Darpdecade Presentation
- 1. arpdecadeis a platformwhere fashion lovers swap and share clothes locally!
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- 3. 1. Summary ofyour idea 2. Product / Service 3. Customers & market 4. Business model and 5. USP 6. Targets / Milestones 7. Team 8. Financing 9. Status quo 10. Contact details ´´Tinder for Closets´
- 4. One of a KindJacket Swapped a Gin - Tonic against
- 5. This Swap Experiencecreated: 1. Story 2. Value
- 6. Throw-Away Culture T E N MILLION TO N S W-A-S-T-E (ANNUALLY)
- 7. 40% of clothingis unused in European closets (19 dresses never worn by the average woman) Why?
- 8. Today’s consumers arebored of everyday clothing, and never wear things twice.
- 9. arpdecadeis a platformwhere fashion lovers swap and share clothes locally! Solution
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- 15. Access to anever-ending closet provides infinite possibilities for self-expression
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- 18. The Swap Create aninfinite closet for yourself. Get inspired by the many awesome people you will meet, and the many stories you can connect your swapped items to. Create long lasting friendships, and together inspire the creation of extended/virtual* clothing life cycles.
- 19. Transform how wecan match people’s ‘haves’ with people’s ‘wants’. I need… …You have Trust Efficiency Value Timeless Stories
- 20. Collaborative Consumption An economicmodel based on sharing, swapping, trading or renting products and services enabling access over ownership. It is reinventing not just what we consume, but how we consume. Collaborative Lifestyles Redistribution Markets Product Service Systems Non-product assets such as space, skills and money are exchanged in new ways. Unwanted or underused goods redistributed. Pay to access the benefit of a product versus needing to own it outright.
- 21. Start working onthe AppPivot MVP –test 1,2,3 Lean -Research Soft -Launch Launch Mentoring at Draper University Sept. 13 - - Jan-Mar14 - - June 14 - - September14- - Beg. October Tallinn London Silicon Valley Groningen London, Berlin, Amsterdam Roadmap /Progress I’m here
- 22. Market Potential $ 1Trillion Worth Clothing Items In Closets (70% – 80% women) Clothing: $ 350 Billion Industry Online consignment stores raised >$109.2 million in financing (2013) (Spurce: Crunchbase,Poshmark)
- 23. Competitors Vinted: Sell,Swap, Buy, ( peer to peer) , 27 Mio valuation. Thredup: fashion resale , consignment quality, marketplace like, $25,8 M Twice: $18,5 M, online high quality secondhand clothing Bib and tuck: $600, 000, fashion exchange plattform high end women, moneyless transaction , attractive visuals. Modabound: Peer To Peer loacal fashion Marketplace, $500,000 99 dresses: Seed funding $100,000, infinite swapping , sharing of fashion the social closet : No funding, lots of press - http://www.thesocialcloset.com/press Poshmark: 15,5 Mio , sell and buy fashion , more of a marketplace Depop: Marketplace - 2,3 Mio Funding http://www.crunchbase.com/organization/depop
- 24. Risks and Opportunities Risks •Critical Mass needed • Easy market entry for competitors Opportunities • Easily scalable (high virality factor) • Applicable Globally • Impact on wasteful fast fashion Industry •Simplicity and recognition of known applications
- 25. Marketing Strategy The successof any collaborative consumption (CC) platform or business depends on reaching a critical mass. So called ‘current users’ predominantly have the characteristics of innovators and early adopters. Therefore the success of any such platforms depends on marketing strategy to attract a large user-base. We will be focusing on aggressive viral marketing, growth hacking strategy. We have set up a 5 -plan Model which efforts we will be all more or less be doing simultaneous: Collaborations Organize Festivals/Events Strong Social Media presence Fashion-Blog /Style - Lookbook Advocate –System
- 26. Sources of Revenue FreemiumData Mining (Expected Profit March 2015)
- 27. USP We want tobe one of the factors changing the mind-set of people in the the way one should treat / use clothes and want to enrich people's mind in showing what power collaborative consumption has in making our planet a more sustainable place. Furthermore, we will achieve this by creating stories (clothing life cycles) around the clothes which will create a stronger bond/ conscious mindset towards one's possessions.
- 28. Scalability (Expected UserGrowth) October November December January February 25,000 20,000 15,000 10,000 5,000 Market Entry AmsterdamSoft Launch Groningen Market Entry Berlin Market Entry London
- 29. Targets & Milestones Westrive to achieve a smaller milestone daily as we are keen on moving forward fast. It is difficult to put one finger on a milestone saying this was the most signific ant one last month. However; agreeing with the App-Development Team (located in Tokyo) on all features has been one of the most significant ones in recent times. New Landing – Page : 18.07.2014 Raise Seed – Round: 30.08.2014 Complete Team (CTO & Employee): 30.08.2014 Soft – Launch: 16.09.2014 Launch Marketing Scheme: 20.09.2014
- 30. Financial Demand (Not Appliedto any other initiatives/grants) We are able to bootstrap until the completion of the App. The actual financial requirements are solemnly for scaling hereby at least $15,000 required at best $35,000. (February 2015 ~ $ 200 k ~)
- 31. Robin Balser Founder &Evangelist Darius Karremans Technical Advisor Layne Grey Industry Advisor
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- 36. Darpdecade is aplatform where fashion lovers swap and share clothes locally, connecting them with like- minded people in their area. The ‘tinder-like app’ discovers who likes a clothing item in a virtual closet and connects two people if they are equally interested in items in each other’s closets. It is a new way of locating clothes and conveniently exchanging them. Name: Darpdecade URL: www.darpdecade.com Industry: peer-to-peer marketplace, barter, collaborative- consumption, e- commerce,consignment-fashion Incorporated: Not Incorporated Founded: May 2013 Founding-Team: Robin Balser CEO http://uk.linkedin.com/pub /robin- balser/59/522/567/ Contact: darpdecade@gmail.com, +44 7466236014 Financial: Privately Bootstrapped