The 10 most emerging tech startup in india small

KANISHKA SOFTWARE
TRANSFORMING PRESENT AND FUTURE TOGETHER
Snehal Desle Umbarkar
Director
The
10Most
EMERGINGTECH STARTUP IN INDIA
2019 / Vol. 10 / Issue 01
Ashish Jain, CEO & Founder
AnkTech Software Pvt. Ltd.
Company of the Month

Building Long Lasting
Successful Startup
with Strong Foundation Base
Editor’s Desk
eginnings are always special and creating a
Bfoundation can be rewarding. How important are
the foundations? We all are well-aware that a
poor foundation could possibly fall, but a strong
foundation always stands for many generations;
whether its of a building or that of a business. A strong
foundation enables a business to grow and flourish. If it’s
not strong enough to cope with the work load, the
businesses can collapse. It is often said that more than
half of new businesses fail in the first few years. And,
according to one of the independent survey reports,
nearabout80%ofbusinessesfailintheirearlydays.
In construction, a lot of work goes into getting the
foundation set up correctly. Not to mention just the
sweat and energy that goes on just to prepare the
foundation, even before the building gets started.
Because anything we start, we cannot succeed if there is
no clarity ahead. It is important to have a foundation that
is well-planned and it must continuously be measured.
As it is wisely said that “What gets measured, gets
managed—PeterDrucker,American-Austrianeducator.”
Experts suggest some Key Performance Areas(KPAs)
and that it is important for a startup to perform well on
those measures to grow further. These are: Leadership,
Marketing, sales, Financial Management, Operations
Administration, product Development, and Customer
Service.
ThisOctoberIssueofInsightsSuccessfeatures “The10
MostEmergingTechStartupInIndia”.Thesestartups,
built on strong foundation, are soaring towards new
heights.
On the Cover of the magazine, we have featured a
special story of Kanishka Software Private
Limited—an organization that leverages disruptive
“A startup messed up at its foundation cannot be fixed,” Thiel’s Law, author of Zero to One.

Shruti P. Jambhale
technologies such as OIT, Artificial Intelligence and
Machine Learning to provide BPM consulting services
andplatforms.
We have exhibited some distinctive companies who
have come up with the most unique solutions. Thus, we
havefeaturedAnkTechSoftwares—apioneer
company developing enterprise software, web, and
mobile applications in various domains since 2008. It
strongly believe in long-term bonds rather than short-
termgains;asaSpecialProfile.
Apart from this, we have listed a few other companies
too who are performing extraordinarily. Those are,
DIPITR—an up-and-coming technology company is
dedicated to developing innovative and delightful tech
products that benefit the health, wellness, and lives of its
customers; i-LEND—Revolutionizing the Indian money
market, i-LEND has made access to credit at affordable
rates of interest a reality by building a platform for
people to strike an ideal deal; TechGenYZ Software
Private Limited— the company behind the popular
media-tech brand TechGenyz, cloud solutions provider
brand Quavzent that people love and trust; TechNEXA
Technologies—one of the fastest-growing information
technology consulting organization that implements
and maintains high-performance IT systems for
organizationsofallsizesandawiderangeofindustries.
Along with this, we have an exclusive ‘Interview with
Insights Success’. Here, Gaurav Chopra, the CEO &
Co-founder of IndiaLends have shared some insightful
views and highlighted the influences made by their
company to be the most Emerging Tech Start-ups in
India. A market leader in the unsecured consumer loan
market, IndiaLends is enabling the common man so he
can live a better life and most importantly a life that he
hopesfor.
This magazine includes a leader’s thoughts section as
well,whereSarunIyer,anExecutiveVice-Presidentat
HEXANIKA discusses the topic “Indian Startup
Ecosystem:FintechIsTheDarkHorse”.
Also, we have included the article “An Ultimate Guide
to Startup Funding” scripted by our in-house editors in
thedelightfulpagesofthismagazine.
So, flip the pages of our magazine and explore
interestinginsightsfromtheworldofbusiness!

32
STARTUP FUNDING
An Ultimate Guide to
Startup Funding
Contents
20
INDIALENDS
One Stop Solution to
Financial Requirements
26 INDIAN STARTUP
ECOSYSTEM
FinTech Is The Dark Horse
ARTICLE
COVER STORY
KANISHKA SOFTWARE
Transforming Present
and Future Together
08
INTERVIEW
CXO STANDPOINT

14 COMPANY OF THE MONTH
DIPITR
Channelling the Strength of
Indigenous Innovation
24
i-LEND
Redening the Conventional
Lending – Borrowing Model
30
TECHGENYZ
The Next Generation Tech Brand
36
TECHNEXA TECHNOLOGIES
Your trusted IT Consulting Partner
38
ANKTECH SOFTWARES
Initiating a Platform
for Global Software Services

Co-designer Shweta Ambilwade
Art & Picture Editor Mayur Koli
Art & Design Head Amol Kamble
Associate Designer Poonam Mahajan
Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd.
Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Corporate Ofces:
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Ofce No. 22 & 510, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
sales@insightssuccess.com
OCTOBER, 2019
Follow us on : www.facebook.com/insightssuccess/ollow us on : www https://twitter.com/insightssuccess
Cover Price : RS. 150/-
Editor-in-Chief Pooja M. Bansal
Managing Editor Shruti Jambhale
Contributing Editors Rahul, Rajkunwar, Sneha, Abhishaj
RNI NUMBER: MAHENG/2018/75953
SME-SMO Executives Manoj, Ketki
Circulation Manager Tanaji
Digital Marketing Manager Prashant Chevale
Technical Specialists Amar, Pratiksha
Business Development Executive Sarika Kawade
Business Development Lead Tejaswini Whaval
Business Development Manager Megha Mishra

KANISHKA
SOFTWARETRANSFORMING PRESENT AND FUTURE TOGETHER
We automate and
continuously
improve business
processes
Cover Story
“
”

Snehal Desle Umbarkar
Director

T
he Indian market today has
lots of opportunities for
tech-based services. There
is a good future for
technologies like IoT, AI, Machine
Learning, AR/VR, and new coding
techniques. The companies have
started comprehending the power of
digitization which is definitely going to
flourish in the coming days. The
government of India has set an aim to
become a five trillion-dollar economy
by deploying and developing through
key initiatives like Digital India and
Make in India etc. Indian market is
flourishing at a rapid rate and proving
to be an oasis for the new start-ups.
The country has been blessed with a
unique talent in tech-industry. Hence, it
has become natural for tech-enabled
start-ups to sustain and grow in India.
The rise in tech-based start-ups is
revolutionizing the industry on a whole
different level resulting in people
moving more and more towards the
techno-based processes and businesses
as a whole.
Kanishka Software Pvt. Ltd. focuses
on providing opportunities to the
young minds and giving solutions to
the organisations, and thus facilitating
exponential growth and sustainable
gains.
“Empowered with talented team
members, our vision is to enable
continuous development of unique
process-oriented solutions,” stands the
motto and vision of KSOFTPL. “It’s
always a pleasure to work with the
young brilliant minds of startups and
serve them as our clients. The company
definitely gets benefited directly
working with them!” the team adds.
The company aims at providing
personalised solution to every client of
theirs. and hence satisfying their
customers is their primary objective.
Its progressive tailored solution
offering has been able to retain
customers as well as generate new ones
with more than fifty reputable
organizational clientele, in a very short
period of time. The company believes
in nurturing talent by providing a
healthy working environment with
inclusivity.
The Industry Enablers
An Electronics & Telecommunication
Engineering graduate; Snehal Desle
Umbarkar - Director, KSOFTPL has
established herself as an entrepreneur
for which she was working hard, from
past 5 years. With additional 7 years of
job experience in the core Info-sec
industry, she has associated herself
with a myriad of entities such as Ernst
& Young, Mahindra & Mahindra, NII
Consultancy and D-Link. Her expertise
in handling respectable clientele for
more than 11 years in all types of
industries & working under pressure
for deliverables proven to be a strong
base for her start-up at KSOFTPL.
Snehal was already playing an
indispensable role of a wife and a
mother to a toddler in personal life
when she decided to step out of the
comfort zone of a 9 to 5 job and
expand her wings in a challenging role
as an Entrepreneur to fulfil the dream
of establishing her own business.
“With KSOFTPL, we are set to
revolutionize the traditional approach
“There is no one solution
for all business
problems"

