• Demonstration dataset for SQL Server Database Engine
and Analysis Services
• http://www.microsoft.com/downloads/en/details.aspx?displ
aylang=en&FamilyID=868662dc-187a-4a85-b611-
b7df7dc909fc
What are the fundamentals?
•Readin’ (reading)
•‘Riting (writing)
•‘Rithmetic (arithmetic)
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9. MarkTab.Net for SQL Saturday 79 8/13/2011
What Enterprise Tools support Data Mining?
• SQL Server Management Studio (SSMS)
• Business Intelligence Development Studio (BIDS)
• SQL Server Integration Services (SSIS)
• PowerShell version 2
Contoso Retail:
Enterprise Data Mining
Demonstration
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10. MarkTab.Net for SQL Saturday 79 8/13/2011
Documentation
• Data Mining Structures
• http://msdn.microsoft.com/en-us/library/cc645741.aspx
• http://msdn.microsoft.com/en-us/library/ms174757.aspx
•Data Mining Models
• http://msdn.microsoft.com/en-us/library/cc645779.aspx
What is my next step?
• SQL Server 2008 R2 Enterprise
(includes database engine, Analysis Services, SSMS and BIDS)
• http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx
• Microsoft Office 2010 Professional
• http://office.microsoft.com/en-us/try
• PowerShell 2.0
• http://support.microsoft.com/kb/968929
• Data Mining Portal and Blog
• http://www.marktab.net
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Conclusion
• Data mining leaders can tackle enterprise data mining
challenges with
• SQL Server Management Studio
• Business Intelligence Development Studio
• PowerShell version 2
• Become leaders of leaders of leaders
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Where Can I Find More Information?
• http://marktab.net Data Mining Resource
• http://marktab.net/datamining Data Mining Blog
• http://sqlserverdatamining.com SQL Server Data Mining
• http://technet.microsoft.com Microsoft’s TechNet
Graphics
• Ship graphics Copyright © 1995-2006 Nova Development and its licensors. All
rights reserved. Used with permission.
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