2. Background
● “Oriole for a Day” will provide a child in need with the opportunity of being a
part of the Orioles organization for one day.
● The selected child gets to experience batting practice on the field, get their
own locker & jersey, sign a 1-day contract, meet players, throw out the first
pitch, present the lineup card, and attend Buck’s post-game press conference
● We want to host an “Oriole for a Day” about 6-8 times throughout the season
○ Roughly once a month depending on home game schedule
○ Aiming for Saturday games
● Orioles currently do not have a program of this nature
3. What Other AL East Teams are Doing
● Yankees - work in conjunction with Make-A-Wish Foundation to grant wishes
of approximately 30 children per year
● Rays - “Tuesday’s Champion” Program (12 games this season)
● Red Sox - Children from Massachusetts General Hospital for Children meet
David & enjoy a game at Fenway Park as part of his Papi's Pals ticket
program. (3 times)
● Blue Jays - Hospital visits throughout the season
4. Selection / Nomination Process
● Similar to “Birdland Community Heroes” program selection process
● People will be able to nominate children from an online form found on the
Orioles website (name, address, contact info, description of child’s story, etc.)
● We will then select a child based on our eligibility criteria:
○ Children between the ages of 5-17 are eligible to be selected for the promotion
○ Currently have, or have overcome a life-threatening medical condition
○ Will accept nominations from all 50 states, but Maryland will receive first
priority when choosing
5. Resources for Promotion
● Community Report
● Press Release
● Baserunner to assist with program / check-in with family during game
● In-Game Announcement throughout the season
● Highlight video featured on MLBCommunity.org
6. Budgets & Expenses
● Tickets for Child and Family:
○ $130 per ticket
■ Diamond seats (4-6 games)
● Suite (if needed):
○ $3500 per game
■ Suite would be used for children that need special accommodations
● 1-2 games
● BP Jersey:
○ $70 each
● Custom Bat:
○ $100 each
● Estimated Cost: $11,000
7. Corporate Sponsorship
● A company would be sought out to provide financial support for the Program
○ Sponsorship asking price would be $30,000 to $35,000
■ Company would be given exclusive title sponsorship throughout the season
■ We would be able to guarantee brand recognition
■ Additionally, we will be able to guarantee a positive view of the company as a result of
being a sponsor for this particular program
■ Link to company’s website will be included in the description of the
program on the Orioles’ website
● Potential Sponsors:
■ MedStar Health
■ CareFirst
■ Geico
■ Under Armour
8. Game Day Schedule
● 4:15pm
○ Child and family arrives at stadium
● 4:30 - 5:00pm
○ Child and family attends O’s batting practice
● 5:00 pm
○ Child and family is escorted to the AUX clubhouse
● 5:00 - 5:15pm
○ Mock contract signing / press conference and jersey presentation occurs
● 5:15 - 5:30pm
○ Player(s) come to meet the child (photo-op, autographs, etc.)
9. Game Day Schedule (Continued)
● 6:00 - 6:30pm
○ Child and family is given a brief tour of the stadium (return to AUX by 6:35pm)
● 6:45 pm
○ Ceremonial first pitch is thrown by child
○ Child presents lineup card to home plate
● 7:00 pm
○ Child and family are taken to their seats (behind home plate or suite)
● Post-Game
○ Child and family attend press conference in AUX clubhouse
○ Child is presented with a personally engraved baseball bat
10. Internal / External Communication Required
● Need to coordinate which players will be available to meet with child in AUX
clubhouse on that particular game day
● Make sure Pre-Game Schedule of Events, Game Scripts / PA
Announcements includes the child’s on-field appearance with correct timing
● Media members are made aware that “Oriole for a Day” is occurring
11. Evaluation of Success
● #1 determination of success of the program is if the selected child had a fun,
memorable experience
● Review how the program is received by the community/media/social media
● Track the number of children being nominated for the program over a certain
time frame
● Match the ticket sales for each day the program is being run to see if there is
any growth in correlation with the program