followed in the process of designing &
bringing forth a digitized platform,
where management & employees can
come together and quantify the need
against various options,” opines
Snehal. “KSOFTPL is truly set to be
‘everybody wins’platform which a lot
of companies will appreciate as well as
benefit out of it,” Snehal adds.
Vinay Singh – Director KSOFTPL;
started his career working as a
pre-sales consultant in Network &
Security around 8 years ago. He was
tasked with handling major accounts
given his quick go to the market
attitude. He has an engineering degree
in Electronics and Telecommunication
which served as a base, along with
natural sales knack which assisted him
in establishing his roots in the
organization. However, it was just not
enough to complete the vision this
navy brat had envisaged. He wanted
more from himself. After a while,
Vinay moved on to his own venture
and became one of the think tanks who
“We help in
generalizing a
process so that it
can handle
multiple
departmental and
designated
conventions
without the need
for re-design”
contributed to the emergence of
Kanishka Software Pvt. Ltd. Apart
from his other ventures, he has been
very instrumental in building
KSOFTPL to a level where it is right
now. With his business acumen, the
firm has been able to define new
solutions and frameworks for
optimizing customer processes.
“KSOFTPL products serve as a
framework that prospective corporates
and their employees can utilize to get
the best of what the market has to offer.
But it also serves as a hidden tool to
grow oneself in terms of becoming a
good business strategist,” explains
Vinay.
Serving the Purpose
“Ours is a client-oriented company,”
says Vinay. The firm develops products
that are tailor-made as per the client’s
requirements. We believe in designing
and customizing frameworks according
to the customers’ vision and their
internal flow of the business process.
“We automate and continuously
improve business processes”
TECH STARTUP IN INDIA
MostThe10
MERGING

“Our framework products like
QUALUS, REALUS, PERFECTO,
MEDOC, VASCO VMS, ACTIF,
FODDISOFT, AND SMART RABBIT-
Thermostat have been specifically
designed to fulfill the client’s
necessities,” he adds.
ACTIF is used for tracking all the
company assets of both admin and IT
department. This yields optimum
results and a better management
system. On the other hand, QUALUS
is a facility management suite with a
ticketing mechanism, scoring board,
performance analysis, escalation
matrix and IoT based devices to save
facility-related manpower and costs for
customers. Also, the product MEDOC
is a doctor-patient application that
keeps records of patients’ prescriptions
added by the doctors. It acts as an
e-prescription and provides timely
notifications to the patients for their
medicine consumption. “We are the
budding yet promising service
providers of Software Development,
Business Process Management and
Business Consulting to few of our
prestigious customers,” describes
Snehal. “We believe in tailoring our
products as per the needs of the
customer by making sure that our data
analysis gives them better
transparency in their processes,” she
further elaborates. She sheds some
light on a few of the notable factors to
keep in mind while catering to clients,
explaining:
Ÿ Optimizing the processes which are
highly error-prone.
Ÿ Reduce scope for human errors.
Ÿ Ensure SLA for the workflow
attached to the timelines which are
needed to be followed properly.
Ÿ Ensure maximum visibility and
devise a plan of action for
shortfalls.
The culmination of all the above steps
helps customers reduce their Total Cost
of Ownership (TCO) and improve their
internal deliveries. For example, even
if there are two clients who are
competitors to each other but their
processes would be entirely different.
Hence, different solutions to each of
them would be realized. There is no
“one shoe fits all” theory for us.
Overcoming The Challenges
“Actually there were not just one, but
many challenges in the beginning,”
claims Snehal. During the initial days
of the business when it was still a
consultancy firm, it was difficult to
envision a hassle-free option since the
company was going to build a
thorough process. However, without
the actual software framework to
follow through, it was difficult to win
complete trust of the (potential)
customers and make them understand
how automation could replace the
manual process. However with the
wave of digitization already hitting the
Indian market, it had become relatively
easy for customers to see their business
flourish with Mobile Tech, AI, IoT, etc.
Nowadays, things have changed for the
better.
With KSOFTPL growing and
expanding the branches of its tree, is
converting its framework app to work
with IoT-based devices. With all-
around development in the world and
smart cities budding up, the firm is also
enabling smart cafeterias in some of
the spaces. “We have developed
prototype IoT device for Food
Temperature monitoring for which, we
are preparing to apply for a patent,”
proclaims Vinay proudly.
Imparting some inspiration, Snehal
shares insights to budding
entrepreneurs and states, “Solutions to
your clients does not only mean
coding. Instead, it’s more about
understanding your client’s
requirements and then building a
solution that is more apt for them,
which helps them in solving the real
problem.”
For us, our
client's needs
are of
paramount
importance

ANKTECH
SOFTWARES
Initiating a Platform
for Global Software Services
Ashish Jain
CEO & Founder
14 | INSIGHTS SUCCESS VOLUME - 10, ISSUE - 01, 2019

“We strongly
believe in long-term
bonds rather than
short-term gains”
COMPANY OF THE MONTH
development space comprising of all the
facilities like a three-level power back-up
system, and high-speed fibre cable internet, etc.
Company provides services in sectors like
Enterprise Applications, E-Commerce, Mobile
Application, Content Management System and
24/7 support. The company utilizes the
following technologies:
l ASP.Net, MVC 5, C# Umbraco,
KenticoCMS, Sitecore
l NodeJS, AngularJS, React JS, MongoDB
l iOS, Android, Xamarin, React Native
l Drupal 8.x, Wordpress, Expression Engine
l Magento 2.x, Shopify, Woo-commerce
l PHP, Laravel
l 24x7 Support
l QA
l Salesforce & Dynamics
A Profound Leader
Ashish Jain, M.D. of AnkTech, founded the
company in 2008 after being in industry for a
decade with a vision to provide professional
services to clients across the globe. Mr. Jain
Anktech Softwares Pvt. Ltd.
was formed in 2008 to deliver
reliable, scalable technical
solutions to meet the diverse needs of
enterprise clients and big brands spread
across the globe leveraging on our
commitment, domain knowledge and technical
expertise. AnkTech was established with few
members from a very small office in Noida.
Later company shifted to a new base in Jaipur
along with its ten employees prevailing at that
time. In the last eleven years, it has grown from
ten to more than eighty-five people dedicated
to provide excellent services. Being a quality
service provider in the software sector, the
company ensures that the clients receive nothing but the best.
What makes AnkTech different from others:
l More than a decade of experience with top global brands like:
Vodafone, KFC, BT, Marks & Spencer, HSBC, Mc Donalds,
JP Morgan Chase etc
l Clients’ trust is most important for us
l Company works as a partner with clients and not just a
vendor. Their problem is our problem and their success is ours
l Company has the best team, which follows best industry
process to deliver best quality
The early days of 2013 marked a great period for AnkTech as for
AnkTech as it moved into its very own its very own state-of-the-
art advanced premises. Now, the firm owned a 15,000 sq ft. of
VOLUME - 10, ISSUE - 01, 2019 INSIGHTS SUCCESS | 15

