Fashion Reserve - Fashion Reserve: a quality controlled marketplace of fashion design resources, where designs and details may be browsed and downloaded with full licensing – instantly, and cheaply.
Visual merchandising services through science with proven track record managing, designing, leading and implementing corporate strategy. Deep expertise in design customization of global guidelines and training in accordance with current trends enhancing customer experience and the company’s bottom line.
Darpdecade is a platform where fashion lovers swap and share clothes locally, connecting them with like- minded people in their area.
The ‘tinder-like app’ discovers who likes a clothing item in a virtual closet and connects two people if they are equally interested in items in each other’s closets. It is a new way of locating clothes and conveniently exchanging them.
Darpdecade is all about Swapping; get inspired by darp items and swap (exchange) these with other items you have fallen in love with. Swapping is the creation of clothing stories by giving former favourites to strangers in return for NEW THINGS! It’s a way to re-mix your style and infuse some freshness, creating never ending possibilities of self-expression (fashion - styles).
Name: URL: Industry:
Incorporated: Founded: Founding-Team:
Contact: Financial:
Darpdecade
www.darpdecade.com
peer-to-peer marketplace, barter, collaborative- consumption, e- commerce,consignment-fashion
Not Incorporated
May 2013
Introduction to LYST - Presentation by Chris Morton, Co-Founder & CEO of LYST at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
10 French startups disrupting the way you experience fashion online Liam Boogar-Azoulay
It may sound like a stretch to say that French people are the reference for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no smoke without fire).
In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience. The landscape of French fashion startups is flourishing those days: 6 of the 10 companies presented in this article closed a round last spring/summer season and the results of their investments are released now. Let’s open the catwalk: http://wp.me/p2OgMk-65W
Visual merchandising services through science with proven track record managing, designing, leading and implementing corporate strategy. Deep expertise in design customization of global guidelines and training in accordance with current trends enhancing customer experience and the company’s bottom line.
Darpdecade is a platform where fashion lovers swap and share clothes locally, connecting them with like- minded people in their area.
The ‘tinder-like app’ discovers who likes a clothing item in a virtual closet and connects two people if they are equally interested in items in each other’s closets. It is a new way of locating clothes and conveniently exchanging them.
Darpdecade is all about Swapping; get inspired by darp items and swap (exchange) these with other items you have fallen in love with. Swapping is the creation of clothing stories by giving former favourites to strangers in return for NEW THINGS! It’s a way to re-mix your style and infuse some freshness, creating never ending possibilities of self-expression (fashion - styles).
Name: URL: Industry:
Incorporated: Founded: Founding-Team:
Contact: Financial:
Darpdecade
www.darpdecade.com
peer-to-peer marketplace, barter, collaborative- consumption, e- commerce,consignment-fashion
Not Incorporated
May 2013
Introduction to LYST - Presentation by Chris Morton, Co-Founder & CEO of LYST at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
10 French startups disrupting the way you experience fashion online Liam Boogar-Azoulay
It may sound like a stretch to say that French people are the reference for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no smoke without fire).
In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience. The landscape of French fashion startups is flourishing those days: 6 of the 10 companies presented in this article closed a round last spring/summer season and the results of their investments are released now. Let’s open the catwalk: http://wp.me/p2OgMk-65W
Brilliant Designers from India come together at Design Emporiasallysmith937
Design Emporia, is a platform where some of the biggest names in the fashion and lifestyle industry showcase their products. The e-commerce website provides designers with an opportunity to connect with high -end consumers who understand and appreciate designer labels.
For More Information
http://www.designemporia.in
info@designemporia.in
0120-3870498
Marketing Plan of a new chat-based fashion assistant mobile application that uses shopping expert and intelligent bots to choose products and shop effortlessly.
Brilliant Designers from India come together at Design Emporiasallysmith937
Design Emporia, is a platform where some of the biggest names in the fashion and lifestyle industry showcase their products. The e-commerce website provides designers with an opportunity to connect with high -end consumers who understand and appreciate designer labels.
For More Information
http://www.designemporia.in
info@designemporia.in
0120-3870498
Marketing Plan of a new chat-based fashion assistant mobile application that uses shopping expert and intelligent bots to choose products and shop effortlessly.
Similar to Fashion Reserve - The Worlds Premier Fashion Design Marketplace (20)
2. www.fashionreserve.com
The fashion landscape
• Fashion: a $1 trillion/year industry
• Currently employing: 4.2 million people
• Current approach: employ full-time or
freelance designers to sketch designs,
approve them, convert to tech packs, and
send to factories
*
http://www.statisticbrain.com/fashion-industry-statistics/
3. www.fashionreserve.com 3
what need does fashion reserve address?
