Nike – An Instore Sporting Engagement
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Nike used an augmented reality platform called POINT to enhance customers' in-store experiences. POINT allowed customers to scan posters and logos to access detailed product information, tips from athletes, and view Nike's full product catalog. This interactive experience increased engagement with Nike's brand and helped customers find products suited to their favorite sports. Over 1.5 lakh consumers engaged with the POINT experience in Nike stores, with many repeat users and the majority using high-end smartphones. The platform provided a seamless way for customers to access product information by scanning real-world posters and logos in the store.
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Consume behavior of Nike
Nike uses several strategies to attract consumers, including telling meaningful stories that sell aspirations, creating viral moments, innovating technologies, and engaging on social media. Some key tactics are developing emotional ads, partnering with Google for a soccer app allowing fans to personalize highlights, and producing popular YouTube series. Nike also drives innovation with products like Flyknit shoes and self-lacing sneakers. While these strategies help Nike dominate the athletic wear market, they also increase costs and face challenges from emerging competitors.
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Nike is a major brand in the footwear and apparel industry known for its "Just Do It" slogan and Swoosh logo. It designs, develops, and markets footwear, apparel and equipment worldwide. While providing fashion and comfort, it competes on cost with competitors in the industry. Opportunities for Nike include intervening with new technology, appealing to the general population beyond athletes, and addressing environmental concerns over materials that impact rising costs.
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This document contains a market segmentation report submitted by several students to their professor. It segments the Nike market demographically, psychographically, behaviorally, and geographically. The demographic segmentation looks at variables like age, gender, and occupation. The psychographic segmentation examines Nike's mission statement and lifestyle trends. Behavioral segmentation analyzes athletic attributes and style preferences. Geographic segmentation focuses on nations, cities, and population density. The report then discusses targeting high income youth and urban sports enthusiasts. It outlines Nike's positioning as a ubiquitous brand for athletes of all kinds and its shift to an attitude focus. Competitors, points of difference, parity, and brand mantra are also summarized. Lastly, the document proposes expanding
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For a school group project, involving myself as the team leader, we had to create a new product and create a marketing plan for that product. I came up with the idea to create a new running show which used this new technology called NeverWet superhydrophobic spray-on coating. You may view use of the technology here: http://www.youtube.com/watch?v=7is6r6zXFDc.
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Nike uses several strategies to attract consumers, including telling meaningful stories that sell aspirations, creating viral moments, innovating technologies, and engaging on social media. Some key tactics are developing emotional ads, partnering with Google for a soccer app allowing fans to personalize highlights, and producing popular YouTube series. Nike also drives innovation with products like Flyknit shoes and self-lacing sneakers. While these strategies help Nike dominate the athletic wear market, they also increase costs and face challenges from emerging competitors.
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Nike is a major brand in the footwear and apparel industry known for its "Just Do It" slogan and Swoosh logo. It designs, develops, and markets footwear, apparel and equipment worldwide. While providing fashion and comfort, it competes on cost with competitors in the industry. Opportunities for Nike include intervening with new technology, appealing to the general population beyond athletes, and addressing environmental concerns over materials that impact rising costs.
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Nike used POINT, an augmented reality platform, in three phases to engage consumers in its stores:
1. Consumers could scan posters of athletes to access product information and tips from their favorite stars.
2. Posters of celebrities from different sports were augmented so consumers could browse Nike products for their preferred sport by scanning the poster.
3. Nike logos were augmented so consumers could access the full product line anywhere in the store by scanning the logo.
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Nike has expanded greatly since its founding in the 1960s by Phillip Knight and Bill Bowerman. It grew from $3 million in sales in 1972 to $1 billion by 1986 due to the running boom. Problems arose in the 1980s from market saturation and competition from Reebok. Nike responded with technological innovations, celebrity endorsements like Michael Jordan, and effective advertising. New challenges in the 1990s included younger consumers favoring casual shoes and controversies over overseas labor practices. Nike addressed these issues through new lines like ACG and establishing a corporate social responsibility department.
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- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
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Nike ppt
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IFB wanted to engage new consumers across the entire shopping lifecycle from awareness to purchase. They used POINT to integrate their campaign across various customer touchpoints like print ads, banners at retailers, and social media. Consumers could scan ads or logos to access videos, offers, contests and locate nearby dealers. Over 21,000 engagements occurred in 3 months, with most from retail displays, and nearly 80% of consumers viewing additional product information. POINT helped demonstrate how to better integrate campaigns and leverage technology to improve impact and ROI at multiple customer touchpoints.