holds an Engineering Degree in the ﬁeld
of Computer Science and has vast
experience ranging from Consultancy to
Project Management.
He encourages practice of commendable
standards for competency and
professional conduct throughout the
organisation to consistently add value to
every customer association. In past, he
has worked for fortune 500 clients in US
and UK including Engelhard Inc, Bank
of America, Merrill Lynch etc.
He has a lot of experience when it
comes to software management and
facilitating services. It was not an easy
decision to leave a high paying
corporate job in 2008. However, his
persistence is what made AnkTech today
a globally leading brand. One thing that
inspires him the most is a saying from
Thomas A. Edison - “Many of life’s
failures are people who did not realize
“Our goal with every
new solution coming
out from AnkTech is to
bring new values, new
benefits, for users
worldwide”

how close they were to success when they gave up.”
When Ashish is not busy with work, he likes to spend time
with his kids and enjoys various types of sports activity
like Cricket, Badminton, Swimming, Running, and
Cycling. He also participates in Marathons regularly.
Ashish is a person with a life, which drives him to achieve
greatness over and over.
Leaping Towards Success
Even with the determination and persistence of Ashish,
there were a lot of challenges that AnkTech Software
faced. The industry is ever dynamic; therefore, the nature
of challenges has changed over time. Initially, there used
to be time when we had to deliver a lot with very limited
work-force. Pressure used to be very high to maintain
quality and deliver on time. Most of the time Ashish
himself had to work over-time, sometimes alone even in
order to deliver projects on time. Then, there used to be
time when we had no work, which used to create a lot of
issues and the most prominent being the survival of the
company. Still, in these adversities, the firm always
believed in the team and never fired anyone which resulted
in employee retention on a larger level. 25% of the staff
AnkTech currently has are people that are working from 5
to 11 years in the company.
What people do not understand about start-ups is that it
can never be a part-time gig. “You really need to spend all
of your brain, time and energy in your start-up to
succeed,” says Ashish. Many people want quick success
and they give up midway. If anyone is solving a problem,
it is advised to stay in the business patiently. Lots of
people come to Ashish for guidance and discuss their
ideas. People don’t want to take risk. They want to
continue their job and try their ideas part-time by getting
an app or a site. However, “99.9% of the time, it doesn’t
work unless you are really fortunate,” he explains.
Stepping Forward
Many of the people see the success of others and they start
desiring to be an Entrepreneur. However, they don’t see
the challenges and hard work behind the scene.
According to Ashish, “People that are serious in their own
game, are destined to succeed.” Addressing the upcoming
batch of entrepreneurs, he tells, “If you can differentiate
between; Desire, Hobby, Dream and Passion then no one
can stop you from being successful.” The three qualities
that are must for an aspiring entrepreneur is passion,
dedication, and optimism or rather having patience.
“We create enterprise,
digital products, and
experiences that help
brands grow their
digital businesses”

IndiaLendsOne Stop Solution to Financial Requirements
market leader in the unsecured
Aconsumer loan market,
IndiaLends is enabling the
common man so he can live a better life
and most importantly a life that he hopes
for.
In an interview with Insights Success,
Gaurav Chopra, the CEO &
Co-founder of IndiaLends have shared
some insightful views and highlighted the
influences made by their company to be
the most Emerging Tech Start-ups in
India.
Brief us about your company. Tell us
about the inception story of the firm.
IndiaLends is a digital platform that
provides a marketplace for financial
products such as personal loans and lines
of credit ranging from Rs. 10,000 to Rs.
50 Lacs, Credit Cards & Free Credit
Reports. IndiaLends connects borrowers
with financial institutional lenders such as
banks and NBFCs. The platform
simplifies the entire borrowing experience
for the consumer right from helping with
loan applications to disbursing loans
within 48 hours of applying.
The platform processes a large number of
data points for each borrower to help them
get the right credit product at an
affordable interest rate, while also helping
financial institutions improve their risk
scoring capabilities. IndiaLends uses
proprietary algorithms to connect
borrowers with right financial institutions.
It also provides data analytics and risk
scoring services along with a loan
management platform to financial
institutions. It has also helped automate
workflows and risk assessments thereby
Acommon man so he can live a better life
and most importantly a life that he hopes
for
In an interview with Insights Success,
Gaurav Chopra, the CEO &
Co-founder
some insightful views and highlighted the
influences made by their company to be
the most Emer
India.
Brief us about your
about the inception story of the firm.
IndiaLends
provides a marketplace for financial
products such as personal loans and lines
of credit ranging from Rs. 10,000 to Rs.
50 Lacs, Credit Cards & Free Credit
Reports. IndiaLends connects borrowers
with financial institutional lenders such as
banks and NBFCs.
simplifies the entire borrowing experience
for the consumer right from helping with
loan applications to disbursing loans
within 48 hours of applying.
The platform processes a lar
data points for each borrower to help them
get the right credit product at an
affordable interest rate, while also helping
financial institutions improve their risk
scoring capabilities. IndiaLends uses
proprietary algorithms to connect
borrowers with right financial institutions.
It also provides data analytics and risk
scoring services along with a loan
management platform to financial
institutions. It has also helped automate
workflows and risk assessments thereby
Gaurav Chopra
CEO & Co-founder

making the loan disbursal process much more efficient.
India is an undeserved market with approval rates for
consumer credit below 10%. In India organized lending
is available only to a lucky few mainly those with high
credit scores. The remaining borrowers are at the mercy
of unorganized lenders and loan sharks and end up
paying high interest rates. What also makes approaching
traditional Banks or NBFCs for taking credit
unappealing is the long-drawn process of reaching out to
multiple lenders, the long application process,
researching for the right information such as the right
credit product, interest rates, documentations needed,
etc. Additionally, unsecured loan categories remain
significantly under-tapped due to the dependence of
Lenders on robust credit risk assessment capabilities.
This leads to financial institutes missing out on a large
chunk of potential customer segment.
Through our products and services, we are trying to
solve these issues by ensuring that borrowers have easy
access to right credit options with best interest rates and
in minimum time possible. For our lending partners we
are sourcing accurate information about the applicants
and helping them reduce the time and cost involved in
acquiring right borrowers.
Brief us about the Founder/CEO and what inspired
him/her to start a tech based business.
Gaurav Chopra and Mayank Kachhawaha worked
together in Capital One in London for about 10 years,
this is when the idea of enabling borrowers to secure
cheaper and quicker loans and helping lenders make
better credit risk decisions was conceived. There was no
looking back after that. Apart from the strong business
acumen and knowledge garnered over the years, their
strong academic pedigree of the London School of
Business and IIT Madras is what helped our Founders
sail through all the challenges that came their way in
establishing the brand IndiaLends in the digital lending
consumer space.
The core idea behind IndiaLends, was to enable the
common man so he can live a better life and most
importantly a life that he hopes for. Our prime focus is to
help our customers get the best interest rate offers
possible and aid our partners to source accurate
information about the applicants. We aim to innovate the
online lending space by providing borrowers with the
right credit product in a matter of few clicks and almost
instantly. Additionally, we are equally committed
towards making the lending process as seamless and
hassle-free experience as possible for our lending
partners.
Kindly make us aware about the various
tech-enabled products or services your company is
going to provide.
The primary parameter considered for lending is a
person’s credit score. We are changing this by using data
points such as past bank transactions, utility payments,
etc. to build credit risk models that enables an
instantaneous underwriting decision. We strongly believe
that through the use of data, deep analytics and machine
learning algorithms, we will be able to enable more
borrowers to secure cheaper loans at a faster rate and
also help the lenders make better credit risk decisions.
What differentiates us from any bank or NBFC is that we
scientifically match the right borrower profile with the
most relevant lender and thereby reduce inefficiencies
that lead to lower loan approvals, higher interest rates
and sub-optimal loan amounts.
State the challenges faced by the founder or the
company as a whole while in the process of
formation.
One of primary challenges we faced when we decided to
enter the retail lending space in India was that majority
of the loans were still being applied for and disbursed
offline. Digital Lending was still a fairly new concept.
One of the key tasks at hand was to create awareness
amongst people about the ease and convenience of using
a digital platform for their credit needs.
Another challenge was that we were not the first to enter
the digital lending space in the country and compared to
the existing companies in the space, we were fairly
small. While these challenges existed, we also
“Enable borrowers to secure cheaper and
quicker credit products and help lenders
make better credit-risk decisions”
INTERVIEW WITH INSIGHTS SUCCESS

