Focus is a leading supplier of professional sound, lighting, video and rigging equipment and services in Europe. They convert event ideas into technical designs and full productions, supplying equipment and personnel. With over 70 employees and 300 freelancers, Focus provides turn-key solutions for a wide range of events from theatre shows to corporate conferences and concerts, operating out of their large rehearsal facility in Amsterdam.

7. We supply professional sound, lighting and video equipment and expert personnel to put on unforgettable shows.

8. From Disney productions to local favourites, Focus is the leading supplier to theatre producers in the Netherlands, Belgium, Germany and the UK.

9. We convert event ideas into actual productions. Our experts prepare technical designs, we supply the equipment and the team to build and run the show. From the Red Bull Air Race to a business conference.

10. AV outsource service for venues Perfect sound, lighting and media technology for all events, with experts and specialists outsourced to carry out the necessary work.

11. Focus’s studios and rehearsal spaces have been used by some of the world’s most famous artists to prepare for their European tours & shows. We meet all their needs, including feeding them at our restaurant.

12. In order to provide the best quality and the most secure rigging services, Focus Rigging only works according to the latest safety standards. Both the company and the riggers are certified to garanty a safe and reliable preparation and implementation of the rigging activities. We also take care of the inspection and maintenance of the rigging machinery and equipment.

13. Mission Provide advanced event technology for premium brands in Europe. Strategy As a full-service supplier Focus sells: Turn-key corporate events Larger theatre shows Outsourced AV for venues

14. Strategy implemented by: Hiring technical producers Starting a Rigging company More experienced staff & more advanced equipment Clients now given stunning visual concepts rather than simple equipment list – bringing events to life Worldwide partnership to provide shows everywhere around the world

15. Company structure 70 employees Pool of +300 freelancers Karel van der Flier CEO Olivier SIkking CFO Executive Management Support Group Gerard Koster Events Sander Schmalgemeijer Theatre Eveline van Kampenhout Studios Bertwin Brouwers Rigging Bob van Bree HTP Reinier Smit Catering Operational Management Support Group Paul Lassooij COO Jacco van der Voort Production Martijn Hartman Operations

16. Vehicle fleet 4 trailers 4 trucks 2 small trucks 5 vans 25 cars Fleet meets the latest environmental requirements International driving experience

17. Outstanding asset ERP (Microsoft Dynamics) system gives management efficiency and control Instant online overview of whole company Finance Human Resources Quotations Equipment Planning Few management teams have this depth and breadth of insight

18. Sound Consoles Digico consoles Yamaha consoles Midas consoles Soundcraft consoles Wireless M icrophones Sennheiser Shure Speakers Alcons audio Clair brothers EAW Apogee Meyer Sound Projects Sound Drive XTA BSS Yamaha LCS Light Consoles MA-Lighting Flyingpig Systems ETC Avolites Jands Dimmers ADB ETC Video Barco NEC Toshiba Extron Rigging Verlinde Prolyte Alp Automated lights Vari*lights Robe Highend Clay Paky Fine –art Studio Due DHA Light curtains LED lights Space Cannons Athena Pixel Track Ayrton Easy Color Deco LED Of all rental companies Focus has the largest fleet of: In Europe: Digico D5T consoles In the Netherlands: DHA Light curtains Alcons Audio Toshiba screens Apogee Sennheiser ADB Dimmers Equipment: Focus owns over 75.000 articles.

19. 7.500 m 2 in Amsterdam (1.9 acres / 80K square feet) Over 15 rehearsal spaces to suit any production + restaurant and equipment store

20. Company Milestones 1973 Focus founded by the production staff of the rock band ‘Focus’. 1988 Focus provides sound and lighting for Barnum , the first musical produced by Joop van den Ende. 1995 Focus looks after the Rolling Stones tour. The band uses our new studios for rehearsals. Disney creatives and their Dutch colleagues choose to hire all of Focus’s studios for a period of six weeks for their production The Lion King . 2004 New management team takes over, led by Karel van der Flier, with the focus on providing an even more innovative approach to productions. 2005 Hiring Technical Producers, managing technical productions. 2006 Focus Rigging launched, in house company with qualified riggers. Focus invests 3 million euros in advanced equipment and puts on major events including the Volvo Ocean Race and the Miljonair Fair. VCA Certificated (health & safety audit). Extensive rebuilding

21. Focus Showequipment BV Isolatorweg 36 1014 AS Amsterdam The Netherlands Tel. +31 (0) 20 687 86 00 Fax. +31 (0) 20 682 83 26 [email_address] www.focusamsterdam.com