This document summarizes sponsorship ROI data from an FMCG brand's engagement with a property. It shows that the total customer base is 90.7 million, of which 15.4 million are passionate fans and 9.8 million can recall the sponsorship. Importantly, 6.3 million consumers are delighted by the sponsorship. The sponsorship provides brand lifts in trial, advocacy, and main brand usage, linked to both passion for and appreciation of the sponsorship. Sponsorship can impact brands through different mechanisms like passion or appreciation.
Here we have shown a relaunching plan for a fan brand. Habib fan is a product of SKS. We have tried to make a feasible relaunching plan of this product to customers outside cantonment area.
Freely Circulated Newspaper Marketing Plan + Case StudyJun V Lao
commissioned by Kamahalan Publishing to study the profitability of putting up a freely circulated newspaper with revenues solely driven by advertising revenue. Visit my travel, tours and photography website at www.paparazsea.com
Here we have shown a relaunching plan for a fan brand. Habib fan is a product of SKS. We have tried to make a feasible relaunching plan of this product to customers outside cantonment area.
Freely Circulated Newspaper Marketing Plan + Case StudyJun V Lao
commissioned by Kamahalan Publishing to study the profitability of putting up a freely circulated newspaper with revenues solely driven by advertising revenue. Visit my travel, tours and photography website at www.paparazsea.com
The relationship between Corporate Social Responsibility and Employer Supported Volunteering is explored and guidance sought as to how the relationship between voluntary and community organizations and corporate entities can be better brokered
Blueprint for strategic sponsorship (whitepaper report PDF download)Janus Kodadek
Downloadable PDF whitepaper report with a five-step how-to blueprint for marketers to create effective strategic sponsorship platforms. Combing best practice principles and real world insights from a range of senior-level brand marketing and sponsorship professionals, coupled with illustrative case studies of innovative sponsorship activations. White paper based on Henley MBA management project.
Only a third of IT pros expect their budgets to pick up speed in 2015!
Over half of IT pros surveyed said their company’s revenue would increase in 2015. Unfortunately, the same can’t be said for IT budgets that are still running at their 2014 pace.
Only a third of IT pros surveyed expect their budgets to pick up speed in 2015. This is a decrease from the 42% who indicated a budget increase in our State of IT survey published in Q2 2014. In addition, only one quarter of IT pros said their IT department would add new employees.
IT is cramping up: Aging hardware and software will force many IT pros to spend more on IT refreshes vs. new projects. Over half of PCs on the Spiceworks anonymized aggregate network are more than four years old (in tech years, that’s ancient).
Further, more than a third of respondents will need to migrate from Windows Server 2003 due to its end of life in July 2015, making upgrades a top priority for many IT pros.
Sports Sponsorship – A cost effective investment for your brandFuture Thinking
Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.
Download our complimentary guide which highlights:
- Scale of return – the effectiveness of multiple sports sponsorship.
- Spontaneous brand association – who do fans really remember?
- Successful partnerships – opportunities for rights holders and brands.
- Evaluating sports sponsorships – how to successfully measure campaigns.
- Beyond sponsorship – understanding the wider role of research in sport.
Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.
For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.
The Elusive Measurement Dilemma of Sports Sponsorship ROIMichael Wolfe
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
12 November 2014 - Presentation to MSc International Events Management programme on event viability, budget planning, sponsorship, incremental and other income, in-kind support.
Brands and Sports Sponsorship: Barclays Premier LeagueBrandwatch
How can brands benefit from sponsoring sports events? We took a look at the buzz surrounding the Barclays Premier League to explore. More info: http://bit.ly/17z811J
The relationship between Corporate Social Responsibility and Employer Supported Volunteering is explored and guidance sought as to how the relationship between voluntary and community organizations and corporate entities can be better brokered
Blueprint for strategic sponsorship (whitepaper report PDF download)Janus Kodadek
Downloadable PDF whitepaper report with a five-step how-to blueprint for marketers to create effective strategic sponsorship platforms. Combing best practice principles and real world insights from a range of senior-level brand marketing and sponsorship professionals, coupled with illustrative case studies of innovative sponsorship activations. White paper based on Henley MBA management project.
