The document provides demographic and market research data about the potential audience for sponsors of the Seattle SuperSonics arena. It shows that the Seattle metro area has a large population that is passionate about sports. The target demographics of NBA fans and Seattle residents would provide sponsors access to a favorable market of diverse and affluent consumers. Specifically, women, youth, and Hispanic populations are highly engaged NBA audiences. Partnering with the SuperSonics brand could deliver an established regional connection and cost-effective benefits to sponsors.