understand the potential growth of the
retail lending space in India and how
the adaptation of digitisation will
impact the sector. We worked on the
fundamental areas where we wanted to
add value as a digital credit products
marketplace and how would we
provide a better and seamless
experience to the customers. Time to
time we reassess ourselves and
constantly work towards improving our
services and making our process more
efficient.
According to you, what are the
notable factors to keep in mind while
catering to the clients and dealing
with techno-based products or
services?
The points to be kept in mind when
catering to a customer coming on your
digital platform to avail credit products
are that he wants to access instant
funds through a seamless experience.
He wants to avail a credit product with
minimum paperwork and with
minimum time needed for the entire
process of submission of the
application to the final disbursement.
So, focus on technological innovation
and commitment towards data security,
and efforts to make the entire process
of taking a loan a simplified journey is
imperative. From providing free and
credible credit reports, to verifying the
details about the applicant’s income
sources, bank statements, ID proofs etc
should be done through an automated
process online. For a better customer
experience curate and recommend best
and relevant credit options that they are
eligible for.
Educate us about your vision to the
future in terms of growth and
expansion.
We see IndiaLends becoming a market
leader in the unsecured consumer loan
market. We are uniquely positioned to
tap the huge opportunity available by
using technological advancements,
specifically by reducing loan
origination cost, better risk assessment
capabilities by using alternate data
captured during the customer’s digital
journey, low customer acquisition cost,
and faster loan processing because of a
completely digital process.
Additionally, our differentiated
solution gives us a competitive
advantage and we will continue to
develop and focus on technological
innovations to further this. Currently
present and prevalent in 55 markets,
we plan to expand to nearly 120 new
cities by 2020. Additionally, we intend
to launch new products and services
that will make our offering even more
wholesome. Some of the products that
we are looking to launch in the near
future are Line of credit, E-commerce
Loan, etc.
What would be your advice to the
budding entrepreneurs hoping to get
into this tech-enabled field?
My advice to all the budding
entrepreneurs starting out their own
venture will be:
Ask yourself a question- what problem
are you trying to solve through your
product/service and how will you solve
it a different and better manner than
others in the market.
Hire the right people for the right job
and empower them to make
independent decisions, this will go a
long way in making your company
successful.
Be patient and persistent. Starting your
company maybe easy but to keep the
show running will need a lot of hard
work, patience and resilience. fight
your way through setbacks and
challenges. Starting something of your
own isn’t just about the passion for the
idea, it’s also about enduring the pain
of setbacks and failures, and getting up
each time.
What are the technological
innovations you wish to see
happening in India at the earliest?
For the Indian Fintech space to evolve
further, it’s important that emerging
technologies are adopted by companies
in the Fintech space. To remain
relevant and to ensure smooth and
secure transactions of large volumes, to
mitigate risk, companies need to build
and integrate newer technologies on a
real-time basis to serve customers
better.
Emerging technologies such as
blockchain and smart contracts help
companies enhance the security of
consumer data and make the digital
“IndiaLends is India's leading provider of personal loans and credit cards.
Our products include personal loans and lines of credit ranging from
Rs. 10,000 to Rs. 50 Lacs, Credit Cards and Free Credit Reports. To our
Lending partners we also provide technology, data and credit analytics
solutions along with a loan management platform"

lending process more transparent.
Cognitive Science and behaviour
analysis are important tech innovation
as they will help companies enhance
customer’s experience on their
platforms and also make it easier to
showcase them products that are best
suited to their needs and lifestyle.
Robotic Process Automation
technology is changing the lending
space as it provides an efficient and
fast way of analysing the effectiveness
and efficiency of any process. Another
disruptive technology is Artificial
Intelligence (AI), this tech will
completely remove the need for
manual intervention form the lending
industry. Comparison of data,
verification process, credit assessment,
approval of loan and disbursal process
will be done is lesser time and with
reduced chances of errors.
As a tech-startup, what is the
current situation in the company’s
workplace environment and are
there any developments taking
place?
Our focus for the coming few years
will be:
· Tapping into lesser chartered
territory such as tier 2, tier 3 cities
in the country: The penetration of
unsecured credit offerings to the Tier
2 Tier 3 cities of India has been
abysmally low. Majority of the
credit products offered by Banks and
NBFCs are catered to the metros and
semi-metros. Since unsecured credit
products are not backed by any
assets or collaterals, there is a
greater risk associated with
providing loans or other credit
products to such a segment.
IndiaLends is catering to this
underserved market by exploring
unconventional credit risk
assessments models that uses unique
data points such as past bank
transactions, utility payments,
monthly rent payments, mobile
phone payment patterns,
subscriptions such gym
memberships etc. for instantaneous
underwriting decisions.
· Making credit lending more
inclusive: by expanding the
customer base to include not just
urban salaried individuals with good
credit scores but also the low
salaried customers, poor credit
profile customers, blue-collared
customers, etc. residing in smaller
cities and towns. Currently, these
customer categories remain
significantly under-tapped due to the
dependence of Lenders on robust
credit risk assessment capabilities.
This leads to financial institutes
(Banks and NBFCs) missing out on
a large chunk of customer segments.
In order to help them tap into this
customer segment, we have
integrated unconventional credit risk
assessment models that use unique
data points such as past bank
transactions, utility payments,
monthly rent payments, mobile
phone payment patterns,
subscriptions such gym
memberships, etc. for instantaneous
underwriting decisions. This allows
Lenders to widen their customer
segments without incurring the high
cost of technology up-gradation,
infrastructure cost, marketing costs,
etc.
· Providing credit to the
self-employed segment of the
country: The self-employed
segment in the country still lacks
access to ample formal credit,
making financial inclusion a key
issue for this segment. The overall
disbursal rate for self-employed
individuals in India stands at 30%.
The main barriers preventing small-
scale entrepreneurs in the country
from accessing bank credit are lack
of steady income source, no credit
history, and informal nature of
business. Through our innovative
lending models leveraging alternate
data points for credit risk assessment
and underwriting, we are addressing
this issue. We have enabled small
entrepreneurs in the country, be it
budding start-up entrepreneurs or the
Kirana shop owners to get easy
access to credit options with best
interest rates with the ease of a click
in minimum time. In Q1 2019 alone
IndiaLends disbursed over 2000
personal loans to self-employed
individuals, a number which is
expected to grow further in the
coming years.
“Currently present and prevalent in 55
markets, we plan to expand to nearly 120
new cities by 2020”
After the first Big Success
‘Startup’, What’s Next??
“My focus remains on
further scaling up the
business and expanding
our reach in terms of our
presence in Tier 2 and Tier
3 markets and introducing
newer products to better
cater to our customers”
- Team IndiaLends
Entrepreneurial Mindset

