Multi & Cross Channel Analytics, Real Time
Impact and Real Time Speech Analytics




                                 Copyright Business Systems UK Limited 2011
Speech Analytics



Real-Time Speech Analytics



Multi & Cross-Channel Analytics



Real-Time Impact
What Is Analytics Technology For ?...


   To give your business the power to address…


                    Business Problems

                          Business Growth

                                 Both!!
© 2011 Business Systems UK Ltd                     CONFIDENTIAL. DO NOT DISTRIBUTE
Insight… How Good Is Yours?...

                                 Chances are, These are yourcalls are being evaluated!
                                              AVERAGE average calls
     Number of Interactions




                              High Satisfaction                                   Lost customers
                              Increased Loyalty                                   Increased costs
                                Wallet Share                                         Low sales
                              Process Efficiency                                  Advisor attrition

                              These are your                                       These are your
                              excellent calls                                     problematic calls



                                 Good           Above Average     Below Average          Poor

                                                      Interaction Quality



© 2011 Business Systems UK Ltd                                                       CONFIDENTIAL. DO NOT DISTRIBUTE
What Are The Chances ?...




 6,528,280,000,000,000,000:1



© 2011 Business Systems UK Ltd                 CONFIDENTIAL. DO NOT DISTRIBUTE
How Much Does A Sample View Cost?

                                      Quality          Evaluator Cost
               350 Advisors
                                     Monitoring
                                      Process




                                   Eight Evaluations     £3.47 per
                                      Per Advisor        Evaluation
                                       Per Month




                                 116,592 Per Annum !


© 2011 Business Systems UK Ltd                                  CONFIDENTIAL. DO NOT DISTRIBUTE
How Much Would That Cost YOU ?...


                    Monthly                            Monthly
 Agents            Evaluations   Annual cost   Agents Evaluations       Annual cost
    100                      8       £33,312    600        8                 £199,872
    125                      8       £41,640    700        8                 £233,184
    150                      8       £49,968    800        8                 £266,496
    175                      8       £58,296    900        8                 £299,808
    200                      8       £66,624   1,000       8                 £333,120
    250                      8       £83,280   2,000       8                 £666,240
    300                      8       £99,936   3,000       8                 £999,360
    350                      8     £116,592    4,000       8              £1,332,480
    400                      8     £133,248    5,000       8              £1,665,600
    450                      8     £149,904    10,000      8              £3,331,200
    500                      8     £166,560    20,000      8              £6,662,400



© 2011 Business Systems UK Ltd                                 CONFIDENTIAL. DO NOT DISTRIBUTE
The Constant Analysis Process…

     100% Interaction             Interaction
        Analysis                 Categorization                 Processing              Modeling




                                 Trends analysis                  Mining        Root Cause Analysis




                                                    Adaptive                       Extract
                                                   Refinement                     Insights




© 2011 Business Systems UK Ltd                                               CONFIDENTIAL. DO NOT DISTRIBUTE
R e a l -T i m e S p e e c h A n a l y t i c s




© 2011 Business Systems UK Ltd                  CONFIDENTIAL. DO NOT DISTRIBUTE
Real-Time Speech Analytics…

              What is Real-Time Speech Analytics ?
               Analysis of audio conversations as they happen in Real-Time
               Identification of actionable situations and events
               Trigger of Real-Time guidance callouts
               Triggers of Supervisor alerts


             Customer
                                                     Insight Based
                                                     Business Rules

                                                                           Supervisor Alert



                                                                       ! Guidance                  
                                 Real-Time   Real-Time     Real-Time
                                  Speech     Decisioning    Action
                                 Analytics


                Agent
                                                                       Real Time Guidance




© 2011 Business Systems UK Ltd                                                      CONFIDENTIAL. DO NOT DISTRIBUTE
RTSA For Revenue Growth…

       Use Case                   Benefits

                                                   Hidden sales opportunities

                                  “Hi, I am moving in with my partner
                                  (we‟re getting married in November).
                                  I need to change my address.”

                                         Stated Topic            Hidden Opportunity


                                                                                “I‟ll be happy to
                                 We’ll Walk Down The Aisle With You       “Byhelpway, change 
                                                                                 the you do you
                                                                             ! Handling Alert

                                                                                your address.“
                                                                          know about isour „We’ll
                                                                                      Customer getting married.
                                                                    Will the agent“We’ll Walk Down The

                                                   ?
                                                                          Walk Down The Aisle
                                                                                      Offer:
                                                                    catch the You‟With You”
                                                                          With Aisle package?
                                                                    opportunity?here for campaign details
                                                                          We‟ve Click created it for
                                                                          folks just like you, to
                                                                          help you have the best
                                                                          wedding possible.”



© 2011 Business Systems UK Ltd                                                                                    CONFIDENTIAL. DO NOT DISTRIBUTE
RTSA For Customer Satisfaction…

       Use Case                     Benefits

                                                           Customer Satisfaction Alert

                                     “My mobile phone bill is wrong again.
                                     I am very frustrated I need to call again
                                     and again about this!”