Only a third of IT pros expect their budgets to pick up speed in 2015!
Over half of IT pros surveyed said their company’s revenue would increase in 2015. Unfortunately, the same can’t be said for IT budgets that are still running at their 2014 pace.
Only a third of IT pros surveyed expect their budgets to pick up speed in 2015. This is a decrease from the 42% who indicated a budget increase in our State of IT survey published in Q2 2014. In addition, only one quarter of IT pros said their IT department would add new employees.
IT is cramping up: Aging hardware and software will force many IT pros to spend more on IT refreshes vs. new projects. Over half of PCs on the Spiceworks anonymized aggregate network are more than four years old (in tech years, that’s ancient).
Further, more than a third of respondents will need to migrate from Windows Server 2003 due to its end of life in July 2015, making upgrades a top priority for many IT pros.
Sports Sponsorship – A cost effective investment for your brandFuture Thinking
Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.
Download our complimentary guide which highlights:
- Scale of return – the effectiveness of multiple sports sponsorship.
- Spontaneous brand association – who do fans really remember?
- Successful partnerships – opportunities for rights holders and brands.
- Evaluating sports sponsorships – how to successfully measure campaigns.
- Beyond sponsorship – understanding the wider role of research in sport.
Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.
For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.
The Elusive Measurement Dilemma of Sports Sponsorship ROIMichael Wolfe
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
12 November 2014 - Presentation to MSc International Events Management programme on event viability, budget planning, sponsorship, incremental and other income, in-kind support.
Brands and Sports Sponsorship: Barclays Premier LeagueBrandwatch
How can brands benefit from sponsoring sports events? We took a look at the buzz surrounding the Barclays Premier League to explore. More info: http://bit.ly/17z811J
Рекламная сеть Google AdSense выпустила информационный обзор «Медийные бизнес-тенденции», призванный помочь издателям рекламы по всему миру повысить свои доходы.
Best Practices in Ranking and Prioritizing Your Partnershawkeye Channel
Aligning resources to engage and enable the right partners is crucial. To get it right, you must invest in the right partners to meet your business objectives. Explore best practices in this white paper.
1. Have Bought it Before - Brand Trial %
Sponsor Aware
FMCG Brand Engagement 60
50
Total Market
42%
50%
Sponsorship ROI
Level
32%
40
15 23
30 5
Market Analysis Reach & Engagement 20
% Total 10 27 27 27 27
Total Market (16-55 age group) 90,700,000
0
Passion for Property 17% 15,419,000
All Aware of Sponsor Passionates Gratefuls
(“Passionates”) PassionIndex
Prompted Recall of Sponsor 11% 9,977,000 Recommend to Friend/Relative -
Recall Sponsor Brand Advocacy %
Delighted with Sponsor 7% 6,349,000 Sponsor Aware
(Gratitude Index)
39%
40 34%
32
Total Market 21% 17 22
24
Level
This is a FMCG sponsorship ROI example. The total customer base in the
16
4
market for the sponsor is 90.7 million consumers. Of these, 15.4 million are
passionate fans of the property and 9.8 million can recall the sponsorship.
Importantly, 6.3 million consumers are delighted that the brand is sponsoring
8 17 17 17 17
the property (Gratefuls/Gratitude Index). 0
All Aware of Sponsor Passionates Gratefuls
Using the SponsorMap framework we can see that the sponsorship is
providing a brand lift to the FMCG sponsor. Brand trial, advocacy and main Brand Used Most Often %
brand lifts are all linked to the sponsorship.
Sponsor Aware
SponsorMap looks beyond sponsor recall alone to demonstrate the impact of
sponsorship either through passion or sponsorship appreciation or both. 29%
Different sponsorships will work differently, some are passion driven others 30 16%
appreciation.
Total Market 17% 15
The example demonstrates the profound effect of sponsorship on brand
20 12
Level
measures particularly trial, advocacy and usage. 3
10
14 14 14 14
0
All Aware of Sponsor Passionates Gratefuls