Proof of Concept Workshop

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Entrepreneurship Summit 2013 - Proof of Concept Workshop w: Prof Sven Ripsas

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Proof of Concept Workshop

  1. 1. Spotistic Location-Based Social Media Monitoring & Engagement III @DannyHoltschke @Spotistic
  2. 2. Digital Marketing once started ... 1 Facebook page & 1 Twitter account @Spotistic
  3. 3. And has ONE page/account for every location! ... ... @Spotistic
  4. 4. Spotistic - Monitor. Engage. Locally. Customers Analytics Competition @Spotistic
  5. 5. 5 Things to remember #B2B #Analytics @Spotistic #Dashboard #SaaS
  6. 6. #Cust Dev - Measure F*** everything Really. I mean it. AND don’t lie to yourself.
  7. 7. Goal : Reduce UNCERTAINTY
  8. 8. #Cust Dev - Get. Keep. Grow. @SteveBlank
  9. 9. #Cust Dev - Get. Keep. Grow. @DaveMcClure
  10. 10. #Cust Dev - Measure F*** everything Acquisition - #Sign Ups Activation - #Get Users to Value Retention - #Active Users Share definition of an active user Problem/Solution Fit = First paying customers
  11. 11. Recommended Books #CustDev • Running Lean • Lean Analytics • • • The Startup Owner’s Manual The Entrepreneur’s Guide To Cust Dev The Lean Entrepreneur
  12. 12. Things I learned #Don’t lie to yourself #Built sth. people want #Measure. Learn.

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