SlideShare a Scribd company logo
IT
Industry
Amrita School of Business, Amritapuri
Neenu V Nair
P Pawan
Priyanka V P
Roshan E
Sabith A
Contact person: Mr. Vaidhyanathan S
Work experience: 8 years
HCL, Director- Business Development
IT Industry
it is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the
context of a business or other enterprise.
HCL
it is the application of
CBA
it is the application of
CBA Deal with HCL
• Broke up with EDS.
• CBA changed its strategy from single to multi
vendor.
• Then they floated out RFI(request for
information)
• HCL was one among them.
• As a result HCL received RFP.
• Then the big deal process started- war room
• 20 members team involved.
• They prepared effort estimate(man days)
• From ball park estimates the “SPIN” starts.
“ SPIN”
• Situation
Template:
• How many applicants do they have?
• How many users will be there in 3 years?
Problem:
• Current issues that company is facing.
Implication:
• Do you think if more people are employed in
web based application then maintenance
problem will be solved?
Need payoff:
• different offers are provided in the template.
• Delivers value for different solutions.
SPIN Selling : HCL with CBA

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SPIN Selling : HCL with CBA

  • 1.
  • 2. IT Industry Amrita School of Business, Amritapuri Neenu V Nair P Pawan Priyanka V P Roshan E Sabith A
  • 3. Contact person: Mr. Vaidhyanathan S Work experience: 8 years HCL, Director- Business Development
  • 4. IT Industry it is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise. HCL it is the application of CBA it is the application of
  • 6. • Broke up with EDS. • CBA changed its strategy from single to multi vendor. • Then they floated out RFI(request for information) • HCL was one among them.
  • 7. • As a result HCL received RFP. • Then the big deal process started- war room • 20 members team involved. • They prepared effort estimate(man days) • From ball park estimates the “SPIN” starts.
  • 8. “ SPIN” • Situation Template: • How many applicants do they have? • How many users will be there in 3 years?
  • 9. Problem: • Current issues that company is facing.
  • 10. Implication: • Do you think if more people are employed in web based application then maintenance problem will be solved?
  • 11. Need payoff: • different offers are provided in the template. • Delivers value for different solutions.