The document discusses the transmission model of communication developed by Shannon and Weaver in 1949. The model includes an information source that produces a message, a transmitter that encodes the message, a channel that carries the signal, a receiver that decodes the message, and a destination where the message ends up. It also notes there may be noise or interference in the channel that distorts the intended signal.

1. TRANSMISSION MODEL OF
COMMUNICATION

2. What is communication?
“So what is communication? Have you ever listened to
a very polished, confident speaker and not understood a
word of what they were saying? A common mistake
people make is to focus on the delivery of information,
rather than how it is received. Communication has to be
two-way.
You only communicate when the message you send out
has been received and sent back to you, so you know
that it has been properly understood.
This applies whether you are at work, communicating
with employees, suppliers or customers, or at home,
communicating with your family and friends.”

3. Transmission Model of Interpersonal
Communication
• The best known model of communication is the one
devised by Shannon and Weaver (1949). It is a simple linear
model which is easily understood. The model has five main
parts:
• Information source - where the message is produced
• Transmitter - where the message is encoded
• Channel - where the signal is carried
• Receiver - where the message is decoded
• Destination - where the message ends up
• There is also a sixth part which is noise. Noise is
interference in the channel, and causes a signal to be
received that was not intended by the source.

4. Claude Shannon’s Model of
Communication