This document provides an analysis of the jam industry in Kenya between 2015-2016. It finds that Zesta continues to be the market leader with over 70% market share, while PEP Jam ranks second with around 15-17% market share. The popularity of jam has grown due to perceived health benefits. The 500g pack size is most popular among consumers. Mixed fruit and orange are the top selling flavors. Overall the jam market in Kenya experienced growth during this period.