The future is now, it seems –
wearable ‘smart’ devices,
straight out of science
fiction, have finally hit the market in
a very big way. The wellness
potential of wearable devices is
beginning to be discovered.
Numerous health apps that were
complicated in design and difficult
to implement are now being seen in
the play-store with improved
customer ratings and accessibility.
This innovation initiated by the
wearable tech is launching a new
gold rush, with improved quality of
life as a prize in return. Nowadays
with the surge in desk-bound
lifestyle, health concerns are
immensely increasing. Undoubtedly
a healthy employee is more likely to
be productive than an unhealthy one.
This is where wearable technology
plays its role. The advantages of
wearable devices extend beyond
ROI as they create a healthy
workplace culture. Better health
choices, reduced risks of diseases, in
turn, lower the rates of absenteeism,
increases presenteeism, and
improves performance at work.
Hence this positively impacts
productivity and engagement.
Watching the Posture
While the mad dash to find new uses
for wearables is still ongoing,
DIPITR, a tech-enabled health care
provider has emerged as the early
leaders, and for a good reason.
Based out of Bengaluru, it is
providing an invaluable aid to users
and positively impacting their health
and wellness. To solve the problem
of rising back ailments, it has
launched India’s first smart wearable
posture trainer and corrector device
called Strack. The product’s
manufacturing, designing, and
development is indigenous which
have become a pride to India as well
as DIPITR. It takes care of Posture
correction, Posture training, Posture
tracking, and Posture management
functions to make back happy and
healthy. It is the first comprehensive
solution for improving posture in as
little as two weeks. Customized
back health surveys, wellness drives,
awareness sessions, and ergonomics
are some of the tools clients are
assisted with. One of the most
noticeable undertakings is, the
Amir Valani
CEO
DIPITRChannelling the Strength of
Indigenous Innovation

physio partner program for physiotherapists to upgrade
them about the latest posture-related developments and
help their patients with the same. Providing the
customer testimonial of reference customers and
reassuring that they are making the best decision
possible is immensely important for both B2B and B2C
markets. The customers are provided a 14 days money-
back guarantee with a 1-year warranty for every Strack
device.
Executing the responsibilities
Amir Valani takes pride in being the Founder and
CEO of DIPITR. Amir combines a brilliant educational
background from IIM, Indore, and SMU (Texas) with
an experience of 20+ years in entrepreneurship, product
management and marketing. His valuable contribution
has made DIPITR flourish 30-40% every month on the
way to become a leading tech company. He has also
worked in positions of high responsibility at several
prestigious companies, including Paras Marketing and
Aga Khan Education Service. Technically sound, Amir
ensures that his company never lags in terms of
technological know-how. Under the leadership of Amir,
Asia’s first 360° posture care solution, Strack was
recently launched. His constant determination to make
people aware of causes of back pain and eliminate it by
proactively focusing on prevention made him launch
Strack – India’s first smart wearable 360° posture care
device.
Hardware start-up is not easy and requires patience and
determination to get things done. Amir had lots of
hardships starting from procuring parts to design,
assembly and manufacturing. But he focused on the
mission readily facing the challenges and accepting
them as a part of his journey.
Recommending Notable Factors
Amir suggests that “Demoing product or service is a
very powerful tool when catering corporate clients
especially electronics products”. For him, distance is
not a barrier anymore due to the high usage of
technologies. He thinks this is a better time to have a
startup in India. This is possible because India has one
of the largest educated youth population in the world,
which means there is a huge market for tech products
and services. Amir says that hardware start-up is not
easy but patience, persistence, and determination can
get the things done.
Targeting a Healthier Future
Envisaging the bright future of DIPITR, its target is to
become a $100 million company by Dec 2022. It wants
to scale up in India by covering all major cities and also
reach international markets such as Europe and North
America. With flawless metrics and appropriate privacy
standards, health can undoubtedly be in the hands of
every individual. This will aid them to keep tabs on
where they are and what they need to do to improve.
Thus, wearable technology in the workplace is indeed a
step in the right direction for corporate wellness
programs.
Most
The
10
MERGING

2018 has proved to be a rewarding time to be a startup and
2019 promises to make that ride a lot better. Indian startups
are adding value not just to local industries looking for
technology adoption but also the global space. The startup
ecosystem is helped by change in industry’s outlook to
innovation and new technology, support from government
initiatives and regulations as well as opportunities in
diverse ﬁelds to scale up and grow!
According to Inc42’s ‘State of the Indian Startup Ecosystem
2018 Report’, the Indian startup ecosystem has grown
exponentially, from ~7000 startups in 2008 to 49,000 in
2018. Startups have impacted the lives of 1.3 Bn Indians
and raised investments of $38,500,000,000 ($38.5 Bn) in
the last 4 years alone.
Of these, FinTech startup ecosystem is proving to be the
most prominent. Here is a look at why FinTech will prove
to be the dark horse this year.
Rising FinTech Adoption & Awareness
According to EY s Global FinTech Adoption Index 201’ ‘ 9’
the global FinTech Adoption rate is 64% in 2019, with high
awareness even among non-adopters. In this, emerging
markets like India and China are leading the way, with an
adoption rate of 87%.
This is also showcased by the major uptick in number of
new FinTech Startups being founded in India between
2015-18. 1300+ FinTech startups were established in this
timeframe, the number outpacing the US in terms of
homegrown startups in 2016. According to MEDICI’s India
FinTech Report 2019 “In 2015–16, India had a greater
number of new FinTech startups being founded than any
other country (except China). Globally, the US and India
have been at par over the last four years in terms of new
FinTech startups founded in a particular year.”
Indian
Startup
Ecosystem
FinTech Is The Dark Horse
About the Author
Arun Iyer, Executive Vice
President at HEXANIKA Arun is
a Business and IT leader with 22+
years of experience in the Banking
and Financial Services industry in
areas such as product
management, operating model
design, business architecture,
process optimization and
information management. Arun
has a keen interest in building
innovative solutions and at
HEXANIKA he is responsible for
Product Strategy and Roadmap
while also enabling the Business
and Sales functions.

