IT PULP Ecommerce Consultancy

IT PULP
Ecommerce consulting division

We help you maximize your ecommerce success by
accelerating your online store, consistently.

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Summary

 IT PULP: E-commerce ecosystem explained

 E-commerce success equation

 Technology
 Design
 Promotion
 Operations
 Customer Experience

 Conclusion


IT PULP: E-commerce ecosystem explained
Creating customer-centric web commerce solutions to expand the reach of your online business with our
ecommerce ecosystem.

• Drive traffic to your store
1.

• Ensure superior shopping experience
2.

• Deliver WOW customer service
3.


Drive Visitors To Your Store
For us, driving traffic is not one time, but constant impressive campaigns that attract visitors and ensure they
continue to engaging with your store.

Attract
• Identify the target • Drive traffic to your
market store
• Hand pick the right • Launch a campaign • Measure & assess the
media resource and interact with effectiveness
customers • Re-plan & improvise
• Publicize & establish
your presence
Identify Measure


Manage Customer Life Cycle
Our customer life cycle framework includes metrics for reach, acquisition, conversion and retention.


Provide Exceptional Customer Service
We judge our success upon, how happy our customers are? That is why, nothing makes us happier than satisfied
buyers.

Create channel to
manage customer
interaction

Listen, anticipate
Identify different Customer needs and offer
customer point of dedicated real-time
interaction Service support

Prompt customer
notification and
guaranteed response


Ecommerce Success Equation
We follow a 3600 approach to involve all the important aspects which brings success for your online store.

With IT PULP you get superior technology, intelligent design, seamless
operations, effective promotional tools and memorable experience
that your customers will relish.

Design & Customer
Technology development Operation Promotion experience


Superior Technology
Deliver quick and safe shopping from your online store to ensure repeat conversions.

Speed • Accelerates your customers shopping online

Safety • Develops confidence in customers

Scalability • Lets you handle high traffic smoothly


Superior Technology
We deliver safe and quick shopping from your online store to ensure repeated visits. Plus a layer of high scalability
cover is added to handle never-ending traffic.

Objective Key Performance Indicators

Provide a quick and safe shopping  Performance reports
experience and build confidence in  Customer navigation
customers  Speed tests
 Reduced cart abandonment

Guidelines

Speed up your
Use advanced Integrate third
store
hosting to party
performance by
ensure 99.99% applications to
optimizing code,
uptime Ensure safe enhance
Implement database &
guarantee for shopping browsing
intelligent rendering of
your store environment experience
faceted search pages
with SSL
for better query
encryptions
results


Security and Safety
We ensure the highest standards for a safe shopping experience for your customers

1. Secure Sign in
2. Advanced encryption and
Firewall technology
3. VeriSign security seal


Third Party Applications
Some of the third party applications to enhance your online business.

The best way for email marketing

The fastest way to great customer support

Olark live chart, create loyal and happy
customers

Most advanced analytics platform for your store
which analyses in real time

A great online customer community that allows
you to interact and engage your target audience


Search
An effective and user-friendly search page is crucial to the success of an e-commerce website. Since that is the means
by which most users will attempt to find content.

Ebay's search, based on
customer preference

Amazons search result page
based upon sorting on a variety
of methods

Ebay's search result page allows
for easy filtering via tabs at the
top


Speed
Faster browsing creates happy users & helps in getting quick response

Page tests: We do page test to
lower page load speed which
optimize the performance of
your web pages

Optimizing application: Applications need
optimization to perform store operation
CDN: Redistributing the data strategically
quickly. We use advanced technical tools
using CDNs which speeds-up your server
to optimize applications and increase page
performance and faster rendering of
speed
pages


Intelligent Design
Create a look and feel of your store by balancing user expectations and business requirements.

• Designing ecommerce presence with “less is more”
Simple approach that allows your brand to take centre
stage along with the catalogue

• Offer visitors to easily find exactly what they need
Usability and ensure they complete the trade cycle process

• Create a lasting impact of store design that
impresses visitors with your products and offerings
Attractive so that they make purchase decision with
confidence


Intelligent Design
By embracing current standards and utilising the latest technologies, we create highly engaging cross-browser
compatible ecommerce design that works for your business. It’s not just about what you say; it’s how you say it.


Architect your store to make it  Engaging/retaining customer ratio
attractive & simple and ensure its  High conversion rate
usability  Improved effectiveness on customer
behaviour
 Measure target customer group

Guidelines

Intuitive
Understand
navigation &
‘design’ as our Symmetrical well-distributed
thought process balance Personalized
product
for global appeal between on product
catalogue
page illustration recommendation
& content flow


Innovate and Simple Design

An innovative ecommerce design connects & engages visitors to your store
by simplifying their online shopping experience. Keep your store clean and
represent only what user needs.


A Well Designed Catalog

Etsy is a great example of how to place more information on a page without
it being cluttered. The smart distribution of catalog allows you to browse
goods and make purchases with ease


Personalized Product Recommendation

Best buy interests visitors with
daily deals, offers of the
week, best selling
products, related products etc.
The products are displayed so that
it attract visitors and encourage
them to make a purchase


Effective Promotion
Reach out to the right audience with the right information at the right time.

• Grabs your customer’s attention and drives
Attract traffic to your store

• Develops interest in the customers mind to
Engage explore your store

• Turns your store visitors to buyers and increase
Convert store sales


Effective Promotion
We create a buzz to engage your target audience which drives never ending traffic to your store.


To maximize your online presence and  Number of store visits
drive traffic to your store  Actual conversions taking place
 Number of unique visits on your store

Guidelines

Promote and
Make you sell your
presence active products on
on multiple Use Advanced different market Launch online
social media SEO techniques place to campaigns to
platforms for allowing increase your drive more
customers to visibility traffic on your
find you easily store


Promotion on Social Networks

The most visited social networking site to
stay in touch with your fans and followers

A micro blogging social site for latest
updates about what’s happening around
you

A social photo sharing paltform with
complete online photo management

Easiest way to discover new, interesting and
unfound web pages across the web

…And many more


Promotion Through Blogs

Use blogs to drive traffic to your
store

Blog helps you to stay connected
with your customers and
showcase your products in a
completely new way


Promotion Through Search Engines

Increase your online presence through search engines with advanced
SEO techniques. This helps customers to find you and increase the
number of people visiting your store.


Summary

 IT PULP: E-commerce ecosystem explained.

 E-commerce success equation

 Technology
 Design
 Promotion
 Operations
 Customer Experience

 Conclusion


Seamless Operations
Intuitive interface to manage your store with ease and efficiency, always.

Catalog • Streamline product catalog management
process to find right product at the right place
management with right information easily

• Deliver orders to the customers with express &
Order fulfilment secure delivery system with integrated order
fulfilment process

Payment • Process safe & fast checkout to receive order
payments from buyers with custom payment
processing gateway integration


Seamless Operations
Offering an end to end solution for managing operations involved in e-commerce business from maintaining the
online catalog, receiving payment for an order and delivering the product to the customer.


Provide operational excellence with  Product and service quality
powerful product catalog  Evaluating our customer base
management, fast and secure payment  Store profitability
processing and order fulfillment.  Order payment, cancellation and
chargeback ratio

Guidelines

Ensure quick
Enhanced order and safe order
delivery system Prepare for risk delivery of Fast and
and crisis goods secured
management checkout


Streamlined Checkout Process

Easy and fast checkout process ensures higher conversion and reduced cart
abandonment rate.


Order fulfillment

Delivery of goods is as important as selling them. That is why we offer your
customers a safe, convenient and fast product delivery


Attractive Product Display

Ikea.com display its product with attractive product images with neat display
of product price and product description


Detailed and Structured Catalog

A well structured and detailed catalog allows users to navigate your store
smoothly


Wow Customer Experience
Build and retain customer loyalty by providing an exceptional experience, consistently.

• With an increased customer base you also get
Increased loyalty benefited with repeat visits

• Every satisfied customer shares his experience
Promotion with fellow members which results in a enhanced
and organic promotion

Understanding • A more focused approach towards customers
resulting in rich customer satisfaction
user behavior


Wow Customer Experience
We enhance your store to provide your customers with a wow experience, to build and retain their loyalty & maintain
high service standards.


To maintain and build strong customer  Time spend on your store
loyalty by proactively offering them  Number of repeat visits
quality service  Products added to cart and wish list
 Customer reviews and feedbacks

Guidelines

Identifying
Ensure
various Notifying
customer
customer points customers on
satisfaction by
of interactions multiple actions
Offer real time taking regular
and they perform on
support through interaction and
understanding your store
live chat feedback
their needs through
personalized
notifications


Engaging with Customers

Engage your customers with offers and support on different social
networks. Create your niche market with your effective presence
right among your target audience


Multiple Support Options

1

2

3

4

1. Dedicated self help support through commonly faced problems
2. Independent Amazon community to get practical solutions from
other experienced users
3. Direct “Contact us” button for personal attention
4. Multiple support platforms catering to niche requirements


Enhanced Customer Experience through Live Chat

Offer real time support with Live Chat

Live chat lets you to reach out to a customer visiting your store in a
one-on-one interaction to offer assistance or to push promotional
offers..


Conclusion

 E-commerce businesses and online sales channels of traditional retailers are
on the rise, with a growth rate almost 6 times higher than overall retail
industry

 Despite such fast growth rate and considerable investments, there still exist
vast untapped opportunities in online stores

 over 90% of visits do not result in shopping carts.
 about 60% of shopping carts are abandoned
 about 80% of customers do not have repeated orders

 Companies should focus on end-to-end management of customer lifecycle
to leverage this untapped opportunities and boost bottom-line results.


IT PULP Ecommerce Consultancy

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