                                                      “I really apologize Sir. I understand your
                                                      frustration. First, I‟d like to credit you for
                                                      this month‟s fee, then I‟m going to ensure
                                                      your problem is permanently resolved”.
                                                                                    ! Dissatisfaction Alert            


                                                                                           Satisfaction Alert!

                                 ! Supervisor Alert                                  Customer experience lower
                                                                                      than required. Offer 1 month
                                        Alert!                                        credit to compensate for less-
                                                                                      than-desired service level.
                                    Dissatisfied VIP
                                 customer in station 383




© 2011 Business Systems UK Ltd                                                                                             CONFIDENTIAL. DO NOT DISTRIBUTE
Multi & Cross-Channel Analytics




© 2011 Business Systems UK Ltd   CONFIDENTIAL. DO NOT DISTRIBUTE
So What’s The Difference?...



       Multi-Channel
         • Ability to capture andor analyze more than one channel of interactions
         • Does NOT indicate ability to view, analyze and measure interactions from
           multiple sources in one holistic way
         • Does NOT include ability to combine insights from different channels to
           gain cross-channel understanding



       Cross-Channel
         • Ability to capture and analyze more than one channel of interactions
           and provide holistic view and comprehensive insights based on multiple
           channels and the mobility across channels




© 2011 Business Systems UK Ltd                                       CONFIDENTIAL. DO NOT DISTRIBUTE
The Multi-Channel Journey…

                                                                                                  Less than 6%
                                 26%                                                             Would try these if
                                                                                                   unsuccessful
                                 14%                             14%
                                                     %
                                                                                                        Virtual
                                                   Company                   Email                    Assistance
                                                   Website                    43%
                                                     64%

                                                                                                        Online




                                                                              53%
                                             23%

                                                     53%
           Physical                                                                                   community
           Location
             55%

                                                                                                        Phone
                                                                                                      Application

                                               Live rep via
             21%




                                                  phone           36%
                                       43%         44%                         Live Chat
                                                                                  23%                     SMS



                      Standard
                        mail           42%                 46%   Automated
                        33%                                        phone
                                                                    38%




© 2011 Business Systems UK Ltd                                                             CONFIDENTIAL. DO NOT DISTRIBUTE
The Real Time Impact Reach…


                                                    Keywords and Topics             Misinformed
                       Phone


                                 Speech
                                                    Talk Over Analysis
                                                                                                                Frustrating
                                                    Emotion Detection
                                                    Call Flow Analysis           This is the 2nd time I’m calling


                       Web                                                      Dear DirectCom Online Service, I have a question about my
                                                    Web Interaction Analytics                       Misinformed
                                                                                most recent bill. I paid the full balance online in the amount of
                                 Non Voice




                       Email                                                    47.61$ on February 16th. When I checked back the payment
                                                                                didn’t show up, and I was charged 50$ fee on top of that. This is
                                                    Keywords and Topics         not acceptable! The online payment confirmation number back
                                                                                the payment didn’t show up, and I was charged 50 and I was
                                                    Sentiment Analysis          charged 50 and I was $ fee on top of that. This is not is 49733.
                      Social                                                    Please verify and make sure I get the fee back to my account.

                      Media                         Chat Response Time                            Frustrating
                                                                                This is not the first time I have a problem with the online
                                                                                payment. Best regards, Gina Lowell.

                      Chat

                      CRM, BI                       Desktop Analytics
                                    Other Sources




                      Billing
                                                    Customer Demographics
                                                    Interaction History
                      Phone
                      Survey
                                                    Customer Feedback




© 2011 Business Systems UK Ltd                                                                                                           CONFIDENTIAL. DO NOT DISTRIBUTE
What Is The Value Opportunity ?…

                         Market Intelligence           Increase Revenues


   Control Operational Costs                                Retain Customers



Acquire Customers                                           Build / Protect Brand


     Compliance Adherence                                Maximise Wallet Share

                                 Maintain Highest Quality of Service

© 2011 Business Systems UK Ltd                                         CONFIDENTIAL. DO NOT DISTRIBUTE
Progression Steps…




                                 Let’s
                                          0800 458 2988
                                         www.businesssystemsuk.co.uk




                                           Talk !

© 2011 Business Systems UK Ltd                                   CONFIDENTIAL. DO NOT DISTRIBUTE