FinTech’s Reach Is Expanding
Digital payments has been the flag-bearer of FinTech
revolution in India, propelled by demonetization,
consequent active adoption of the Unified Payment
Interface and growth of eCommerce ecosystem. Almost
every white space, be it Digital Wallets, Point of Sale
solutions, Payment Gateways and adjacent areas have been
covered by a large number of players.
Digital lending is another sector that has picked up, fueled
by the credit demand in the Micro, Small & Medium
Enterprises. Aided by a maturing IndiaStack and an
intelligent usage of data and technology has enabled several
startups to come up with innovative business models.
FinTech is further expanding into specialized sub-domains
in the form of:
l WealthTech - providing solutions for wealth
management and investing via Robo advisory,
micro investments, portfolio management and
insights
l InsurTech - claims processing, online policy
handling and administration of insurance online
l RegTech - enabling institutions to manage risk and
regulatory processes such as Regulatory Reporting,
Risk Analytics, Fraud Detection
Additionally, FinTech in India has emerged as a unique
provider of financial services to the largely unbanked
sector, mainly due to government initiatives and the lower
data costs by network providers as compared to the rest of
the world. Today, 90% of India’s 1.3 billion population have
a unique Aadhar identity, which is vital for meeting “know
your customer” (KYC) requirements. This provides a
unique opportunity for FinTechs to capitalize and provide
financial services to the unbanked audiences.
Technology advancements are a key enabler allowing
FinTechs to explore and automate complex processes.
Almost all startups have some flavor of Big Data analytics,
Artificial Intelligence/ Machine Learning, Blockchain, or
IOT enabling the business processes or the entire business
model. Adoption of these technologies have enabled these
start-ups and their clients to bring down cost of technology
and operations while providing additional insights and
simplicity.
Indian FinTech’s Are A Favorite With Investors
As per MEDICI database, Indian FinTech’s raised $1.83
billion in funds in 2018, with payments and leading
segments leading the way. In fact, the fate of Indian
FinTechs is already more promising in 2019, with Indian
startups beating China in Q1 2019 by attracting a larger
volume of investments.
According to CB Insights, FinTechs in India raised $286
million in Q1,2019 with Chinese FinTechs receiving
$192.1million in the same period. Although China is still
the dominant player in this space, India is catching up
thanks to VC investments and tightening of regulatory
environment in China around online lending. Not just B2C
but even B2B FinTech’s are gaining attention from
investors as they cater to niche problem statements, need
relatively lower upfront investment and usually provide a
global appeal.
Simple, Smart & Efficient
Largely, the rise in FinTech adoption and growth of this
sector has a lot to do with accessibility and ease of usage.
According to EY survey, 27% respondents chose FinTech
for its pricing while 20% thought it was simpler in
comparison with a traditional financial process.
There are a number of macro-level drivers that will enable
ongoing growth of FinTech:
l Government impetus in the form of commitment and
broad initiatives from the Central Government and
policy framework from State Governments.
Government initiatives undertaken by Mumbai
Fintech Hub ‘&’ Fintech Valley Vizag.
l RBI’s recent paper on Framework for a Regulatory
Sandbox is the first step in the right direction in
emulating the success of similar initiatives by
regulators like Singapore’s MAS and England’s FCA
l Greater collaboration in the form of Open
Innovation, between startups and corporates.
Programs launched by financial institutions such as
Yes FinTech, Barclays Rise showcase the popularity
of FinTech solutions amongst established companies
With the changing mindset towards FinTech, the BFSI
sector is already seeing a lot of changes and emergence of
new solutions and services bringing together the
trustworthiness of a financial institutions with the
innovative spirit of a FinTech startup.
The fusion of new technology to traditional financial
processes will only make FinTech a more popular choice to
be a frontrunner in the Indian startup scene over next few
years.
CXO STANDPOINT

The talent and resources pool in
India has been on a significant
rise in the recent years. The
most important aspect when starting up
a venture is to have clarity of the
business path the business needs to
take and to follow it assiduously. One
also needs to keep an eye on cash flow
for growing successfully. This can be
achieved at its best by having a broad
range of capital sources – and cash
substitutes – to draw on. And, it is
important to remember that a
thoughtful and flexible financial plan
focused on scale-up will make one’s
business to grow fast, be responsive,
and thrive.
The flip side of supplier financing is
Peer-toPeer (P2P) lending. And, for the
benefit of this industry and the
individual bowers and lenders, one
such first P2P lending business,
i-LEND has pioneered the online
lending services in India.
The Commencement of the Trail
The company, i-LEND has been
founded by the seasoned professionals
Uday Sudhir Pilani, the Director and
Shimoni Sahay, the Business Head.
A lead investor in different projects
across the globe, Uday Pilani is also
the director of i-LEND. Invested in
different hospitality industries across
United Kingdom. Some names are The
Makeney Hall Hotel, Derby, the United
Kingdom, The Lace Market Hotel,
Nottingham, United Kingdom,
Silverstar Properties LLP, Croydon,
United Kingdom, etc. He has built up
multiple companies across India and
also associated with Krish Motor
Services Ltd, Mablethorpe, United
Kingdom – UK’s Largest Independent
Filling Station.
Whereas, Shimoni Sahay is a qualified
MBA graduate specializing in finance
and marketing, presently serving as a
Business Head leader in i-LEND. She
has developed and implemented
multiple ranges of value-added
services that have redefined the bench
marking standards known in the
industry.
The original idea of the core team,
behind the starting up the company,
was to develop a credit behavior
prediction algorithm. An algorithm that
Redefining the Conventional
Lending – Borrowing Model
Uday Sudhir Pilani , Director Shimoni Sahay, Business Head

can lead to better decision making for lending money to
thin files and can also change the way the scoring model
works. Also, one of the key objectives was to assist
individuals to manage risk which is the cornerstone of all
lending models in the world. Finally, the last mile contact
was automated so that businesses can harness technology to
deliver on the last mile connectivity.
Founders’ Experience Tale
As the saying goes, ‘Experience greatly improves chances
of success’; the company has experienced a huge success
while working with the profound founding unit – Shankar
Vaddadi.
Shankar plays a successful role in leadership with verifiable
year on year success in delivering on Strategy Planning,
Operations, International Business, Startups, Strategic
Alliances, and fundraising. He is deeply involved with
social entrepreneurship through path-breaking leadership of
Pochampally Handloom park which was the first initiative
of its kind in the world. His second venture is i-LEND and
he has also held ‘C’ level positions across diverse
industries.
Niti carries diverse experience over different sectors,
primarily in product management. She has successfully
launched a range of Retail POS systems for TVS
Electronics. She is establishing the entire ecosystem from
sourcing, manufacturing, and building marketing strategies
to customer satisfaction. She has also handled Strategic
Alliances, Social sector challenges in PHPL, Retail
Finance, Business Strategy, and Planning over the years.
She also has experience in building a complex software
platform in i-LEND.
Both the founders faced multiple challenges during the
initial phase since lending in India is tightly regulated
grounding the business model. Adhering to multiple state
and central laws, legislation, creating awareness of the
business model, recruiting talent, and raising funds were all
challenges encountered by the founding team.
Tech-Enabled Solutions
Revolutionizing the Indian money market, i-LEND has
made access to credit at affordable rates of interest a reality
by building a platform for people to strike an ideal deal.
The various viable lending options provided by i-LEND has
opened new avenues for lenders to effectively manage their
financial portfolio.
At i-LEND, they believe the availability of credit should
not be limited by narrow workflow walls. Thus, as an end-
to-end P2P lending tech-enabled marketplace, i-LEND
connects individual borrowers with lenders. It verifies
KYC, assigns a credit score based on both qualitative and
quantitative parameters, and match makes between lenders
and borrowers. It also monitors the loan performance, as
well as helps, and manages the collections process as and
when required. All this is done through the website and
various API’s.
One notable factor that needs to keep in mind is that UI &
UX are the key aspects while catering to customers across
the length and breadth of India. And, from an operational
perspective, the privacy of the data collected is of utmost
importance in tech-based products, and services.
An Admonish
“Get the value proposition right, identify the pain point
with clarity. Identify a team with a shared vision and don’t
be in a hurry to raise money.” advises Shankar to the young
entrepreneurs.
Stepping Forward
i-LEND is scaling up its presence across the country,
improving the tech interface, and building various API’s to
enhance the user experience. Recently the company has
moved into a new premise which is an upgrade from the
previous one.
Also, the company believes and is working hard to grow
continuously at the same pace in the coming years as well.
Most
The
10
MERGING

