VASTsport Hub is a mobile application that will provide users with information on various sports in one platform. It aims to be a one-stop shop for all sports news, scores, schedules and statistics. The application will feature content on popular sports like soccer, cricket, basketball, hockey, golf, baseball, rugby and tennis. It will provide real-time updates on games, leagues, tournaments and player rankings. VASTsport Hub sees an opportunity in the market as most existing sports apps only focus on one or two sports, while it will aggregate content from multiple sports. The founder aims to launch the minimum viable product and then expand features based on user feedback.
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Business Model VASTsport Hub
1. VASTsport Hub
GET SPORT INFORMANTION ABOUT WHAT YOU WANT & LIKE
BUSINESS PLAN
February 2019
Muhammad Shoaib
Islamia College University Peshawar, Pakitsan
VASTsport HUB
MarshmallowX10@gmail.com
2019
2. Table of Contents
1. Business Plan--------------------------------------------------------------------------------------- 3
1.1 Executive Summary-----------------------------------------------------------------------3
2. General Company Description------------------------------------------------------------------3
2.1 Company Summary------------------------------------------------------------------------3
2.2 Mission---------------------------------------------------------------------------------------4
2.3 Objectives------------------------------------------------------------------------------------4
2.4 Unique Value Preposition-----------------------------------------------------------------4
3. Product & Services--------------------------------------------------------------------------------5
3.1 Main Features Of The Application -----------------------------------------------------5
4. Market Analysis-------------------------------------------------------------------------------------7
4.1 Target Market-------------------------------------------------------------------------------7
4.2 Market Segmentation----------------------------------------------------------------------7
5. Competition----------------------------------------------------------------------------------------8
5.1 Competitor List------------------------------------- ----------------------------------------8
5.2 Competitive Advantage--------------------------------------------------------------------9
6. Operations-------------------------------------------------------------------------------------------9
7. Management Team--------------------------------------------------------------------------------10
8. Financial Summary---------------------------------------------------------------------------------10
8.1 Capital requirements---------------------------------------------------------------------10
8.2 Sources of Funds---------------------------------------------------------------------------10
8.3 Use of Funds--------------------------------------------------------------------------------11
3. 1. Business Plan
1.1 Executive Summary
VASTsport Hub is a new mobile application which has passion for innovation and
unafraid to invest in R&D projects. VASTsport Hub mobile application idea come in
mind during one of our entrepreneurship class when a teacher asked us to give an
idea about something you want to change and discover, everyone gave different idea
about what they want to discover, I came up with the idea to create an mobile
application about sport and games because Worldwide, Smartphone’s are becoming
the most widely available communication platform. I wanted to make an mobile
application where user can get information about their favorite sport and get to know
about upcoming competitions of leagues, matches and events.
The VASTsport Hub is no special team, but it all is the work of one student of
Management Sciences, currently he is studying Bachelor of Business Administration
honors (BBA HONS) at Islamia College Peshawar.
2. General Company Descriptions
VASTsportHub will be a company which will organizeand provideall of kind of sport
information in one specialized mobile application. VASTsport Hub is Pakistani
startup based on sports and games dedicated to solving problems of mostsportfans
4. having in getting information and updates of their favorite sports, they facing
different kind of problems while getting to about stats or schedule i.e. unnecessary
ads etc. It is being created by Management sciences student, whose vision to
become an international benchmark in creating mobile application for solving most
of sportfans problems and his mission to connect people around the world with the
sport whose having similar interes
2.2 Mission
VASTsportHub is the mostcomplete mobile application for updating users about all
kind of information which relating to sportand it will facilitate the user by providing
information what they desire for and want. One of our purpose of providing a
mobile application to help user to create account make the data save for their
selves for account to watch in future.
2.3 Objectives
Provide Genuine stuff
Grow customers base
Generate revenues
Work on feedbacks to find and make the problems sort out.
2.4 Unique Value Proposition (UVP)
There is a lot of mobile applications providing sport information’s and other stuff
about i.e. ESPN, Cricbuzz, Goal.com etc, but point is what makes VASTsport Hub
different from all these sport applications is that VASTsport Hub will provide
5. information’s about all sport and make their user update of any kind of sport under
on application, user will not go for two or more application of different sports. All the
other mobile sport application provides information’s and stuff only of one or more
specifically two sports like ESPN only provide about Soccer (Football) and Cricbuzz
only give info about cricket so that’s why user go for more than one application. This
is what VASTsport Hub mobile application will be offering to their users to get what
they wants about any kind of sport in one application.
3. Product & Services
VASTsport Hub include services for mobile phone that enable sport fans to keep track
on their favorite sport, player or sport event at anytime and anywhere. It can be real
time information such as scores, rankings, news, statistics and more or other
functionalities including the integration of pictures, videos of goals, short clips and
other key event.
3.1 Main Features of the Application
6. SOCCER (FOOTBALL)
CRICKET
NBA ( NATIONAL BASKETBALL ASSOCIATION)
HOCKEY
ICE HOCKEY
GOLF
BASEBALL
RUGBY
TENNIS
PLAYERS
TEAMS
UPCOMING EVENTS
INJURIES
RECORDS.
Included Sports.
SPORT NEWS
ABOUT.
7. TEAMS
PLAYERS
ON INTERNATIONAL LEVEL
ON DOMESTIC LEVEL
PLAYERS
TEAMS
UPCOMING EVENTS
CUPS
TITLES
LEAGUES
MATCHES.
RANKINGS OF..
STATISTICS OF
DIFFERENT..
SCHEDULES OF..
8. 4. Market Analysis
4.1 Target Market
VASTsport Hub is an sport application and totally related with sport activities, so our
target market for the application are mostly sport fans, athletes and those whose
having interest in sport and watch it on daily basis.
4.2 Market Segmentation
Sports fans are the primary segment of the end user for this mobile application: a
sport fan can be enthusiast for a particular athlete, team or sport or all the organized
sport as whole. Sports often attend sporting event or watch them and follow news
through this mobile application. our basic market segmentations strategies will be
based on following segmentations.
AGE: Our target age will be 8 to 45+
Gender: We will target both sexes, with a slight skew for female due to their
lower attention for sports.
Location: location Worldwide and all of the application content will be in English
thus, understandable to everybody.
5. Competition
When entering a new market with a new product or services it is crucial to screen
and analyze the competitions and competitors but in this mobile application
9. VASTsport Hub competitors are clear and easy to analyze, some of the competitors
and their features are described in next step.
5.1 Competitors List
5.3 Competitive Advantage
You need to know how your business stacks up, in term of the values it offers to its
chosen target market. Key marketing tactics including pricing, messaging and
distribution, while others are about positioning your business against the
background of other offering. The goal is positioning your business different in a
way that can help you in term of profit and market shares. VASTsport Hub is
different from other mobile applications in such way because VASTsport Hub
provides sport info and stuff only in one app while other have different application
for each of them, in this way VASTsport Hub can get edge and gain competitive
NAME DOWNLOADS FEATURES
ESPN 10M+ A powerhouse in sports specially in
soccer & cricket broadcasting.
Cricbuzz 50M+ Called specialist of cricket with live
commentary
TheScore 10M+ TheScore gives you update and statistics
as well breaking sport news
CBS Sport 10M+ Famous for live broadcasting of CBS
sports Radio.
Goal.com 1M+ Only provide soccer info of any kind of
league
Yahoo fantasy
Sport
5M+ This app covers fantasy football,
baseball, basketball and hockey
NBA official 3M+ This app only give info about basketball
10. advantage over it competitors. and there are also some points through which
VASTsport Hub can get advantage over its competitors which are named below
Will be listen to users
Continually improve and fix
Be unique
Build in measurement
Think content over device.
6. Operations
VASTsport Hub operations ranging from development to placement in stores of
Android and iOS. These operations are described below
Design Prototype: Set a prototype how application will work by detecting and
correcting errors.
Provide What Users Want: Update and provide authentic and genuine stuff to
users.
Marketing: Planning a marketing campaign to promote the application through
ads etc.
Staffing: conducting jobs interviews and hire potential and experts candidate for the
application management.
Acquisition of licenses and server hosting contract: The acquisition of licenses
for publishing applications in Playstores and AppStores, and they chose of third
party services in the contracting web hosting.
Implementation: Design development made earlier in the Android and iOS
platform and publication in the app stores.
11. Maintenance: Monitor the state of the platform offering upgrades requires for
the proper operation.
7. Management Team
VASTsport Hub is in the process of founding of one Management sciences student,
there is no special team is organized yet, but I will hire CTO and CFO of startup, help
in communication technology partners strategies, keep updated about information
technology standard , and designing marketing strategies also will be charged with
designing the plan and development financing strategies.
8. Financial Summary
Financial projection will be develop in order to have in estimate of sales and
expenses according to those projection VASTsport Hub will requires an initial
investment with interest, the initial investments will include cost that the application
needs to function properly until you get to pay the initial investment.
8.1 Capital Requirements
Capital requirements based on the financial projections, and the investments required
will cover salaries of employees, development of licenses, cost of accommodation on
the server, internet services, travel expenses, electricity and advertising expenses.
12. 8.2 Sources Of Funds
Sources of funds will be
Owners Contribution
Term Loans
New Equity Financing
Investors
8.3 Use Of Funds
The funds will be use in following activities
Operations
Finance and Administration
Sales and Marketing
Promotions activities