The fashion industry needs designs to
create and produce their products. There
is currently no other option apart from full
or part-time employees. It takes weeks or
months for designs to be made, with
meetings, reworking and amendments.
problem
Fashion Reserve: a quality controlled
marketplace of fashion design
resources, where designs and details
may be browsed and downloaded with
full licensing – instantly, and cheaply.
solution
5. www.fashionreserve.com
Mood and inspiration
Mood and inspiration boards, colour
charts, trend forecasts, surveys.
Accessories and brushes
Everything you need for vector digital
designs, including fills, patterns, brushes
and textures.
Fashion designs
From hand drawn sketches to Illustrator
and Photoshop multi-layered creations,
figurines and body details.
Technical packs
Full designs with measurements, bills of
materials and grading charts.
Fashion photography
Model, catwalk, product and lifestyle
shots of surpassing quality.
What do we sell on Fashion reserve?
6. www.fashionreserve.com
WIN
Designers make money, and can even use
Fashion Reserve to showcase their
portfolio and be contacted for
commissions.
fashion RESERVE
6
WIN
Designer retailer
Retailers save time and money, and they
can cut down on staffing costs. Designs
are instantly downloaded and fully
customizable.
7. www.fashionreserve.com 7
How does
It work?
Designers and students upload their
work to Fashion Reserve. They are then
checked for quality and originality. The
images are then published and are
bought by others. Fashion Reserve takes
a 20% commission on every sale.
Fashion reserve
20%
commission
8. www.fashionreserve.com 8
Marketing timeline
1st August 2015
Initial SEO optimization,
testing response on
LinkedIn and professional
networks.
Beta launched
15th August 2015
Vendor affiliate system to
be launched. Interest from
famous fashion design
mentors.
Affiliates
August-
october
Aiming to populate the
site with content. Every
item available for
download increases our
SEO score.
CONTENT
October
onwards
Adwords, Facebook
campaigns, contacting
fashion schools, further
building up the affiliate
network.
Find customers
12. www.fashionreserve.com 12
TARGET MARKET
students
Students currently
studying in the US alone.
designers
People registered on
LinkedIn as ‘fashion
designer’.
producers
People on LinkedIn
involved in fashion
companies.
retailers
Fashion retailers in the
US
(www.firstresearch.com)
22,700 71,635 3,700,000 100,000
14. www.fashionreserve.com 14
our 18 month targets in focus
* if 1 customer downloads 4 products in a month.
2,800
Vendors needed
3.9%
0.3%3,460*
Customers needed
of all LinkedIn fashion design industry
of all LinkedIn fashion designers
=
=
16. www.fashionreserve.com 16
David Szendzielarz
§ Former co-founder and
regional director of Fashion
Days discount online fashion
retailer, the top fashion
shopping club in the region.
§ Set up, legals, recruitment
and daily operations of 9
country branches, 150
people.
§ Managing a cash flow of
around €60 million per year.
§ Detail-oriented, natural
leader.
§ Successful acquisition of
the company by the Naspers
Group in December 2011.
§ Working full time on
Fashion Reserve since
February 2015
• Software and web
developer
• Lead developer on several
Ruby On Rails projects,
including the development
of an extensive ERP
system for a hydraulic
engineering company
near Munich.
• From 2009 senior .NET
developer, developing and
maintaining the entire
company's proprietary
ERP software.
• From 2014 devotes his
entire time to developing
the platform.
Stefan Milev
• Marketing expert with a
primary focus on digital
• Experienced in spending
good money for good return
across the globe, managing
7 digit budgets for multiple
companies across 40+
markets
• Very good e-commerce
knowledge, was hired by
Telenor to lead their e-shop
development
• Part of Fashion Reserve
since July 2015
OUR TeamAll team members are cofounders.
Johann Daberger
CEO
CTO
CMO
17. www.fashionreserve.com
OUR platform
Easy to register and upoad your designs. Easy to download – no registration required.
Browsable categories, fulltext search and filtered search functions. Pay by credit card
and Paypal.
Simple and elegant
25
18. www.fashionreserve.com 18
We are
Easily browse and purchase designs from you
phone or tablet. Check your sales and revenue.
responsive
Change
shape
to
your
pictures
19. www.fashionreserve.com 19
Investment opportunityTo achieve the figures above, we require investment to
ensure:
• A rock solid, scalable product
• Tailored, high ROI marketing to initially gain content, then
to target customers
• A super smooth user journey, from landing page to
checkout
• Initial HR and travel costs for sales pitches to fashion
retailers/publishers
We demand success: We are committed to making
Fashion Reserve a byword in the Fashion industry – from
student to big-name fashion houses and retailers.
With your investment, we can make this a reality. We look
forward to sharing our success with you.
“This is so exciting, I honestly wish this
was available during my college days,
it’s a truly awesome concept!”
Schaumin Chanel Alexander
Freelance Fashion Designer and Illustrator