AN
TO

Startups are capturing the Indian market with their curated knacks and
innovative solutions. They are playing a pivotal role in contributing to the
nation’s economy alongside unlocking opportunities for the youngsters of
today and tomorrow. They are emerging as one of the fastest-growing businesses
aiming to develop viable business models, products, services, processes,
platforms, etc. However, a major aspect that complements these out-of-the-box
solutions and is necessary for a thriving outcome is ‘Finance’.
A detailed analysis of suitability and understanding of the avenues available for
picking startup funding calls prove to be the precursors for success. Let’s have a
look into the opportunities for funding startups and be ahead of all.
Bootstrapping can Help
Tapping into the world of the self-funding
avenue and writing a self-cheque is not an easy
task. The growing competition across the
country can push a budding entrepreneur
towards cutting corners in personal life. As such,
it is necessary to analyse the requirement of
quantum and the ability to take risks related to
bootstrapping.
Having a few discussions with the family
members, like-minded people, known circle of winners, etc. can surely prove a
big help in bootstrapping and creating own benchmark. It’s all about effective
planning and being sure that the savings are enough to take the venture to the
next level. Also, it can be one of the best options for first-time business owners
and startups which are passionate about what they do.
A Simple Friend Request
Reaching out with a passion to all the
friends and acquaintances is the key to
the startup venture and can prove to be
a safety net. Friends know your
capabilities; they are accessible to your
requests and communicating with them
can surely help in raising funds.
One can also ask for a low interest-
bearing loan that can create a win-win situation for both. Unlike any other
unknown agency, this can be a great supportive
source to avail seamless legal formalities and
finance.
Go for Incubators
This is one of the best options for tech startups –
not just for funding, incubators back the venture
from its nascent stage and provide it with all the
necessary assistance. They act as the early-stage
STARTUP FUNDING

growth enablers that provide all the
much-needed multi-dimensional
support and access to finance. It
effectively helps startups in honing up
and learning the steps to find funding.
Several institutions have set up
incubators with a vision to enhance the
startup ecosystem decently.
‘Accelerators’ of Growth
Functioning similarly as Incubators,
Accelerators are bound with well-
defined planning and call to action with
respect to funding. It’s a dedicated
short-term support service equipped
with hands-on guidance from experts
and mentors from diversified industry
fields.
Also known as Seed Accelerators,
these are cohort-enabled programs that
showcase seed investment, sales, etc.
and play a significant role in
accelerating growth in the longer run.
Play Private
Embracing this opportunity involves a
degree of ingenuity and reaching out to
the unknown. Known as ‘Private
Placement’, it involves creating a
robust business plan. It is a cognitive
process of targetting high-net-worth
individuals, elite clubs, prestigious
trade and business house associates,
stockbrokers that are engaged with the
clients who are regular investors in
public shares.
It focuses on rolling out an assured
ROI, thereby promising a sense of
security to the investors. One just
needs a legal advisor for carrying out
the legal formalities and paperwork.
Tap Crowd Funding
It is one of the best options for
individuals and startups who are
passionate about addressing social
causes. There are a plethora of crowd
funding platforms as well as
facilitators that have the potential to
raise funds and hit the right target
audience with utmost prominence.
It focuses on attracting the investors by
pitching them with the product/
service/solution without making any
personal rapport with the startup
founder.
Government-led Initiatives
When it comes to funding, enrolling
and participating in government-
sponsored interfaces can be of huge
help. Interfaces like the Investor Hubs,
Startup Hubs etc. can aid in reaching
new heights. It can successfully boost
and offer good exposure to budding
and disruptive tech initiatives.
As such, higher visibility can prove to
be a great accelerator for the startup
funding efforts thereby, creating a
sense of stability.
Financial Institutions
The most traditional plan of action for
funding is Banks. It is considered as
one of the most secured and swift
routes for providing funds to the
startups. The Banking Financial
Service and Insurance (BFSI) segment
is creating various opportunities
through innovative schemes and
policies aimed at propelling the startup
ecology.
Backed by a wide-ranging network and
HR capabilities, Banks can
efficaciously provide economical
funding solutions. Also, the funding
cost that the borrower has to deal with
is much lower when aligning with
banks.
Non-banking Financial Companies
(NBFC)
They have emerged as one of the major
contributors to uplifting the startup
ecosystem. They boost the startup with
faster processing time and are well-
endowed with funds to cater to their
needs. They work with a more holistic

view of the startup ecology when it
comes to paperwork and carrying out
the legal formalities. NBFC provides
seed funds to the startups which is an
important differentiating factor.
Micro Finance
Similar to NBFCs, these are the type of
micro-financial institutions offering
micro-credits on some reasonable
terms. However, if the funding
requirement for a startup is relatively
low, these institutions can stand
amongst the best options to opt for.
Contest Registrations
This can be tricky, but it surely has the
potential to work best for the startups
to quench their funding needs to a
certain limit. Various offline and online
competitions are held that offer
exclusive prize money. It certainly
seems like a good idea to enrol,
participate, and give your best shot.
Angel Investors
These are high net worth individuals
and/or groups in charge to offer funds
with a high risk-high return approach.
They are extremely objective and well-
aware of the budding technologies and
markets, which help them in providing
equitable funding. In some cases, the
angel investor would preferably take
equity off the startup and associate
with the founders at the grass-root
level.
Startups funded by them have to cede
the luxury of self-directed functioning.
However, the startups would possibly
never starve for funds in the longer
run.
Venture Capitalists (VCs)
Before going public, this can be an
ultimate to-the-mark source for the
startups. It’s a cornucopia of talent –
well-equipped with capital, hands-on
expertise, subject-matter experts and
experience across diversified domains.
VCs offers comprehensive guidelines
and necessary funding for the overall
growth of the startups. Funds are
released by acknowledging the abilities
of the founders and the core team
alongside traction for
products/services/solutions.
A good presentation before the VCs
can lead to productive results. Some
facts & stats, USP, traction so far can
help get funds from VCs.
Initial Public Offer (IPO)
IPO can be a good resource for startups
to attain funds for their ventures.
However, it’s beneficial for the startups
that have an impressive track record of
net profit and reputation. Attaining
funds from IPOs for a startup
showcasing a high-velocity growth
band can be much feasible. Founders
can also take guidance from seasoned
IPO professionals such as Brokerage
Houses, Consultants, Merchant
Bankers, etc.
The bottom line is to take on an
incisive study and objective analysis
before entering into the business world
and taking the final leap. Funding is
never a trial and error practice, it’s a
complex segment of challenges to
tackle and climb the success ladder.
- Rahul Niraj
Editor

C
loud computing is the most
flamboyant technological
innovation of the 21st
century. This is because it has seen the
fastest adoption into the mainstream
than any other technology in the
domain. This adoption has been fueled
by the ever-propelling number of
smartphones and mobile devices that
can access the internet. Combined
computing resources available through
cloud computing has offered
tremendous benefits to business
organizations. Unraveling benefits
include efficiency, flexibility, and
strategic value. The service providers
play a major role in delivering their
best solutions. TechGenyz is one of
the topmost solution providers
delivering ideal solutions to its users.
TechGenyz has two verticals – one is
in the media tech domain, which is
represented by the brand name
TechGenyz and the other one,
Quavzent is a cloud-based solutions
provider. TechGenyz is a leading
source of news and information on the
latest technology, startups, AR/VR.
Quavzent builds next-generation
technology solutions to power
companies from multiple sectors.
TechGenyz connects readers from 75+
countries across the world and tells
the story about digital transformation
and how it is affecting our day-to-day
life. It was founded in June 2017 in an
ambition to feed millions of readers
with relevant information which
matters to them. They believe
information is power and aim to
empower the generation leading on
the forefronts and build a digitally
empowered community.
Founder & CEO
Realizing the need for change is
crucial for the development of any
business and initiating the change
from oneself is an endeavor only a
few achieve. Swapan Kumar
Manna, the Founder & CEO of
TechGenyz adorns this virtue. He was
witnessing the changing status quo of
the country in terms of internet
The Next Generation Tech Brand
Swapan Kumar Manna
Founder/CEO

