Crowdsourcing ideas through an e-commerce platform like Spreadshirt allows anyone to create, sell, and profit from merchandise ideas without minimum orders. The platform handles transactions, printing, delivery, and customer service. Over 9 million design ideas are in Spreadshirt's database, with only about 1,000 belonging to the company. While crowdsourcing generates many potential business ideas and free marketing through social sharing, it also requires managing the crowds and turning their varied output into a coherent customer experience.

1. Crowds Sourcing a business a SEO dream?
Eike Sievert
Head of Global PR and Corporate Communications
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2. Spreadshirt’s e-commerce platform lets anyone
create, sell, and buy ideas on
products consumers love to wear, use, and carry.
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3. 1) Virtually place ideas on 140 apparel and
accessory base products. Free
5) Profit paid to
idea owner
4) Spreadshirt handles the
transaction, print, delivery
and the Customer Service
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2) Publish for sale in:
- Spreadshirt own
Shops
- White Label Shops
- Social Media Shops
- Amazon
3) Consumers buy
merchandizing
No Minimum Order

4. Marketplaces like Amazon
Whitelabel Shops
Spreadshirts “Create Your Own”
Spreadshirt 17 Shops
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5. North America(1)
Population: 347m
Internet Users: 273m
• 100,000 Sellers 2013
• 3.5 million items
• 4 identical Factories
• 17 countries
• 9 languages & 7 currencies
Berlin
International Sales and
Marketing, QA, laFraise
Amsterdam
Sales
London
Sales
Boston
US HQ, Sales &
Marketing
Leipzig
Global HQ &
Production)
Las Vegas
Production
Greensburg
Production & US
Operations
Source: Internet World Stats.
(1) Includes: Canada, Mexico and US.
(2) Includes: Western Europe, Central and Eastern Europe.
Legnica
Production
Paris
Sales
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Europe(2)
Population: 816m
Internet Users: 501m

6. Spreadshirt Own Shops
Database of 9 million designs (<1000 belong to Spreadshirt)
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7. 9 Million Design
Instant reactions
10k Shares a day
New customers
300k Tags
= £2m labour + value of crowd
= makes news the business
= £1m in exposure
= next generation of ideas
= £10m in SEO capability
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14. • Crowdsourcing is great
– Thinks every idea you need
– Self generating business
– Huge amount of resource & cost effective
• But it is not easy
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Crowds need to be understood
Crowds do not always behave
Crowds need policing and this can be big cost
Understanding the output of the crowd and turning it a
meaningful experience for customers is hard
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15. Tha
Thanks for your attention!
Eike Sievert | eis@spreadshirt.net
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