A marketing plan for a to be launched mobile application. Created during an internship in Marketing Management under the guidance of Prof. Sameer Mathur, IIM Lucknow

1. MARKETING PLAN FOR A
MOBILE APP

2. SportsLiv
Don’t just watch it, Live it

3. Executive Summary

5. Don’t have all day to
follow your favourite
match on TV?

6. Or is work distancing you from sports

7. Don’t Worry,
SportsLiv
is here!!!!

8. Get all the pre-
match, live match
and post-match
updates and
scores to ANY
SPORT and ANY
MATCH and
ANY TEAM,
right here, right
now

9. Revenues in the coming three years to rise
by almost a 100 billion

10. Sports Apps have a lot of potential to grow to make
a huge share in this billion dollar market, plus so less
competitors occupying a considerable share

11. Apps profit most that can capture the eye of
18-35 year olds

12. Final
overview
of all this
analysis?

13. Overview
Target customers are all the people who are both major mobile
users and major sports fans. Basically in the varied age group of
18-35
App gives them score updates at par with the live on-going
match, video of all key moments of the match, highlights,
rankings, match analysis commentary and all the spicy sports
news buzzing about.
Market consists of apps targeted towards some sports singularly.
This app has all sports and thus the KING of all other apps.

14. GOALS?

15. Achieving to attract MORE
and MORE of…

17. Our targeted consumers

18. But
where
are the
numbers??

19. To achieve at least 1,000,00 users with an initial premium
conversion rate of 20% only till the end of four years. Thus
200,000 premium users and rest free.
To finally maintain a steady conversion rate of 5-6% after 3 years
and thereafter while the mobile app market grows with at least
6,000,000 users including all Asian, European and US markets.
Predicted total premium users within 3 years = 300,000 – 360,000
Assuming all users take only yearly subscription($10.49) total
income= $3,147,000 - $3,776,400 annually

20. Collaborators

21. Sports cafes, Sports pubs and Sports Bars

22. Social media advertising

23. Advertisements In other widely used
apps/ other apps of the same
company

24. Shopping Malls and Complexes

25. Service Providers

27. Major Competitor is 365Scores

28. Points of Parity

29. 1. Customize which updates you would like to get.
2. Sports news
3. Pre-match lineups, live updates and match highlights.
4. Table rankings and standings.

30. Points of Difference

31. 1. A wider range of sports offered by SportsLiv.
2. Availability of widgets in mobiles.
3. Pre-match and post-match analysis, history between competing teams
and previous results.
4. Live video updates of all the key moments within 30 seconds of the
live occurrence along with flash LED notifications.
5. Videos of team players and personal interviews of all team staff.
6. Audio commentary along with minute-wise textual commentary.
7. Lucky draw winner coupons can get you local team match tickets.

33. • Customer Value : The app for all sports lovers that offers
them with everything they have been looking for in terms of
ease, entertainment and affordable prices.
• Collaborators Value : Advertisement of various sports bars
and cafes on SportsLiv in exchange for their initial promotion
of the app. Advertisement and promotion of games on
SportsLiv in exchange for collaboration.
• Company Value : Profit gained in liquidity from premium
offerings of the app. Promotion and sales of other apps of the
same company if positive response on SportsLiv by consumers.

34. The main Brand Mantra

35. Price Offerings
All features free for first month after installation.
After first month, premium features include Audio on-the-go
commentary to avoid refreshing textual commentary, instant
videos of key moments, video highlights, lucky draw coupons,
personal interviews and team videos of players and staff.
Monthly subscription is $1.09 and yearly subscription is $10.49

36. Distribution Medium
•App Store
•Google Play
Store
• Windows App
Store

39. DISCLAIMER
This Mobile app Marketing Plan was made by Abhinav
Dhakras, IIT Bombay, under the guidance of Prof.
Sameer Mathur , IIM Lucknow