accessibility. People no longer find information in
traditional media, rather they are curious to get news on
tech, gaming, digital innovation over the internet. Keeping
the same in mind Swapan grabbed the opportunity to
initiate his career in the media tech domain and led her to
establish TechGenyz. He was aware of the drastic change
in the number of internet users which is doubled since the
last decade. This influenced him with an opportunity to
empower today’s generation with information that matters
to them.
Tech-enabled Services
TechGenyz is into the media tech domain and focuses on
how it can connect readers with the most relevant
information promptly. It has Content Studio Solution,
where the expert content creators create content that
makes their brand stand out. Beforehand, the company
struggled to manage the whole work process and analyze
how a modern-day tech media company runs. Latterly, it
thought to build a media intelligence solution where it can
seamlessly connect with all the writers, marketing people,
editors, and can manage news feed sources from a single
dashboard. It predicts what would be interesting to the
readers across social networks, and which news stories
will be popular on social or on the search engine. This
helped to ride the wave of organic and social traffic to
TechGenyz website. On the contrary, the development
team, at Quavzent is building marketing intelligence
solutions backed by artificial intelligence, which can help
clients understand their market insight, competitor
analysis, predictive analysis and help business grow.
Tech start-ups in India today
Swapan describes the start-up ecosystem in India with a
positive approach. He recollects, initially there were a
handful of companies in the competition but since last
decade there are a lot of unicorns emerging as new brands
of the country. Swapan feels, just entering the ground is
not enough but sustaining the market is crucial.
Imparting Challenges and Sharing its Experience
Apart from hiring good talent, increasing and running the
business, financial challenge is one of the most common
challenges faced by every startup and TechGenyz was not
an exception. The internet and social media have changed
the process of how clients buy technology solutions or
services. Clients prefer business relationship not just a
solution efficiently, and cost-effectively be it via social
media, email, text messages, live chats, or more. Swapan
advises everyone to understand what they are looking for
and give the solution to the challenges they are facing. He
has created a strictly open working environment giving
employees the liberty to think, learn, and build something
amazing. This has helped his team to build a strong
foundation and work culture which tells people what to do
when the CEO isn’t in the room. He aims to make the
company one of the top players in the media tech domain
with robust tech solutions in the coming two years.
Advice to the Budding Entrepreneurs
Entrepreneurship is an exciting journey. There are great
ideas taking birth every day, but most of them get buried
and never face the light. But, what Swapan says, “If you
have hesitation in starting a business, he suggests not to
start unless you are confident about your ideas that can
bring a change. You will face challenges at every corner of
the road, but take those challenges as an opportunity. Find
people who have a similar thought process and build a
great team and who are aligned with your vision. In the
journey, there may be a time, when you will feel like
leaving in the half-way but don’t let bad days bring you
down rather stay positive. Believe in yourself and take
calculative risks.”
Further, he said, “Getting into the social media
bandwagon is no longer a matter of choice if you want to
succeed. Your business and every business need it. The
importance of social media in business is now more
prominent than ever.”
Most
The
10
MERGING

The business world today is
witnessing a transition as new
technologies emerge to disrupt
their existing systems. The newness
does offer more enhanced services but
comes with a hitch of how-to transform
and adapt to the new technologies
without hampering the current flow
and revenues. To ensure smooth
transitions, experts such as TechNEXA
Technologies, who are more than just
Service Providers. TechNEXA is one
of the fastest-growing information
technology consulting organization that
implements and maintains
high-performance IT systems for
organizations of all sizes and a wide
range of industries. It is focused on
providing expert IT consulting, cloud
computing solutions, cybersecurity
services, managed services and
business technology consulting to its
customers.
The Driving Force – The
Management
TechNEXA was formed with a vision
to provide cost-effective & innovative
solutions satisfying the expectations of
our customers & improving their
operational efficiency using the latest
technologies.
Currently, the business is driven by
industry veteran Mr K.K.Kaushik
having invested 30+ years in the
Industry. The management believes
that the IT ecosystem is going through
a transformation and there are many
challenges like rapidly changing
technologies, budget limitations, lack
of expertise and inflexible vendor
contracts etc. Keeping all these
challenges in mind, TechNEXA
Technologies was created to bridge the
gap between the technology and the
organizations. We act more than just a
service provider and help organizations
to achieve their IT objectives while
keeping the cost in control.
Tech-enabled Products
TechNEXA’s specialities include cloud
services & support, network &
infrastructure design, managed
services, project management, email
services, network management, storage
solutions, network security and various
other emerging technology solutions.
Based on the industry requirements, it
has also built 4 in-house products to
help organizations optimise their
operations. This includes VMS,
Enterprise File Sharing platform, NOC
Management Solution and IT Service
Management Solution.
Developing and designing these
TechNEXA
Technologies
Your trusted IT Consulting PartnerK.K.Kaushik

products goes through a lot of brainstorming before being
finalized. There are many criteria that TechNEXA considers
while developing them. The challenge of service-business
management begins with design. As with product
companies, a service business can’t last long if the offering
itself is fatally flawed. It must effectively meet the needs
and desires of the customers. Some factors that the
company considers are:
· Trust and customer relationship are the major factors
for any IT services company growth.
· Many organizations have budget limitations and
providing cost-effective solutions keeping their
budget in mind plays a critical role.
· Companies often live or die on the quality of their
workforces, but because service businesses are
typically people-intensive, a relative advantage in
employee management has all the more impact there.
Top management must give careful attention to
recruiting and selection processes, training, job
design, performance management, and other
components that make up the employee management
system. More to the point, the decisions made in these
areas should reflect the service attributes the company
aims to be known for.
Challenges that Shaped the Present
TechNEXA is graduating with a steady pace and gunning
for inorganic growth. The company started with a small
team of 10. Taking one step at a time, it optimized various
processes across the organization so that it can provide
timely and cost-effective solutions to its clients. The Team
kept growing with time and started building industry
relationships with leading OEMs. The HR team plays a key
role in ensuring that the employees are highly motivated
and keep updated with the current IT trends. This has
helped TechNEXA to achieve industry recognition as one of
the fastest growing IT Consulting Organizations.
A Bubbling Industry
Numerous start-ups are popping up in different industries in
India. Team TechNEXA believes that only the players with
a clear vision and the attitude to serve the customers (SEVA)
will succeed. In modern times, customer satisfaction is one
of the major factors which lead to growth or downfall of
any organization. Emotional connect clubbed with AI is
what is going to work. The upcoming solution providers
also need to keep the pace with the emerging technologies
both in terms of knowledge and competencies.
Going by their own experience, the founder’s advice for the
budding entrepreneurs is:
· Don’t view challenges as hurdles – Embrace each
challenge as a learning opportunity. When you take
small steps, you’ll reach your goals faster as compared
to when you take big leaps.
· Step in with a clear-cut vision – When entering into
this industry, one should have a clear vision of what
services is he going to offer and to what type of
customer. Customer segmentation plays a critical role
as this helps to sell the right product to the right
audience.
· Customer satisfaction should be the top priority – As
now the IT industry is customer-oriented, the primary
focus should be on the customer experience.
As for its growth, going forward, TechNEXA wishes to be a
trusted IT consulting Organization and is planning to have
national and global footprints.
Most
The
10
MERGING

The 10 most emerging tech startup in india small

The 10 most emerging tech startup in india small

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to The 10 most emerging tech startup in india small

Similar to The 10 most emerging tech startup in india small (20)

More from Merry D'souza

More from Merry D'souza (20)

Recently uploaded

Recently uploaded (20)

The 10 most emerging tech startup in india small