Sports and the Media: Final Lecture


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Sports and the Media: Final Lecture

  1. 1. Sport and the Media Lecture: 5.29.12 University of Cincinnati By Jackie Reau
  2. 2. Reds and MediaDiscussion on how to use media to reach college students to sell tickets.
  3. 3. Final Exam Prep•Changing technology of media with deadlines, reader/listenerengagement•Trends in media in sport –Explosion of social media to engage readers/listeners/viewers –24/7 deadlines as news breaks on Twitter, blogs, websites –Know your audience to sell your information (ratings and newspapers)•Various writing styles: –Opinion or column, subjective viewpoint –News with no opinion, objective viewpoint
  4. 4. Managing MediaTo Do: Always proofread your work, have a colleague do so too.
  5. 5. Crisis Management Developing the Plan Activating the Plan Resolving the Issue Communicating the ResolutionTo Do: Be conversational about problem solving in the workplace
  6. 6. Speed Writing NightFive assignments in 35 minutes
  7. 7. #1 Live Tweet: two minutes*UC beats Miami in men’s basketball*Score: 64-50*Gates hits triple/double*Nick Lachey in attendance*Coach Cronin got two technicals
  8. 8. My Tweet @UC men’s hoops over @miamiu, 64-50, with@nicklachey in the house to see @CoachCronin get called for two T’s #gobearcats (121 characters)
  9. 9. #2 Crisis Statement: 9 minutes*Your coach (Smith) has been accused ofbribing a football recruit to sign with yourschool*Decide his fate, how to respond to mediaquery from local newspaperwith a three-sentence statement
  10. 10. My Statement The Athletic Department Compliance Department atUniversity of Wisconsin has determined through an internal investigation that Coach Smith offered the father of afootball recruit $5,000 to sign a letter of intent. Because of this serious violation, we have terminated his contract immediately. Coach John Grove will take over as interimcoach effective immediately. To ensure this doesn’t happen in the future, we are providing mandatory training on recruitment policies for all of our coaches and have instituted a new monitoring system for our program. -John Carter, Athletic Director
  11. 11. #3 Customer Apology e-mail: 7 minutes*A season ticket holder was erroneously removedfrom your last home game for throwing a bottle onthe court*He called the ticket office the next day and said itwas the guy behind him.*In reviewing video surveillance, it was determinedthat the customer was right.*He is demanding a written apology from your AD
  12. 12. My e-mailDear Mr. Jones,As we discussed on the phone today, I wanted to provideyou with my apology in writing for the incident at Fifth ThirdArena last night. Please know we value our season ticketholders and want to make sure you feel comfortable andsafe when attending home games.To that end, we would like to offer you a seat upgrade forthe remainder of the season in a new section behind thehome bench. Michael from our ticketing office will contactyou directly to confirm your seat change.Please feel free to contact me if you have any questions.AD name here + contact information
  13. 13. #4 Media Alert: 7 minutes(WHO, WHAT, WHERE, WHEN, HOW)Your team is hosting a Pink Ribbon game to markbreast cancer awareness month with a women’ssoccer game. Fans will receive a free pink replicajersey (first 500 fans) and First Lady Michelle Obamawill make an appearance to meet with fans as part ofher national “Get Moving” campaign.
  14. 14. My media alertMEDIA ALERT: OCTOBER 10, 2012, 7 P.M.University of Cincinnati women’s soccer team hosts First Lady MichelleObama for Pink Ribbon GameWHO: University of Cincinnati Women’s Soccer team will host theUniversity of Notre Dame in their annual Pink Ribbon game. First LadyMichelle Obama will make an appearance at the game to meet with fansto promote her national “Get Moving” campaign.WHAT: The annual Pink Ribbon game serves to raise awareness of breastcancer screenings for men and women. The first 500 fans will receive afree pink replica UC soccer jersey courtesy of Adidas. Fans will also havethe chance to schedule free mammograms from UC Health.WHEN: October 10, 7 p.m.WHERE: Gettler Stadium on the campus of University of CincinnatiHOW: Tickets are $5 per person and are available or the stadium box office.
  15. 15. #5 Game Wrap: 10 minutes*Your team won its last home soccer game, 3-0 overits rival*The win makes the team eligible for its first-ever BigEast Tournament appearance*Your top player scored all three goals while yourgoalie recorded his/her first-ever shutout*President Obama was at the game with hisdaughters*The first game of the tournament will be nextTuesday, tickets are on sale
  16. 16. My Game WrapPresident Barack Obama saw the University of Cincinnati men’s soccerprogram make history today with their victory over the University of NotreDame, 3-0.UC’s win led by senior forward John Smith who netted all three goalsmakes the squad eligible for its first-ever appearance in the Big Easttournament. UC goalie Jay Jones notched his first career shut-out in BigEast action.President Obama enjoyed the match with his daughters, Sasha and Malia,after a campaign stop to meet with local educators. The First Family wasdressed in UC soccer gear.The first game of the tournament will be next Tuesday and ticketsare on sale at
  17. 17. Final Exam•Final Exam will be emailed on Friday•Do not wait until Tuesday at 5 p.m. tocomplete•Return via email: byTuesday, June 5 at 6:30 p.m.•Late exams will result in a 10-pointdeduction each day