Speech Analytics and Real Time Impact solutions

  • 1.
    Multi & CrossChannel Analytics, Real Time Impact and Real Time Speech Analytics Copyright Business Systems UK Limited 2011
  • 2.
    Speech Analytics Real-Time SpeechAnalytics Multi & Cross-Channel Analytics Real-Time Impact
  • 3.
    What Is AnalyticsTechnology For ?... To give your business the power to address… Business Problems Business Growth Both!! © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 4.
    Insight… How GoodIs Yours?... Chances are, These are yourcalls are being evaluated! AVERAGE average calls Number of Interactions High Satisfaction Lost customers Increased Loyalty Increased costs Wallet Share Low sales Process Efficiency Advisor attrition These are your These are your excellent calls problematic calls Good Above Average Below Average Poor Interaction Quality © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 5.
    What Are TheChances ?... 6,528,280,000,000,000,000:1 © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 6.
    How Much DoesA Sample View Cost? Quality Evaluator Cost 350 Advisors Monitoring Process Eight Evaluations £3.47 per Per Advisor Evaluation Per Month 116,592 Per Annum ! © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 7.
    How Much WouldThat Cost YOU ?... Monthly Monthly Agents Evaluations Annual cost Agents Evaluations Annual cost 100 8 £33,312 600 8 £199,872 125 8 £41,640 700 8 £233,184 150 8 £49,968 800 8 £266,496 175 8 £58,296 900 8 £299,808 200 8 £66,624 1,000 8 £333,120 250 8 £83,280 2,000 8 £666,240 300 8 £99,936 3,000 8 £999,360 350 8 £116,592 4,000 8 £1,332,480 400 8 £133,248 5,000 8 £1,665,600 450 8 £149,904 10,000 8 £3,331,200 500 8 £166,560 20,000 8 £6,662,400 © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 8.
    The Constant AnalysisProcess… 100% Interaction Interaction Analysis Categorization Processing Modeling Trends analysis Mining Root Cause Analysis Adaptive Extract Refinement Insights © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 9.
    R e al -T i m e S p e e c h A n a l y t i c s © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 10.
    Real-Time Speech Analytics… What is Real-Time Speech Analytics ?  Analysis of audio conversations as they happen in Real-Time  Identification of actionable situations and events  Trigger of Real-Time guidance callouts  Triggers of Supervisor alerts Customer Insight Based Business Rules Supervisor Alert ! Guidance  Real-Time Real-Time Real-Time Speech Decisioning Action Analytics Agent Real Time Guidance © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 11.
    RTSA For RevenueGrowth… Use Case Benefits Hidden sales opportunities “Hi, I am moving in with my partner (we‟re getting married in November). I need to change my address.” Stated Topic Hidden Opportunity “I‟ll be happy to We’ll Walk Down The Aisle With You “Byhelpway, change  the you do you ! Handling Alert your address.“ know about isour „We’ll Customer getting married. Will the agent“We’ll Walk Down The ? Walk Down The Aisle Offer: catch the You‟With You” With Aisle package? opportunity?here for campaign details We‟ve Click created it for folks just like you, to help you have the best wedding possible.” © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 12.
    RTSA For CustomerSatisfaction… Use Case Benefits Customer Satisfaction Alert “My mobile phone bill is wrong again. I am very frustrated I need to call again and again about this!” “I really apologize Sir. I understand your frustration. First, I‟d like to credit you for this month‟s fee, then I‟m going to ensure your problem is permanently resolved”. ! Dissatisfaction Alert  Satisfaction Alert! ! Supervisor Alert  Customer experience lower than required. Offer 1 month Alert! credit to compensate for less- than-desired service level. Dissatisfied VIP customer in station 383 © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 13.
    Multi & Cross-ChannelAnalytics © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 14.
    So What’s TheDifference?... Multi-Channel • Ability to capture andor analyze more than one channel of interactions • Does NOT indicate ability to view, analyze and measure interactions from multiple sources in one holistic way • Does NOT include ability to combine insights from different channels to gain cross-channel understanding Cross-Channel • Ability to capture and analyze more than one channel of interactions and provide holistic view and comprehensive insights based on multiple channels and the mobility across channels © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 15.
    The Multi-Channel Journey… Less than 6% 26% Would try these if unsuccessful 14% 14% % Virtual Company Email Assistance Website 43% 64% Online 53% 23% 53% Physical community Location 55% Phone Application Live rep via 21% phone 36% 43% 44% Live Chat 23% SMS Standard mail 42% 46% Automated 33% phone 38% © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 16.
    The Real TimeImpact Reach… Keywords and Topics Misinformed Phone Speech Talk Over Analysis Frustrating Emotion Detection Call Flow Analysis This is the 2nd time I’m calling Web Dear DirectCom Online Service, I have a question about my Web Interaction Analytics Misinformed most recent bill. I paid the full balance online in the amount of Non Voice Email 47.61$ on February 16th. When I checked back the payment didn’t show up, and I was charged 50$ fee on top of that. This is Keywords and Topics not acceptable! The online payment confirmation number back the payment didn’t show up, and I was charged 50 and I was Sentiment Analysis charged 50 and I was $ fee on top of that. This is not is 49733. Social Please verify and make sure I get the fee back to my account. Media Chat Response Time Frustrating This is not the first time I have a problem with the online payment. Best regards, Gina Lowell. Chat CRM, BI Desktop Analytics Other Sources Billing Customer Demographics Interaction History Phone Survey Customer Feedback © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 17.
    What Is TheValue Opportunity ?… Market Intelligence Increase Revenues Control Operational Costs Retain Customers Acquire Customers Build / Protect Brand Compliance Adherence Maximise Wallet Share Maintain Highest Quality of Service © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE
  • 18.
    Progression Steps… Let’s 0800 458 2988 www.businesssystemsuk.co.uk Talk ! © 2011 Business Systems UK Ltd CONFIDENTIAL. DO NOT DISTRIBUTE