This document discusses ways to enhance user engagement on Windows Phone Mango through live tiles and push notifications. Live tiles allow apps to display dynamic content and notifications on the start screen, while push notifications can inform users of changes and prompt them to re-engage with the app. Together these features provide opportunities to increase loyalty, engagement, and revenue through more page views and advertising interactions. The document provides tips on effectively implementing live tiles and push notifications.

1. Enhancing Engagement
via
Windows Phone Mango
Kelum Peiris
@kelum86
Mobile Client Developer

2. What?
Loyalty
Increase the number of repeat users of your app
Engagement
Engage loyal users with content on a consistent
basis.
2

3. Measure
3

4. Why?
$$$ from
page views
itself.
(B2B)
Page Views
$$$ from
advertising
4

5. How?
1. Live Tiles
1. Push Notifications
5

6. Live Tiles
Application Tile
• Only one allowed per app
• Created by pinning the app to the start
Secondary Tile
• Multiple tiles allowed per app
• Deep linking
• Can co-exist with the Application Tile
6

7. Tile Properties
7

8. Marketplace User Review
“for the scores I need to do 3
clicks and wait ... The most
used info should be available
first but it is not...”
2 star review for Pro Football Weekly app
8

9. Deep Linking
Application Tile Secondary Tile
9

10. +1 for Less User Actions
10

11. Deep Linking Tip
Goes to the
home screen
Exits the app
11

12. Push Notifications
Tile Notifications
Great way to show
change of state of
the app
Toast Notifications
Good for text based
notifications.
e.g. Breaking news
12

13. App State
13

14. Push Notification Tip
14

15. Common Theme
15

16. Kelum Peiris Industry Leadership
Mobile Client Developer
kelum.peiris@polarmobile.com
Headquarters
156 Front Street West, Suite 402
Toronto, ON, M5J 2L6, Canada
Industry Recognition
www.polarmobile.com