Speak Powerfully Sell More: Speak Your Way to More Business
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Speaking is the most powerful, cost effective and underutilized marketing approach.Seminar selling can bring new leads and establish your brand in less time.
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Speak Powerfully Sell More: Speak Your Way to More Business
- 1. Speak Powerfully, Sell More: Speak Your Way to More Business www.diresta.com © Diane DiResta, 2016 All rights reserved. by Diane DiResta
- 2. © DiResta Communications, 2013. All rights reserved. DIANE DIRESTA,CSP Founder, CEO DiResta Communications, Inc. 20 years. International Speaker, Speaking Strategist and Coach M.S. Degree, Speech Pathology, Columbia University Coaches Leaders, Entrepreneurs, and C-level Executives Author of Knockout Presentations Featured on Quoted in NY Times, WSJ, Fast Company Past President of NYC chapter, Winner of the Golden Mic Award, Certified Speaking Professional Started a Confidence Class for Middle School Girls Married with One Cat Presentation Skills, Communication, Media Training
- 3. © Diane DiResta, 2016 All rights reserved. SOCIAL MEDIA @speakingpro #DianeDiresta #publicspeaking www.diresta.com Twitter.com/SpeakingPro
- 4. © Diane DiResta, 2016 All rights reserved. ROI OF SALES PRESENTATIONS 300 Million Bet = 1 Billion $uccess www.diresta.com
- 5. © Diane DiResta, 2016 All rights reserved. SPEAKING PAYS 2003 Tanzania 2009 Egypt www.diresta.com
- 6. © Diane DiResta, 2016 All rights reserved. GETTING STARTED • Define Target Market • Develop Content • Deliver Dynamic Seminars www.diresta.com
- 7. © Diane DiResta, 2016 All rights reserved. WHY ARE YOU HERE? www.diresta.com
- 8. © Diane DiResta, 2016 All rights reserved. BENEFITS OF SEMINARS • Expertise • Exposure • Enterprise-BOR • Expand Network • Empower Community • Easy Leads • Engage the Media • Eat Free www.diresta.com
- 9. © Diane DiResta, 2016 All rights reserved. WHAT’S STOPPING YOU? www.diresta.com
- 10. © Diane DiResta, 2016 All rights reserved. TARGET MARKET www.diresta.com
- 11. © Diane DiResta, 2016 All rights reserved. QUESTION Who is Your Target Demographic? www.diresta.com
- 12. © Diane DiResta, 2016 All rights reserved. WHERE IS YOUR AUDIENCE? Professional Associations Networking Groups Rotary Clubs Chambers of Commerce Bar Associations Libraries University Clubs Conferences and Conventions Career Groups Public Seminars Roundtables Social Media www.diresta.com
- 13. © Diane DiResta, 2016 All rights reserved. CREATE CONTENT www.diresta.com
- 14. © Diane DiResta, 2016 All rights reserved. TITLES SELL www.diresta.com
- 15. © Diane DiResta, 2016 All rights reserved. TITLE TIPS-USE NUMBERS 3 Ways to Save for Retirement 5 Steps to Financial Independence Avoid These 10 Portfolio Mistakes www.diresta.com
- 16. © Diane DiResta, 2016 All rights reserved. EXERCISE Create a Title for a Talk and Test It www.diresta.com
- 17. ORGANIZE YOUR POINTS – Quick Start PURPOSE STATEMENT AGENDA 1. 2. 3. POINT 1 POINT 2 POINT 3 CONCLUSION: SUMMARIZE MAIN POINTS © DiResta Communications, Inc. 2014
- 18. © DiResta Communications, 2013. All rights reserved. TYPES OF SEMINARS • In Person • Self Produced • Fee • Webinar • Sponsored • Free www.diresta.com
- 19. © Diane DiResta, 2016 All rights reserved. COMMUNICATION www.diresta.com
- 20. COMMUNICATION Visual – 55% Vocal – 38% Verbal – 7% © DiResta Communications, Inc. 2016 20
- 21. © Diane DiResta, 2016 All rights reserved. SPEAKMARKETING MISTAKES • Wrong Audience • Poor Platform Skills • Hard Selling From the Platform • No Real Value • Bait and Switch • No Follow-Up www.diresta.com
- 22. © Diane DiResta, 2016 All rights reserved. PRESENTATION POWER “The person who has something unusual to offer will always play second fiddle to the person who has nothing to offer but the art of offering it.” www.diresta.com
- 23. © Diane DiResta, 2016 All rights reserved. SELL BENEFITS “Advertising has often been criticized because it sells a benefit rather than a product. Well I can only tell you that, in my experience, people don’t want fertilizer. They want green leaves. No one really wants stock certificates, they want capital gains.“ www.diresta.com
- 24. © Diane DiResta, 2016 All rights reserved. CREATING SEMINARS • Targeted Topic • Catchy Title • Clear Objective • Create Modules • Think in Threes www.diresta.com
- 25. © Diane DiResta, 2016 All rights reserved. NEXT STEPS • Science of Speaking Newsletter • Audio Course • Articles • Knockout Presentations • Coaching www.diresta.com www.diresta.com/blog www.youtube.com/dianediresta www.diresta.com
- 26. © Diane DiResta, 2016 All rights reserved. ASK FOR A PHONE CONSULTATION WWW.DIRESTA.COM www.diresta.com Do you have a major presentation coming up? Do you wonder what people think about your presentation? Do you want to make an impact every time you speak?
- 27. © Diane DiResta, 2016 All rights reserved. LIKE US ON FACEBOOK facebook.com/DiRestaCommunications/
Editor's Notes
- Specific Memorable Attainable Realistic Timely
- Professional Associations Networking Groups Rotary Clubs Chambers of Commerce Bar Associations Libraries University Clubs Conferences and Conventions Career Groups The Learning Annex Public Seminars Roundtables