A top 5 pharmaceutical company faced challenges in launching a new product due to misalignment between customer expectations and the sales team's abilities. They partnered with SPI to enhance the sales team's clinical selling and consultative skills through eLearning and workshops. This training aligned the skills with customer needs and increased NRx growth by 40% beyond initial forecasts, allowing for an upward adjustment of sales projections. The marketing director credited SPI's process and expertise for helping set up the sales team for success.