1. Narmada Computers marketing strategy case study 2012
Company Profile
Narmada Computers is incorporated on 7th of March 2011.Company registered office is in
Bhopal (Madhya Pradesh) “The city of lakes “.Company deals in
1. Create web based solutions that you can access anywhere, anytime.
2. Provide bespoke software solutions - tailored to your requirements.
3. Help you discover the potential of your business data.
4. Support and maintain your existing software and legacy systems.
5. Increase your productivity by automating repetitive tasks.
MISSION
To make simple and unique approach to develop website, by adding new upcoming technology
like E-commerce applications and Web applications.
To overcome the problem is in a very efficient and cost effective way.
VISSION
To make the company world best in quality website design in innovative
To sell the software product with very lowest price.
http://www.narmadacomputers.co.in/ Page 1

2. Narmada Computers marketing strategy case study 2012
Narmada Computers is a company which deals in Website Design and Development-
Commerce Development Solutions, software development, open source development ,Steps,
Tips and Detailed: How to Get A New website, Market survey, New product development
includes promotion, marketing, selling of new product.
Objective
Short term objective –there will be marketing of software product like antivirus product,
outsourcing of the project that we will take from Software Company and small scale industry,
college project by applying innovative ideas to it.
To gain credibility and sufficient revenue through building partnership with potential
organization with very effective and efficiency way .We as Software Company add value to the
software project.
Long term objective - : By delivering software project on time, as per the customer requirement
and with low cost with standard of ISO quality. We successful complete the software as per
within time by the client and with low cost .Making long term relationship with the customer by
continuous follow up with the clients.
Narmada Computers stands for their Credibility, reliability, process standards, innovative
ideas; goodwill provides satisfactory solutions to the clients. To gain clients goodwill by giving
them consultancy time to time for the product up gradation in the software project. To make
software in such a way that the, clients customer’s visit’s will become into repeaters. By
outsourcing the software project our company adds values to the project and with the unique
features of giving continuous suggestions to the clients for their software improvement and
according to the current trends and patterns, and also takes time feedback from customers.
● To understand the present market potential of antivirus in Indian market.
● To forecast the sales of antivirus for the company.
● To find weather it is feasible or not for the company.
● To understand the competition level of antivirus in the market.
http://www.narmadacomputers.co.in/ Page 2

3. Narmada Computers marketing strategy case study 2012
SWOT analysis of Narmada Computers
Strengths:
■ Low cost
■ Fully integrated operations from. Lower adverse impact due to market fluctuation.
■ Good quality of software and technology for productivity improvement.
■ Manpower and good profile of employees.
Weakness:
■ High development cost
Opportunities:
■ High demand growth potential
■ High potential for value added products with improved reserves, lower cost of
production.
■ Good scope for expansion and export.
■ Competitive advantage to India
Threats:
■ International software development price downward fluctuations.
■ Environment concerns and failing tariff structure also affecting profitability.
■ Reductions or withdrawals of export benefits.
http://www.narmadacomputers.co.in/ Page 3

4. Narmada Computers marketing strategy case study 2012
Idea Generation
Internal idea sources:
From friends and faculty of MITSOB.
External idea sources:
Customers of software, competitors in software.
Idea Screening
Product development costs increase
substantially in later stages.
Ideas are evaluated against criteria; most are eliminated.
Concept Development and Testing
versions of software is created.
target costumers of software are those who are using internet to
evaluate product concepts.
Marketing Strategy Development
The target market, product positioning, and sales and profits for three years.
marketing mix strategy.
Product price, distribution, and marketing budget for three years.
Marketing strategy and market Testing
Marketing strategy -:
Marketing targeting
Positioning strategy
http://www.narmadacomputers.co.in/ Page 4

5. Narmada Computers marketing strategy case study 2012
Market testing -:
Testing industrial software products.
Commercialization
By marketing plan.
Monitoring and control.
Limitation
Browsing pattern (which website are open in foreign country) according to it software is design. So it
increases the work load of the company for every country we had to design.
Companies were not ready to disclose the material facts.
Time for the study was limited to only two months.
It was difficult to know whether willing respondent were truly representative.
There was lack of adequate data for survey.
Faced problem in taking appointment.
Product Life-Cycle Strategies
Product class (internet security)
Product form (software)
Brand ()
Product Life-Cycle Strategies
Product development
Begins when the Narmada Computers develops a new-product idea
Sales are zero
Investment costs are high
Profits are negative
http://www.narmadacomputers.co.in/ Page 5

6. Narmada Computers marketing strategy case study 2012
Product Life-Cycle Strategies
Introduction
Low sales
High cost per customer acquired
Negative profits
Innovators are targeted
Little competition
Marketing Strategies
Introduction Stage
Product – Offer a basic product
Price – Use cost-plus basis to set
Distribution – Build selective distribution
Advertising – Build awareness among early adopters and dealers/resellers
Sales Promotion – Heavy expenditures to create trial
Product Life-Cycle Strategies
Growth
Rapidly rising sales
Average cost per customer
Rising profits
Early adopters are targeted
Growing competition
Marketing Strategies
Growth Stage
Product – Offer product extensions, service, warranty
Price – Penetration pricing
Distribution – Build intensive distribution
Advertising – Build awareness and interest in the mass market
Sales Promotion – Reduce expenditures to take advantage of consumer demand
http://www.narmadacomputers.co.in/ Page 6

7. Narmada Computers marketing strategy case study 2012
Product Life-Cycle Strategies
Maturity
Sales peak
Low cost per customer
High profits
Middle majority are targeted
Competition begins to decline
Marketing Strategies
Maturity Stage
Product – Diversify brand and models
Price – Set to match or beat competition
Distribution – Build more intensive distribution
Advertising – Stress brand differences and benefits
Sales Promotion – Increase to encourage brand switching
Product Life-Cycle Strategies
Decline
Declining sales
Low cost per customer
Declining profits
Laggards are targeted
Declining competition
Marketing Strategies
Decline Stage
Product – Phase out weak items
Price – Cut price
Distribution – Use selective distribution: phase out unprofitable outlets
Advertising – Reduce to level needed to retain hard-core loyalists
Sales Promotion – Reduce to minimal level
http://www.narmadacomputers.co.in/ Page 7

8. Narmada Computers marketing strategy case study 2012
Management lesson
Punctuality
hard work/smart work
problem solving approach
Analytical skill
Creative imagination
Practical thinking
Innovative thinking
Initiator
Sense of reality
Holistic view
Insight thinking
Action oriented approach
Seeing the relative nature
Judgment
Alertness
Question 1 -: Discuss the marketing strategy of Narmada computers? According to you what should
Narmada computers should do for sustailibility in IT market?
Question 2 -: How Narmada computers can increase market share in IT market? Suggest with valuable
comments?
Question 3 -: Write and suggest on new trends for IT industry?
Question 4 -: Discuss Product life cycle of Narmada Computers? Give suggestions on the PLC for
Narmada computers ?
http://www.narmadacomputers.co.in/ Page 8