This is a marketing plan proposed for an app for an ecommerce site Fit Me 'N' Buy.

4. FitMe 'N' Buy is an app
for the fashion e-
commerce market based
company-
FitMe‘N’Buy.com.

5. TRY-BEFORE-YOU-BUY Personal Shopping
Assistant
Recognizes size from the photo uploaded
Recommends clothes that would suit
Huge Variety
Easy Returns

6.  CLICK YOUR PHOTO AND UPLOAD IT ON THE APP.
 IT RECOGNIZES YOUR SIZE BY ITSELF AND ALSO RECOMMENDS
WHAT WOULD SUIT YOU.
 ITS PREMIUM VERSION ALSO LETS YOU SUPERIMPOSE CLOTHES
YOU CHOOSE ON YOUR PHOTO TO GIVE YOU AN IDEA HOW
WOULD IT LOOK ON YOU.

9. INTERNET USERBASE OF INDIA – 3.5
BILLION
RETAIL MARKET - $850 BILLION BY 2020
E-COMMERCE MARKWT WORTH $12
BILLION IN 2012
12.5% OF IT ONLINE RETAILERS
ELECTRONICS AND APPAREL BIGGEST IN
TERMS OF SALE
10 MILLION ONLINE SHOPPERS IN INDIA

14. IMPROVE ACTIVE CUSTOMER
RATE TO 30%
REGULAR CHECK ON KPIs
DECIDED

18. Caters to TIER
1, TIER 2 & TIER
3 cities

19. 75% OF ONLINE
USEERS BETWEEN
15-34 YEARS
MOSTLY YOUTH OF
THE COUNTRY

20. WEB FRIENDLY
PEOPLE

27. TECHNOLOGICAL – FAST EXCHANGE
OF DEMAND AND SUPPLY
ECONOMIC- REDUCTION IN PRICES
SOCIOCULTURAL- REMOVES
GEOGRAPHICAL BARRIERS

29. POD:
Personal Shopping & Styling
Assistant
Unique app feature of
recognizing size from photo
Membership Cards for
Premium Customers
Visualize yourself before you
buy
POP:
Competitive Prices
Huge Variety
COD

30. They can dump their excess stock
New Market of buyers for retailers
Beneficial for small businesses
More profit
Job Opportunity

34. Easy to use
Quality Level
Personal Style Assistant
–UNIQUE FEATURE
Replacement Guarantee
Online Payment
Easy Returns

36. LOGO AND TAGLINE

37. SUPPLIER + TRANSPORTATION + PACKAGING + SHIPPING +
COURIER + INVENTORY MAINTAINENCE + OFFICE +
STATIONERY + SALES & PROMOTIONS + DISCOUNT
ALLOWANCES + DEPRECIATION + COMPETITIVE PRICING
FREE “LITE” VERSION + PAID VERSION

38. COMMUNICATION & DISTRIBUTION

39. WORD OF MOUTH

40. PROCUREMENT
LOGISTICS
RETURN/EXCHANGE
TRANSACTIONS

41.  EXECUTIVE SUMMARY
 SITUATIONAL OVERVIEW
 GOALS
 STRATEGY
 TACTICS
 IMPLEMENTATION

42. DISCLAIMER
Created by Parul Kaushal, NSIT Delhi during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow.