This document provides guidelines for delivering an effective informative speech. It discusses the importance of speaking to inform an audience accurately, clearly, and in a meaningful and interesting way. It describes different types of informative speeches, including speeches about objects, processes, events, and concepts. Key guidelines covered include not overestimating the audience's knowledge, relating the subject directly to them, avoiding technical language, personalizing ideas, and being creative. Examples are given to illustrate each type of informative speech and each guideline. The overall message is that an informative speech aims to educate the audience in an engaging manner.

1. SPEAKING TO INFORM
2013702085
MOHAMMAD SYAMIL BIN SELAMAT
2013380903
MOHAMAD ZULHIZAMI BIN MOHD ARIFFIN

2. INTRODUCTION
• For a person to convey information correctly and deliberately, a correct
form of speech must be used. That is where the principal of speaking to
inform comes in. For example, for a marketing director to know his
audience, he must first know what the people need. And before he can do
any persuasion to the public, he must then tell the crowd in question what
his product is all about. This is an example of speech to inform:
“Okay. Good morning all. My name is Andrew Johnson. Today, I want to
introduce our latest product range, the Beauty Queen skincare range. Our
estimated release date is around fall.
• Notice the wordings in red. It is an example of speaking to inform. There
he introduces his name and informing the crowd of his product, the
Beauty Queen skincare range.

3. CONT..
• In delivering a speech to inform, the deliverer
must be observing three main things in
his/her speech, mainly:
– Is the information communicated accurately?
– Is the information communicated clearly?
– Is the information made meaningful and
interesting to the audience?

4. SPEECHES ABOUT OBJECTS
• One of the easiest form of speech to inform, this type of speech is
on objects, as shown in the example earlier, where Andrew told the
crowd about his skincare product, which is an “object”.
• When delivering speech on objects, the speech must both be
concise and informative. For example, I want to inform the class on
books to buy. Meaning that I will only tell about the price and things
related to it. I don’t have to inform about the color or something
like that.
• But, I can’t just tell the title and not the price. It won’t be concise
and informative enough.
• Divided into three:
– Chronological
– Spatial
– Topical

5. SPEECHES ABOUT PROCESSES
• As the name suggests, it is about processes, so mainly
those kinds of speech would be quite long as the
presenter must be explaining processes.
• For example, during MDS, people came and gave
briefing on things. Those are example of speeches
about processes, ie:
– Steps on borrowing books from the library
– Steps on registering courses on student portal
– Ways to register on the Health Unit (Unit Kesihatan)
• Divided into two:
– Chronological
– Topical

6. SPEECHES ABOUT EVENTS
• Definition of events:
– Anything that happens or is regarded as happening
• Virtually same as the latters (objects, processes) except
focuses more on events.
• Types:
– Chronological
– Topical
• Examples of events:
–
–
–
–
School sports day
Independence day
The Day of the Black Sun
Minggu Destini Siswa (MDS)

7. SPEECHES ABOUT CONCEPTS
• Definition of concepts:
– A belief, theory, idea, notion, principle, or the like
• The most abstract component of the speeches, but also the most
complex
• Needs to pay attention to details, ie terms used, examples,
illustrations etc
• It can include anything, ie:
–
–
–
–
Islamic concept
Pascal Principle
Bullet Theory
Phytaghoras’ Theorem
• Two ways:
– Topical
– Definition

8. Guidelines for Information Speaking
•
•
•
•
•
•
Don’t overestimate what the audience knows .
Relate the subject directly to the audience .
Don’t be too technical .
Avoid abstractions .
Personalize your idea .
Be creative .

9. Don’t overtimate what the audience
knows .
• As many speakers have discovered, it is to everestimate
the audience’c stock of information. You must be sure to
explain everything so thoroughly that they cannot help
but understand.
• Example ; Bulletproof vest .
• They are pieces of personal body armor that protect
human beings from damage incurred by explosively
propelled projectiles. How ? Intricately woven synthetic
fibers suchh as Kevlar form a powerful mesh that literally
disperses a project’s kinetic energy while at the same
time deforming the projectile and stopping its
momentum.

10. Relate the subject directly to the
audience
• Must recognize that what is fascinating to them may
not be fascinating to everybody.
• Choose a topic that could possibly be interesting to
your listener , then relate it to them.
• Example ; Chili peppers.
• Imagine your mouth burning like wildfire, your eyes
squirting outcontrollable tears, and your face red and
sweating profusely. Are you sick? No. You just took a
bite of screaming hot chili pepper. Congratulation. You
‘re partaking in a worldwide tradition that has been
spicing up lives and diets for thousands of years.

11. Don’t be too technical
• Any subject can be popularized.
• Know what can be explained to an ordinary
audience and what cannot.
• Example ; Stem cell and the roles they can play in
the human body.
• Most multicellular organisms contain stem cells
that reinvigorates themselves through the
process of mitotic cellular division. Stem cells in
early embryos represent basic units of life in
higher organisms, while adult stem cell in somatic
tissues.

12. Avoid Abstraction
•
•
•
•
Through description.
; communicate internal feelings.
Example ; one student began his first sky diving.
As we wait for the plane to climb to the jump
altitude of 12,000 feet, my mind races with a
frienzied jumble of thoughts: “OK, this is the
moment you’ve been waiting for. It’s going to be
great. Am I really going to jump out of an airplane
from 12,000 feet? What if somethings goes
wrong? Can I still back out? Come on now, don’t
worry. It’ll be fine.

13. Personalize your ideas
• Listeners want to be entertained as they are being enlightened.
• Try to personalize your ideas and dramatize them in human
terms.
• Example ; one speaker began telling about her autistic nephew:
My nephew Sam was delight of our family when he was
born, the first grandchild of my parents. He cooed and
babbled, smiled at his mom and dad, grasped for the playthings
around his crib. He looks normal infant in a secure and loving
home.
Then shortly before his second birthday we began to notice
unusual behaviors. Sam avoided looking us in the eye, did not seem
interested in learning words, played endlessly with the same
toy, rocked back and forth in his chair for hours at the time, and
was easily frustrated. My sister took him to a speacialist, who gave
the dreaded diagnosis: Sam was autistic.

14. • End the speech with a hopeful conclusion.
We have seen that autism is a very serious
disorder whose causes are not well understood and
whose effects on famillies and the lives of the
children themselvescan be devastating. But we also
seen that early diagnosis and early intervention can
help to modify and even turn around the symptoms
of autism.
I am happy to say that Sam has benefited from
such intervention. From the time he was two, he
has been taught “normal” behavior patterns
throuogh aggressive theraphy. Now he is able to
participate in his class at school. He is also more
responsive and effectionate at home. Sam
continues to be our delight.

15. Be creative
• Any kind of speech, it requires a healthy dose
of creativity.
• If you think creatively when constructing your
informative speech, you are much more likely
to be successful.

16. QUESTIONS?