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MKT 228 Online Advertising Campaign Short Paper Guidelines a.docx
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
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Nike used POINT, an augmented reality platform, in three phases to engage consumers in its stores:
1. Consumers could scan posters of athletes to access product information and tips from their favorite stars.
2. Posters of celebrities from different sports were augmented so consumers could browse Nike products for their preferred sport by scanning the poster.
3. Nike logos were augmented so consumers could access the full product line anywhere in the store by scanning the logo.
Marketing-Mix-of-Nike.pptx
Bill Bowerman and Phil Knight co-founded Blue Ribbon Sports in the 1960s, which later became Nike in 1971. They focused on innovative shoes. In 1971, Nike introduced its first shoe with the waffle sole, which became a footwear sensation for its lightweight design and grip. In 1984, Nike signed Michael Jordan and released the iconic Air Jordan 1 shoes, which helped define Nike's brand identity. Nike has since grown into a leading sportswear company known for its performance athletic shoes and apparel, as well as large-scale marketing campaigns featuring famous athletes.
Nike ppt-1232986170155084-2
Nike has expanded greatly since its founding in the 1960s by Phillip Knight and Bill Bowerman. It grew from $3 million in sales in 1972 to $1 billion by 1986 due to the running boom. Problems arose in the 1980s from market saturation and competition from Reebok. Nike responded with technological innovations, celebrity endorsements like Michael Jordan, and effective advertising. New challenges in the 1990s included younger consumers favoring casual shoes and controversies over overseas labor practices. Nike addressed these issues through new product lines and establishing social responsibility programs.
Nike Ppt
Nike has expanded greatly since its founding in the 1960s by Phillip Knight and Bill Bowerman. It grew from $3 million in sales in 1972 to $1 billion by 1986 due to the running boom. Problems arose in the 1980s from market saturation and competition from Reebok. Nike responded with technological innovations, celebrity endorsements like Michael Jordan, and effective advertising. New challenges in the 1990s included younger consumers favoring casual shoes and controversies over overseas labor practices. Nike addressed these issues through new lines like ACG and establishing a corporate social responsibility department.
Nike MARKETING
This document provides an overview of Nike, including their value chain, branding, marketing strategy, target market, distribution channels, and supply chain. Nike operates globally in the sports apparel and footwear industry. They design and produce products across many sports and outsource most manufacturing while maintaining their brand through endorsements and marketing. Their goal is to enhance responsiveness, reduce risks and costs, and provide efficient global supply while meeting customer needs.
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This document provides an overview of Nike, including their value chain, branding, marketing strategy, target market, distribution channels, and supply chain. Nike operates globally in the sports apparel and footwear industry. They design and produce products across many sports and outsource most manufacturing while maintaining their brand through endorsements and marketing. Their goal is to enhance responsiveness, reduce risks and costs, and provide efficient global supply while meeting customer needs.
Presentation nike 2
Nike is a major innovator in marketing with a robust marketing mix strategy focused on pull tactics. It recognizes market leaders like Adidas and identifies customer needs to develop new products and services. Nike's strengths include its strong brand awareness and large customer base, while weaknesses are poor labor conditions and sensitivity to retailer pricing. Emerging markets and new technologies present opportunities, while counterfeiting and competition pose threats. Nike aims to inspire all athletes and continually innovates products like the Nike Free shoe. The report recommends Nike focus more on customer benefits to strengthen relationships.
Nike Inc Marketing Mix Neeta Maxen
Nike Inc. uses segmentation, targeting, and positioning in its marketing strategy for the Air Jordan brand. It segments consumers based on factors like age, interests, and budget. It targets several key segments - the athletic segment with high-performance shoes, younger consumers with youth-oriented products, and budget-conscious buyers with its "Team Jordan" line. Air Jordan shoes are positioned as premium, high-quality products that appeal to status and style. The brand uses celebrity endorsements, sports channel promotions, and sponsorships to target segments and strengthen its premium positioning.
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Nike has used augmented reality (AR) technology to create immersive customer experiences and a competitive advantage. Some examples include the Nike Fit app, which uses AR to recommend the perfect shoe size, and AR experiences for new sneaker launches that allow customers to explore shoes in 3D. Nike has also used AR for virtual training workouts through its Nike Training Club app. These AR applications have benefited Nike by differentiating it from competitors, building customer loyalty and engagement, and providing personalized shopping assistance.
NikeXtreme
- Nike aims to launch a new mobile app called Nike Xtreme to counter competitors and expand its consumer base.
- The free app would provide personalized training plans, access to experts, competitions and social sharing to motivate fitness.
- A premium version may offer extra services and integrate with Nike's digital wallet for discounts.
- Success requires strategic marketing, technical excellence, collaborations and legal compliance to protect Nike's brand.
Nike Plus_KAIST MBA
Nike uses an integrated marketing communications campaign to promote its Nike+ product line. The campaign utilizes multiple channels including advertising, sales promotions, direct marketing, interactive marketing, public relations, event marketing, and viral marketing. The goal is to reach a broad range of running consumers and drive traffic to the Nike+ website. The campaign leverages Nike's partnership with Apple and involvement in charity races to create an emotional connection with customers. Evaluation of the campaign shows increased spending, unit sales, and audience growth for Nike+.
Nike
This document summarizes information about Nike Sports Agency and Nike's marketing strategies. It discusses Nike's target audience, competitive analysis, brand awareness tactics, internal structure, ability to implement promotional programs, communications processes, and advertising objectives and plans for a new "Nike Full Effect" agency branch. Key points are that Nike has a broad target audience, top competitors include Adidas and Under Armour, and it utilizes brand ambassadors, sponsorships, and social media to build awareness and loyalty.
Sales management of NIKE
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
Nike ppt
Nike began as a company focused on designing comfortable running shoes for athletes when most other shoe companies only designed shoes for everyday wear. It positioned itself as the most valuable sports brand known for premium quality, innovative design, and being technically advanced. Nike grew significantly using the strategy of appealing to people's desire to live healthily and view themselves as athletes. It aimed to satisfy customers' needs for comfort, quality, and status through high-performance products. Nike has faced challenges marketing in Asia but addressed this by promoting running as a social activity and launching new campaigns.
Nike: Marketing Strategies
1) NIKE entered the Indian market in the mid-1990s through an exclusive licensing agreement. It focused on premium niche segments like basketball and tennis rather than cricket.
2) NIKE faces intense competition from rivals like Reebok and Adidas in the Indian sportswear market. Reebok gained early success by associating with cricket.
3) NIKE's unique value proposition is based on innovative product design, durability, and quality. It focuses resources on design/R&D, marketing, and distribution to deliver new products to customers quickly.
Nike Strategy: Indian Context
Nike is an American multinational corporation engaged in footwear, apparel, and sports equipment. It was founded in 1964 as Blue Ribbon Sports and became Nike. Nike focuses on region-specific sports and has endorsed brands like Nike Cricket in India. Its marketing strategy includes sponsorship of sports teams and events, stores and retail counters, and a prestige pricing model. Nike outsources manufacturing to low-cost countries and uses patents to protect innovations. It invests heavily in R&D and involves athletes in the innovation process. Nike's business strategy includes acquisitions like Converse and share buybacks. It also focuses on sustainability through worker health programs. The biggest strategy is Nike's extensive brand
The Digital Revolution in Marketing.docx
The document discusses digital marketing innovations and how Nike has adapted its marketing strategies. It begins by covering recent digital innovations like AI, social media advertising, AR/VR, voice assistants, big data analytics, and more. It then analyzes Nike's use of these innovations, highlighting how Nike utilizes AI for personalization, social media for micro-targeting, AR for product visualization, and other digital tools. The document proposes positioning Nike as a "Lifestyle Performance Brand" to integrate performance, sustainability, and style. It argues this new positioning would help Nike attract consumers interested in eco-friendly products and stay ahead of competitors in the evolving market.
IFB – Completing the Shopping Lifecycle
IFB wanted to engage new consumers across the entire shopping lifecycle from awareness to purchase. They used POINT to integrate their campaign across various customer touchpoints like print ads, banners at retailers, and social media. Consumers could scan ads or logos to access videos, offers, contests and locate nearby dealers. Over 21,000 engagements occurred in 3 months, with most from retail displays, and nearly 80% of consumers viewing additional product information. POINT helped demonstrate how to better integrate campaigns and leverage technology to improve impact and ROI at multiple customer touchpoints.
Augmented Retail - Meetup Retail 2021
Discover how new interactions based on Augmented Reality and Virtual Reality can boost B2B & B2C interactions in retail
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docx
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Similar to Nike – An Instore Sporting Engagement (20)
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docx
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docx
More from TELiBrahma Convergent Communications. Pvt. Ltd.
Star TV - Mini Channel on Mobile
Star TV wanted to promote its new shows airing on channels like Star Plus and Star World. It used the location-based mobile solution Buzz to deliver exclusive trailers and promos of upcoming shows to audiences' phones. Buzz hotspots in over 2000 locations across 18 cities provided content from Star's prime channels. The campaign exceeded expectations with over 330,000 engagements in a month and 25% repeat users, demonstrating interest in the mobile content. Buzz allowed Star to measurably engage users in a way not possible through other media.
Chennai Express
The document discusses a case study of the movie Chennai Express' promotional campaign. The film team sought to generate hype for the upcoming movie starring Shah Rukh Khan through unconventional promotions. They partnered with BUZZ to release exclusive movie posters and content at malls and other busy locations. This allowed over 20 million engagements with fans accessing wallpapers and sharing on social media. The campaign was especially successful at Café Coffee Day locations, connecting fans to the movie prior to its release.
Samsung Galaxy Note II
Samsung launched the Galaxy Note II smartphone with an innovative stylus called the S-Pen. To demonstrate the phone's unique features, Samsung created print ads that were enabled with Point technology. This allowed readers to interact with their mobile devices to view a 360-degree view of the phone, try the S-Pen features, and share their experience on social media. Over 3 million engagements were recorded from the ads, with 50% of users exploring the phone's 360-degree view and over half of engagers being new to the app. The campaign successfully drove interest in the new phone's features through an interactive mobile experience attached to traditional print ads.
Satyamev Jayate
The document discusses a case study for the Satyamev Jayate talk show in India. The show aimed to generate interest and discussion around social issues. To promote the premiere, the print ad was augmented using Point technology to allow readers to engage with promotional videos and set reminders for the show through their mobile phones. This campaign engaged over 5,000 users in a single day and 53% set reminders, showing generated interest. It also reached a wide audience by supporting many phone models.
Saffola Healthy Heart
The document summarizes a campaign by Saffola to create awareness about heart health through print ads that prompted users to engage with mobile content. The print ads directed users to use their phone's intARact feature, which played a video wishing them a happy birthday and healthier heart. It also included a heart age calculator. This mobile extension generated over 1 lakh website visits and 14k submissions. Most users were males between 26-50 years old. The campaign effectively used mobile to enhance the impact of traditional print advertising and encourage people to pledge to healthier hearts.
Reliance Trends - Virtual Tee Fest
Reliance Trends launched a campaign to promote their spring collection of t-shirts using virtual wear engagement. Users could capture print ads with their mobile camera to access an interactive virtual trial room on their phone where they could try on and compare different designs. This provided 50,000 sqm of virtual trial space at 10% more cost than print alone. 68% of users also accessed offers and store locations. The campaign increased social media impressions by 200% and extended the brand's reach. Reliance gained insights into popular designs and customer demographics. The success demonstrated how print ads can become interactive virtual experiences.
Pond's Let's Pink
Pond's launched a breast cancer awareness campaign called "Let's Pink" to promote awareness through their CSR initiative. They used a front page newspaper ad that consumers could scan with their phone to access additional interactive content like a self-exam video and doctor locator. This transformed the print ad into a digital experience. The campaign engaged over 10,000 people and drove 58% to watch the educational video, achieving Pond's goals of raising awareness and strengthening their consumer relationships through an innovative digital-print integration.
Outlook Cover Page Augmentaion
Outlook magazine wanted to celebrate recognizing India's Greatest by offering an innovative mobile experience for readers beyond print. They enabled their cover page with POINT to allow users to cast votes in a poll and access additional content by capturing the cover page with their phone. This reached more people and encouraged voting. Over 2100 users engaged with the magazine through this, generating over 4500 views of the interactive content and 22% of engagements over the weekend. The magazine found a new interactive way to deliver extra information and attracted over 1000 new users to POINT.
Nissan Evalia
Nissan wanted to promote its new vehicle, the Nissan Evalia, through an interactive digital campaign. The campaign allowed users to access a 360 degree view of the car, ringtones, website access, pricing information and test drive booking by scanning a logo on print ads using their mobile phones. Over 14 lakh engagement seconds were recorded and 42% of consumers viewed the car through the 360 degree experience. The campaign successfully delivered experiential marketing benefits through traditional media and achieved both brand building and response generation.
Hyundai Case Studies
Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.
Ford India Case Study
Ford India was established in 1995 and manufactures vehicles in India. It launched the Ford Figo and Endeavour targeting the Indian market. Ford invested in print media but found it lacked interactivity. It augmented print ads to provide engaging mobile content like videos to users, creating a more personal experience. This witnessed over 48,000 interactions and 80% of users accessed additional information. It was the first time static ads were converted into interactive engagement generating more value and deeper audience connections.
Vikram Hospitals - Augmenting Advertorials
Vikram Hospitals planned a series of print advertorials to create awareness about treatments for various ailments. They augmented the advertorials to provide deeper insights and information that readers could access using an image recognition app. This allowed readers to learn symptoms, treatments, patient testimonials and details about procedures from their mobile devices. It delivered a higher impact than other integrations by giving readers access to doctor contacts and building confidence in Vikram Hospital's ability to treat patients beyond typical care.
Big Bazaar
Big Bazaar, an Indian hypermarket chain, wanted to promote a public holiday sale using innovative digital methods. They augmented a print ad with a code prompting users to engage via mobile to access sale details, participate in contests to win vouchers, and watch promotional videos. Over 11,000 engagements occurred, exceeding other media outreach. The interactive ad informed customers of offers to help drive store foot traffic during the special sale.
Times Property - Home affairs
Times Property organized a two-day real estate expo called Home Affairs to showcase properties from over 40 developers. They wanted to promote the expo and drive more visitors to properties. Their solution was a mobile app that allowed users to scan real estate ads from the newspaper to view videos and details of properties, compare options, and contact realtors. On the first day, 23 ads were scanned over 28,500 times for a total of 3,000 hours of virtual property tours. 20% of users who engaged contacted realtors. The campaign was highly successful in marketing properties.
Loius Philippe
Louis Philippe, a luxury brand, wanted to drive readers of its print ads for its autumn/winter collection to visit stores. It augmented the print ads to include a mobile experience where users could watch a video about the brand and locate the nearest store by map, call, or email from their phone. This mobile solution drove over 53% of users who watched the video to find a nearby store, engaged 97% of users who were new to the brand, and achieved high engagement levels, demonstrating the success of using mobile to generate interest and in-store visits.
RCB @ IPL 5
Royal Challengers Bangalore wanted to leverage the Indian Premier League cricket tournament to increase brand awareness and connect with fans. They created a mobile app that allowed fans at the stadium to upload photos, participate in discussions and quizzes, and view live highlights - creating an exclusive digital experience. Only those at the stadium could post, but others could view posts on social media, giving fans a way to share their experience. This highly engaged fans at the matches, with over 50,000 recorded interactions, far more than social media for the same games. The app succeeded in building brand loyalty and new fan engagement behaviors.
Louise Philippe - Driving Walk-ins
Louis Philippe, an apparel brand, wanted to increase foot traffic during an end-of-season sale. They deployed a mobile advertising campaign on Buzz that delivered coupons for an additional 5% discount to consumers within 1 km of Louis Philippe stores. Over 41,000 engagements occurred in just 4 days, and 41% of users who received coupons redeemed them, spending an average of Rs. 4,000 each. The campaign resulted in Rs. 20.5 lakh in sales from coupon redemptions, outperforming other marketing channels.
10 million ears refreshed
Coca Cola launched Coke Studio, a music fusion show, to create brand awareness and a unique experience. Though the campaign was not well integrated with points of consumption, integrating it could have strengthened brand connections. The solution involved prompting consumers at Coke partner locations to download wallpapers, videos and audio from Coke Studio on their phones, with customized content for different phones. This ensured high reach and engagement at zero cost. Regularly updating the content catalogue kept consumers returning for fresh content and engaging more with the brand in a positive cycle. Results included over 10 million downloads, each user engaging with an average of 4 pieces of content, and 45% of consumers returning looking for more Coke Studio content.
Coke Open Happiness
Coca Cola launched Coke Open Happiness Season 2 to provide music, sports, and entertainment content to consumers for free at malls and recreation areas on their mobile phones. The campaign allowed users to download wallpapers, videos, and music from Coke Studio Season 1 and sporting events. Over 10 million people engaged with the content, with each user interacting with an average of 7 pieces. The integration of social media increased brand awareness and the number of people experiencing the content on mobile exceeded other media. The campaign demonstrated how brands can leverage mobile entertainment to connect with consumers.
Buzz Case Studies
The document describes several marketing campaigns that used Bluetooth beacon technology (called "BluFi") to deliver mobile content and engage customers. The campaigns included promoting ICICI Bank's mobile app at branches, delivering coffee shop menus to mobile phones to save paper, providing sports drink samples and running tips at a marathon expo, and giving real-time cricket updates to fans at a stadium to promote the Royal Challengers team. The campaigns achieved high engagement rates and downloads, demonstrating the effectiveness of Bluetooth for interactive and location-based mobile marketing.
