Marketing plan of a sports (cricket) app- CricOn

1. If YES, then watch out for the best we have for
YOU!!

4.  Huge market available
for cricket fans in
India
 Exceedingly large
number of viewers
 Office goers, kids at
home, teenagers,
adults, housewives
and others.
 People at times face
varied and diverse

6. App Overview
Based on the freemium model, this app is a one stop solution for all
cricket fans out there, where one can find probably anything related to
cricket. From cricket scores to live streaming to schedules and ticket
bookings of matches to inspirational cricket talks to cricket news,
games and statistics, this app provides you all in the most efficient
manner it can. With varied evolving tournaments such as IPL, T20
World Cup, ODI world cup, there are more than 200 million viewership
of this game. In such circumstances, there exists an urgency to serve
the cricket enthusiasts to make it convenient, approachable and
available not only on television but also on platforms such as this
which increases ease of use.

8. Strength
• Huge
market
available
• Diverse
and
unique
features
(games,
history,
news) in
the app
Weakness
• Less
premium
features
• Too much
of info.
• Promotion
crisis
initially
•
Opportunities
• Expand to
global
markets
• Great
opportunity
to capture
a large
market
share.
• Partner wth
cricketers.
Threats
S W O T
SWOT ANALYSIS
• Presence of
established
competitors
in the market
such as
CricBuzz,
Sportskeeda,
etc.
• Continuous
innovation by
others.

9. TARGET
CUSTOMERS

10. Target
Customers
Old aged
(very
few)
Kids
and
teenage
rs
Adults(bo
th males
and
females)

12. PRIMARY GOALS ARE :-
 To reach 100,000 downloads within a month after launch.
 10000+ active users within a month.
 More than 1k users using the gaming part of the app.

14. BRAND IMAGE
The app has to propose its core values which aligns
themselves with the cricket fans i.e. easy to use,
quick and interesting features such as instant
cricket scores, excellent gaming platform, cricket
statistics , news and history.

15. APP VISIBILITY
 The company will collaborate with students from colleges
across India by selecting app/brand ambassadors from each
college.
 For each registration on the app, the referee would get one
month of free trial of the premium version.
 The app will also look forward to partner with popular sports
clubs across major cities to get them registered on the app.
 It will attract the kids and teenagers by offering excellent
gaming platforms and compatible configurations for Windows,
Android and iOS users.

16. CONSUMER NEEDS
KIDS AND TEENAGERS: Fond of cricket games, live streaming and scores.
Also, those looking forward to cricket as a profession, are interested in
cricket talks from experts, inspirational videos and tips to become a
cricketer.
ADULTS : Mostly to check live scores and to see team and player statistics
and records.
OLD AGED : Few cricket admirers would use it to read history about cricket
and check scores at times.

17. CUSTOMER VALUE PROPOSITION
 Instant live score and streaming of cricket matches even with an
average speed of internet.
 Compatible and handy gaming platforms with both single and
multiplayer features.
 Special moments captured for each of the past series or cricket
matches.
 Positioning Statement: “Talk cricket, walk cricket, live cricket !”
 With this positioning statement, the app will position itself as a
one stop solution and entertainment for cricket fans.

20. THE CLOSEST COMPETITOR: CRICBUZZ
Points of Parity
 Live streaming of cricket
scores.
 Crickets statistics, records &
history
 Latest news and stories
Points of difference
 Excellent gaming platform
with compatible
configurations.
 Live video streaming of
cricket matches.
 Inspirational talks from
cricket experts and other tips
 Ticket bookings for cricket
matches.

22. PRODUCT AND PRICE
APP LOGO
TALK CRICKET
WALK CRICKET
LIVE CRICKET !!!
PREMIUM PRICING
$5 PER YEAR
 Access to all videos such as
inspirational talks from experts,
special moments, etc
 Discounts for ticket bookings only for
premium users.
 High quality definition gaming
platform.

23. DISTRIBUTION

24. INCENTIVES TO CUSTOMERS
 Each referral would get 1 month of free usage of premium
features.
 The top 10 scorers in the game will get discounts on ticket
bookings and sports club memberships.

25. COMMUNICATION
 Promotion through social
media such as Facebook,
YouTube, Twitter etc.
 Banners in top colleges across
India and discount in ticket
bookings for matches on
referrals and downloads.
 6 months free premium features
to kids & teenagers on making
their parents to download the
app.

26. IMPLEMENTATION SCHEDULE
NOTE:-
The duration allotted
to each step is just an
estimation and the
actual process may
take longer.

28. Disclaimer
Created by Ankit Malhotra, SSCBS DU, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow.