The document discusses the fundamental changes happening in scholarly communication due to the digital environment. It highlights the disruption of traditional systems like peer review, archiving, and rewarding. It emphasizes understanding different audiences like machines and humans. It provides advice on basic steps to engage with the new digital ecosystem through tools like analytics, identifiers, and new channels. It also recommends areas to monitor like open access initiatives and experimental journals.

2. Spring
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3. A Fad?
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4. New Rules
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5. A New Universe
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6. There Are Many Copies
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7. Digital Just Means Numbers
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8. Network
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9. Machine Readable
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10. Discovery
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11. Rapid Growth & Rapid Change
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12. Nov. 20, 1961 – Rock and Roll is Dying
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13. Consequences
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14. Consequences (2)
• End of record stores (but not music)
• End of video stores
• End of book stores
• End of film developers
• End of physical money
• Re-examination of any content communications
system
• Enormous challenges for academic libraries
• Enormous challenges for scholarly communication
• Enormous challenges for universities
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15. What Can You Do?
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16. Web 1.0, Web 2.0, Web 3.0
• Each of these has a different “reader”;
know your audience(s)
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18. Be on the web and be OF the web
• Have great content
• Know how to structure it behind the scenes
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19. Social Life
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20. Social Life (2)
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21. Social Life (3)
• Just write about what you are doing, and have
conversations about it.
• Remember it’s about community.
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22. Linked Data
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23. Analytics
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24. Analytics (2)
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25. Analytics (3)
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26. Unique Identifiers
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27. Raw Data
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28. New Channels
• Audio
• Video
• Graphics (Visualization)
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30. Eppur si muove
• All of the previous items are basically about
details of presenting content within the
existing system
• Yet a deeper revolution is afoot
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31. Break the System to Understand It
• What appeared to be a single integrated
system actually has many individual
components. Each one of them is being re-
examined in the new digital ecosystem.
• registration, certification, awareness, archiving and
rewarding
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32. Awareness: Open Access
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33. Open Access (2)
• http://thecostofknowledge.com/ 11,896
• We The People petition 18,257
• US Federal Research Public Access Act
• (Harvard) Faculty Advisory Council
Memorandum on Journal Pricing
• “Consider submitting articles to open-access journals, or
to ones that have reasonable, sustainable subscription
costs; move prestige to open access”
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34. Open Access (3)
• “I realise this move to open access presents a
challenge and opportunity for your industry, as you
have historically received funding by charging for
access to a publication. Nevertheless that funding
model is surely going to have to change…. To try to
preserve the old model is the wrong battle to
fight.”
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35. Certification: Peer Review
• Pre-review
• Traditional review
• Post-review
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36. Archiving: Data Curation &
Data Repositories
• Opportunity particularly for scholarly
societies (and their associated publishing
arms) to be the repository of record for data
in their discipline, and to set the data
standards
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37. Rewarding: Impact Factor;
Alternative Metrics
• Impact Factor becoming less... Impactful
• Many alternative metrics, including article-
level metrics
• #altmetrics
• http://article-level-metrics.plos.org/
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38. What Can You Do? (2)
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39. Monitoring: Blogs to Read
• LSE Impact Blog
• T. Scott Plutchak
• Scholarly Kitchen
• Science in the Open
• Michael Neilsen
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40. Monitoring: Journals to Watch
• PLoS
• PLoS ONE
• eLife
• “We commit to serving authors and advancing careers in
science. At eLife, Publishing is just the beginning.”
• PeerJ
• “The $99 Sustainable Model”
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41. Be Small
• Small is good
• Agility
• Experimentation
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42. Be Big
• Open Source
• Off-the-shelf software (COTS)
• “The Cloud”
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43. Summary
• Fundamental change due to properties of the
digital environment – impacting all of our culture
• Need to understand audience: both machines and
humans
• Many basic steps in order to be a healthy part of
the digital ecosystem
• Disruption of each aspect of scholarly communication
• Monitor the ongoing experiments
• Opportunities for adaptive organisations
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