More from TELiBrahma Convergent Communications. Pvt. Ltd. (20)
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AWS Certified Solutions Architect Associate (SAA-C03)
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What is an RPA CoE? Session 1 – CoE Vision
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
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Northern Engraving | Nameplate Manufacturing Process - 2024
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Leveraging the Graph for Clinical Trials and Standards
Katja Glaß
OpenStudyBuilder Community Manager - Katja Glaß Consulting
Marius Conjeaud
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Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
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Essentials of Automations: Exploring Attributes & Automation Parameters
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
From Natural Language to Structured Solr Queries using LLMs
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
MySQL InnoDB Storage Engine: Deep Dive - Mydbops
This presentation, titled "MySQL - InnoDB" and delivered by Mayank Prasad at the Mydbops Open Source Database Meetup 16 on June 8th, 2024, covers dynamic configuration of REDO logs and instant ADD/DROP columns in InnoDB.
This presentation dives deep into the world of InnoDB, exploring two ground-breaking features introduced in MySQL 8.0:
• Dynamic Configuration of REDO Logs: Enhance your database's performance and flexibility with on-the-fly adjustments to REDO log capacity. Unleash the power of the snake metaphor to visualize how InnoDB manages REDO log files.
• Instant ADD/DROP Columns: Say goodbye to costly table rebuilds! This presentation unveils how InnoDB now enables seamless addition and removal of columns without compromising data integrity or incurring downtime.
Key Learnings:
• Grasp the concept of REDO logs and their significance in InnoDB's transaction management.
• Discover the advantages of dynamic REDO log configuration and how to leverage it for optimal performance.
• Understand the inner workings of instant ADD/DROP columns and their impact on database operations.
• Gain valuable insights into the row versioning mechanism that empowers instant column modifications.
What is an RPA CoE? Session 2 – CoE Roles
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Session 1 - Intro to Robotic Process Automation.pdf
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
"Choosing proper type of scaling", Olena Syrota
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
So… you want to become a Test Automation Engineer (or hire and develop one)? While there’s quite a bit of information available about important technical and tool skills to master, there’s not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether you’re looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
Recently uploaded (20)
AWS Certified Solutions Architect Associate (SAA-C03)
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Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
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Northern Engraving | Nameplate Manufacturing Process - 2024
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From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
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Must Know Postgres Extension for DBA and Developer during Migration
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Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
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Nike – An Instore Sporting Engagement
- 1. Case Study – Retail/in-store experience Nike – An In-store Sporting Engagement • Innovative method of engaging its consumers across brand touch points. • Help consumers make choices based on their favorite sports and athletic attributes. • Looking for a platform that can adapt to changing product lines and brand objectives. Nike deployed POINT in its communication strategies to help consumers interact through brand creatives. Nike deployed POINT in retail, activations and mass media environments to extend their brand story. Nike deployed distribution and activation strategies to distribute settings to consumers’ mobile phone. Phase 1: As part of NSW launch POINT enabled consumers to get product information along with tips from their favorite athletes. Phase 2: Nike wanted to help consumers make the choices based on their favorite sports and athletic attributes. Using POINT, Nike augmented the posters of celebrities across various sports, that were on store displays. Every augmentation delivered rich consumer engagement pertaining to Nike’s respective Merchandise. A cricket enthusiast can capture the poster of the Indian cricket team to browse through Nike cricket bat, cricket attire and shoes. An athlete could capture his/her favorite celebrity poster in store to check out Nike running shoes, Nike running jerseys, product catalogues, images, videos and more! http://telibrahma.com/ Follow us on http://facebook.com/pointartapp
- 2. Case Study – Retail/in-store experience Phase 3: Store on demand: Nike augmented Nike swoosh logo to present the complete line of products to wherever consumers are, by simply scanning the product logo. More than 1.5 lakh engagements till date, with more than 35000 repeat users. Engagement through 220+ handsets with 70% of scans achieved from phones that cost USD 250 or more. 95% of the scans from top 3 metro cities in India This was the first ever real object recognition based in-store experience. Consumers could focus on any of the existing posters in the outlet to understand the product offerings and select what suits them best. Ensured seamless integration where real posters could be scanned by the users instead of cryptic codes Relate the engagements to context and interest of the consumers. New technology with simple user experience can enhance quality of engagements Integrating application delivery with the engagement delivers higher result http://telibrahma.com/ Follow us on http://facebook.com/pointartapp